デジタルギフトカード市場：チャネル別（実店舗、デジタル）、取引タイプ別（B2B、B2C）、カードタイプ別（クローズドループ、オープンループ）、用途分野別（消費財、健康・ウェルネス、レストラン・バー、旅行・観光、メディア・エンターテイメント、その他）、エンドユーザー別（小売店、法人機関）：2023-2032年の世界市場機会分析と産業予測

Digital Gift Card Market By Channel (Brick and Mortor, Digital), By Transaction Type (B2B, B2C), By Card Type (Closed Loop, Open Loop), By Application Area (Consumer Goods, Health and Wellness, Restaurants and Bars, Travel and Tourism, Media and Entertainment, Others), By End Users (Retail Establishments, Corporate Institutions): Global Opportunity Analysis and Industry Forecast, 2023-2032

デジタルギフトカードのようなプリペイド式デジタルウォレットには、一定額の資金が含まれており、買い物に利用される。デジタル・ギフト・カードの最小装填額は10ドル、最大装填額は500ドルである。デジタル・ギ... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
Allied Market Research アライドマーケットリサーチ	2023年6月30日	US$5,730 シングルユーザライセンスライセンス・価格情報注文方法はこちら	503	英語

日本語のページは自動翻訳を利用し作成しています。
実際のレポートは英文のみでご納品いたします。

サマリー

デジタルギフトカードのようなプリペイド式デジタルウォレットには、一定額の資金が含まれており、買い物に利用される。デジタル・ギフト・カードの最小装填額は10ドル、最大装填額は500ドルである。デジタル・ギフト・カードは、モバイル・バンキング、デビット、またはクレジットを介して取引の一部をカバーするために使用され、コストのバランスをとる。多くのデジタルギフトカードは、紛失のリスクを減らすための安全対策としてオンラインで登録されている。これにより、カードが紛失した場合に残額を追跡し、凍結することができる。デジタル・ギフト・カードは追跡が容易で、現金よりも保護機能が高いため、不正取引の防止に役立ちます。

世界のデジタルギフトカード市場の成長は、決済業界における最先端技術の利用増加と、デジタル決済に対する世界的な意識の高まりが主な要因となっている。ギフトカード市場は、スマートフォンの急速な普及と、企業や金融機関におけるギフトカードの人気の高まりによって、さらに活性化している。しかし、還付金詐欺、カード番号の盗難、物理的な改ざんなどのギフトカード詐欺問題が業界の拡大を抑制している。それとは逆に、今後数年間は、技術の進歩や発展途上国発のギフトカード需要の急増により、市場は大きな恩恵を受けると予想される。さらに、従業員に報酬を与える際、現金よりもデジタルギフトカードを好む企業組織の増加が市場拡大を後押ししている。さらに、中国やインドなどの発展途上国における高い潜在成長力は、予測期間中に市場拡大の新たな道を開くと予想される。

さらに、世界のデジタルギフトカード市場の成長に影響を与える主な要因は、スマートフォンの普及と高度な決済オプションに対する需要の増加である。しかし、セキュリティの問題が市場の成長にある程度影響を及ぼしている。逆に、革命的な製品への熱意の高まりは、予測期間中の市場成長に影響を与えると予想される。
本レポートでは、デジタルギフトカード業界の主要プレイヤーであるAmazon.com, Inc.、Apple Inc.、Blackhawk Network、Fiserv, Inc.、Incomm Payments Llc、Loop Commerce, Inc.、NGC US, LLC.、Paypal Holdings, Inc.、Target Brands, Inc.、Walmartの詳細なプロフィールを紹介している。これらの主要プレーヤーは、事業拡大、新製品の発売、パートナーシップなどの様々な主要開発戦略を採用しており、デジタルギフトカード業界の成長を後押ししている。

チャネル別では、2022年のデジタルギフトカード市場シェアはデジタルセグメントが独占しており、同セグメントは、強力なインターネット接続、モバイルデバイスの普及率の増加、クラウドコンピューティングと人工知能の実装に起因して、最も急成長を目撃すると予想されている。これらの進歩により、デジタル・チャネルはよりアクセスしやすく、便利でユーザーフレンドリーなものとなり、市場の成長を後押ししている。オンライン購入が増加し続ける中、消費者はオンライン購入の習慣に沿ったデジタル・オプションをますます求めるようになっている。そのため、デジタル・チャネルの利用が増えるにつれて、デジタル・ギフト・カードの需要も同時に増加している。これは、デジタルギフトカードサービスが提供する利便性によるもので、受取人はオンラインショッピングやオンラインマーケットプレイスでの利用が可能になり、デジタルショッピング体験とのシームレスな統合が実現する。

地域別では、デジタルギフトカードの需要増加により、北米が2022年のデジタルギフトカード市場規模を独占した。急速なデジタル化とスマートデバイスの急速な普及により、北米は成長の可能性が高い。また、eコマース産業の成長により、特徴的で魅力的な商品を提供するためのデジタルギフトカードの利用が増加している。しかし、ホリデーシーズンやショッピングシーズンにおける需要の増加により、アジア太平洋地域が最も急成長すると予想され、デジタルギフトカードの市場はここ数年で大きく拡大している。また、オンラインショップでのデジタルギフトカード購入の増加や、パーソナライズされたデジタルギフトカードを贈るためのアルへの投資により、デジタルギフトカードの利用は大幅に増加しており、中国でも継続すると予想される。

