Summary

The banking-as-a-service market was valued at $12,187.87 million in 2023 and is estimated to reach $59,983.97 million by 2033, exhibiting a CAGR of 17.0% from 2024 to 2033.
Banking-as-a-service (BaaS) refers to a business model that enables third-party companies, such as fintech start-ups or non-banking enterprises, to offer banking and financial services using the infrastructure, licenses, and platforms of established banks. BaaS involves a seamless integration of bank services into the customer experiences of non-banking businesses through application programming interfaces (APIs). This approach allows companies to provide services like account management, payments, lending, and compliance without the requirement to become licensed financial institutions themselves.
The global banking-as-a-service market is witnessing notable growth due to increase in demand for embedded finance among businesses to provide seamless customer experiences. A recent study, the Next-Gen Commercial Banking Tracker revealed that embedded finance is estimated to reach $7 trillion globally in the next 10 years. In addition, rapid proliferation of fintech start-ups has significantly driven the demand for infrastructure that supports scalable and compliant financial service delivery. As a study published by Exploding Topics—the trends expert—there are approximately 26,000 fintech start-ups globally as of 2024. This highlights the urgent need for BaaS solutions. Moreover, regulatory frameworks like PSD2 in Europe and open banking initiatives globally promote secure data sharing, thereby driving the adoption of BaaS models. As per a study published on LinkedIn, the number of open bank users is estimated to reach 159.3 million by 2024. Furthermore, increase in adoption of BaaS solutions by traditional banks to monetize their infrastructure, collaborate with fintech, and reach underserved markets is considerably contributing toward the market growth. However, high initial cost of integrating BaaS platforms, including infrastructure, API development, and compliance measures, can be prohibitive for small and mid-sized businesses, thus limiting the market growth. In addition, increased dependence on APIs and cloud-based platforms makes BaaS ecosystems vulnerable to data breaches and cyberattacks, which hampers the market growth. On the contrary, advancements in API technology enable seamless integration of banking services into third-party platforms, reducing development complexity. Such developments are expected to offer remunerative opportunities for the expansion of the global market during the forecast period.
The global banking-as-a-service market is segmented into component, type, provider, and region. On the basis of component, the market is divided into platform and service. By type, it is bifurcated into API-based bank-as-a-service and cloud-based bank-as-a-service. Depending on provider, it is categorized into banks, fintech corporation/NBFC, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings
On the basis of component, the service segment dominated the market in 2023.
By type, the API-based bank-as-a-service exhibited the highest growth in 2023.
Depending on provider, the bank segment attained the highest market share in 2023 in the banking-as-a-service market; however, the fintech corporations segment is projected to be the fastest-growing segment from 2024 to 2033.
On the basis of region, North America attained the highest market share in 2023; however, Asia-Pacific is projected to be the fastest growing region for the banking-as-a-service market during the forecast period.
Competitive Analysis
The report analyzes the profiles of key players operating in the banking-as-a-service market such as Banco Bilbao Vizcaya Argentaria, Block, Inc, Bnkbl Ltd., ClearBank Ltd., Green Dot, MatchMove Pay Pte Ltd., Solaris SE., Starling Bank, Stripe, Inc., and Treasury Prime. These players have adopted various strategies to increase their market penetration and strengthen their position in the banking-as-a-service market.
Key Benefits for Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the banking-as-a-service market analysis from 2023 to 2033 to identify the prevailing banking-as-a-service market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the banking-as-a-service market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global banking-as-a-service market trends, key players, market segments, application areas, and market growth strategies.

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Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)
● End user preferences and pain points
● Industry life cycle assessment, by region
● Product Benchmarking / Product specification and applications
● Product Life Cycles
● Senario Analysis & Growth Trend Comparision
● Technology Trend Analysis
● Go To Market Strategy
● Market share analysis of players by products/segments
● New Product Development/ Product Matrix of Key Players
● Pain Point Analysis
● Regulatory Guidelines
● Strategic Recommedations
● Additional company profiles with specific to client's interest
● Additional country or region analysis- market size and forecast
● Brands Share Analysis
● Criss-cross segment analysis- market size and forecast
● Expanded list for Company Profiles
● Historic market data
● Market share analysis of players at global/region/country level
● SWOT Analysis
Key Market Segments
By Type
● API-based Bank-as-a-service
● Cloud-based Bank-as-a-service
By Provider
● Banks
● FinTech Corporations
● Others
By Component
● Platform
● Service
By Region
● North America
○ U.S.
○ Canada
● Europe
○ UK
○ Germany
○ France
○ Italy
○ Spain
○ Rest of Europe
● Asia-Pacific
○ China
○ Japan
○ India
○ Australia
○ South Korea
○ Rest of Asia-Pacific
● LAMEA
○ Latin America
○ Middle East
○ Africa
● Key Market Players
○ Starling Bank
○ Block, Inc.
○ Bnkbl Ltd
○ MatchMove Pay Pte Ltd
○ Treasury Prime
○ Solaris SE
○ Green Dot Corporation
○ Banco Bilbao Vizcaya Argentaria, S.A.
○ Stripe, Inc.
○ ClearBank Ltd

