Summary

Customer Data Platform Market
The customer data platform market was valued at $4.4 billion in 2023 and is projected to reach $49.6 billion by 2033, growing at a CAGR of 27.4% from 2024 to 2033.
A customer data platform is used by different businesses to create a real-time customer profile by collecting, storing, managing, and analyzing customer data from various sources. Businesses use such platforms to improve customer experiences, tailor their marketing efforts, and enhance their decision-making. The platforms find applications in customer support services, marketing automation, and customer retention & loyalty programs.

Increase in the popularity of customized marketing strategies to upsurge consumer engagement and cater to their expectations acts as a key driver of the customer data platform market. In addition, the ability of the platform to offer holistic insight by aggregating data from multiple channels drives the market growth considerably. An emerging trend acquiring traction in the market currently is the development of cloud-based customer data platforms. These platforms eliminate the need for physical infrastructure, thereby offering agility and cost-effectiveness to businesses.

However, the constantly evolving nature of cyber threats deters several businesses from adopting customer data platforms as they store large volumes of sensitive customer data, which restrains the growth of the market. Furthermore, fragmented data sources result in data inconsistencies and incompatibility in the platform, which hamper the market development significantly. On the contrary, rise in expenditure on customer data platforms in the future is projected to present remunerative opportunities for the market. According to the July 2024 Future of Customer Experience Survey by International Data Corporation—a market intelligence and demand generation company—80% of the respondents were willing to increase their spending on customer data platforms over the next year. This surge in adoption and investment indicates the perceived value of the platform and a promising future for the market.

Segment Review
The customer data platform market is segmented into type, deployment, enterprise size, industry vertical, and region. On the basis of type, the market is divided into data CDP, analytic CDP, campaign CDP, and others. As per deployment, it is bifurcated into on-premise and cloud. According to enterprise size, it is classified into large enterprises and small & medium enterprises. By industry vertical, it is categorized into BFSI, retail & e-commerce, travel & hospitality, telecommunications, healthcare, media & entertainment, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings
On the basis of type, the analytic CDP segment held a high share of the market in 2023.
As per deployment, the cloud segment dominated the market in 2023.
According to enterprise size, the large enterprises segment acquired a notable stake in the market in 2023.
By industry vertical, the telecommunications segment was the highest shareholder in 2023.
Region wise, North America was the highest revenue generator in 2023.
Competition Analysis
The major players in the global customer data platform market include Salesforce Inc., Oracle Corporation, Adobe Inc., SAS Institute Inc., Microsoft Corporation, SAP SE, Tealium, Sitecore, Twilico Inc., and Braze. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the competitive market.

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Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)
● End user preferences and pain points
● Industry life cycle assessment, by region
● Product Benchmarking / Product specification and applications
● Product Life Cycles
● Scenario Analysis & Growth Trend Comparison
● Technology Trend Analysis
● Go To Market Strategy
● New Product Development/ Product Matrix of Key Players
● Pain Point Analysis
● Regulatory Guidelines
● Strategic Recommendations
● Additional company profiles with specific to client's interest
● Additional country or region analysis- market size and forecast
● Brands Share Analysis
● Criss-cross segment analysis- market size and forecast
● Expanded list for Company Profiles
● Historic market data
● Market share analysis of players at global/region/country level
● SWOT Analysis
Key Market Segments
By Region
● North America
○ U.S.