主な影響要因
スマートフォンの急速な普及
スマートフォンの急速な普及に伴い、デジタルギフトカード市場は大幅に成長すると予想される。スマートフォンの急速な発展を考慮すると、デジタルギフトカードはより独創的になっている。現代のマーケティング手法と技術の進歩は、スマートフォンユーザーとデジタルギフトカードのファンにとって、あらゆるものを便利なパッケージにまとめる様々な方法を生み出している。

スマートフォンは消費者に柔軟で迅速な支払い方法を提供するため、スマートフォンを導入する人が増えるにつれて、デジタル・ギフト・カードの市場は拡大すると思われる。さらに、現代的なテクノロジーとマーケティング戦略の採用が進んでいるため、ギフトカードの消費者とスマートフォンユーザーは、あらゆるものを1つの便利なパッケージにまとめる選択肢を持つようになった。例えば、最も人気のあるオプションの一つは、iPhoneとAndroidの両方でアクセス可能なGyftです。このアプリを使えば、ユーザーはデジタル・ギフト・カードを読み込むことができ、買い物に行けばいつでも使うことができる。このように、スマートフォンの急速な普及は、市場の成長に大きく貢献している。

高度な決済オプションに対する需要の増加
プリペイドデビットカードとデジタルギフトカードはしばしば類似していると考えられている。これらのカードは現在、その利便性、適応性、信頼性、安全性により、顧客の支払いに利用されることが増えている。これらのカードはオンライン決済の重要な要素となっている。このようなデジタルコマースの爆発的な成長は、加盟店や発行会社にとって、顧客に最先端でシームレスな支払いオプションを提供する新技術を採用するチャンスを与えている。消費者は常にショッピングに参加し、モバイルアプリなど様々な方法で支払いを行っている。
例えば、米国に本社を置くVISA Inc.は、決済の混乱を防ぎ、顧客の支払い方法を近代化するために、常に新しい戦略を開発している。例えば、Visa Token ServiceによるモバイルやLoT、Visa DirectによるP2P、Connected Cardによる自動化・最適化された手作業などである。このようなサービスにより、顧客は世界中でデジタル決済を受け入れるようになり、デジタルギフトカードの導入が促進され、世界市場の成長が促進されている。

ステークホルダーにとっての主なメリット
本レポートは、2022年から2032年までのデジタルギフトカード市場分析の市場セグメント、現在のトレンド、予測、ダイナミクスを定量的に分析し、デジタルギフトカードの市場機会を特定します。
主要な促進要因、阻害要因、機会に関する情報とともに市場調査を提供します。
ポーターのファイブフォース分析により、バイヤーとサプライヤーの潜在力を明らかにし、ステークホルダーが利益重視のビジネス決定を行い、サプライヤーとバイヤーのネットワークを強化できるようにします。
デジタルギフトカード市場のセグメンテーションを詳細に分析することで、市場機会を見極めることができます。
各地域の主要国を、世界市場への収益貢献度に応じてマッピングしています。
市場プレイヤーのポジショニングはベンチマーキングを容易にし、市場プレイヤーの現在のポジションを明確に理解することができます。
地域別および世界別のデジタルギフトカード市場動向、主要企業、市場セグメント、応用分野、市場成長戦略の分析を含みます。

主要市場セグメント
チャネル別
レンガとモルタル
デジタル
デジタル
デジタル
ロイヤルティ
取引タイプ別
B2B
B2C
カードタイプ別
クローズド・ループ
クローズド・ループ
ダイニング
ファッション
トラベル
ゲーム
賭け事
その他
オープンループ
オープンループ
ビザカード
マスターカード
その他
応用分野別
消費財
ヘルス＆ウェルネス
レストラン・バー
旅行・観光
メディア・エンターテインメント
その他
エンドユーザー別
小売
小売
Z世代またはミレニアル世代
ジェネレーションX
ベビーブーマー
法人
地域別
北米
米国
カナダ
欧州
イギリス
ドイツ
フランス
オランダ
スペイン
イタリア
北欧諸国
その他のヨーロッパ
アジア太平洋
中国
インド
日本
オーストラリア
韓国
その他のアジア太平洋地域
ラテンアメリカ
ラテンアメリカ
中東
アフリカ
主要市場プレイヤー
アマゾン・ドット・コム
アップル
ブラックホーク・ネットワーク
Fiserv, Inc.
インコム・ペイメントLLC
ループコマース
NGC US, LLC.
ペイパル・ホールディングス
ターゲット・ブランズ
ウォルマート

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CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Low bargaining power of suppliers
3.3.2. Low threat of new entrants
3.3.3. Low threat of substitutes
3.3.4. Low intensity of rivalry
3.3.5. Low bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Rapid penetration of smartphones
3.4.1.2. Increase in demand for advanced payment options

