Summary

According to PayNXT360, the loyalty market in the country is expected to grow by 10.4% on an annual basis to reach US$30,382.5 million in 2024.

In value terms, the loyalty market in the country has recorded a CAGR of 11.8% during 2019–2023. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 9.0% during 2024-2028. The loyalty market in the country will increase from US$27,522.3 million in 2023 to reach US$42,836.2 million by 2028.

The loyalty program market is poised for steady growth over the medium term in the United States. Firms, across sectors, are seeking to revamp their loyalty programs to meet the changing consumer needs and drive accelerated revenue growth. This trend is expected to drive the competitive landscape in the United States loyalty programs industry over the medium term.

The loyalty program market is also experiencing innovation in the food delivery sector in the United States. Firms are integrating with merchant's loyalty programs to outcompete rival aggregators on discounts and deals. Overall, PayNXT360 maintains a positive growth outlook for the United States loyalty and reward programs industry from the short to medium-term perspective.

Firms are expanding their loyalty programs to new categories to aid business growth in the United States

To attract more customers and generate accelerated revenue, firms are seeking to leverage their loyalty and reward programs by expanding the benefits to new categories in the United States.
• American Airlines, in October 2023, launched the AAdvantage Business loyalty program targeting business customers. The new loyalty program will enable businesses and their employees to earn points and miles for booking trips directly through the airline. As corporate travel continues to recover, American Airlines is hoping to generate higher revenue through the business travel category over the medium term.
• Visa, in October 2023, also expanded loyalty offers and access to innovative products to small businesses. This is part of the firm’s strategy to support the growth of the SME sector in the United States. The Instant Savings program, offered by Visa to small businesses, provides over 40 discounted offers, which can be redeemed at merchant websites without enrolment.
From the short to medium-term perspective, PayNXT360 expects more firms to expand their loyalty and reward program offerings to new categories. This will support the growth of the broader market in the United States.

Food and grocery delivery firms are integrating with merchant loyalty programs to beat the competition in 2024

The food and grocery delivery sectors are poised for accelerated growth over the medium term. However, with the projected growth rate, competition in the sector is also rising rapidly in the United States. Consequently, to stay ahead of the competition firms are adopting innovative strategies to aid growth and market share.

• Instacart, for instance, has integrated with the merchant's loyalty program in 2023. This is part of the firm's strategy to outcompete rival aggregators on discounts and deals in the United States. In a letter to shareholders, the firm revealed that the loyalty program integrations with retailers like Albertsons, Kroger, and Wegmans have helped the firm drive sales. Notably, the purchases linked to loyalty memberships have also grown nearly 25% in the previous quarter.

With online grocery penetration expected to increase substantially over the next few years, these strategic initiatives are expected to aid the growth of Instacart in the United States. This will also support the growth of the broader loyalty programs industry over the next three to four years.

The United States Department of Transportation is investigating airline loyalty programs

Loyalty programs are a lucrative business opportunity for airlines. United Airlines, for instance, created a separate entity valued at US$22 billion for its United MileagePlus frequent flier program. Delta Air Lines, in 2022, earned US$5.7 billion through its partnership with American Express for co-branded credit cards. However, amid rising inflation, airline carriers have revamped their loyalty programs. These changes require consumers to earn more points to achieve the initially marketed benefits.

There have been reports indicating that airlines are modifying their point systems in manners perceived as unfair to consumers. This includes the devaluation of points, wherein it now requires more points than initially advertised to attain the promised rewards. The Consumer Financial Protection Bureau report has highlighted unfair and deceptive practices in frequent flyer programs. This has urged the Department of Transportation (DOT) to investigate loyalty programs. The DOT is investigating whether airlines have made it harder for customers to use their loyalty program miles by lowering their value, making it tougher to book tickets with rewards. Furthermore, the government agency is also looking into how airlines inform their customers about changes to the loyalty program.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

PayNXT360 research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.


• Gain insights into the United States loyalty spend market: The report provides a comprehensive overview of the United States loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.

• Benchmark your business against competitors: The report provides a competitive analysis of the United States loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.

• Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.

• Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.

