Summary

The inflight retail and advertising market is valued at USD 3.5 billion in 2024 and is projected to reach USD 5.1 billion by 2029, at a CAGR of 7.8% from 2024 to 2029. The inflight retail and advertising market is thriving due to increased passenger traffic, enhanced connectivity, and evolving digital platforms that allow for personalized shopping and targeted ads. Airlines are actively improving the passenger experience with a broader product range, while expanding networks open new markets. Strategic partnerships between airlines like Delta, Emirates, and brands provide exclusive retail opportunities, boosting sales. Key players such as Panasonic Avionics and Thales are instrumental in developing the technology that supports inflight retail and advertising, significantly contributing to the sector's growth by leveraging the captive audience during flights.
"Based on end user, the commercial segment is estimated to have the largest market share in 2024."
The commercial aviation segment holds the largest share in the inflight retail and advertising market, primarily due to its vast passenger volumes which provide a diverse and expansive audience for marketing efforts. Its widespread flight network enhances visibility and opportunity for retail initiatives, while economies of scale allow for more cost-effective marketing and sales strategies. The demographic variety of passengers also supports targeted and effective advertising, and substantial investments in the latest inflight technologies foster innovative advertising and retail strategies, further driving growth in this sector.
"Based on mode, the advertising segment is estimated to have the largest market share in 2024."
The advertising segment in the inflight retail and advertising market is seeing the fastest growth due to several pivotal factors. The widespread use of seat-back screens and personal devices offers advertisers a large, captive audience. Technological advancements enable precise, real-time targeting, increasing ad effectiveness and profit margins. Additionally, airlines' ability to harness passenger data enhances content relevancy, boosting engagement. Furthermore, growing partnerships between airlines and brands capitalize on this inflight engagement opportunity, utilizing creative campaigns to attract consumers, significantly driving the segment's growth.

"Based on seat class, the business class segment is estimated to have the largest market share in 2024."
The business class segment in the inflight retail and advertising market is growing at the highest rate compared to economy and premium economy classes for several reasons. Primarily, business class passengers typically have higher disposable incomes, making them more likely to engage in inflight purchasing and more receptive to premium advertising. Additionally, the personalized service and exclusive atmosphere in business class create an ideal environment for targeted marketing campaigns and high-end product placements. Airlines also tend to focus more on enhancing the business class experience with the latest digital technologies and bespoke services, further driving sales and engagement in this segment. This combination of factors makes business class a lucrative market for inflight retail and advertising efforts.
"Based on regions, the North America region is estimated to have the largest market share in 2024."
The North America region is witnessing robust growth in the inflight retail and advertising market, driven by the technological advancement. North America's inflight retail and advertising market is experiencing the highest growth due to several strategic advantages. The region boasts a large, affluent consumer base with a high propensity for travel, driving substantial passenger volumes that marketers aim to tap into. North America also leads in technological innovation, particularly in digital connectivity and entertainment systems, which enhances the effectiveness and reach of inflight advertising and retail offerings. Additionally, the presence of major global airlines and their willingness to invest in advanced inflight services further stimulates market growth. Together, these factors make North America a dominant player in the inflight retail and advertising landscape.

The break-up of the profile of primary participants in the inflight retail and advertising market:

• By Company Type: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%
• By Designation: C Level – 35%, Director Level – 25%, and Others – 40%
• By Region: North America – 25%, Europe – 15%, Asia Pacific – 35%, Middle East – 15% Rest of the World (RoW) – 10%

Major companies profiled in the report include as Panasonic Avionics Corporation (US), Thales (France) , Viasat, Inc. (US), Anuvu (US) and IMM International (France) among others.

Research Coverage:
This market study covers the inflight retail and advertising market across various segments and subsegments. It aims to estimate this market's size and growth potential across different parts based on and region. This study also includes an in-depth competitive analysis of the key players in the market, their company profiles, key observations related to their product and business offerings, recent developments, and key market strategies they adopted.
Reasons to buy this report:
The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall Inflight Retail and Advertising market. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The market for inflight retail and advertising involves providing goods and promotional content to passengers, such as duty-free shopping, travel essentials, and targeted advertisements via inflight entertainment systems. Key growth drivers include technological advancements that enhance personalized shopping and advertising experiences, increased global air travel, rising consumer demand for enhanced travel experiences, strategic partnerships between airlines and brands, and airlines' need for revenue diversification beyond ticket sales. These factors collectively boost the appeal and effectiveness of inflight retail and advertising services.. The report provides insights on the following pointers:

• Market Drivers (Rising Passenger numbers, Growing Focus on Ancillary Revenue, Rise of low cost carriers (LCC) ), restraints (Data Privacy Concerns, Limited Inflight Connectivity ), Opportunities (Exclusive Inflight Offers, Multi-Channel Campaigns) challenges (Technological Integration, Passenger Acceptance and Engagement) there are several factors that could contribute to an increase in the Inflight Retail and Advertising market.