3.4.2. Restraints
3.4.2.1. Security issues

3.4.3. Opportunities
3.4.3.1. Increased enthusiasm in revolutionary products

3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: DIGITAL GIFT CARD MARKET, BY CHANNEL
4.1. Overview
4.1.1. Market size and forecast
4.2. Brick and Mortor
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Digital
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.3.4. Digital Digital Gift Card Market by Digital
4.3.4.1. E-commerce Market size and forecast, by region
4.3.4.2. E-commerce Market size and forecast, by country
4.3.4.3. Loyalty Market size and forecast, by region
4.3.4.4. Loyalty Market size and forecast, by country
CHAPTER 5: DIGITAL GIFT CARD MARKET, BY TRANSACTION TYPE
5.1. Overview
5.1.1. Market size and forecast
5.2. B2B
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. B2C
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
CHAPTER 6: DIGITAL GIFT CARD MARKET, BY CARD TYPE
6.1. Overview
6.1.1. Market size and forecast
6.2. Closed Loop
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.2.4. Closed Loop Digital Gift Card Market by Closed Loop
6.2.4.1. Dining Market size and forecast, by region
6.2.4.2. Dining Market size and forecast, by country
6.2.4.3. Fashion Market size and forecast, by region
6.2.4.4. Fashion Market size and forecast, by country
6.2.4.5. Travel Market size and forecast, by region
6.2.4.6. Travel Market size and forecast, by country
6.2.4.7. Gaming Market size and forecast, by region
6.2.4.8. Gaming Market size and forecast, by country
6.2.4.9. Betting Market size and forecast, by region
6.2.4.10. Betting Market size and forecast, by country
6.2.4.11. Others Market size and forecast, by region
6.2.4.12. Others Market size and forecast, by country
6.3. Open Loop
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.3.4. Open Loop Digital Gift Card Market by Open Loop
6.3.4.1. Visa Card Market size and forecast, by region
6.3.4.2. Visa Card Market size and forecast, by country
6.3.4.3. Master Card Market size and forecast, by region
6.3.4.4. Master Card Market size and forecast, by country
6.3.4.5. Others Market size and forecast, by region
6.3.4.6. Others Market size and forecast, by country
CHAPTER 7: DIGITAL GIFT CARD MARKET, BY APPLICATION AREA
7.1. Overview
7.1.1. Market size and forecast
7.2. Consumer Goods
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market share analysis by country
7.3. Health and Wellness
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market share analysis by country
7.4. Restaurants and Bars
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market share analysis by country
7.5. Travel and Tourism
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market share analysis by country
7.6. Media and Entertainment
7.6.1. Key market trends, growth factors and opportunities
7.6.2. Market size and forecast, by region
7.6.3. Market share analysis by country
7.7. Others
7.7.1. Key market trends, growth factors and opportunities
7.7.2. Market size and forecast, by region
7.7.3. Market share analysis by country
CHAPTER 8: DIGITAL GIFT CARD MARKET, BY END USERS
8.1. Overview
8.1.1. Market size and forecast
8.2. Retail Establishments
8.2.1. Key market trends, growth factors and opportunities
8.2.2. Market size and forecast, by region
8.2.3. Market share analysis by country
8.2.4. Retail Establishments Digital Gift Card Market by Retail Establishments
8.2.4.1. Generation Z or Millennials Market size and forecast, by region
8.2.4.2. Generation Z or Millennials Market size and forecast, by country
8.2.4.3. Generation X Market size and forecast, by region
8.2.4.4. Generation X Market size and forecast, by country
8.2.4.5. Baby Boomers Market size and forecast, by region
8.2.4.6. Baby Boomers Market size and forecast, by country
8.3. Corporate Institutions
8.3.1. Key market trends, growth factors and opportunities
8.3.2. Market size and forecast, by region
8.3.3. Market share analysis by country
CHAPTER 9: DIGITAL GIFT CARD MARKET, BY REGION
9.1. Overview
9.1.1. Market size and forecast By Region
9.2. North America
9.2.1. Key trends and opportunities
9.2.2. Market size and forecast, by Channel
9.2.2.1. North America Digital Digital Gift Card Market by Digital
9.2.3. Market size and forecast, by Transaction Type
9.2.4. Market size and forecast, by Card Type
9.2.4.1. North America Closed Loop Digital Gift Card Market by Closed Loop
9.2.4.2. North America Open Loop Digital Gift Card Market by Open Loop
9.2.5. Market size and forecast, by Application Area
9.2.6. Market size and forecast, by End Users
9.2.6.1. North America Retail Establishments Digital Gift Card Market by Retail Establishments
9.2.7. Market size and forecast, by country
9.2.7.1. U.S.
9.2.7.1.1. Key market trends, growth factors and opportunities
9.2.7.1.2. Market size and forecast, by Channel
9.2.7.1.2.1. U.S. Digital Digital Gift Card Market by Digital
9.2.7.1.3. Market size and forecast, by Transaction Type
9.2.7.1.4. Market size and forecast, by Card Type
9.2.7.1.4.1. U.S. Closed Loop Digital Gift Card Market by Closed Loop
9.2.7.1.4.2. U.S. Open Loop Digital Gift Card Market by Open Loop
9.2.7.1.5. Market size and forecast, by Application Area
9.2.7.1.6. Market size and forecast, by End Users
9.2.7.1.6.1. U.S. Retail Establishments Digital Gift Card Market by Retail Establishments
