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The Pay TV and OTT video in the Middle East and North Africa: trends and forecasts 2019–2024中東と北アフリカの有料テレビとオーバーザトップ動画の動向と予測 2019-2024年 Retail revenue for TV and video services delivered by pay-TV providers and operators will grow by 7% between 2019 and 2024; this is a notable achievement given the decline in ASPU. This report p... もっと見る
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SummaryRetail revenue for TV and video services delivered by pay-TV providers and operators will grow by 7% between 2019 and 2024; this is a notable achievement given the decline in ASPU. This report provides an outlook on pay-TV and OTT video take-up and revenue in the Middle East and North Africa. Table of Contents
6.Executive summary
The retail revenue for pay-TV providers and operators will grow at a CAGR of 1.4% between 2019 and 2024 Satellite providers in the region will struggle to maintain the value of their services between 2019 and 2024 Regional trends
10.Geographical coverage: we anticipate revenue growth in all countries
Significant erosion of the average spend will be counterbalanced by subscriber additions; operator OTT will contribute to an increase in the overall value of video The majority of retail revenue growth will come from SVoD services; ASPU will fall thanks to the heavy use of long free trials that are bundled with other services Satellite has faired well considering the immense competitive challenges it faces; IPTV will have the strongest growth in connections over the forecast period SVoD services will continue to be the most-popular form of OTT video in MENA; the market is significantly distorted by free trials and bundled services Country-level trends Egypt: IPTV will inject new life into the pay-TV market as anti-piracy initiatives start to have a limited effect on the availability of illegal alternatives to pay TV Egypt: OTT video take-up will begin to grow as barriers such as affordability and lack of high-speed data are tackled Oman: Omantel’s IPTV service will account for just over half of all traditional pay-TV connections in MENA by 2024
19.Oman: the market is very SVoD-centric; Netflix is the most-popular provider, but the take-up of homegrown services will grow
Qatar: Ooredoo’s content partnerships will help it to maintain its dominance Qatar: OTT video services are primarily additive to traditional pay-TV services, meaning that content differentiation is key Saudi Arabia: the effects of the beIN Sports ban are still being felt; ASPU is on a slower growth trajectory as a result Saudi Arabia: operators’ role in the OTT video services market will continue to become more important during the forecast period UAE: the number of traditional pay-TV subscriptions will remain stable, primarily due to the bundling of free OTT services alongside them UAE: the OTT video market is growing rapidly but significantly distorted by extended free trials that are bundled with telecoms and pay-TV services Forecast methodology and assumptions Our spend forecasts focus on the direct flow of money between consumers and OTT video providers How we classify OTT video services in this forecast Further definitions About the authors and Analysys Mason About the authors Analysys Mason’s consulting and research are uniquely positioned Research from Analysys Mason Consulting from Analysys Mason
List of figures:
Figure 1: Traditional pay-TV and OTT retail revenue and ASPU, MENA, 2016–2024
Figure 5: Traditional pay-TV and OTT retail revenue for operators and pay-TV providers, MENA, 2016–2024
Figure 7: Pay-TV connections and CAGRs by service type, MENA, 2019–2024
Figure 17: Retail revenue by OTT video service type, and ASPU, Oman, 2016–2024
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