• Market Penetration: Comprehensive information on Inflight Retail and Advertising offered by the top players in the market

• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the Inflight Retail and Advertising market

• Market Development: Comprehensive information about lucrative markets – the report analyses the Inflight Retail and Advertising market across varied regions.

• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Inflight Retail and Advertising market

• Competitive Assessment: In-depth assessment of market shares, growth strategies, products, and manufacturing capabilities of leading players in the Inflight Retail and Advertising market

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Table of Contents

1 INTRODUCTION 33
1.1 STUDY OBJECTIVES 33
1.2 MARKET DEFINITION 33
1.3 STUDY SCOPE 34
1.3.1 MARKETS COVERED 34
FIGURE 1 IN-FLIGHT RETAIL AND ADVERTISING MARKET SEGMENTATION 34
1.3.2 REGIONS COVERED 34
1.3.3 YEARS CONSIDERED 35
1.4 INCLUSIONS AND EXCLUSIONS 35
TABLE 1 INCLUSIONS AND EXCLUSIONS 35
1.5 CURRENCY CONSIDERED 36
TABLE 2 USD EXCHANGE RATES 36
1.6 STAKEHOLDERS 36
2 RESEARCH METHODOLOGY 37
2.1 RESEARCH DATA 37
FIGURE 2 RESEARCH PROCESS FLOW 37
FIGURE 3 RESEARCH DESIGN 38
2.1.1 SECONDARY DATA 38
2.1.1.1 Key data from secondary sources 39
2.1.2 PRIMARY DATA 39
2.1.2.1 Primary sources 39
2.1.2.2 Key data from primary sources 40
2.1.2.3 Breakdown of primary interviews 40
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 40
2.2 FACTOR ANALYSIS 41
2.2.1 INTRODUCTION 41
2.3 DEMAND-SIDE ANALYSIS 41
2.3.1 INTRODUCTION 41
2.3.2 DEMAND-SIDE INDICATORS 42
2.3.2.1 Passenger traffic 42
FIGURE 5 GLOBAL PASSENGER TRAFFIC, 2015–2030 42
2.3.2.2 Emerging economies 42
FIGURE 6 G7 AND BRICS GLOBAL GDP SHARE AT PURCHASING POWER PARITY, 1997–2023 43
2.4 SUPPLY-SIDE ANALYSIS 43
2.4.1 SUPPLY-SIDE INDICATORS 43