9.2.7.2. Canada
9.2.7.2.1. Key market trends, growth factors and opportunities
9.2.7.2.2. Market size and forecast, by Channel
9.2.7.2.2.1. Canada Digital Digital Gift Card Market by Digital
9.2.7.2.3. Market size and forecast, by Transaction Type
9.2.7.2.4. Market size and forecast, by Card Type
9.2.7.2.4.1. Canada Closed Loop Digital Gift Card Market by Closed Loop
9.2.7.2.4.2. Canada Open Loop Digital Gift Card Market by Open Loop
9.2.7.2.5. Market size and forecast, by Application Area
9.2.7.2.6. Market size and forecast, by End Users
9.2.7.2.6.1. Canada Retail Establishments Digital Gift Card Market by Retail Establishments
9.3. Europe
9.3.1. Key trends and opportunities
9.3.2. Market size and forecast, by Channel
9.3.2.1. Europe Digital Digital Gift Card Market by Digital
9.3.3. Market size and forecast, by Transaction Type
9.3.4. Market size and forecast, by Card Type
9.3.4.1. Europe Closed Loop Digital Gift Card Market by Closed Loop
9.3.4.2. Europe Open Loop Digital Gift Card Market by Open Loop
9.3.5. Market size and forecast, by Application Area
9.3.6. Market size and forecast, by End Users
9.3.6.1. Europe Retail Establishments Digital Gift Card Market by Retail Establishments
9.3.7. Market size and forecast, by country
9.3.7.1. UK
9.3.7.1.1. Key market trends, growth factors and opportunities
9.3.7.1.2. Market size and forecast, by Channel
9.3.7.1.2.1. UK Digital Digital Gift Card Market by Digital
9.3.7.1.3. Market size and forecast, by Transaction Type
9.3.7.1.4. Market size and forecast, by Card Type
9.3.7.1.4.1. UK Closed Loop Digital Gift Card Market by Closed Loop
9.3.7.1.4.2. UK Open Loop Digital Gift Card Market by Open Loop
9.3.7.1.5. Market size and forecast, by Application Area
9.3.7.1.6. Market size and forecast, by End Users
9.3.7.1.6.1. UK Retail Establishments Digital Gift Card Market by Retail Establishments
9.3.7.2. Germany
9.3.7.2.1. Key market trends, growth factors and opportunities
9.3.7.2.2. Market size and forecast, by Channel
9.3.7.2.2.1. Germany Digital Digital Gift Card Market by Digital
9.3.7.2.3. Market size and forecast, by Transaction Type
9.3.7.2.4. Market size and forecast, by Card Type
9.3.7.2.4.1. Germany Closed Loop Digital Gift Card Market by Closed Loop
9.3.7.2.4.2. Germany Open Loop Digital Gift Card Market by Open Loop
9.3.7.2.5. Market size and forecast, by Application Area
9.3.7.2.6. Market size and forecast, by End Users
9.3.7.2.6.1. Germany Retail Establishments Digital Gift Card Market by Retail Establishments
9.3.7.3. France
9.3.7.3.1. Key market trends, growth factors and opportunities
9.3.7.3.2. Market size and forecast, by Channel
9.3.7.3.2.1. France Digital Digital Gift Card Market by Digital
9.3.7.3.3. Market size and forecast, by Transaction Type
9.3.7.3.4. Market size and forecast, by Card Type
9.3.7.3.4.1. France Closed Loop Digital Gift Card Market by Closed Loop
9.3.7.3.4.2. France Open Loop Digital Gift Card Market by Open Loop
9.3.7.3.5. Market size and forecast, by Application Area
9.3.7.3.6. Market size and forecast, by End Users
9.3.7.3.6.1. France Retail Establishments Digital Gift Card Market by Retail Establishments
9.3.7.4. Netherlands
9.3.7.4.1. Key market trends, growth factors and opportunities
9.3.7.4.2. Market size and forecast, by Channel
9.3.7.4.2.1. Netherlands Digital Digital Gift Card Market by Digital
9.3.7.4.3. Market size and forecast, by Transaction Type
9.3.7.4.4. Market size and forecast, by Card Type
9.3.7.4.4.1. Netherlands Closed Loop Digital Gift Card Market by Closed Loop
9.3.7.4.4.2. Netherlands Open Loop Digital Gift Card Market by Open Loop
9.3.7.4.5. Market size and forecast, by Application Area
9.3.7.4.6. Market size and forecast, by End Users
9.3.7.4.6.1. Netherlands Retail Establishments Digital Gift Card Market by Retail Establishments
9.3.7.5. Spain
9.3.7.5.1. Key market trends, growth factors and opportunities
9.3.7.5.2. Market size and forecast, by Channel
9.3.7.5.2.1. Spain Digital Digital Gift Card Market by Digital
9.3.7.5.3. Market size and forecast, by Transaction Type
9.3.7.5.4. Market size and forecast, by Card Type
9.3.7.5.4.1. Spain Closed Loop Digital Gift Card Market by Closed Loop
9.3.7.5.4.2. Spain Open Loop Digital Gift Card Market by Open Loop
9.3.7.5.5. Market size and forecast, by Application Area
9.3.7.5.6. Market size and forecast, by End Users
9.3.7.5.6.1. Spain Retail Establishments Digital Gift Card Market by Retail Establishments
9.3.7.6. Italy
9.3.7.6.1. Key market trends, growth factors and opportunities
9.3.7.6.2. Market size and forecast, by Channel
9.3.7.6.2.1. Italy Digital Digital Gift Card Market by Digital
9.3.7.6.3. Market size and forecast, by Transaction Type
9.3.7.6.4. Market size and forecast, by Card Type
9.3.7.6.4.1. Italy Closed Loop Digital Gift Card Market by Closed Loop
9.3.7.6.4.2. Italy Open Loop Digital Gift Card Market by Open Loop
9.3.7.6.5. Market size and forecast, by Application Area
9.3.7.6.6. Market size and forecast, by End Users
9.3.7.6.6.1. Italy Retail Establishments Digital Gift Card Market by Retail Establishments
9.3.7.7. Nordic Countries
9.3.7.7.1. Key market trends, growth factors and opportunities
9.3.7.7.2. Market size and forecast, by Channel
9.3.7.7.2.1. Nordic Countries Digital Digital Gift Card Market by Digital
9.3.7.7.3. Market size and forecast, by Transaction Type