○ Canada
● Europe
○ France
○ Germany
○ Italy
○ Spain
○ UK
○ Rest of Europe
● Asia-Pacific
○ China
○ Japan
○ India
○ South Korea
○ Australia
○ Rest of Asia-Pacific
● LAMEA
○ Latin America
○ Middle East
○ Africa
By Type
● Data CDP
● Analytic CDP
● Campaign CDP
● Others
By Deployment
● On-Premise
● Cloud
By Enterprise Size
● Large Enterprises
● Small and Medium Enterprises
By Industry Vertical
● BFSI
● Retail and E-commerce
● Travel and Hospitality
● Telecommunications
● Healthcare
● Media and Entertainment
● Others
● Key Market Players
○ Salesforce Inc
○ Oracle Corporation
○ Adobe Inc
○ SAS Institute Inc
○ Microsoft Corporation
○ SAP SE
○ Tealium
○ Sitecore
○ Twilico Inc
○ Braze

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET LANDSCAPE
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Investment Pockets
3.2.2. Top Winning Strategies
3.3. Porter's Five Forces Analysis
3.3.1. Bargaining Power of Suppliers
3.3.2. Threat of New Entrants
3.3.3. Threat of Substitutes
3.3.4. Competitive Rivalry
3.3.5. Bargaining Power among Buyers
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
CHAPTER 4: CUSTOMER DATA PLATFORM MARKET, BY TYPE
4.1. Market Overview
4.1.1 Market Size and Forecast, By Type
4.2. Data CDP
4.2.1. Key Market Trends, Growth Factors and Opportunities
4.2.2. Market Size and Forecast, By Region
4.2.3. Market Share Analysis, By Country
4.3. Analytic CDP
4.3.1. Key Market Trends, Growth Factors and Opportunities
4.3.2. Market Size and Forecast, By Region
4.3.3. Market Share Analysis, By Country
4.4. Campaign CDP
4.4.1. Key Market Trends, Growth Factors and Opportunities
4.4.2. Market Size and Forecast, By Region
4.4.3. Market Share Analysis, By Country
4.5. Others
4.5.1. Key Market Trends, Growth Factors and Opportunities
4.5.2. Market Size and Forecast, By Region
4.5.3. Market Share Analysis, By Country
CHAPTER 5: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT
5.1. Market Overview
5.1.1 Market Size and Forecast, By Deployment
5.2. On-Premise
5.2.1. Key Market Trends, Growth Factors and Opportunities
5.2.2. Market Size and Forecast, By Region
5.2.3. Market Share Analysis, By Country
5.3. Cloud
5.3.1. Key Market Trends, Growth Factors and Opportunities
5.3.2. Market Size and Forecast, By Region
5.3.3. Market Share Analysis, By Country
CHAPTER 6: CUSTOMER DATA PLATFORM MARKET, BY ENTERPRISE SIZE
6.1. Market Overview
6.1.1 Market Size and Forecast, By Enterprise Size
6.2. Large Enterprises
6.2.1. Key Market Trends, Growth Factors and Opportunities
6.2.2. Market Size and Forecast, By Region
6.2.3. Market Share Analysis, By Country
6.3. Small And Medium Enterprises
6.3.1. Key Market Trends, Growth Factors and Opportunities
6.3.2. Market Size and Forecast, By Region
6.3.3. Market Share Analysis, By Country
CHAPTER 7: CUSTOMER DATA PLATFORM MARKET, BY INDUSTRY VERTICAL
7.1. Market Overview
7.1.1 Market Size and Forecast, By Industry Vertical
7.2. BFSI
7.2.1. Key Market Trends, Growth Factors and Opportunities
7.2.2. Market Size and Forecast, By Region
7.2.3. Market Share Analysis, By Country
7.3. Retail And E-commerce
7.3.1. Key Market Trends, Growth Factors and Opportunities
7.3.2. Market Size and Forecast, By Region
7.3.3. Market Share Analysis, By Country
7.4. Travel And Hospitality
7.4.1. Key Market Trends, Growth Factors and Opportunities
7.4.2. Market Size and Forecast, By Region
7.4.3. Market Share Analysis, By Country
7.5. Telecommunications
7.5.1. Key Market Trends, Growth Factors and Opportunities
7.5.2. Market Size and Forecast, By Region
7.5.3. Market Share Analysis, By Country
7.6. Healthcare
7.6.1. Key Market Trends, Growth Factors and Opportunities
7.6.2. Market Size and Forecast, By Region
7.6.3. Market Share Analysis, By Country
7.7. Media And Entertainment
7.7.1. Key Market Trends, Growth Factors and Opportunities
7.7.2. Market Size and Forecast, By Region
7.7.3. Market Share Analysis, By Country
7.8. Others
7.8.1. Key Market Trends, Growth Factors and Opportunities
7.8.2. Market Size and Forecast, By Region
7.8.3. Market Share Analysis, By Country
