Summary

Adaptive Learning Software Market
The adaptive learning software market was valued at $3.9 billion in 2023 and is projected to reach $23.1 billion by 2032, growing at a CAGR of 21.8% from 2024 to 2032.
Adaptive learning software is an application that personalizes the learning experience of users by adjusting the content and difficulty of study material through the assessment of their pace and performance. The aim of this software is to disrupt the conventional one-size-fits-all learning method and make the learning process more efficient and engaging. The working process of adaptive learning software includes conducting initial diagnostic tests, continuous monitoring & adjustment, data-driven decisions, and offering instant feedback.

Increase in the popularity of personalized learning methods and the ability of adaptive learning software to address the gaps in conventional learning procedures are the key drivers of the market. In addition, rise in the utility of digital learning platforms has boosted the integration of adaptive learning methods, which has propelled the growth of the market. To deepen the personalization attribute of the learning software, the usage of AI and ML algorithms is currently trending in the market. The ability of these algorithms to analyze bulk data in short durations and offer predictive outcomes is helping to improve the performance of learners.

However, lack of access to the latest technologies & absence of awareness toward ingenious learning systems in various underserved areas limits the adoption of adaptive learning software and restrains the development of the market. On the contrary, rise in the trend of microlearning due to its ability to extend the information retention period is projected to open new avenues for the adaptive learning software market. A journal article by Dresden University in Germany states that in comparison to standard learning approaches, microlearning improves information retention by 22%. As the principles of microlearning and adaptive learning are notably synchronized, the blend of both methods is poised to boost the adoption of adaptive learning software for improved retention and just-in-time learning.

Segment Review
The adaptive learning software market is segmented into component, deployment mode, application, end user, and region. On the basis of component, the market is bifurcated into software and services. As per deployment mode, it is divided into on-premise and cloud. According to application, it is categorized into student collaboration, analytics & insights, e-learning authority, integrated learning management system, and others. By end user, it is segregated into K-12, higher education, and corporate. Region wise, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and MEA.
Key Findings
On the basis of component, the software segment held a high share of the market in 2023.
As per deployment mode, the cloud segment dominated the market in 2023.
According to application, the student collaboration segment acquired a notable stake in the market in 2023.
By end user, the K-12 segment was the highest shareholder in the market in 2023.
Region wise, North America was the highest revenue generator in 2023.
Competition Analysis
The major players in the global adaptive learning software market include Pearson, McGraw Hill, Curriculum Associates, LLC, Istation, DREAMBOX LEARNING, INC., Learning Explorer, Inc., Mathspace, Imagine Learning LLC, Fulcrum Labs, and CogBooks Limited. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the competitive market.

Additional benefits you will get with this purchase are:
● Quarterly Update and* (only available with a corporate license, on listed price)
● 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
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● 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
● 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
● Free data Pack on the Five and Enterprise User License. (Excel version of the report)
● Free Updated report if the report is 6-12 months old or older.
● 24-hour priority response*
● Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)
● Consumer Buying Behavior Analysis
● End user preferences and pain points
● Industry life cycle assessment, by region
● Product Benchmarking / Product specification and applications
● Product Life Cycles
● Scenario Analysis & Growth Trend Comparison
● Technology Trend Analysis
● Go To Market Strategy
● Market share analysis of players by products/segments
● New Product Development/ Product Matrix of Key Players
● Pain Point Analysis
● Regulatory Guidelines
● Strategic Recommendations
● Additional company profiles with specific to client's interest
● Additional country or region analysis- market size and forecast
● Brands Share Analysis
● Criss-cross segment analysis- market size and forecast
● Expanded list for Company Profiles
● Historic market data
● Market share analysis of players at global/region/country level
● SWOT Analysis
Key Market Segments
By Component
● Software
● Services
By Deployment Mode
● On-premise
● Cloud
By Application
● Student Collaboration
● Analytics and Insights
● E-learning Authority
● Integrated Learning Management System
● Others
By End User
● K-12
● Higher Education
● Corporate
By Region
● North America
○ U.S.