9.3.7.7.4. Market size and forecast, by Card Type
9.3.7.7.4.1. Nordic Countries Closed Loop Digital Gift Card Market by Closed Loop
9.3.7.7.4.2. Nordic Countries Open Loop Digital Gift Card Market by Open Loop
9.3.7.7.5. Market size and forecast, by Application Area
9.3.7.7.6. Market size and forecast, by End Users
9.3.7.7.6.1. Nordic Countries Retail Establishments Digital Gift Card Market by Retail Establishments
9.3.7.8. Rest of Europe
9.3.7.8.1. Key market trends, growth factors and opportunities
9.3.7.8.2. Market size and forecast, by Channel
9.3.7.8.2.1. Rest of Europe Digital Digital Gift Card Market by Digital
9.3.7.8.3. Market size and forecast, by Transaction Type
9.3.7.8.4. Market size and forecast, by Card Type
9.3.7.8.4.1. Rest of Europe Closed Loop Digital Gift Card Market by Closed Loop
9.3.7.8.4.2. Rest of Europe Open Loop Digital Gift Card Market by Open Loop
9.3.7.8.5. Market size and forecast, by Application Area
9.3.7.8.6. Market size and forecast, by End Users
9.3.7.8.6.1. Rest of Europe Retail Establishments Digital Gift Card Market by Retail Establishments
9.4. Asia-Pacific
9.4.1. Key trends and opportunities
9.4.2. Market size and forecast, by Channel
9.4.2.1. Asia-Pacific Digital Digital Gift Card Market by Digital
9.4.3. Market size and forecast, by Transaction Type
9.4.4. Market size and forecast, by Card Type
9.4.4.1. Asia-Pacific Closed Loop Digital Gift Card Market by Closed Loop
9.4.4.2. Asia-Pacific Open Loop Digital Gift Card Market by Open Loop
9.4.5. Market size and forecast, by Application Area
9.4.6. Market size and forecast, by End Users
9.4.6.1. Asia-Pacific Retail Establishments Digital Gift Card Market by Retail Establishments
9.4.7. Market size and forecast, by country
9.4.7.1. China
9.4.7.1.1. Key market trends, growth factors and opportunities
9.4.7.1.2. Market size and forecast, by Channel
9.4.7.1.2.1. China Digital Digital Gift Card Market by Digital
9.4.7.1.3. Market size and forecast, by Transaction Type
9.4.7.1.4. Market size and forecast, by Card Type
9.4.7.1.4.1. China Closed Loop Digital Gift Card Market by Closed Loop
9.4.7.1.4.2. China Open Loop Digital Gift Card Market by Open Loop
9.4.7.1.5. Market size and forecast, by Application Area
9.4.7.1.6. Market size and forecast, by End Users
9.4.7.1.6.1. China Retail Establishments Digital Gift Card Market by Retail Establishments
9.4.7.2. India
9.4.7.2.1. Key market trends, growth factors and opportunities
9.4.7.2.2. Market size and forecast, by Channel
9.4.7.2.2.1. India Digital Digital Gift Card Market by Digital
9.4.7.2.3. Market size and forecast, by Transaction Type
9.4.7.2.4. Market size and forecast, by Card Type
9.4.7.2.4.1. India Closed Loop Digital Gift Card Market by Closed Loop
9.4.7.2.4.2. India Open Loop Digital Gift Card Market by Open Loop
9.4.7.2.5. Market size and forecast, by Application Area
9.4.7.2.6. Market size and forecast, by End Users
9.4.7.2.6.1. India Retail Establishments Digital Gift Card Market by Retail Establishments
9.4.7.3. Japan
9.4.7.3.1. Key market trends, growth factors and opportunities
9.4.7.3.2. Market size and forecast, by Channel
9.4.7.3.2.1. Japan Digital Digital Gift Card Market by Digital
9.4.7.3.3. Market size and forecast, by Transaction Type
9.4.7.3.4. Market size and forecast, by Card Type
9.4.7.3.4.1. Japan Closed Loop Digital Gift Card Market by Closed Loop
9.4.7.3.4.2. Japan Open Loop Digital Gift Card Market by Open Loop
9.4.7.3.5. Market size and forecast, by Application Area
9.4.7.3.6. Market size and forecast, by End Users
9.4.7.3.6.1. Japan Retail Establishments Digital Gift Card Market by Retail Establishments
9.4.7.4. Australia
9.4.7.4.1. Key market trends, growth factors and opportunities
9.4.7.4.2. Market size and forecast, by Channel
9.4.7.4.2.1. Australia Digital Digital Gift Card Market by Digital
9.4.7.4.3. Market size and forecast, by Transaction Type
9.4.7.4.4. Market size and forecast, by Card Type
9.4.7.4.4.1. Australia Closed Loop Digital Gift Card Market by Closed Loop
9.4.7.4.4.2. Australia Open Loop Digital Gift Card Market by Open Loop
9.4.7.4.5. Market size and forecast, by Application Area
9.4.7.4.6. Market size and forecast, by End Users
9.4.7.4.6.1. Australia Retail Establishments Digital Gift Card Market by Retail Establishments
9.4.7.5. South Korea
9.4.7.5.1. Key market trends, growth factors and opportunities
9.4.7.5.2. Market size and forecast, by Channel
9.4.7.5.2.1. South Korea Digital Digital Gift Card Market by Digital
9.4.7.5.3. Market size and forecast, by Transaction Type
9.4.7.5.4. Market size and forecast, by Card Type
9.4.7.5.4.1. South Korea Closed Loop Digital Gift Card Market by Closed Loop
9.4.7.5.4.2. South Korea Open Loop Digital Gift Card Market by Open Loop
9.4.7.5.5. Market size and forecast, by Application Area
9.4.7.5.6. Market size and forecast, by End Users
9.4.7.5.6.1. South Korea Retail Establishments Digital Gift Card Market by Retail Establishments
9.4.7.6. Rest of Asia-Pacific
9.4.7.6.1. Key market trends, growth factors and opportunities
9.4.7.6.2. Market size and forecast, by Channel
9.4.7.6.2.1. Rest of Asia-Pacific Digital Digital Gift Card Market by Digital
9.4.7.6.3. Market size and forecast, by Transaction Type
9.4.7.6.4. Market size and forecast, by Card Type
9.4.7.6.4.1. Rest of Asia-Pacific Closed Loop Digital Gift Card Market by Closed Loop
9.4.7.6.4.2. Rest of Asia-Pacific Open Loop Digital Gift Card Market by Open Loop
9.4.7.6.5. Market size and forecast, by Application Area
9.4.7.6.6. Market size and forecast, by End Users
9.4.7.6.6.1. Rest of Asia-Pacific Retail Establishments Digital Gift Card Market by Retail Establishments
9.5. LAMEA
9.5.1. Key trends and opportunities
9.5.2. Market size and forecast, by Channel
9.5.2.1. LAMEA Digital Digital Gift Card Market by Digital
9.5.3. Market size and forecast, by Transaction Type
9.5.4. Market size and forecast, by Card Type
9.5.4.1. LAMEA Closed Loop Digital Gift Card Market by Closed Loop
9.5.4.2. LAMEA Open Loop Digital Gift Card Market by Open Loop
9.5.5. Market size and forecast, by Application Area
9.5.6. Market size and forecast, by End Users
9.5.6.1. LAMEA Retail Establishments Digital Gift Card Market by Retail Establishments
9.5.7. Market size and forecast, by country
9.5.7.1. Latin America
9.5.7.1.1. Key market trends, growth factors and opportunities
9.5.7.1.2. Market size and forecast, by Channel
9.5.7.1.2.1. Latin America Digital Digital Gift Card Market by Digital
9.5.7.1.3. Market size and forecast, by Transaction Type
9.5.7.1.4. Market size and forecast, by Card Type
9.5.7.1.4.1. Latin America Closed Loop Digital Gift Card Market by Closed Loop
9.5.7.1.4.2. Latin America Open Loop Digital Gift Card Market by Open Loop
9.5.7.1.5. Market size and forecast, by Application Area
9.5.7.1.6. Market size and forecast, by End Users
9.5.7.1.6.1. Latin America Retail Establishments Digital Gift Card Market by Retail Establishments
9.5.7.2. Middle East
9.5.7.2.1. Key market trends, growth factors and opportunities
9.5.7.2.2. Market size and forecast, by Channel
9.5.7.2.2.1. Middle East Digital Digital Gift Card Market by Digital
9.5.7.2.3. Market size and forecast, by Transaction Type
9.5.7.2.4. Market size and forecast, by Card Type
9.5.7.2.4.1. Middle East Closed Loop Digital Gift Card Market by Closed Loop
9.5.7.2.4.2. Middle East Open Loop Digital Gift Card Market by Open Loop
9.5.7.2.5. Market size and forecast, by Application Area
9.5.7.2.6. Market size and forecast, by End Users
9.5.7.2.6.1. Middle East Retail Establishments Digital Gift Card Market by Retail Establishments
9.5.7.3. Africa
9.5.7.3.1. Key market trends, growth factors and opportunities
9.5.7.3.2. Market size and forecast, by Channel
9.5.7.3.2.1. Africa Digital Digital Gift Card Market by Digital
9.5.7.3.3. Market size and forecast, by Transaction Type
9.5.7.3.4. Market size and forecast, by Card Type
9.5.7.3.4.1. Africa Closed Loop Digital Gift Card Market by Closed Loop
9.5.7.3.4.2. Africa Open Loop Digital Gift Card Market by Open Loop
9.5.7.3.5. Market size and forecast, by Application Area
9.5.7.3.6. Market size and forecast, by End Users
9.5.7.3.6.1. Africa Retail Establishments Digital Gift Card Market by Retail Establishments
CHAPTER 10: COMPETITIVE LANDSCAPE
10.1. Introduction
10.2. Top winning strategies
10.3. Product Mapping of Top 10 Player
10.4. Competitive Dashboard
10.5. Competitive Heatmap
10.6. Top player positioning, 2022
CHAPTER 11: COMPANY PROFILES
11.1. Amazon.com, Inc.
11.1.1. Company overview
11.1.2. Key Executives
11.1.3. Company snapshot
11.1.4. Operating business segments
11.1.5. Product portfolio
11.1.6. Business performance
11.1.7. Key strategic moves and developments
11.2. Apple Inc.
11.2.1. Company overview
11.2.2. Key Executives
11.2.3. Company snapshot
11.2.4. Operating business segments
11.2.5. Product portfolio
11.2.6. Business performance
11.2.7. Key strategic moves and developments
11.3. Blackhawk Network
11.3.1. Company overview
11.3.2. Key Executives
11.3.3. Company snapshot
11.3.4. Operating business segments
11.3.5. Product portfolio
11.3.6. Key strategic moves and developments
11.4. Fiserv, Inc.
11.4.1. Company overview
11.4.2. Key Executives
11.4.3. Company snapshot
11.4.4. Operating business segments
11.4.5. Product portfolio
11.4.6. Business performance
11.4.7. Key strategic moves and developments
11.5. InComm Payments LLC
11.5.1. Company overview
11.5.2. Key Executives
11.5.3. Company snapshot
11.5.4. Operating business segments
11.5.5. Product portfolio
11.5.6. Key strategic moves and developments
11.6. Loop Commerce, Inc.
11.6.1. Company overview
11.6.2. Key Executives
11.6.3. Company snapshot
11.6.4. Operating business segments
11.6.5. Product portfolio
11.6.6. Business performance
11.6.7. Key strategic moves and developments
11.7. NGC US, LLC.
11.7.1. Company overview
11.7.2. Key Executives
11.7.3. Company snapshot
11.7.4. Operating business segments
11.7.5. Product portfolio
11.7.6. Key strategic moves and developments
11.8. PayPal Holdings, Inc.
11.8.1. Company overview
11.8.2. Key Executives
11.8.3. Company snapshot
11.8.4. Operating business segments
11.8.5. Product portfolio
11.8.6. Business performance
11.8.7. Key strategic moves and developments
11.9. Target Brands, Inc.
11.9.1. Company overview
11.9.2. Key Executives
11.9.3. Company snapshot
11.9.4. Operating business segments
11.9.5. Product portfolio
11.9.6. Business performance
11.9.7. Key strategic moves and developments
11.10. Walmart
11.10.1. Company overview
11.10.2. Key Executives
11.10.3. Company snapshot
11.10.4. Operating business segments
11.10.5. Product portfolio
11.10.6. Business performance
11.10.7. Key strategic moves and developments

