ニュージーランドのヘルス&ウェルネスHealth and Wellness in New Zealand 消費者が加工食品や様々な飲料が健康やウェルビーイングに与える悪影響をより強く認識するようになったためである。ウイルスは、肥満や糖尿病などの基礎疾患を持つ人々に不釣り合いな影響を与えたため、人々は健... もっと見る
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サマリー消費者が加工食品や様々な飲料が健康やウェルビーイングに与える悪影響をより強く認識するようになったためである。ウイルスは、肥満や糖尿病などの基礎疾患を持つ人々に不釣り合いな影響を与えたため、人々は健康に気を配り、総合的な免疫力を高める必要性をより強く意識するようになった。その結果、人々の健康意識は高まっている。Euromonitor Internationalのニュージーランドの健康とウェルネスに関する調査レポートは、様々な食品セクターにおける健康に関連する製品タイプの動向と競合ブランドの健康志向のポジショニングを追跡しています。2019-2023年の最新の小売販売データを提供しており、健康・ウェルネスカテゴリー同士、またはセクターの総市場との比較が可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供します。2028年までの予測は、市場がどのように変化するかを示しています。 対象製品HW調理素材と食事、HW乳製品と代替品、HWホットドリンク、HWスナック、HWソフトドリンク、HW主食。 データ範囲:市場規模(過去と予測)、企業シェア、ブランドシェア、流通データ。 このレポートを購入する理由 * ヘルス&ウェルネス市場の詳細な把握; * 成長分野を特定し、変化を促す要因を特定する; * 競争環境、市場の主要プレーヤー、主要ブランドを理解する; * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Health and Wellness in New ZealandEuromonitor International October 2024 List Of Contents And Tables HEALTH AND WELLNESS IN NEW ZEALAND EXECUTIVE SUMMARY Health and wellness in focus Consumer weight trends Consumer diet trends Health-related deaths Blood pressure and cholesterol levels Diabetes prevalence DISCLAIMER HW HOT DRINKS IN NEW ZEALAND KEY DATA FINDINGS 2023 DEVELOPMENTS New ways of working driving increased interest in many claims No sugar the leading claim as consumers seek to improve health High protein drops to insignificant sales but sees major new launch in 2023 PROSPECTS AND OPPORTUNITIES Organic hot drinks to benefit from conscientious consumption trend No sugar to remain leading claim but would see even stronger growth if sugary drinks tax were introduced Plant-based claims may emerge in other hot drinks in forecast period CATEGORY DATA Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023 Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023 Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023 Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023 Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023 Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023 Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023 Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028 Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028 HW SOFT DRINKS IN NEW ZEALAND KEY DATA FINDINGS 2023 DEVELOPMENTS Reduced sugar struggles to appeal, with no sugar the largest claim and drives overall growth, as consumers seek to tackle excess weight No sugar claims expanding from carbonates and seeing strong growth in other soft drinks categories Disruptor launch in probiotic carbonates could shake up claim PROSPECTS AND OPPORTUNITIES Kombucha set to benefit from myriad health and wellness claims in RTD tea in forecast period No sugar will remain main growth driver over forecast period despite lack of sugary drinks tax Weight management will also benefit from consumer weight concerns CATEGORY DATA Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023 Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023 Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023 Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023 Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023 Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023 Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023 Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028 Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028 HW SNACKS IN NEW ZEALAND KEY DATA FINDINGS 2023 DEVELOPMENTS Concerns over childhood obesity boosts no sugar and low sugar claims Gluten free remains largest health and wellness snacks claim despite sales declines Rising environmental concerns drive strong demand for plant-based products PROSPECTS AND OPPORTUNITIES Health and wellness preferences likely to come back into focus Gluten free snacks will return to growth as consumers seek digestion-friendly snacks Vegan snacks set to continue booming but meat could also appeal in high protein snacks CATEGORY DATA Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023 Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023 Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023 Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023 Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023 Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023 Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023 Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028 Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028 HW DAIRY PRODUCTS AND ALTERNATIVES IN NEW ZEALAND KEY DATA FINDINGS 2023 DEVELOPMENTS Plant-based claim benefits from concerns over environmental impact of cow’s milk Good source of minerals benefits from consumers’ proactive approach to nutrition Protein increasingly in focus PROSPECTS AND OPPORTUNITIES Low sugar and no sugar claims set for strong growth as consumers seek healthier diets for themselves and their children Vegetarian set to gain in line with animal welfare and environmental concerns Plant-based dairy products and alternatives will need strong new product development to grow CATEGORY DATA Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023 Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023 Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023 Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20 Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2 Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023 Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028 Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028 HW COOKING INGREDIENTS AND MEALS IN NEW ZEALAND KEY DATA FINDINGS 2023 DEVELOPMENTS Climate change considerations continue to influence consumption preferences, whilst at-home consumption benefits demand Natural olive oil benefits from the increasing preference for healthier edible oils Meat free and immune support come to the fore in meals and soups PROSPECTS AND OPPORTUNITIES Cost of living pressures could create opportunities for growth in private label Spread of vegetarianism presents a promising scenario for health and wellness brands Shift towards plant-based alternatives to benefit lactose free claims CATEGORY DATA Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023 Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023 Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023 Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023 Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023 Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023 Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023 Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028 Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028 HW STAPLE FOODS IN NEW ZEALAND KEY DATA FINDINGS 2023 DEVELOPMENTS Growing interest in keto diets encourages innovation Gluten free remains the largest claim in health and wellness staple foods Vegan and vegetarian staple foods struggle due to cost and health concerns as many opt for natural alternatives PROSPECTS AND OPPORTUNITIES Opportunities for growth in sales of private label health and wellness staple foods Vegan and vegetarian claims return to good growth as inflation softens and health, environmental and ethical concerns intensify Packaged flat bread likely to offer a nexus of innovative claim combinations in forecast period CATEGORY DATA Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023 Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023 Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023 Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023 Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023 Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023 Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023 Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028 Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028