CHAPTER 8: CUSTOMER DATA PLATFORM MARKET, BY REGION
8.1. Market Overview
8.1.1 Market Size and Forecast, By Region
8.2. North America
8.2.1. Key Market Trends and Opportunities
8.2.2. Market Size and Forecast, By Type
8.2.3. Market Size and Forecast, By Deployment
8.2.4. Market Size and Forecast, By Enterprise Size
8.2.5. Market Size and Forecast, By Industry Vertical
8.2.6. Market Size and Forecast, By Country
8.2.7. U.S. Customer Data Platform Market
8.2.7.1. Market Size and Forecast, By Type
8.2.7.2. Market Size and Forecast, By Deployment
8.2.7.3. Market Size and Forecast, By Enterprise Size
8.2.7.4. Market Size and Forecast, By Industry Vertical
8.2.8. Canada Customer Data Platform Market
8.2.8.1. Market Size and Forecast, By Type
8.2.8.2. Market Size and Forecast, By Deployment
8.2.8.3. Market Size and Forecast, By Enterprise Size
8.2.8.4. Market Size and Forecast, By Industry Vertical
8.3. Europe
8.3.1. Key Market Trends and Opportunities
8.3.2. Market Size and Forecast, By Type
8.3.3. Market Size and Forecast, By Deployment
8.3.4. Market Size and Forecast, By Enterprise Size
8.3.5. Market Size and Forecast, By Industry Vertical
8.3.6. Market Size and Forecast, By Country
8.3.7. France Customer Data Platform Market
8.3.7.1. Market Size and Forecast, By Type
8.3.7.2. Market Size and Forecast, By Deployment
8.3.7.3. Market Size and Forecast, By Enterprise Size
8.3.7.4. Market Size and Forecast, By Industry Vertical
8.3.8. Germany Customer Data Platform Market
8.3.8.1. Market Size and Forecast, By Type
8.3.8.2. Market Size and Forecast, By Deployment
8.3.8.3. Market Size and Forecast, By Enterprise Size
8.3.8.4. Market Size and Forecast, By Industry Vertical
8.3.9. Italy Customer Data Platform Market
8.3.9.1. Market Size and Forecast, By Type
8.3.9.2. Market Size and Forecast, By Deployment
8.3.9.3. Market Size and Forecast, By Enterprise Size
8.3.9.4. Market Size and Forecast, By Industry Vertical
8.3.10. Spain Customer Data Platform Market
8.3.10.1. Market Size and Forecast, By Type
8.3.10.2. Market Size and Forecast, By Deployment
8.3.10.3. Market Size and Forecast, By Enterprise Size
8.3.10.4. Market Size and Forecast, By Industry Vertical
8.3.11. UK Customer Data Platform Market
8.3.11.1. Market Size and Forecast, By Type
8.3.11.2. Market Size and Forecast, By Deployment
8.3.11.3. Market Size and Forecast, By Enterprise Size
8.3.11.4. Market Size and Forecast, By Industry Vertical
8.3.12. Rest Of Europe Customer Data Platform Market
8.3.12.1. Market Size and Forecast, By Type
8.3.12.2. Market Size and Forecast, By Deployment
8.3.12.3. Market Size and Forecast, By Enterprise Size
8.3.12.4. Market Size and Forecast, By Industry Vertical
8.4. Asia-Pacific
8.4.1. Key Market Trends and Opportunities
8.4.2. Market Size and Forecast, By Type
8.4.3. Market Size and Forecast, By Deployment
8.4.4. Market Size and Forecast, By Enterprise Size
8.4.5. Market Size and Forecast, By Industry Vertical
8.4.6. Market Size and Forecast, By Country
8.4.7. China Customer Data Platform Market
8.4.7.1. Market Size and Forecast, By Type
8.4.7.2. Market Size and Forecast, By Deployment
8.4.7.3. Market Size and Forecast, By Enterprise Size
8.4.7.4. Market Size and Forecast, By Industry Vertical
8.4.8. Japan Customer Data Platform Market
8.4.8.1. Market Size and Forecast, By Type
8.4.8.2. Market Size and Forecast, By Deployment
8.4.8.3. Market Size and Forecast, By Enterprise Size
8.4.8.4. Market Size and Forecast, By Industry Vertical
8.4.9. India Customer Data Platform Market
8.4.9.1. Market Size and Forecast, By Type
8.4.9.2. Market Size and Forecast, By Deployment
8.4.9.3. Market Size and Forecast, By Enterprise Size
8.4.9.4. Market Size and Forecast, By Industry Vertical
8.4.10. South Korea Customer Data Platform Market
8.4.10.1. Market Size and Forecast, By Type
8.4.10.2. Market Size and Forecast, By Deployment
8.4.10.3. Market Size and Forecast, By Enterprise Size
8.4.10.4. Market Size and Forecast, By Industry Vertical
8.4.11. Australia Customer Data Platform Market