2.5 RESEARCH APPROACH AND METHODOLOGY 44
2.5.1 BOTTOM-UP APPROACH 44
FIGURE 7 BOTTOM-UP APPROACH 45
2.5.2 TOP-DOWN APPROACH 45
FIGURE 8 TOP-DOWN APPROACH 45
2.6 DATA TRIANGULATION 46
FIGURE 9 DATA TRIANGULATION 46
2.7 RESEARCH ASSUMPTIONS 47
2.7.1 PARAMETRIC ASSUMPTIONS 47
2.7.2 GROWTH RATE ASSUMPTIONS 47
2.8 RESEARCH LIMITATIONS 48
2.9 RISK ASSESSMENT 48
3 EXECUTIVE SUMMARY 49
FIGURE 10 COMMERCIAL AVIATION SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 49
FIGURE 11 ADVERTISING SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 50
FIGURE 12 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024 50
4 PREMIUM INSIGHTS 52
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN IN-FLIGHT RETAIL AND ADVERTISING MARKET 52
FIGURE 13 GROWING ADOPTION OF E-COMMERCE AND DIGITAL PLATFORMS TO DRIVE MARKET 52
4.2 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER 52
FIGURE 14 COMMERCIAL AVIATION TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD 52
4.3 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE 53
FIGURE 15 ADVERTISING SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 53
4.4 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY 53
FIGURE 16 UAE TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 53
5 MARKET OVERVIEW 54
5.1 INTRODUCTION 54
5.2 MARKET DYNAMICS 54
FIGURE 17 IN-FLIGHT RETAIL AND ADVERTISING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 54
5.2.1 DRIVERS 55
5.2.1.1 Rise in airline passenger traffic 55
FIGURE 18 REGION-WISE PASSENGER GROWTH, 2020–2050 55
5.2.1.2 Growing focus on ancillary offerings 56
5.2.1.3 Booming low-cost carrier market 56
TABLE 3 TOP 10 COUNTRIES WITH HIGHEST NUMBER OF LOW-COST CARRIERS IN SCHEDULE CAPACITY, MARCH 2023 57
5.2.2 RESTRAINTS 57
5.2.2.1 Data privacy concerns 57
5.2.2.2 Limited in-flight connectivity 57
5.2.3 OPPORTUNITIES 58
5.2.3.1 Increasing interest in exclusive offers 58
5.2.3.2 Surge in multi-channel campaigns 58
5.2.4 CHALLENGES 58
5.2.4.1 Technological integration 58
5.2.4.2 Passenger acceptance and engagement 58
5.3 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS 59
FIGURE 19 REVENUE SHIFT AND NEW REVENUE POCKETS 59
5.4 ECOSYSTEM ANALYSIS 59
5.4.1 PROMINENT COMPANIES 59
5.4.2 PRIVATE AND SMALL ENTERPRISES 59
5.4.3 END USERS 60
FIGURE 20 ECOSYSTEM ANALYSIS 60
TABLE 4 ROLE OF COMPANIES IN ECOSYSTEM 60
5.5 VALUE CHAIN ANALYSIS 61
FIGURE 21 VALUE CHAIN ANALYSIS 61
5.6 KEY STAKEHOLDERS AND BUYING CRITERIA 62
5.6.1 KEY STAKEHOLDERS IN BUYING PROCESS 62
FIGURE 22 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY END USER 62
TABLE 5 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY END USER (%) 63
5.6.2 BUYING CRITERIA 63
FIGURE 23 KEY BUYING CRITERIA, BY END USER 63
TABLE 6 KEY BUYING CRITERIA, BY END USER 63
5.7 USE CASES ANALYSIS 64
5.7.1 IMPROVED CUSTOMER EXPERIENCE WITH GENERATIVE AI 64
5.7.2 ENHANCED PASSENGER EXPERIENCE IN ETIHAD AIRWAYS THROUGH IN-FLIGHT ENTERTAINMENT SYSTEM 64
5.7.3 INCREASED SALES WITH EMIRATESRED IN-FLIGHT RETAIL SERVICE 65
5.7.4 PERSONALIZED IN-FLIGHT SHOPPING USING KRISSHOP PLATFORM IN SINGAPORE AIRLINES 65
5.8 TRADE ANALYSIS 66
5.8.1 IMPORT DATA 66
FIGURE 24 IMPORT DATA, BY COUNTRY, 2019–2022 (USD THOUSAND) 66
5.8.2 EXPORT DATA 67
FIGURE 25 EXPORT DATA, BY COUNTRY, 2019–2022 (USD THOUSAND) 67
5.9 KEY CONFERENCES AND EVENTS, 2024–2025 67
TABLE 7 KEY CONFERENCES AND EVENTS, 2024–2025 67
5.10 BUSINESS MODELS 68
FIGURE 26 BUSINESS MODELS 68
5.11 INDICATIVE PRICING ANALYSIS 69
TABLE 8 INDICATIVE PRICING ANALYSIS, BY END USER, 2023 69
5.12 OPERATIONAL DATA 69
FIGURE 27 NEW AIRCRAFT ORDERS, BY OEM (UNITS), 2023–MAY 2024 69
TABLE 9 NEW AIRCRAFT ORDERS, BY OEM (UNITS), 2023–MAY 2024 70
FIGURE 28 NEW AIRCRAFT ORDERS, BY AIRCRAFT TYPE 70
TABLE 10 NEW AIRCRAFT ORDERS, BY AIRCRAFT TYPE (UNITS) 2023–2024 70
TABLE 11 Y-O-Y PENETRATION OF IN-FLIGHT RETAIL AND ADVERTISING INTO ACTIVE FLEET, BY AIRCRAFT TYPE (UNITS) 71
5.13 TECHNOLOGY ANALYSIS 71
5.13.1 KEY TECHNOLOGIES 71
5.13.1.1 High-speed in-flight Wi-Fi 71
5.13.1.2 Augmented Reality and Virtual Reality 71
5.13.2 COMPLEMENTARY TECHNOLOGIES 71
5.13.2.1 Beacon technology 71
5.13.3 ADJACENT TECHNOLOGIES 72
5.13.3.1 High-fidelity audio 72
5.13.3.2 Noise cancellation 72
5.13.3.3 Advanced satellite connectivity 72
5.14 REGULATORY LANDSCAPE 72
5.14.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 72
TABLE 12 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 72
TABLE 13 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 73
TABLE 14 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 73
TABLE 15 REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 74
6 INDUSTRY TRENDS 75
6.1 INTRODUCTION 75
6.2 TECHNOLOGY TRENDS 75
6.2.1 WIRELESS TECHNOLOGIES IN AIRCRAFT CABINS 75