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Table of Contents

Summary

A prepaid digital wallet, such as digital gift card, contains a set amount of money, which is utilized to make purchases. The minimum and maximum loading amounts on digital gift cards are $10 and $500, respectively. Digital gift cards are used to cover a portion of a transaction via mobile banking, debit, or credit to balance the cost. Many digital gift cards are registered online as a safety measure to reduce the risk of losses; this enables the remaining amount to be tracked and frozen in the event that a card is misplaced. Digital gift cards are easier to track and offer greater protection than cash, helping to prevent fraudulent transactions.

The growth of the global digital gift card market is majorly driven by increase in use of cutting-edge technology in the payments industry and rise in global awareness of digital payments. The market for gift cards is further fueled by surge in penetration of smartphones and increase in popularity of gift cards among businesses and financial institutions. However, gift card fraud issues such as refund fraud, card number theft, and physical tampering restrain the industry expansion. On the contrary, it is anticipated that in the next years, the market would benefit greatly from technological advancements and spike in demand for gift cards originating from developing nations. Furthermore, rise in corporate organizations' preference for digital gift cards over cash when rewarding their employees supports the market expansion. In addition, high growth potential in the developing countries such as China and India is anticipated to open new avenues for the market expansion during the forecast period.

Furthermore, the key factors that impact the growth of the global digital gift card market is acceptance of smartphones and increase in demand for advanced payment options. However, security issues affect the market growth to some extent. Conversely, increased enthusiasm in revolutionary products is expected to influence the market growth during the forecast period.
This report gives an in-depth profile of some key players in the digital gift card industry are Amazon.com, Inc., Apple Inc., Blackhawk Network, Fiserv, Inc., Incomm Payments Llc, Loop Commerce, Inc., NGC US, LLC., Paypal Holdings, Inc., Target Brands, Inc., and Walmart. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the digital gift card industry.

