Summary

Two of the most dynamic claim within health and wellness snacks in New Zealand in 2023 was no sugar, with this seeing a striking 43% current value growth to reach NZD89 million. No sugar snacks primarily benefited from a strong performance for no sugar gum, which saw sales soar by 91%. Sales benefited from soaring demand for no sugar gum, which benefited from 2023 being the first post-pandemic year to see no COVID-19 restrictions. Consumers thus returned to their normal lives, with no sugar gum...

Euromonitor International's HW Snacks in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

HW Snacks in New Zealand
Euromonitor International
October 2024

List Of Contents And Tables

HW SNACKS IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Concerns over childhood obesity boosts no sugar and low sugar claims
Gluten free remains largest health and wellness snacks claim despite sales declines
Rising environmental concerns drive strong demand for plant-based products
PROSPECTS AND OPPORTUNITIES
Health and wellness preferences likely to come back into focus
Gluten free snacks will return to growth as consumers seek digestion-friendly snacks
Vegan snacks set to continue booming but meat could also appeal in high protein snacks
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN NEW ZEALAND
EXECUTIVE SUMMARY
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER