Summary

Chile Cosmetics Product Market is projected to register a CAGR of 2.65% during the forecast period 2020 - 2025.

Key Highlights
Increasing demand for multifunctional products is driving the beauty and cosmetics market in Chile. This, in turn, remains lucrative as price-conscious consumers prefer products that provide multi-benefits in a single product.
The influence of social media has ignited the interest of consumers in cosmetics products, especially among the younger generation. This, coupled with constant product innovations and variations, has broadened the growth prospects of the market.


Key Market Trends

Surge in the Demand for Organic Skin Care Products

Consumers are seeking skincare and cosmetics products with oils, including blended formulations and pure organics, in order to provide healthy fixes for dry and damaged skin. This has resulted in the robust growth of the market studied. The shift in consumer behavior while purchasing natural and organic-based personal care products rather than conventional products have evolved in the entire retailing segment offering. Products that have more natural claims along with packaging and labeling that claims about the benefits are expected to take the center stage across retail outlets.

Hair styling and Coloring Products Hold a Significant Share with Potential Growth

The growing inclination of consumers to use hair loss treatment products instead of hair loss treatment solutions, due to the high cost involving lesser therapy and hair transplant surgery, is supporting the sales of hair loss treatment products, such as functional shampoos, conditioners, and serums. One of the key drivers of the segment’s growth is the rising demand for specialized products. Hair textures vary from person to person and so do the hair and scalp related issues. Some people may have damaged or dry hair while others have to deal with breakage and hair fall problems. As a result: Specialized products, like L’Oréal’s Total Repair, are being introduced in the market that claims to fix damages caused by many factors.

Competitive Landscape

The major emerging market players targeting leading brands are making strategic acquisitions of the market leaders, in more mature and sophisticated markets. Acquiring these brands enables diversification and gives these players access to stable cash flows and further growth opportunities. The cosmetic products market witnesses high competition, with the dominance of major global players. Various players are entering the market, to tap the untapped potential of the cosmetic products market. Some of the major players in the Chile cosmetics products market are L’Oréal Group, Beiersdorf AG, The Estée Lauder Companies Inc, Oriflame Cosmetics S.A among others.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

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