Summary

Plant-based claims are increasingly important in health and wellness dairy products and alternatives in New Zealand. There is a strong tradition for cow’s milk dairy products in New Zealand, with dairy farming important to the country’s economy and high-quality locally-produced dairy products being a core component of the traditional diet. While cow’s milk still holds a strong appeal for many, consumers are however increasingly concerned about the environmental impact of dairy production, with t...

Euromonitor International's HW Dairy Products and Alternatives in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

HW Dairy Products and Alternatives in New Zealand
Euromonitor International
October 2024

List Of Contents And Tables

HW DAIRY PRODUCTS AND ALTERNATIVES IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Plant-based claim benefits from concerns over environmental impact of cow’s milk
Good source of minerals benefits from consumers’ proactive approach to nutrition
Protein increasingly in focus
PROSPECTS AND OPPORTUNITIES
Low sugar and no sugar claims set for strong growth as consumers seek healthier diets for themselves and their children
Vegetarian set to gain in line with animal welfare and environmental concerns
Plant-based dairy products and alternatives will need strong new product development to grow
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN NEW ZEALAND
EXECUTIVE SUMMARY
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER