Summary

According to PayNXT360, social commerce industry in Germany is expected to grow by 14.6% on annual basis to reach US$13,851.35 million in 2024.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 12.1% during 2024-2029. The social commerce GMV in the country will increase from US$12,082.76 million in 2023 to reach US$24,520.30 million by 2029.

The trend of social buying is expected to increase at a steady pace over the medium term in the German market. To tap into the growing sector, social media platforms are launching new social commerce features in Germany. This trend is projected to continue further over the medium term, driving innovation and competitive landscape in the sector over the next three to four years. With the market poised to record growth, e-commerce platforms are also adding social commerce capabilities to their platforms to aid sales and revenue growth in the German market. Overall, PayNXT360 maintains a robust growth outlook for the social commerce market in Germany over the next three to four years.

Social platforms are extending their partnerships to launch in-app buying features in the German market

To tap into the growing trend of social buying and accelerate revenue growth, social media platforms are launching new in-app buying features in the German market through extended collaborations.

• TikTok, for instance, extended its strategic partnership with Ticketmaster in December 2023. With the extended collaboration, TikTok is allowing users to discover events and buy tickets in-app. The firm initially launched the social buying feature in the United States market in 2022 and is now expanding the service in global markets, including Germany.

From the short to medium-term perspective, PayNXT360 expects TikTok to launch more such features in the European market, thereby driving investment in the sector and subsequently aiding the industry growth over the next three to four years.

E-commerce platforms are adding social commerce functionality to accelerate revenue growth

With the trend of social buying rising among young generation shoppers, e-commerce platforms are losing sales. Consequently, to attract young shoppers, who make purchase decisions through friends' and influencers' recommendations, firms are adding new social commerce features to their platforms.

• Amazon, in October 2023, launched the Consult-a-Friend feature in Germany. This enables shoppers to send a message to people whose advice they seek. The message includes a link to new experiences, where friends can react to products shown using commentary or emojis. The feature will also enable Amazon to tap into non-Amazon users, potentially driving new users to the platform. This is because, for replying to any query from a friend, people need to be signed in.

Going forward, PayNXT360 expects Amazon to launch more such social commerce capabilities to its e-commerce platform, supporting the sector growth over the next three to four years in Germany.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

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Table of Contents

1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. Germany Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Germany Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029
2.2. Germany Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029
2.3. Germany Ecommerce – Transaction Volume Trend Analysis, 2020-2029

3. Germany Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Germany Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
3.2. Germany Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029
3.3. Germany Social Commerce – Transaction Volume Trend Analysis, 2020-2029
3.4. Germany Social Commerce Market Share Analysis by Key Players, 2023

4. Germany Social Commerce Industry Market Size and Forecast by Location
4.1. Germany Social Commerce Market Share by Location (%), 2023
4.2. Germany Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029
4.3. Germany Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029

5. Germany Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Germany Social Commerce Market Share by Product Categories (%), 2023
5.2. Germany Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029
5.3. Germany Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029
5.4. Germany Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029
5.5. Germany Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029
5.6. Germany Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029
5.7. Germany Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029
5.8. Germany Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029

6. Germany Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Germany Social Commerce Market Share by End Use Segment (%), 2023
6.2. Germany Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.3. Germany Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.4. Germany Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029

7. Germany Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Germany Social Commerce Market Share by End Use Device (%), 2023
7.2. Germany Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029
7.3. Germany Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029

8. Germany Social Commerce Industry Market Size and Forecast by Cities
8.1. Germany Social Commerce Market Share by Cities (%), 2023
8.2. Germany Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.3. Germany Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.4. Germany Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029

9. Germany Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Germany Social Commerce Market Share by Payment Method (%), 2023
9.2. Germany Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.3. Germany Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.4. Germany Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029
9.5. Germany Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.6. Germany Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029
9.7. Germany Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029
9.8. Germany Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029

10. Germany Social Commerce Industry Market Size and Forecast by Platforms
10.1. Germany Social Commerce Market Share by Platforms Method (%), 2023
10.2. Germany Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029
10.3. Germany Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
10.4. Germany Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029
10.5. Germany Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029
10.6. Germany Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029

11. Germany Social Commerce Industry Market Size and Forecast by Contents
11.1. Germany Social Commerce Market Share by Contents (%), 2023
11.2. Germany Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.3. Germany Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.4. Germany Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029
11.5. Germany Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029
11.6. Germany Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029

12. Germany Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Germany Social Commerce Spend Share by Age Group, 2023
12.2. Germany Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029
12.3. Germany Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029
12.4. Germany Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029
12.5. Germany Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029
12.6. Germany Social Commerce Share by Income Level, 2023
12.7. Germany Social Commerce Share by Gender, 2023

13. Further Reading
13.1. About PayNXT360
13.2. Related Research

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List of Tables/Graphs

Table 1: Germany Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Germany Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 3: Germany Ecommerce – Transaction Volume (Million), 2020-2029
Table 4: Germany Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Germany Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 6: Germany Social Commerce – Transaction Volume (Million), 2020-2029
Table 7: Germany Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Germany Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Table 9: Germany Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Table 10: Germany Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Table 11: Germany Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Germany Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Germany Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Germany Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Germany Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Germany Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Germany Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Germany Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Germany Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Table 20: Germany Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Table 21: Germany Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Germany Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Germany Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Germany Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Germany Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Germany Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Germany Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Germany Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Germany Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Germany Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Germany Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Germany Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Germany Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Germany Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Germany Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Germany Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Germany Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Germany Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Germany Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Germany Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Germany Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 42: Germany Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 43: Germany Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 44: Germany Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029