○ Canada
● Europe
○ France
○ Germany
○ Italy
○ Spain
○ UK
○ Rest of Europe
● Asia-Pacific
○ China
○ Japan
○ India
○ South Korea
○ Australia
○ Rest of Asia-Pacific
● Latin America
○ Argentina
○ Colombia
○ Brazil
○ Rest of Latin America
● MEA
○ South Africa
○ Saudi Arabia
○ UAE
○ Rest of MEA
● Key Market Players
○ Pearson
○ McGraw Hill
○ Curriculum Associates, LLC
○ Istation
○ DREAMBOX LEARNING, INC.
○ Learning Explorer, Inc.
○ Mathspace
○ Imagine Learning LLC.
○ Fulcrum Labs
○ CogBooks Limited

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET LANDSCAPE
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Investment Pockets
3.2.2. Top Winning Strategies
3.3. Porter's Five Forces Analysis
3.3.1. Bargaining Power of Suppliers
3.3.2. Threat of New Entrants
3.3.3. Threat of Substitutes
3.3.4. Competitive Rivalry
3.3.5. Bargaining Power among Buyers
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
CHAPTER 4: ADAPTIVE LEARNING SOFTWARE MARKET, BY COMPONENT
4.1. Market Overview
4.1.1 Market Size and Forecast, By Component
4.2. Software
4.2.1. Key Market Trends, Growth Factors and Opportunities
4.2.2. Market Size and Forecast, By Region
4.2.3. Market Share Analysis, By Country
4.3. Services
4.3.1. Key Market Trends, Growth Factors and Opportunities
4.3.2. Market Size and Forecast, By Region
4.3.3. Market Share Analysis, By Country
CHAPTER 5: ADAPTIVE LEARNING SOFTWARE MARKET, BY DEPLOYMENT MODE
5.1. Market Overview
5.1.1 Market Size and Forecast, By Deployment Mode
5.2. On-premise
5.2.1. Key Market Trends, Growth Factors and Opportunities
5.2.2. Market Size and Forecast, By Region
5.2.3. Market Share Analysis, By Country
5.3. Cloud
5.3.1. Key Market Trends, Growth Factors and Opportunities
5.3.2. Market Size and Forecast, By Region
5.3.3. Market Share Analysis, By Country
CHAPTER 6: ADAPTIVE LEARNING SOFTWARE MARKET, BY APPLICATION
6.1. Market Overview
6.1.1 Market Size and Forecast, By Application
6.2. Student Collaboration
6.2.1. Key Market Trends, Growth Factors and Opportunities
6.2.2. Market Size and Forecast, By Region
6.2.3. Market Share Analysis, By Country
6.3. Analytics And Insights
6.3.1. Key Market Trends, Growth Factors and Opportunities
6.3.2. Market Size and Forecast, By Region
6.3.3. Market Share Analysis, By Country
6.4. E-learning Authority
6.4.1. Key Market Trends, Growth Factors and Opportunities
6.4.2. Market Size and Forecast, By Region
6.4.3. Market Share Analysis, By Country
6.5. Integrated Learning Management System
6.5.1. Key Market Trends, Growth Factors and Opportunities
6.5.2. Market Size and Forecast, By Region
6.5.3. Market Share Analysis, By Country
6.6. Others
6.6.1. Key Market Trends, Growth Factors and Opportunities
6.6.2. Market Size and Forecast, By Region
6.6.3. Market Share Analysis, By Country
CHAPTER 7: ADAPTIVE LEARNING SOFTWARE MARKET, BY END USER
7.1. Market Overview
7.1.1 Market Size and Forecast, By End User
7.2. K-12
7.2.1. Key Market Trends, Growth Factors and Opportunities
7.2.2. Market Size and Forecast, By Region
7.2.3. Market Share Analysis, By Country
7.3. Higher Education
7.3.1. Key Market Trends, Growth Factors and Opportunities
7.3.2. Market Size and Forecast, By Region
7.3.3. Market Share Analysis, By Country
7.4. Corporate
