Summary

The Saudi Arabian hair care market is anticipated to register a CAGR of 5.5% during the forecast period (2020-2025).

Key Highlights
The demand for hair care products is increasing at a healthy rate in the country, as the consumers are increasingly focusing on upgrading to higher-quality products, to maintain their hair health. This has led to more global products being launched in the local market.
With a large section of the population suffering from hair loss and common hair problems, such as dandruff, the usage of hair products in the region has been on the rise. The rising pollution levels in the country could also drive the need for hair care products.
The rising number of salons in the country also led to the growth in the demand for hair care products.


Key Market Trends

Rapid Growth in Men's Grooming

The Saudi Arabian market has been witnessing a rising demand in men’s grooming products, over the past few years. This growth is linked to the increasing levels of employment and higher disposable incomes. Men are more willing to invest time and money in a grooming routine, as being well-groomed and fashionable is increasingly linked to affluence and professional success. In addition, the social taboos, which associated men taking pride in their appearance as a sign of reduced masculinity, are diminishing. There is also an increasing demand for products with natural ingrents, owing to the health consiousness among the users. This growth in the men's category will have an impact on the hair care market in Saudi Arabia.

Growing E-commerce Penetration in the Market

The sales of hair products through e-commerce channels are growing rapidly in the country, fueled by the predominately young and tech-savvy population. Saudi Arabia positions itself as a great platform for exploring omnichannel opportunities. Moreover, Saudi Arabians are often the leading force behind the growth of technological trends in the region, thereby, facilitating the adoption of e-commerce within the country. The customers prefer purchasing products online, which include hair care products, owing to factors like convenience and low cost. Moreover, the spending trends of Saudi Arabians are higher than that of many other developing countries. The World Bank ranks Saudi Arabia in its top 20 richest countries, in terms of spending power, thus, providing lucrative opportunities for omnichannel ventures.

Competitive Landscape

The Saudi Arabian hair care market is fragamented, with the presence of various global brands competing to gain promienent market shares. The market has witnessed a rapid growth, with the increasing beauty concerns of the population. The major players in the market, such as Unilever, Shiseido Co. Ltd, Procter & Gamble, and L'Oréal SA, among others, are utilizing this opportunity by introducing various hair care proucts in the market.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

ページTOPに戻る

Table of Contents