6.2.2 GENERATIVE AI AND LARGE LANGUAGE MODELS 75
6.2.3 CLOUD NATIVE TECHNOLOGY 75
6.3 IMPACT OF MEGATRENDS 76
6.3.1 SMART SEAT DISPLAY UNITS 76
6.3.2 ADVANCEMENTS IN NANOTECHNOLOGY AND MICRO-ELECTRO-MECHANICAL SYSTEMS 76
6.4 SUPPLY CHAIN ANALYSIS 76
FIGURE 29 SUPPLY CHAIN ANALYSIS 77
6.5 PATENT ANALYSIS 78
FIGURE 30 PATENT ANALYSIS, 2013–2023 78
TABLE 16 INNOVATIONS AND PATENT REGISTRATIONS, 2021–2024 79
7 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER 81
7.1 INTRODUCTION 82
FIGURE 31 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 82
TABLE 17 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 82
TABLE 18 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 82
7.2 COMMERCIAL AVIATION 83
7.2.1 NARROW-BODY AIRCRAFT 83
7.2.1.1 Growing air travel to drive market 83
7.2.2 WIDE-BODY AIRCRAFT 83
7.2.2.1 Increasing number of long-haul flights to drive demand 83
7.2.3 REGIONAL TRANSPORT AIRCRAFT 83
7.2.3.1 Booming aviation industry in emerging economies to drive market 83
7.3 BUSINESS AVIATION 84
7.3.1 RISING INCLINATION TOWARD PERSONALIZED TRAVEL EXPERIENCES TO DRIVE MARKET 84
8 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE 85
8.1 INTRODUCTION 86
FIGURE 32 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 86
TABLE 19 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 86
TABLE 20 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 86
8.2 ADVERTISING 87
8.2.1 SEATBACK SCREENS 87
8.2.1.1 Surge in targeted advertising to drive market 87
8.2.2 OVERHEAD SCREENS 87
8.2.2.1 Growing adoption of flexible and creative advertising to drive market 87
8.2.3 IN-FLIGHT APPS 88
8.2.3.1 Booming e-commerce and entertainment industries to drive market 88
8.3 RETAIL 88
8.3.1 ALCOHOL & BEVERAGES 88
8.3.1.1 Increasing dependence on advanced analytics to drive market 88
8.3.2 BEAUTY & CARE PRODUCTS 88
8.3.2.1 Growing collaborations with beauty brands to drive market 88
8.3.3 TRAVEL ESSENTIALS & ELECTRONICS 89
8.3.3.1 Rising competition in airlines industry to drive market 89
9 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS 90
9.1 INTRODUCTION 91
FIGURE 33 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2024–2029 91
TABLE 21 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2020–2023 (USD MILLION) 91
TABLE 22 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2024–2029 (USD MILLION) 92
9.2 FIRST CLASS 92
9.2.1 GROWING FOCUS ON EXCLUSIVE AND LUXURIOUS TRAVEL EXPERIENCE TO DRIVE MARKET 92
9.3 BUSINESS CLASS 92
9.3.1 NEED FOR COMFORTABLE WORK ENVIRONMENT TO DRIVE MARKET 92
9.4 PREMIUM ECONOMY CLASS 92
9.4.1 NEED TO ADDRESS VALUE-CONSCIOUS CONSUMERS TO DRIVE MARKET 92
9.5 ECONOMY CLASS 93
9.5.1 INCREASING ADOPTION OF STRATEGIC CONTENT TO DRIVE MARKET 93
10 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION 94
10.1 INTRODUCTION 95
FIGURE 34 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2024–2029 95
TABLE 23 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2020–2023 (USD MILLION) 95
TABLE 24 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2024–2029 (USD MILLION) 95
10.2 STORED 96
10.2.1 RISING INTEGRATION OF ACCESSIBLE ADVERTISEMENTS IN LIMITED NETWORK CONDITIONS TO DRIVE MARKET 96
10.3 STREAMED 96
10.3.1 INCREASING DEMAND FOR REAL-TIME SHOPPING AND ADVERTISING TO DRIVE MARKET 96
11 IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY REGION 97
11.1 INTRODUCTION 98
11.2 NORTH AMERICA 98
11.2.1 RECESSION IMPACT ANALYSIS 98
11.2.2 PESTLE ANALYSIS 98
FIGURE 35 NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET SNAPSHOT 100
TABLE 25 NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 100
TABLE 26 NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 101
TABLE 27 NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 101
TABLE 28 NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 101
TABLE 29 NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2020–2023 (USD MILLION) 101
TABLE 30 NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2024–2029 (USD MILLION) 102
TABLE 31 NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2020–2023 (USD MILLION) 102
TABLE 32 NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2024–2029 (USD MILLION) 102
TABLE 33 NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2020–2023 (USD MILLION) 102
TABLE 34 NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 103
11.2.3 US 103
11.2.3.1 Growing adoption of high-speed Wi-Fi and advanced seatback systems to drive market 103
TABLE 35 US: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 103
TABLE 36 US: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 103
TABLE 37 US: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 104
TABLE 38 US: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 104
11.2.4 CANADA 104
11.2.4.1 Increasing regulatory compliance with content and data privacy laws to drive market 104
TABLE 39 CANADA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 104
TABLE 40 CANADA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 105
TABLE 41 CANADA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 105
TABLE 42 CANADA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 105
11.3 EUROPE 105
11.3.1 RECESSION IMPACT ANALYSIS 106
11.3.2 PESTLE ANALYSIS 106
FIGURE 36 EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET SNAPSHOT 107
TABLE 43 EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 108
TABLE 44 EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 108
TABLE 45 EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 108
TABLE 46 EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 108
TABLE 47 EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2020–2023 (USD MILLION) 109
TABLE 48 EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2024–2029 (USD MILLION) 109
TABLE 49 EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2020–2023 (USD MILLION) 109
TABLE 50 EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2024–2029 (USD MILLION) 109
TABLE 51 EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2020–2023 (USD MILLION) 110
TABLE 52 EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 110
11.3.3 UK 110
11.3.3.1 Rising focus on digitalized sales channels and cabin crew engagement to drive market 110
TABLE 53 UK: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 111
TABLE 54 UK: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 111
TABLE 55 UK: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 111
TABLE 56 UK: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 111
11.3.4 GERMANY 111
11.3.4.1 High frequency of domestic and intra-European flights to drive market 111
TABLE 57 GERMANY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 112
TABLE 58 GERMANY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 112
TABLE 59 GERMANY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 112
TABLE 60 GERMANY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 112
11.3.5 FRANCE 113
11.3.5.1 Growing adoption of advanced digital platforms and connectivity solutions to drive market 113
TABLE 61 FRANCE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 113
TABLE 62 FRANCE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 113
TABLE 63 FRANCE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 113
TABLE 64 FRANCE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 114
11.3.6 ITALY 114
11.3.6.1 Surge in budget airlines to drive market 114
TABLE 65 ITALY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 114
TABLE 66 ITALY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 114
TABLE 67 ITALY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 115
TABLE 68 ITALY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 115
11.3.7 SPAIN 115
11.3.7.1 Booming tourism industry to drive market 115
TABLE 69 SPAIN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 115
TABLE 70 SPAIN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 116
TABLE 71 SPAIN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 116
TABLE 72 SPAIN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 116
11.3.8 REST OF EUROPE 116
TABLE 73 REST OF EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 117
TABLE 74 REST OF EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 117
TABLE 75 REST OF EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 117
TABLE 76 REST OF EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 117
11.4 ASIA PACIFIC 118
11.4.1 RECESSION IMPACT ANALYSIS 118
11.4.2 PESTLE ANALYSIS 118
FIGURE 37 ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET SNAPSHOT 119
TABLE 77 ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 120
TABLE 78 ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 120
TABLE 79 ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 120
TABLE 80 ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 120
TABLE 81 ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2020–2023 (USD MILLION) 121
TABLE 82 ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2024–2029 (USD MILLION) 121
TABLE 83 ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2020–2023 (USD MILLION) 121
TABLE 84 ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2024–2029 (USD MILLION) 121
TABLE 85 ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2020–2023 (USD MILLION) 122
TABLE 86 ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 122
11.4.3 CHINA 122
11.4.3.1 Growing middle class population to drive market 122
TABLE 87 CHINA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 123
TABLE 88 CHINA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 123