7.4.1. Key Market Trends, Growth Factors and Opportunities
7.4.2. Market Size and Forecast, By Region
7.4.3. Market Share Analysis, By Country
CHAPTER 8: ADAPTIVE LEARNING SOFTWARE MARKET, BY REGION
8.1. Market Overview
8.1.1 Market Size and Forecast, By Region
8.2. North America
8.2.1. Key Market Trends and Opportunities
8.2.2. Market Size and Forecast, By Component
8.2.3. Market Size and Forecast, By Deployment Mode
8.2.4. Market Size and Forecast, By Application
8.2.5. Market Size and Forecast, By End User
8.2.6. Market Size and Forecast, By Country
8.2.7. U.S. Adaptive Learning Software Market
8.2.7.1. Market Size and Forecast, By Component
8.2.7.2. Market Size and Forecast, By Deployment Mode
8.2.7.3. Market Size and Forecast, By Application
8.2.7.4. Market Size and Forecast, By End User
8.2.8. Canada Adaptive Learning Software Market
8.2.8.1. Market Size and Forecast, By Component
8.2.8.2. Market Size and Forecast, By Deployment Mode
8.2.8.3. Market Size and Forecast, By Application
8.2.8.4. Market Size and Forecast, By End User
8.3. Europe
8.3.1. Key Market Trends and Opportunities
8.3.2. Market Size and Forecast, By Component
8.3.3. Market Size and Forecast, By Deployment Mode
8.3.4. Market Size and Forecast, By Application
8.3.5. Market Size and Forecast, By End User
8.3.6. Market Size and Forecast, By Country
8.3.7. France Adaptive Learning Software Market
8.3.7.1. Market Size and Forecast, By Component
8.3.7.2. Market Size and Forecast, By Deployment Mode
8.3.7.3. Market Size and Forecast, By Application
8.3.7.4. Market Size and Forecast, By End User
8.3.8. Germany Adaptive Learning Software Market
8.3.8.1. Market Size and Forecast, By Component
8.3.8.2. Market Size and Forecast, By Deployment Mode
8.3.8.3. Market Size and Forecast, By Application
8.3.8.4. Market Size and Forecast, By End User
8.3.9. Italy Adaptive Learning Software Market
8.3.9.1. Market Size and Forecast, By Component
8.3.9.2. Market Size and Forecast, By Deployment Mode
8.3.9.3. Market Size and Forecast, By Application
8.3.9.4. Market Size and Forecast, By End User
8.3.10. Spain Adaptive Learning Software Market
8.3.10.1. Market Size and Forecast, By Component
8.3.10.2. Market Size and Forecast, By Deployment Mode
8.3.10.3. Market Size and Forecast, By Application
8.3.10.4. Market Size and Forecast, By End User
8.3.11. UK Adaptive Learning Software Market
8.3.11.1. Market Size and Forecast, By Component
8.3.11.2. Market Size and Forecast, By Deployment Mode
8.3.11.3. Market Size and Forecast, By Application
8.3.11.4. Market Size and Forecast, By End User
8.3.12. Rest Of Europe Adaptive Learning Software Market
8.3.12.1. Market Size and Forecast, By Component
8.3.12.2. Market Size and Forecast, By Deployment Mode
8.3.12.3. Market Size and Forecast, By Application
8.3.12.4. Market Size and Forecast, By End User
8.4. Asia-Pacific
8.4.1. Key Market Trends and Opportunities
8.4.2. Market Size and Forecast, By Component
8.4.3. Market Size and Forecast, By Deployment Mode
8.4.4. Market Size and Forecast, By Application
8.4.5. Market Size and Forecast, By End User
8.4.6. Market Size and Forecast, By Country
8.4.7. China Adaptive Learning Software Market
8.4.7.1. Market Size and Forecast, By Component
8.4.7.2. Market Size and Forecast, By Deployment Mode
