Summary

The Egypt Paper Packaging Market is expected to grow by registering a CAGR of approximately 3.7% during the forecast period (2021). With the focus now shifting towards eco-friendly and sustainability, paper packaging is expected to gain traction in the country as the consumers are pushing for paper packaging products over plastic packaging, which poses a significant threat to the environment.

Key Highlights
Paper packaging primarily involves paper-based wrap to protect and improve the image of the product. Paper packaging also creates opportunities for marketing purposes like to promote the brand or to create awareness in the market.
The increasing recycling rate and improving logistical efficiency are the major trends in the market. Paper has some distinct advantages over other packaging materials as it is lightweight, biodegradable, and recyclable.
The Egyptian packaging industry has grown significantly in the last few years and targets the same in the coming years. According to the Export Council for Printing and Packaging Paper, a surge of about 20% year-on-year (YoY) in its exports has been reported during the first nine months of 2020.
The global outbreak of COVID-19 had a notable impact on the Egyptian paper packaging market. Although Egypt reacted relatively early to curb the outbreak of this pandemic, however, negative external factors such as declining export volume owing to reduced demand combined with the partial lockdown affecting the local market are expected to cause significant disruptions.
The estimations from the Egyptian Center for Economic Studies indicate that the effects of Covid-19 on the Egyptian economy are likely to be felt up to June 2021 due to declining travel and tourism, lower domestic consumption, capital outflows, and weaker global trade.
However, with the conditions improving and the countries opening up their boundaries, the paper packaging industry in the country is expected to regain momentum during the forecast period.


Key Market Trends

Consumer Consciousness of Sustainable Packaging to Drive the Growth


Packaging waste is considered a huge problem in Egypt. The problem has been growing significantly for the past few years. According to World Wildlife Fund (WWF), Egypt produces 5.4 million metric tons of plastic annually, making it the biggest plastic polluter in the Arab world.
Furthermore, the pandemic has significantly increased the use of single-use plastic, the main component in masks, gloves, hand sanitizer bottles, test kits, takeout containers, delivery packaging.
However, owing to the increasing level of packaging waste being generated in the country every year, the need to develop an effective approach to handle it and to increase awareness among the consumers is being felt.
As a result, several initiatives are being taken by the Egyptian government along with the several organizations operating in the region to reduce the use of plastics for packaging. For instance, in March 2021, the Egyptian environment ministry announced a USD 3 million project to limit plastic bag use. The project will be funded by Japan and implemented by the United Nations Industrial Development Organization (UNIDO).
Such initiatives and the growing awareness among the consumers are anticipated to create significant opportunities in the Egyptian paper packaging market during the forecast period.


Retail Sector to Hold Significant Market Share


The country's move to reduce the consumption of plastic packaging in line with the global movement is creating opportunities in the paper packaging market as the development of paper packaging involves consideration of sustainability, environmental responsibility, and environmental and recycling regulations.
As a result, there is a move away from single-use plastic bags, and they are deciding to invest in eco-friendly packaging such as paper and fiber-board solutions. Furthermore, the rapid development in e-commerce has also impacted the growth of the paper packaging industry.
According to the Ministry of Supply and Internal Trade, Egypt, the country's wholesale and retail trade sector, represents about 14.5 percent of the gross domestic product (GDP) during the fiscal year 2019/2020. Furthermore, the country's official retail trade areas increased to around 3 million square meters, represented by commercial centers, wholesale markets, logistical areas, retail stores, and stores.
Additionally, the volume of e-commerce has now reached about USD 4.8 billion in 2021, as compared to USD 3.6 billion in 2018, according to the latest statistics issued by the Federation of Egyptian Banks. The growing penetration of smartphones, along with the increasing number of internet users in the country, is further driving the growth of the e-commerce sector in the country.
The growth of the retail and e-commerce industry, along with the growing demand for sustainable packaging, is creating a favorable environment for the growth of the paper packaging industry in the country, which is anticipated to grow further during the forecast period.


Competitive Landscape

The Egyptian Paper Packaging Market is moderately competitive, owing to the presence of several players. The players operating in the market are focusing on developing innovative packaging solutions to gain a competitive advantage and to strengthen their market presence further. Some of the major players operating in the market include Amcor Plc, Graphic Packaging International Corporation, International Paper Company, and Tetra Laval Group.


August 2021 - HB Fuller announced a strategic investment to build a new facility in Cairo to support customers’ increased demand in the fast-growing markets of Egypt, Turkey, the Middle East, and Africa. The new factory will become a regional supply hub and a center of excellence for manufacturing for adhesives serving the hygiene, packaging, labeling, paper converting, and graphic arts, among other industries.
May 2021 - Nestlé Egypt revealed that the company aims at 100% recyclable packaging materials by 2022. Furthermore, the company aims to recycle and use 6000 tons of plastic annually through the initiative to recover and recycle plastic packaging materials.


Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

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