Summary

Global Cruelty-Free Cosmetics Market Size, Share & Trends Analysis Report By End-user, By Region, and Segment Forecasts, 2023 – 2032
The Global Cruelty-Free Cosmetics market was valued at US $6.2 Billion in 2023 and is expected to reach ~US $12 Billion by 2032, growing at a CAGR of 7.2% during the forecast period 2023-2032.
Cosmetics that are not tested on animals are referred to as cruelty-free cosmetics. The phrase "cruelty-free" indicates clearly that neither the finished product nor any of its constituents were tested on animals. It's crucial to remember that some items could still include chemicals that come from animals. There are a number of laws in place to make sure companies don't test on animals. Customers are becoming more attentive about the products they choose in today's market, taking raw material origins and sourcing into account. As people grow increasingly conscious of the damaging effects that animal experimentation has on the environment, there is a growing demand for cruelty-free cosmetics. The market is anticipated to expand as a result of rising consumer demand for personal hygiene products and increased awareness of cruelty-free beauty. Furthermore, as demand for eco-friendly products rises, the market for naturally derived products is growing. However, customers continue to worry that they might be exposed to dangerous chemicals or poisons, which could reduce the market for cruelty-free cosmetics because of worries about their health.
The need for cruelty-free makeup is being fuelled by growing awareness of the terrible methods used in cosmetic animal testing. Animals, frequently rats, rabbits, mice, and other lab animals, have traditionally been used in cosmetics testing to evaluate the products' potential for injury, irritation, and negative reactions. These animals are exposed to chemicals throughout this process, which can cause burns to their skin and inhalation. On the other hand, the demand for cruelty-free makeup products is driven by benefits like fewer side effects, less skin irritation, and natural smells. The desire of consumers to spend more money on cruelty-free makeup is increasing, and this readiness is a major factor in the market's expansion. Public awareness has increased as a result of strict laws enforced by non-governmental organisations (NGOs) and animal welfare. As people gain more knowledge, they favour supporting businesses that share their ideals. The demand for cruelty-free organic makeup products has increased due to the negative impacts of rising pollution levels on skin, hair, and eyes. As a result, customers are carefully reading product labels to confirm components, which helps them make better purchase decisions.



“Skincare segment, by product type, to be largest market from 2023 to 2030.”
Skincare category includes a wide range of products such as Skincare, haircare, makeup and colour cosmetics, perfume & Fragrance and others. A vast array of goods, including cleansers, moisturisers, serums, masks, and treatments, are included in the skincare category with the goal of nourishing, protecting, and improving the skin. In order to make sure that these items are developed without injuring animals during testing, consumers frequently look for cruelty-free solutions. Shampoos, conditioners, styling tools, and treatments for keeping hair healthy and styled are all included in the category of haircare items. In this section, cruelty-free substitutes guarantee that animal experimentation is not used throughout the development or testing phases. A wide range of goods, such as blushes, eyeshadows, lipsticks, foundations, and more, are included in makeup and colour cosmetics. Customers are requesting more cruelty-free solutions due to the wide range in this market, which guarantees that the desired colours, textures, and finishes are obtained without causing harm to animals.
“Women segment, by customer orientation, to be largest market from 2023 to 2030.”
The global Cruelty-Free Cosmetics market by customer orientation comprises major segments such as men, women, kids and unisex. The women's section offers cosmetics made especially for female consumers. It consists of an extensive selection of skincare, hair care, and makeup goods designed to satisfy the demands and inclinations of female customers. These products are designed to fit a range of skin tones, kinds, and typical female beauty regimens. In the market for cruelty-free cosmetics, the men's section specialises in grooming items made specifically for males. This includes aftershaves, face cleansers, moisturisers, and hair care products made specifically for men's skin difficulties. These products are frequently marketed by companies using packaging and smells that cater to the tastes of men. The kids section includes personal care and skincare products that are especially made for kids. Given that children's skin is more sensitive, these products are usually gentler, hypoallergenic, and devoid of harsh chemicals. Products in this category include soaps, lotions, and mild shampoos. Products labelled as "Unisex" or "gender-neutral" are designed to be used by anybody, regardless of gender. These goods are made to be adaptable and appealing to a wide range of customers. Both men and women can use them because they frequently have gender-neutral formulas, packaging, and fragrances.
“Europe to be largest region in Cruelty-Free Cosmetics Market.”
The demand for natural and organic products has increased significantly in the European Union, mostly due to rising consumer knowledge of the possible risks connected with certain chemicals, such as parabens and aluminium compounds, which are present in deodorants, skincare products, and hair care products. Nowadays, a large number of European consumers prefer certain brands over others due to their natural and ethical compositions.
Vegan beauty product sales have increased significantly in recent years, especially in the United Kingdom. This spike in demand for safe, natural, and organic vegan cosmetics is a reaction to growing awareness of the possible long-term harm caused by chemical-based companies. For example, in a 2021 poll conducted by The Vegan Society, more than thirty-nine percent of British beauty customers underlined the significance of third-party accreditation for businesses that sell vegan cosmetics.
Vegan substances are clearly preferred in the market, and efficacy, long-lasting protection, and therapeutic qualities are the main factors influencing consumer choices. Because of this, the majority of businesses have launched vegan brands and goods with ingredients inspired by nature, such as high-quality botanical components obtained from plants that have several uses. For instance, the fast-fashion clothing brand Boohoo introduced a vegan beauty range with over 50 items in February 2022. Boohoo's Beauty portfolio caters to a wide range of skin tones and complexions with items for the face, lips, eyebrows, and eyes.
Cruelty-Free Cosmetics Competitive Landscape
The competitive landscape of the Cruelty-Free Cosmetics Market involves assessing the competitive landscape to understand the strengths, weaknesses, opportunities, and threats of the industry. Key industry players have recognized that the adoption of Cruelty-Free Cosmetics technology holds the potential for further growth. The growing desire among producers to optimize their production costs has spurred collaborative efforts among companies to scale up their production capacity. This strategic collaboration not only aims to increase revenue but also seeks to establish dominance in the market.
The Cruelty-Free Cosmetics Market is highly competitive, with numerous companies vying for market share. Prominent companies in the Cruelty-Free Cosmetics Market include:
Major Players:
Loreal SA
Coty Inc.
MuLondon
Billy Jealousy
Beauty Without Cruelty
Recent Developments:
• The vegan-certified 'Freshian' line of colour cosmetics was launched in June 2022 by South Korean consumer goods giant LG Household & Health Care. The goal of this action was to draw in Gen Z and Y beauty customers. A variety of items have been introduced by the brand, such as a sunscreen, multiple lip balms, and two cushion compacts. Future market expansion is anticipated as a result of these product offers.
• August 2022 marked the launch of 18 items by plant-based skincare and haircare brand 'OrgaGlo' in India's personal care and cosmetics market. These goods are divided into categories for body, face, hair, and baby care. It is anticipated that OrgaGlo's line of cruelty-free and vegan goods will help boost the demand for vegan cosmetics in India.
• The vegan cosmetic brand "Clean beauty brand W3ll People" was acquired by Elf Cosmetics in August 2020, which allowed the brand's product line to expand globally.
• To expand their range of vegan beauty products, LG Household and Health Care Ltd., a consumer goods company located in South Korea, introduced seven new products globally in November 2021. The Korean Agency of Vegan Certification and Services has certified this brand.

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Table of Contents

Table of Contents
1.Executive summary
2.MARKET INTRODUCTION
oMARKET SCOPE
oMARKET Definitions
3.research methodology
4.market outlook
oKey Trends
oGUIDELINES / REGULATIONS
oCOVID-19 IMPACT ON GLOBAL CRUELTY-FREE COSMETICS MARKET
oMARKET DYNAMICS
Drivers
Rising awareness of customers
Increasing R&D investments for cruelty-free cosmetics
Restraints
Easy availability of counterfeit products
Opportunities
Rise in online retailing in the Cruelty-Free Cosmetics products and accessories
PriCing Analysis
PORTER’S FIVE FORCE MODEL
Threat of new entrants
Threat of substitute
Bargaining power of suppliers
Bargaining power of buyers
Intensity of competitive rivalry
5.GLOBAL CRUELTY-FREE COSMETICS MARKET, By product Type, MARKET ESTIMATION AND FORECAST, 2022-2032, value (USD million)
oINTRODUCTION
oMARKET SHARE ANALYSIS
oSkincare
ohaircare
omakeup and colour cosmetics
operfume & Fragrance