TABLE 89 CHINA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 123
TABLE 90 CHINA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 123
11.4.4 INDIA 124
11.4.4.1 Increasing connectivity between smaller cities to drive market 124
TABLE 91 INDIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 124
TABLE 92 INDIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 124
TABLE 93 INDIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 124
TABLE 94 INDIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 125
11.4.5 JAPAN 125
11.4.5.1 Growing collaborations between duty-free retailers and advertising agencies to drive market 125
TABLE 95 JAPAN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 125
TABLE 96 JAPAN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 125
TABLE 97 JAPAN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 126
TABLE 98 JAPAN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 126
11.4.6 SOUTH KOREA 126
11.4.6.1 Rising focus on personalized in-flight sales to drive market 126
TABLE 99 SOUTH KOREA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 126
TABLE 100 SOUTH KOREA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 127
TABLE 101 SOUTH KOREA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 127
TABLE 102 SOUTH KOREA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 127
11.4.7 AUSTRALIA 127
11.4.7.1 Increasing partnerships between airlines and advertising agencies to drive market 127
TABLE 103 AUSTRALIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 128
TABLE 104 AUSTRALIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 128
TABLE 105 AUSTRALIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 128
TABLE 106 AUSTRALIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 128
11.4.8 REST OF ASIA PACIFIC 129
TABLE 107 REST OF ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 129
TABLE 108 REST OF ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 129
TABLE 109 REST OF ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 129
TABLE 110 REST OF ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 130
11.5 MIDDLE EAST 130
11.5.1 RECESSION IMPACT ANALYSIS 130
11.5.2 PESTLE ANALYSIS 130
FIGURE 38 MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET SNAPSHOT 132
TABLE 111 MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 132
TABLE 112 MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 133
TABLE 113 MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 133
TABLE 114 MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 133
TABLE 115 MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2020–2023 (USD MILLION) 133
TABLE 116 MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2024–2029 (USD MILLION) 134
TABLE 117 MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2020–2023 (USD MILLION) 134
TABLE 118 MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2024–2029 (USD MILLION) 134
TABLE 119 MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2020–2023 (USD MILLION) 134
TABLE 120 MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 135
11.5.3 GULF COOPERATION COUNCIL 135
11.5.3.1 UAE 135
11.5.3.1.1 Presence of leading airlines and advanced infrastructure to drive market 135
TABLE 121 UAE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 136
TABLE 122 UAE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 136
TABLE 123 UAE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 136
TABLE 124 UAE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 136
11.5.3.2 Saudi Arabia 137
11.5.3.2.1 Increasing adoption of cloud-based content management systems to drive market 137
TABLE 125 SAUDI ARABIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 137
TABLE 126 SAUDI ARABIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 137
TABLE 127 SAUDI ARABIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 137
TABLE 128 SAUDI ARABIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 138
11.5.3.3 Qatar 138
11.5.3.3.1 Growing emphasis on luxury and customer service excellence to drive market 138
TABLE 129 QATAR: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 138
TABLE 130 QATAR: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 138
TABLE 131 QATAR: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 139
TABLE 132 QATAR: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 139
11.5.4 TURKEY 139
11.5.4.1 Rising strategic partnerships between airline companies and service providers to drive market 139
TABLE 133 TURKEY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 139
TABLE 134 TURKEY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 140
TABLE 135 TURKEY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 140
TABLE 136 TURKEY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 140