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Moderate to high bargaining power of suppliers
3.3.2. Moderate to high threat of new entrants
3.3.3. Moderate to high threat of substitutes
3.3.4. Moderate to high intensity of rivalry
3.3.5. Moderate to high bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Increase in use of digital transformation technology in banks
3.4.1.2. Streamlining financial services
3.4.1.3. Improving the fund transaction service
3.4.2. Restraints
3.4.2.1. High cost of adoption
3.4.2.2. Increase in cyber-attacks
3.4.3. Opportunities
3.4.3.1. Increase in demand for banking-as-a-service infrastructure to improve the business value
CHAPTER 4: BANKING-AS-A-SERVICE MARKET, BY COMPONENT
4.1. Overview
4.1.1. Market size and forecast
4.2. Platform
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Service
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
CHAPTER 5: BANKING-AS-A-SERVICE MARKET, BY TYPE
5.1. Overview
5.1.1. Market size and forecast
5.2. API-based Bank-as-a-service
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Cloud-based Bank-as-a-service
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
CHAPTER 6: BANKING-AS-A-SERVICE MARKET, BY PROVIDER
6.1. Overview
6.1.1. Market size and forecast
6.2. Banks
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. FinTech Corporations
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.4. Others
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market share analysis by country
CHAPTER 7: BANKING-AS-A-SERVICE MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast By Region
7.2. North America
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by Component
7.2.3. Market size and forecast, by Type
7.2.4. Market size and forecast, by Provider
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast, by Component
7.2.5.1.2. Market size and forecast, by Type
7.2.5.1.3. Market size and forecast, by Provider
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast, by Component
7.2.5.2.2. Market size and forecast, by Type
7.2.5.2.3. Market size and forecast, by Provider
7.3. Europe
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by Component
7.3.3. Market size and forecast, by Type
7.3.4. Market size and forecast, by Provider
7.3.5. Market size and forecast, by country
7.3.5.1. UK
7.3.5.1.1. Market size and forecast, by Component
7.3.5.1.2. Market size and forecast, by Type
7.3.5.1.3. Market size and forecast, by Provider
7.3.5.2. Germany
7.3.5.2.1. Market size and forecast, by Component
7.3.5.2.2. Market size and forecast, by Type
7.3.5.2.3. Market size and forecast, by Provider
7.3.5.3. France
7.3.5.3.1. Market size and forecast, by Component
7.3.5.3.2. Market size and forecast, by Type
7.3.5.3.3. Market size and forecast, by Provider
7.3.5.4. Italy
7.3.5.4.1. Market size and forecast, by Component
7.3.5.4.2. Market size and forecast, by Type
7.3.5.4.3. Market size and forecast, by Provider
7.3.5.5. Spain
7.3.5.5.1. Market size and forecast, by Component
7.3.5.5.2. Market size and forecast, by Type
7.3.5.5.3. Market size and forecast, by Provider
7.3.5.6. Rest of Europe
7.3.5.6.1. Market size and forecast, by Component
7.3.5.6.2. Market size and forecast, by Type
7.3.5.6.3. Market size and forecast, by Provider
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by Component
7.4.3. Market size and forecast, by Type
7.4.4. Market size and forecast, by Provider
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Market size and forecast, by Component
7.4.5.1.2. Market size and forecast, by Type
7.4.5.1.3. Market size and forecast, by Provider
7.4.5.2. Japan
7.4.5.2.1. Market size and forecast, by Component
7.4.5.2.2. Market size and forecast, by Type
7.4.5.2.3. Market size and forecast, by Provider
7.4.5.3. India
7.4.5.3.1. Market size and forecast, by Component
7.4.5.3.2. Market size and forecast, by Type
7.4.5.3.3. Market size and forecast, by Provider
7.4.5.4. Australia
7.4.5.4.1. Market size and forecast, by Component
7.4.5.4.2. Market size and forecast, by Type
7.4.5.4.3. Market size and forecast, by Provider
7.4.5.5. South Korea
7.4.5.5.1. Market size and forecast, by Component
7.4.5.5.2. Market size and forecast, by Type
7.4.5.5.3. Market size and forecast, by Provider
7.4.5.6. Rest of Asia-Pacific
7.4.5.6.1. Market size and forecast, by Component
7.4.5.6.2. Market size and forecast, by Type
7.4.5.6.3. Market size and forecast, by Provider
7.5. LAMEA
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by Component
7.5.3. Market size and forecast, by Type
7.5.4. Market size and forecast, by Provider
7.5.5. Market size and forecast, by country
7.5.5.1. Latin America
7.5.5.1.1. Market size and forecast, by Component
7.5.5.1.2. Market size and forecast, by Type
7.5.5.1.3. Market size and forecast, by Provider
7.5.5.2. Middle East
7.5.5.2.1. Market size and forecast, by Component
7.5.5.2.2. Market size and forecast, by Type
7.5.5.2.3. Market size and forecast, by Provider
7.5.5.3. Africa
7.5.5.3.1. Market size and forecast, by Component
7.5.5.3.2. Market size and forecast, by Type
7.5.5.3.3. Market size and forecast, by Provider
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2023
CHAPTER 9: COMPANY PROFILES
9.1. Solaris SE
9.1.1. Company overview
9.1.2. Key executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. Key strategic moves and developments
9.2. Starling Bank
9.2.1. Company overview
9.2.2. Key executives
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Key strategic moves and developments
9.3. Block, Inc.
9.3.1. Company overview
9.3.2. Key executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. Business performance
9.4. Stripe, Inc.
9.4.1. Company overview
9.4.2. Key executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. Key strategic moves and developments
9.5. MatchMove Pay Pte Ltd
9.5.1. Company overview
9.5.2. Key executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.6. Treasury Prime
9.6.1. Company overview
9.6.2. Key executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. Key strategic moves and developments
9.7. Green Dot Corporation
9.7.1. Company overview
9.7.2. Key executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. Business performance
9.7.7. Key strategic moves and developments
9.8. ClearBank Ltd
9.8.1. Company overview
9.8.2. Key executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.8.6. Key strategic moves and developments
9.9. Bnkbl Ltd
9.9.1. Company overview
9.9.2. Key executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Key strategic moves and developments
9.10. Banco Bilbao Vizcaya Argentaria, S.A.
9.10.1. Company overview
9.10.2. Key executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio