サマリー

消費者が加工食品や様々な飲料が健康やウェルビーイングに与える悪影響をより強く認識するようになったため、健康・ウェルネス産業は、特にパンデミックの後、全体としてより重要性を増し続けている。このウイルスは、肥満や糖尿病などの基礎疾患を持つ人々に不釣り合いな影響を与えたため、人々は健康に気を配り、総合的な免疫力を高める必要性をより強く意識するようになった。その結果、人々の健康意識は高まっている。

Euromonitor Internationalの調査レポート「韓国のヘルス＆ウェルネス」は、様々な食品セクターにおける健康関連製品タイプの動向と競合ブランドの健康志向のポジショニングを追跡しています。2019-2023年の最新の小売販売データを提供しており、健康・ウェルネスカテゴリー同士、またはセクターの総市場との比較が可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供します。2028年までの予測は、市場がどのように変化するかを示しています。

対象製品HW調理素材と食事、HW乳製品と代替品、HWホットドリンク、HWスナック、HWソフトドリンク、HW主食。

データ範囲：市場規模（過去と予測）、企業シェア、ブランドシェア、流通データ。

このレポートを購入する理由
* ヘルス＆ウェルネス市場の詳細な把握；
* 成長分野を特定し、変化を促す要因を特定する；
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する；
* 5年間の予測を用いて、市場がどのように発展するかを評価する。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。

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目次

Health and Wellness in South Korea
Euromonitor International
August 2024

List Of Contents And Tables

HEALTH AND WELLNESS IN SOUTH KOREA
EXECUTIVE SUMMARY
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW HOT DRINKS IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
No sugar accounts for the highest sales within health and wellness hot drinks in 2023
No caffeine maintains high sales, but growth performances vary across categories
Keto hot drinks sees the fastest growth in health and wellness hot drinks
PROSPECTS AND OPPORTUNITIES
No sugar and no caffeine expected to remain popular in hot drinks in the forecast period
Vegetarian set to see one of the strongest growth rates over the forecast period
Good source of antioxidants hot drinks will be one to watch
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SOFT DRINKS IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
High consumer demand for natural products, especially bottled water and RTD tea
No sugar leads health and wellness soft drinks in 2023, and maintains dynamism due to new launches
Functional products rise in significance within soft drinks, especially good source of minerals, as consumers look to boost their metabolism
PROSPECTS AND OPPORTUNITIES
No caffeine to see further growth as the “zero” trend extends from no sugar
No sugar also set to see a promising performance in health and wellness soft drinks to 2028 due to health and weight concerns
Growth anticipated for organic soft drinks, driven by RTD tea
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SNACKS IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Organic holds the highest share of value sales within health and wellness snacks, as younger consumers in particular are interested in health
Move towards low salt snacks, as consumer concern about overconsumption rises
Vegan shows promise due to consumer concern about health, weight, animal welfare, and the environment
PROSPECTS AND OPPORTUNITIES
No/low/no added sugar to see strong growth, as younger consumers in particular are interested in health
High protein set to see significant growth due to new launches
Probiotic claim set to be boosted by consumer search for functional benefits even in snacks
CATEGORY DATA
Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HW DAIRY PRODUCTS AND ALTERNATIVES IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
High protein has been widely adopted as a claim in dairy products and alternatives
Consumers look for the probiotic claim to maintain a strong metabolism in 2023
Low/no salt boosted by increasing consumer base amidst rising dietary concerns
PROSPECTS AND OPPORTUNITIES
Sugar reduction set to emerge as an area of strong growth
Lactose free likely to show promise during the forecast period, along with rising consumer awareness and a wider product range
Brain health and memory expected to increase as a claim, as parents try to give their children the best start in life, and mental health is a concern for adults
CATEGORY DATA
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HW COOKING INGREDIENTS AND MEALS IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
With concerns about overprocessed foods, natural leads health and wellness cooking ingredients and meals in 2023
No fat records dynamic growth as consumers look to improve their health
Weight management maintains high sales as consumers look to maintain good health by losing weight
PROSPECTS AND OPPORTUNITIES
Low sugar set to emerge as a new growth engine, from a low base
As consumers are more concerned with health and the environment, vegan and plant-based are set to be promising claims to 2028
Organic set to see growth as consumers look for products they consider less processed, and more natural
CATEGORY DATA
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028
HW STAPLE FOODS IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Despite seeing decline due to concerns about taste, natural continues to leads health and wellness staple foods in 2023
Vegetarian rises strongly in value terms in 2023, as more consumers follow a meat free diet
Consumer demand for fortification drives high protein to see solid growth in 2023
PROSPECTS AND OPPORTUNITIES
High fibre is a leading claim in rice, noodles, and breakfast cereals
Further low/no salt claims expected in staple foods over the forecast period
Vegan set to take the lead, as more consumers turn to such products for health, animal welfare, and environmental reasons
CATEGORY DATA
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028