Depending on channel, the digital gift card market share was dominated by the digital segment in 2022 the same segment is expected to witness the fastest growing, owing to strong internet connectivity, increase in penetration of mobile devices, and implementation of cloud computing & artificial intelligence. These advancements have made digital channels more accessible, convenient, and user-friendly, thus boosting the market growth. As online purchase continues to increase, consumers are increasingly seeking digital options that align with their online purchasing habits. Therefore, with increase in use of digital channels, the demand for digital gift cards increases simultaneously. This is attributed to the convenience provided by digital gift cards services that allow recipients to shop online or use them in online marketplaces, providing a seamless integration with the digital shopping experience.

On the basis of region, North America dominated the digital gift card market size in 2022, owing to rise in demand for digital gift cards. Due to rapid digitization and surge in adoption of smart devices, North America has a strong potential for growth. Additionally, the growing e-commerce industry has sparked a rise in the use of digital gift cards to offer distinctive and alluring product offerings. However, Asia-Pacific is expected to be the fastest growing, owing to the increased demand during the holiday and shopping seasons, the market for digital gift cards has witnessed significant expansion in this area over the last several years. In addition, with rise in digital gift card purchasing at online shops and investments in Al to give personalized digital gift cards, the usage of digital gift cards has increased substantially and is expected to continue in China.

Top impacting factors
Rapid penetration of smartphones
With the rising adoption of smartphones, the market of digital gift cards is anticipated to grow significantly as now costumers have more convenient and resident options for payment. Considering how quickly smartphones have developed, digital gift cards have gotten more inventive. Modern marketing techniques and technological advancements have produced a variety of ways for smartphone users and fans of digital gift cards to combine everything into a handy package.

The market for digital gift cards is likely to grow as more people adopt smartphones since they provide flexible and quick payment options for consumers. Furthermore, owing to the growing adoption of contemporary technology and marketing strategies, gift card consumers and smartphone users now have a choice of options for combining everything into one useful bundle. For instance, one of the most well-liked options is Gyft, which is accessible on both iPhone and Android. The app allows users to load digital gift cards that they may spend whenever they go shopping. Thus, rapid penetration of smartphones notably contribute toward the growth of the market.

Increase in demand for advanced payment options
Prepaid debit cards and digital gift cards are often considered similar. These cards are now increasingly used for payments by customers owing to their convenience, adaptability, dependability, and security. These cards are a crucial component of online payments. This explosive growth in digital commerce presents a chance for merchants and issuers to adopt an increasing number of new technologies that give their customers cutting-edge and seamless payment options. Consumers are constantly involved in shopping and pay through various ways, such as mobile apps.
For instance, a U.S.-based corporation called VISA Inc. is always developing new strategies to prevent payment disruptions and modernize how customers can pay. It offers services to customers in a variety of novel ways, such as mobile and loT via Visa Token Service, P2P via Visa Direct, and automated and optimized manual procedures via Connected Card. Such services are luring clients to accept digital payments all over the world, which propels the adoption of digital gift cards, thus fostering the growth of the global market.

Key Benefits For Stakeholders
●This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the digital gift card market analysis from 2022 to 2032 to identify the prevailing digital gift card market opportunities.
●The market research is offered along with information related to key drivers, restraints, and opportunities.
●Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
●In-depth analysis of the digital gift card market segmentation assists to determine the prevailing market opportunities.
●Major countries in each region are mapped according to their revenue contribution to the global market.
●Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
●The report includes the analysis of the regional as well as global digital gift card market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments
By Channel
● Brick and Mortor
● Digital
○ Digital
○ E-commerce
○ Loyalty
By Transaction Type
● B2B
● B2C
By Card Type
● Closed Loop
○ Closed Loop
○ Dining
○ Fashion
○ Travel
○ Gaming
○ Betting
○ Others
● Open Loop
○ Open Loop
○ Visa Card
○ Master Card
○ Others
By Application Area
● Consumer Goods
● Health and Wellness
● Restaurants and Bars
● Travel and Tourism
● Media and Entertainment
● Others
By End Users
● Retail Establishments
○ Retail Establishments
○ Generation Z or Millennials
○ Generation X
○ Baby Boomers
● Corporate Institutions
By Region
● North America
○ U.S.
○ Canada
● Europe
○ UK
○ Germany
○ France
○ Netherlands
○ Spain
○ Italy
○ Nordic Countries
○ Rest of Europe
● Asia-Pacific
○ China
○ India
○ Japan
○ Australia
○ South Korea
○ Rest of Asia-Pacific
● LAMEA
○ Latin America
○ Middle East
○ Africa
● Key Market Players
○ Amazon.com, Inc.
○ Apple Inc.
○ Blackhawk Network
○ Fiserv, Inc.
○ InComm Payments LLC
○ Loop Commerce, Inc.
○ NGC US, LLC.
○ PayPal Holdings, Inc.
○ Target Brands, Inc.
○ Walmart

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目次

Summary

Table of Contents

ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

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