8.4.7.3. Market Size and Forecast, By Application
8.4.7.4. Market Size and Forecast, By End User
8.4.8. Japan Adaptive Learning Software Market
8.4.8.1. Market Size and Forecast, By Component
8.4.8.2. Market Size and Forecast, By Deployment Mode
8.4.8.3. Market Size and Forecast, By Application
8.4.8.4. Market Size and Forecast, By End User
8.4.9. India Adaptive Learning Software Market
8.4.9.1. Market Size and Forecast, By Component
8.4.9.2. Market Size and Forecast, By Deployment Mode
8.4.9.3. Market Size and Forecast, By Application
8.4.9.4. Market Size and Forecast, By End User
8.4.10. South Korea Adaptive Learning Software Market
8.4.10.1. Market Size and Forecast, By Component
8.4.10.2. Market Size and Forecast, By Deployment Mode
8.4.10.3. Market Size and Forecast, By Application
8.4.10.4. Market Size and Forecast, By End User
8.4.11. Australia Adaptive Learning Software Market
8.4.11.1. Market Size and Forecast, By Component
8.4.11.2. Market Size and Forecast, By Deployment Mode
8.4.11.3. Market Size and Forecast, By Application
8.4.11.4. Market Size and Forecast, By End User
8.4.12. Rest of Asia-Pacific Adaptive Learning Software Market
8.4.12.1. Market Size and Forecast, By Component
8.4.12.2. Market Size and Forecast, By Deployment Mode
8.4.12.3. Market Size and Forecast, By Application
8.4.12.4. Market Size and Forecast, By End User
8.5. Latin America
8.5.1. Key Market Trends and Opportunities
8.5.2. Market Size and Forecast, By Component
8.5.3. Market Size and Forecast, By Deployment Mode
8.5.4. Market Size and Forecast, By Application
8.5.5. Market Size and Forecast, By End User
8.5.6. Market Size and Forecast, By Country
8.5.7. Argentina Adaptive Learning Software Market
8.5.7.1. Market Size and Forecast, By Component
8.5.7.2. Market Size and Forecast, By Deployment Mode
8.5.7.3. Market Size and Forecast, By Application
8.5.7.4. Market Size and Forecast, By End User
8.5.8. Colombia Adaptive Learning Software Market
8.5.8.1. Market Size and Forecast, By Component
8.5.8.2. Market Size and Forecast, By Deployment Mode
8.5.8.3. Market Size and Forecast, By Application
8.5.8.4. Market Size and Forecast, By End User
8.5.9. Brazil Adaptive Learning Software Market
8.5.9.1. Market Size and Forecast, By Component
8.5.9.2. Market Size and Forecast, By Deployment Mode
8.5.9.3. Market Size and Forecast, By Application
8.5.9.4. Market Size and Forecast, By End User
8.5.10. REST oF Latin America Adaptive Learning Software Market
8.5.10.1. Market Size and Forecast, By Component
8.5.10.2. Market Size and Forecast, By Deployment Mode
8.5.10.3. Market Size and Forecast, By Application
8.5.10.4. Market Size and Forecast, By End User
8.6. MEA
8.6.1. Key Market Trends and Opportunities
8.6.2. Market Size and Forecast, By Component
8.6.3. Market Size and Forecast, By Deployment Mode
8.6.4. Market Size and Forecast, By Application
8.6.5. Market Size and Forecast, By End User
8.6.6. Market Size and Forecast, By Country
8.6.7. South Africa Adaptive Learning Software Market
8.6.7.1. Market Size and Forecast, By Component
8.6.7.2. Market Size and Forecast, By Deployment Mode
8.6.7.3. Market Size and Forecast, By Application
8.6.7.4. Market Size and Forecast, By End User
8.6.8. Saudi Arabia Adaptive Learning Software Market