8.4.11.1. Market Size and Forecast, By Type
8.4.11.2. Market Size and Forecast, By Deployment
8.4.11.3. Market Size and Forecast, By Enterprise Size
8.4.11.4. Market Size and Forecast, By Industry Vertical
8.4.12. Rest of Asia-Pacific Customer Data Platform Market
8.4.12.1. Market Size and Forecast, By Type
8.4.12.2. Market Size and Forecast, By Deployment
8.4.12.3. Market Size and Forecast, By Enterprise Size
8.4.12.4. Market Size and Forecast, By Industry Vertical
8.5. LAMEA
8.5.1. Key Market Trends and Opportunities
8.5.2. Market Size and Forecast, By Type
8.5.3. Market Size and Forecast, By Deployment
8.5.4. Market Size and Forecast, By Enterprise Size
8.5.5. Market Size and Forecast, By Industry Vertical
8.5.6. Market Size and Forecast, By Country
8.5.7. Latin America Customer Data Platform Market
8.5.7.1. Market Size and Forecast, By Type
8.5.7.2. Market Size and Forecast, By Deployment
8.5.7.3. Market Size and Forecast, By Enterprise Size
8.5.7.4. Market Size and Forecast, By Industry Vertical
8.5.8. Middle East Customer Data Platform Market
8.5.8.1. Market Size and Forecast, By Type
8.5.8.2. Market Size and Forecast, By Deployment
8.5.8.3. Market Size and Forecast, By Enterprise Size
8.5.8.4. Market Size and Forecast, By Industry Vertical
8.5.9. Africa Customer Data Platform Market
8.5.9.1. Market Size and Forecast, By Type
8.5.9.2. Market Size and Forecast, By Deployment
8.5.9.3. Market Size and Forecast, By Enterprise Size
8.5.9.4. Market Size and Forecast, By Industry Vertical
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Introduction
9.2. Top Winning Strategies
9.3. Product Mapping Of Top 10 Player
9.4. Competitive Dashboard
9.5. Competitive Heatmap
9.6. Top Player Positioning, 2023
CHAPTER 10: COMPANY PROFILES
10.1. Salesforce Inc
10.1.1. Company Overview
10.1.2. Key Executives
10.1.3. Company Snapshot
10.1.4. Operating Business Segments
10.1.5. Product Portfolio
10.1.6. Business Performance
10.1.7. Key Strategic Moves and Developments
10.2. Oracle Corporation
10.2.1. Company Overview
10.2.2. Key Executives
10.2.3. Company Snapshot
10.2.4. Operating Business Segments
10.2.5. Product Portfolio
10.2.6. Business Performance
10.2.7. Key Strategic Moves and Developments
10.3. Adobe Inc
10.3.1. Company Overview
10.3.2. Key Executives
10.3.3. Company Snapshot
10.3.4. Operating Business Segments
10.3.5. Product Portfolio
10.3.6. Business Performance
10.3.7. Key Strategic Moves and Developments
10.4. SAS Institute Inc
10.4.1. Company Overview
10.4.2. Key Executives
10.4.3. Company Snapshot
10.4.4. Operating Business Segments
10.4.5. Product Portfolio
10.4.6. Business Performance
10.4.7. Key Strategic Moves and Developments
10.5. Microsoft Corporation
10.5.1. Company Overview
10.5.2. Key Executives
10.5.3. Company Snapshot
10.5.4. Operating Business Segments
10.5.5. Product Portfolio
10.5.6. Business Performance
10.5.7. Key Strategic Moves and Developments
10.6. SAP SE
10.6.1. Company Overview
10.6.2. Key Executives
10.6.3. Company Snapshot
10.6.4. Operating Business Segments
10.6.5. Product Portfolio
10.6.6. Business Performance
10.6.7. Key Strategic Moves and Developments
10.7. Tealium
10.7.1. Company Overview
10.7.2. Key Executives
10.7.3. Company Snapshot
10.7.4. Operating Business Segments
10.7.5. Product Portfolio
10.7.6. Business Performance
10.7.7. Key Strategic Moves and Developments
10.8. Sitecore
10.8.1. Company Overview
10.8.2. Key Executives
10.8.3. Company Snapshot
10.8.4. Operating Business Segments
10.8.5. Product Portfolio
10.8.6. Business Performance
10.8.7. Key Strategic Moves and Developments
10.9. Twilico Inc
10.9.1. Company Overview
10.9.2. Key Executives
10.9.3. Company Snapshot
10.9.4. Operating Business Segments
10.9.5. Product Portfolio
10.9.6. Business Performance
10.9.7. Key Strategic Moves and Developments
10.10. Braze
10.10.1. Company Overview
10.10.2. Key Executives
10.10.3. Company Snapshot
10.10.4. Operating Business Segments
10.10.5. Product Portfolio
10.10.6. Business Performance
10.10.7. Key Strategic Moves and Developments