11.6 REST OF THE WORLD 140
11.6.1 RECESSION IMPACT ANALYSIS 141
11.6.2 PESTLE ANALYSIS 141
TABLE 137 REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 142
TABLE 138 REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 142
TABLE 139 REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 142
TABLE 140 REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 142
TABLE 141 REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2020–2023 (USD MILLION) 143
TABLE 142 REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2024–2029 (USD MILLION) 143
TABLE 143 REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2020–2023 (USD MILLION) 143
TABLE 144 REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2024–2029 (USD MILLION) 143
TABLE 145 REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2020–2023 (USD MILLION) 144
TABLE 146 REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 144
11.6.3 BRAZIL 144
11.6.3.1 Growing focus on localized offerings to drive market 144
TABLE 147 BRAZIL: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 145
TABLE 148 BRAZIL: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 145
TABLE 149 BRAZIL: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 145
TABLE 150 BRAZIL: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 145
11.6.4 MEXICO 146
11.6.4.1 Increasing adoption of wireless streaming technologies to drive market 146
TABLE 151 MEXICO: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 146
TABLE 152 MEXICO: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 146
TABLE 153 MEXICO: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 146
TABLE 154 MEXICO: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 147
11.6.5 SOUTH AFRICA 147
11.6.5.1 Rising need to cater to culturally diverse passenger base to drive market 147
TABLE 155 SOUTH AFRICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 147
TABLE 156 SOUTH AFRICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 147
TABLE 157 SOUTH AFRICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 148
TABLE 158 SOUTH AFRICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 148
11.6.6 OTHER COUNTRIES 148
TABLE 159 OTHER COUNTRIES: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION) 148
TABLE 160 OTHER COUNTRIES: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION) 149
TABLE 161 OTHER COUNTRIES: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 149
TABLE 162 OTHER COUNTRIES: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 149
12 COMPETITIVE LANDSCAPE 150
12.1 INTRODUCTION 150
12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2020–2024 150
TABLE 163 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2020–2024 150
12.3 MARKET RANKING ANALYSIS, 2023 151
FIGURE 39 MARKET RANKING ANALYSIS, 2023 151
12.4 REVENUE ANALYSIS OF TOP 5 PLAYERS, 2021–2023 153
FIGURE 40 REVENUE ANALYSIS OF TOP 5 PLAYERS, 2021–2023 153
12.5 MARKET SHARE ANALYSIS, 2023 153
FIGURE 41 MARKET SHARE OF KEY PLAYERS, 2023 153
TABLE 164 IN-FLIGHT RETAIL AND ADVERTISING MARKET: DEGREE OF COMPETITION 154
12.6 BRAND COMPARISON 155
12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 156
12.7.1 STARS 156
12.7.2 EMERGING LEADERS 156
12.7.3 PERVASIVE PLAYERS 156
12.7.4 PARTICIPANTS 156
FIGURE 42 IN-FLIGHT RETAIL AND ADVERTISING MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023 157
12.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 158
12.7.5.1 Company footprint 158
FIGURE 43 IN-FLIGHT RETAIL AND ADVERTISING MARKET: COMPANY FOOTPRINT, 2023 158
12.7.5.2 Mode footprint 159
TABLE 165 IN-FLIGHT RETAIL AND ADVERTISING MARKET: MODE FOOTPRINT 159
12.7.5.3 Operation footprint 160
TABLE 166 IN-FLIGHT RETAIL AND ADVERTISING MARKET: OPERATION FOOTPRINT 160
12.7.5.4 Region footprint 161
TABLE 167 IN-FLIGHT RETAIL AND ADVERTISING MARKET: REGION FOOTPRINT 161
12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 162
12.8.1 PROGRESSIVE COMPANIES 162
12.8.2 RESPONSIVE COMPANIES 162
12.8.3 DYNAMIC COMPANIES 162
12.8.4 STARTING BLOCKS 162
FIGURE 44 IN-FLIGHT RETAIL AND ADVERTISING MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023 163
12.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 164
TABLE 168 IN-FLIGHT RETAIL AND ADVERTISING MARKET: LIST OF STARTUPS/SMES 164
TABLE 169 IN-FLIGHT RETAIL AND ADVERTISING MARKET: COMPETITIVE BENCHMARKING 164

12.9 COMPETITIVE SCENARIOS AND TRENDS 165
12.9.1 PRODUCT LAUNCHES 166
TABLE 170 IN-FLIGHT RETAIL AND ADVERTISING MARKET: PRODUCT LAUNCHES, MARCH 2020–FEBRUARY 2024 166
12.9.2 DEALS 167
TABLE 171 IN-FLIGHT RETAIL AND ADVERTISING MARKET: DEALS, MARCH 2020–FEBRUARY 2024 167
12.9.3 OTHER DEVELOPMENTS 169
TABLE 172 IN-FLIGHT RETAIL AND ADVERTISING MARKET: OTHER DEVELOPMENTS, MARCH 2020–FEBRUARY 2024 169