8.6.8.1. Market Size and Forecast, By Component
8.6.8.2. Market Size and Forecast, By Deployment Mode
8.6.8.3. Market Size and Forecast, By Application
8.6.8.4. Market Size and Forecast, By End User
8.6.9. UAE Adaptive Learning Software Market
8.6.9.1. Market Size and Forecast, By Component
8.6.9.2. Market Size and Forecast, By Deployment Mode
8.6.9.3. Market Size and Forecast, By Application
8.6.9.4. Market Size and Forecast, By End User
8.6.10. Rest Of Mea Adaptive Learning Software Market
8.6.10.1. Market Size and Forecast, By Component
8.6.10.2. Market Size and Forecast, By Deployment Mode
8.6.10.3. Market Size and Forecast, By Application
8.6.10.4. Market Size and Forecast, By End User
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Introduction
9.2. Top Winning Strategies
9.3. Product Mapping Of Top 10 Player
9.4. Competitive Dashboard
9.5. Competitive Heatmap
9.6. Top Player Positioning, 2023
CHAPTER 10: COMPANY PROFILES
10.1. Pearson
10.1.1. Company Overview
10.1.2. Key Executives
10.1.3. Company Snapshot
10.1.4. Operating Business Segments
10.1.5. Product Portfolio
10.1.6. Business Performance
10.1.7. Key Strategic Moves and Developments
10.2. McGraw Hill
10.2.1. Company Overview
10.2.2. Key Executives
10.2.3. Company Snapshot
10.2.4. Operating Business Segments
10.2.5. Product Portfolio
10.2.6. Business Performance
10.2.7. Key Strategic Moves and Developments
10.3. Curriculum Associates, LLC
10.3.1. Company Overview
10.3.2. Key Executives
10.3.3. Company Snapshot
10.3.4. Operating Business Segments
10.3.5. Product Portfolio
10.3.6. Business Performance
10.3.7. Key Strategic Moves and Developments
10.4. Istation
10.4.1. Company Overview
10.4.2. Key Executives
10.4.3. Company Snapshot
10.4.4. Operating Business Segments
10.4.5. Product Portfolio
10.4.6. Business Performance
10.4.7. Key Strategic Moves and Developments
10.5. DREAMBOX LEARNING, INC.
10.5.1. Company Overview
10.5.2. Key Executives
10.5.3. Company Snapshot
10.5.4. Operating Business Segments
10.5.5. Product Portfolio
10.5.6. Business Performance
10.5.7. Key Strategic Moves and Developments
10.6. Learning Explorer, Inc.
10.6.1. Company Overview
10.6.2. Key Executives
10.6.3. Company Snapshot
10.6.4. Operating Business Segments
10.6.5. Product Portfolio
10.6.6. Business Performance
10.6.7. Key Strategic Moves and Developments
10.7. Mathspace
10.7.1. Company Overview
10.7.2. Key Executives
10.7.3. Company Snapshot
10.7.4. Operating Business Segments
10.7.5. Product Portfolio
10.7.6. Business Performance
10.7.7. Key Strategic Moves and Developments
10.8. Imagine Learning LLC.
10.8.1. Company Overview
10.8.2. Key Executives
10.8.3. Company Snapshot
10.8.4. Operating Business Segments
10.8.5. Product Portfolio
10.8.6. Business Performance
10.8.7. Key Strategic Moves and Developments
10.9. Fulcrum Labs
10.9.1. Company Overview
10.9.2. Key Executives
10.9.3. Company Snapshot
10.9.4. Operating Business Segments
10.9.5. Product Portfolio
10.9.6. Business Performance
10.9.7. Key Strategic Moves and Developments
10.10. CogBooks Limited
10.10.1. Company Overview
10.10.2. Key Executives
10.10.3. Company Snapshot
10.10.4. Operating Business Segments
10.10.5. Product Portfolio
10.10.6. Business Performance
10.10.7. Key Strategic Moves and Developments