SummaryThe health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa... Table of ContentsHealth and Wellness in New ZealandEuromonitor International October 2024 List Of Contents And Tables HEALTH AND WELLNESS IN NEW ZEALAND EXECUTIVE SUMMARY Health and wellness in focus Consumer weight trends Consumer diet trends Health-related deaths Blood pressure and cholesterol levels Diabetes prevalence DISCLAIMER HW HOT DRINKS IN NEW ZEALAND KEY DATA FINDINGS 2023 DEVELOPMENTS New ways of working driving increased interest in many claims No sugar the leading claim as consumers seek to improve health High protein drops to insignificant sales but sees major new launch in 2023 PROSPECTS AND OPPORTUNITIES Organic hot drinks to benefit from conscientious consumption trend No sugar to remain leading claim but would see even stronger growth if sugary drinks tax were introduced Plant-based claims may emerge in other hot drinks in forecast period CATEGORY DATA Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023 Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023 Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023 Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023 Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023 Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023 Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023 Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028 Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028 HW SOFT DRINKS IN NEW ZEALAND KEY DATA FINDINGS 2023 DEVELOPMENTS Reduced sugar struggles to appeal, with no sugar the largest claim and drives overall growth, as consumers seek to tackle excess weight No sugar claims expanding from carbonates and seeing strong growth in other soft drinks categories Disruptor launch in probiotic carbonates could shake up claim PROSPECTS AND OPPORTUNITIES Kombucha set to benefit from myriad health and wellness claims in RTD tea in forecast period No sugar will remain main growth driver over forecast period despite lack of sugary drinks tax Weight management will also benefit from consumer weight concerns CATEGORY DATA Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023 Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023 Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023 Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023 Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023 Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023 Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023 Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028 Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028 HW SNACKS IN NEW ZEALAND KEY DATA FINDINGS 2023 DEVELOPMENTS Concerns over childhood obesity boosts no sugar and low sugar claims Gluten free remains largest health and wellness snacks claim despite sales declines Rising environmental concerns drive strong demand for plant-based products PROSPECTS AND OPPORTUNITIES Health and wellness preferences likely to come back into focus Gluten free snacks will return to growth as consumers seek digestion-friendly snacks Vegan snacks set to continue booming but meat could also appeal in high protein snacks CATEGORY DATA Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023 Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023 Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023 Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023 Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023 Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023 Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023 Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028 Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028 HW DAIRY PRODUCTS AND ALTERNATIVES IN NEW ZEALAND KEY DATA FINDINGS 2023 DEVELOPMENTS Plant-based claim benefits from concerns over environmental impact of cow’s milk Good source of minerals benefits from consumers’ proactive approach to nutrition Protein increasingly in focus PROSPECTS AND OPPORTUNITIES Low sugar and no sugar claims set for strong growth as consumers seek healthier diets for themselves and their children Vegetarian set to gain in line with animal welfare and environmental concerns Plant-based dairy products and alternatives will need strong new product development to grow CATEGORY DATA Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023 Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023 Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023 Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20 Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2 Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023 Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028 Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028 HW COOKING INGREDIENTS AND MEALS IN NEW ZEALAND KEY DATA FINDINGS 2023 DEVELOPMENTS Climate change considerations continue to influence consumption preferences, whilst at-home consumption benefits demand Natural olive oil benefits from the increasing preference for healthier edible oils Meat free and immune support come to the fore in meals and soups PROSPECTS AND OPPORTUNITIES Cost of living pressures could create opportunities for growth in private label Spread of vegetarianism presents a promising scenario for health and wellness brands Shift towards plant-based alternatives to benefit lactose free claims CATEGORY DATA Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023 Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023 Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023 Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023 Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023 Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023 Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023 Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028 Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028 HW STAPLE FOODS IN NEW ZEALAND KEY DATA FINDINGS 2023 DEVELOPMENTS Growing interest in keto diets encourages innovation Gluten free remains the largest claim in health and wellness staple foods Vegan and vegetarian staple foods struggle due to cost and health concerns as many opt for natural alternatives PROSPECTS AND OPPORTUNITIES Opportunities for growth in sales of private label health and wellness staple foods Vegan and vegetarian claims return to good growth as inflation softens and health, environmental and ethical concerns intensify Packaged flat bread likely to offer a nexus of innovative claim combinations in forecast period CATEGORY DATA Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023 Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023 Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023 Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023 Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023 Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023 Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023 Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028 Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028
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