oOthers
6.GLOBAL CRUELTY-FREE COSMETICS MARKET, By form, MARKET ESTIMATION AND FORECAST, 2022-2032, value (USD million)
oINTRODUCTION
oMARKET SHARE ANALYSIS
ogel
ocream
oliquid
opowder
oothers
7.GLOBAL CRUELTY-FREE COSMETICS MARKET, By CUSTOMER ORIENTIENTION, MARKET ESTIMATION AND FORECAST, 2022-2032), value (USD million)
oINTRODUCTION
oMARKET SHARE ANALYSIS
owomen
omen
okids
ounisex
8.GLOBAL CRUELTY-FREE COSMETICS MARKET, BY nature, MARKET ESTIMATION AND FORECAST, 2022-2032, value (USD million)
oINTRODUCTION
oMARKET SHARE ANALYSIS
oorganic
oConventional
9.GLOBAL CRUELTY-FREE COSMETICS MARKET, BY distribution channel, MARKET ESTIMATION AND FORECAST, 2022-2032, value (USD million)
oINTRODUCTION
oMARKET SHARE ANALYSIS
oSpeciality Stores
oSalons & Spas
oDepartmental Stores
oConvenience Stores
oOnline Stores
oPharmacies
oother
10.GLOBAL CRUELTY-FREE COSMETICS MARKET, REGIONAL ANALYSIS MARKET ESTIMATION AND FORECAST, 2022-2032, value (USD million)
oINTRODUCTION
oNORTH AMERICA CRUELTY-FREE COSMETICS MARKET
North America Cruelty-Free Cosmetics Market, By Country
Us
Canada
Mexico
North America Cruelty-Free Cosmetics Market, By Product Type
North America Cruelty-Free Cosmetics Market, By Form
North America Cruelty-Free Cosmetics Market, By Customer Orientation
North America Cruelty-Free Cosmetics Market, By Nature
North America Cruelty-Free Cosmetics Market, By Distribution Channel
oEUROPE CRUELTY-FREE COSMETICS MARKET
Europe Cruelty-Free Cosmetics Market, By Country
Germany
UK
France
Italy
Spain
Russia
Rest of Europe
Europe Cruelty-Free Cosmetics Market, By Product Type
North America Cruelty-Free Cosmetics Market, By Form
Europe Cruelty-Free Cosmetics Market, By Customer Orientation
Europe Cruelty-Free Cosmetics Market, By Nature
Europe Cruelty-Free Cosmetics Market, By Distribution Channel
oASIA PACIFIC CRUELTY-FREE COSMETICS MARKET
Asia Pacific Cruelty-Free Cosmetics Market, By Country
China
Japan
India
Australia
Singapore
South Korea
Thailand
Indonesia
Malaysia
Philippines
Rest of Asia Pacific
Asia-Pacific Cruelty-Free Cosmetics Market, By Product Type
North America Cruelty-Free Cosmetics Market, By Form
Asia-Pacific Cruelty-Free Cosmetics Market, By Customer Orientation
Asia-Pacific Cruelty-Free Cosmetics Market, By Nature
Asia-Pacific Cruelty-Free Cosmetics Market, By Distribution Channel
oMIDDLE EAST & AFRICA CRUELTY-FREE COSMETICS MARKET
Middle East & Africa Cruelty-Free Cosmetics Market, By Country
UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa
Middle East & Africa Cruelty-Free Cosmetics Market, By Product Type
North America Cruelty-Free Cosmetics Market, By Form
Middle East & Africa Cruelty-Free Cosmetics Market, By Customer Orientation
Middle East & Africa Cruelty-Free Cosmetics Market, By Nature
Middle East & Africa Cruelty-Free Cosmetics Market, By Distribution Channel
oSOUTH AMERICA CRUELTY-FREE COSMETICS MARKET
South America Cruelty-Free Cosmetics Market, By Country
Brazil
Argentina
Peru
Rest of South America
South America Cruelty-Free Cosmetics Market, By Product Type
North America Cruelty-Free Cosmetics Market, By Form
South America Cruelty-Free Cosmetics Market, By Customer Orientation
South America Cruelty-Free Cosmetics Market, By Nature
South America Cruelty-Free Cosmetics Market, By Distribution Channel
11.GLOBAL CRUELTY-FREE COSMETICS MARKET, COMPETITIVE Intelligence
oCOMPETITIVE POSITIONING
ocompetitor benchmarking
oCompetitive Quadrant
omarket share analysis, 2022 (%)
12.GLOBAL CRUELTY-FREE COSMETICS MARKET, COMPANY ANALYSIS
oBilly Jealousy
Company Overview
Business outlook
Headquarter
Established/Incorporated
Headcounts/ Employee strength
Financial Overview
Sales/revenue
R&D expenditure
Business segment sales share
Regional sales share
Product Offerings
SWOT Analysis
Key Developments (Expansion/New Product Development/Agreement/Mergers & Acquisitions, Partnership/Investment/Etc.)
oBilly Jealousy
oCoty Inc.
odisguise cosmetics
ol.f. Cosmetics Inc.
oEmma Jean Cosmetics Inc.
oFaber-Castell
oGabriel Cosmetics Inc.
oGroupe Rocher
oInika
oITC Limited
oKOKUYO CO., LTD.
oMO MI BEAUTY
oMuLondon
oNature&s Gate
onutriglow cosmetics
oPHB Ethical beauty Ltd.
oPacifica Beauty
oPentel
oPilot Corporation
oPLUM
oOTHERS