サマリー

消費者が加工食品や様々な飲料が健康やウェルビーイングに与える悪影響をより強く認識するようになったためである。ウイルスは、肥満や糖尿病などの基礎疾患を持つ人々に不釣り合いな影響を与えたため、人々は健康に気を配り、総合的な免疫力を高める必要性をより強く意識するようになった。その結果、人々の健康意識は高まっている。

Euromonitor Internationalのノルウェーの健康とウェルネスに関する調査レポートは、様々な食品セクターにおける健康に関連する製品タイプの動向と競合ブランドの健康志向のポジショニングを追跡しています。2019-2023年の最新の小売販売データを提供しており、健康・ウェルネスカテゴリー同士、またはセクターの総市場との比較が可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供します。2028年までの予測は、市場がどのように変化するかを示しています。

対象製品HW調理素材と食事、HW乳製品と代替品、HWホットドリンク、HWスナック、HWソフトドリンク、HW主食。

データ範囲：市場規模（過去と予測）、企業シェア、ブランドシェア、流通データ。

このレポートを購入する理由
* ヘルス＆ウェルネス市場の詳細な把握；
* 成長分野を特定し、変化を促す要因を特定する；
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する；
* 5年間の予測を用いて、市場がどのように発展するかを評価する。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。

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目次

Health and Wellness in Norway
Euromonitor International
September 2024

List Of Contents And Tables

HEALTH AND WELLNESS IN NORWAY
EXECUTIVE SUMMARY
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW SOFT DRINKS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
No sugar and energy boosting claims remain by far the most popular options in 2023
Rising obesity concerns feeding demand for healthier soft drinks
Immune support soft drinks growing in popularity while kombucha continues to attract health conscious shoppers
PROSPECTS AND OPPORTUNITIES
Rising consumer interest in nutrition set to support sales growth
Energy boosting set to generate growth over the forecast period
Good source of vitamins slated for growth as consumers aim for improved nutrition
MARKET DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SNACKS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return of old snacking habits boosts sales but resurgence of cross border shopping limits growth
No sugar claims maintain a prominent position within health and wellness snacks
High protein snacks thriving as consumers embrace the keto diet
PROSPECTS AND OPPORTUNITIES
Vegan claims expected to gain ground as consumers look to make healthier and more responsible purchasing decisions
Gluten free snacks and snack bars set to remain important sales drivers but cross-border shopping will remain a barrier to growth
Lactose free snacks to benefit from rising concerns over food intolerances while savoury snacks will focus on offering healthier options
MARKET DATA
Table 10 Sales of Snacks by Health and Wellness Type: Value 2019-2023
Table 11 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
Table 12 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
Table 13 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 14 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 15 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 16 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 17 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
Table 18 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HW DAIRY PRODUCTS AND ALTERNATIVES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lactose free claims gain ground while consumers begin to value convenience again
Low fat claims remain a key sales driver as obesity concerns rise
Probiotic claims remain popular as consumers remain focused on boosting their immune system and improving their gut health
PROSPECTS AND OPPORTUNITIES
Demand for vegan and lactose free products set to rise as organic dairy struggles
Mixed outlook for lactose free and organic claims
No sugar claims expected to grow as the obesity epidemic deepens
MARKET DATA
Table 19 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
Table 20 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
Table 21 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 22 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 23 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 24 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 25 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 26 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
Table 27 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HW COOKING INGREDIENTS AND MEALS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health and convenience on the menu as Norwegians adapt to the new post-pandemic world
Vegan and vegetarian products prove popular as consumers look for healthier and more ethical options
Demand for weight management and high protein products booms due to rising concerns over rising obesity rates and general health
PROSPECTS AND OPPORTUNITIES
The rise of gluten free and low sugar options and an accelerated shift towards private label products
Vegan cooking ingredients and meals to remain a highly promising category
Consumers expected to pay more attention to the importance of following a healthy and balanced diet
MARKET DATA
Table 28 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
Table 29 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
Table 30 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 31 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 32 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 33 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 34 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 35 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
Table 36 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028
HW STAPLE FOODS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shifting consumer habits in the post-pandemic era shaping the development of staple foods
Natural remains an important health and wellness claim in staple foods
No sugar claims on trend as obesity concerns rise with breakfast cereals a key focus of new product development
PROSPECTS AND OPPORTUNITIES
Plant-based diets and a focus on dietary sensitivities expected to shape demand
High protein and high fibre products set to capitalise on current healthy eating trends
More consumers expected to adopt plant-based diets over the forecast period
MARKET DATA
Table 37 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
Table 38 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
Table 39 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 40 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 41 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 42 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 43 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 44 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
Table 45 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028