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Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Programs Definitions
1.4 Disclaimer

2 United States Retail Sector Market Size Analysis
2.1 United States Retail Industry Market Size, 2019-2028
2.2 United States Ecommerce Market Size, 2019-2028
2.3 United States POS Spend Trend Analysis, 2019-2028

3 United States Loyalty Spend Market Size and Future Growth Dynamics
3.1 United States Loyalty Spend Market Size and Future Growth Dynamics, 2019-2028
3.2 United States Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2023
3.3 United States Loyalty Spend Share by Functional Domains, 2019-2028
3.4 United States Loyalty Spend by Loyalty Schemes, 2019-2028
3.5 United States Loyalty Spend by Loyalty Platforms, 2019-2028

4 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
4.1 United States Loyalty Schemes Spend Share by Loyalty Program Type, 2023
4.2 United States Spend by Point-based Loyalty Program, 2019-2028
4.3 United States Spend by Tiered Loyalty Program, 2019-2028
4.4 United States Spend by Mission-driven Loyalty Program, 2019-2028
4.5 United States Spend by Spend-based Loyalty Program, 2019-2028
4.6 United States Spend by Gaming Loyalty Program, 2019-2028
4.7 United States Spend by Free Perks Loyalty Program, 2019-2028
4.8 United States Spend by Subscription Loyalty Program, 2019-2028
4.9 United States Spend by Community Loyalty Program, 2019-2028
4.1 United States Spend by Refer a Friend Loyalty Program, 2019-2028
4.11 United States Spend by Paid Loyalty Program, 2019-2028
4.12 United States Spend by Cashback Loyalty Program, 2019-2028

5 United States Loyalty Schemes Market Size and Future Growth Dynamics by Channel
5.1 United States Loyalty Schemes Spend Share by Channel, 2019-2028
5.2 United States Loyalty Spend by In-Store, 2019-2028
5.3 United States Loyalty Spend by Online, 2019-2028
5.4 United States Loyalty Spend by Mobile, 2019-2028

6 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
6.1 United States Loyalty Schemes Spend Share by Business Model, 2019-2028
6.2 United States Loyalty Spend by Seller Driven, 2019-2028
6.3 United States Loyalty Spend by Payment Instrument Driven, 2019-2028
6.4 United States Loyalty Spend by Other Segment, 2019-2028

7 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 United States Loyalty Schemes Spend Share by Key Sectors, 2019-2028
7.2 United States Loyalty Schemes Spend in Retail, 2019-2028
7.3 United States Loyalty Schemes Spend in Financial Services, 2019-2028
7.4 United States Loyalty Schemes Spend in Healthcare & Wellness, 2019-2028
7.5 United States Loyalty Schemes Spend in Restaurants & Food Delivery, 2019-2028
7.6 United States Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
7.7 United States Loyalty Schemes Spend in Telecoms, 2019-2028
7.8 United States Loyalty Schemes Spend in Media & Entertainment, 2019-2028
7.9 United States Loyalty Schemes Spend in Other, 2019-2028

8 United States Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-2028
8.1 United States Online Loyalty Spend in Retail Segment, 2019-2028
8.2 United States Online Loyalty Spend in Financial Services, 2019-2028
8.3 United States Online Loyalty Spend in Healthcare & Wellness, 2019-2028
8.4 United States Online Loyalty Spend in Restaurants & Food Delivery, 2019-2028
8.5 United States Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
8.6 United States Online Loyalty Spend in Telecoms, 2019-2028
8.7 United States Online Loyalty Spend in Media & Entertainment, 2019-2028
8.8 United States Online Loyalty Spend in Other Segment, 2019-2028

9 United States In-Store Loyalty Schemes Spend in Key Sectors, 2019-2028
9.1 United States In-Store Loyalty Spend in Retail Segment, 2019-2028
9.2 United States In-Store Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
9.3 United States In-Store Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
9.4 United States In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
9.5 United States In-Store Loyalty Spend in Media & Entertainment Segment, 2019-2028
9.6 United States In-Store Loyalty Spend in Other Sector, 2019-2028

10 United States Mobile App Loyalty Schemes Spend in Key Sectors, 2019-2028
10.1 United States Mobile App Loyalty Spend in Retail Segment, 2019-2028
10.2 United States Mobile App Loyalty Spend in Financial Services Segment, 2019-2028
10.3 United States Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
10.4 United States Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
10.5 United States Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
10.6 United States Mobile App Loyalty Spend in Telecoms Segment, 2019-2028
10.7 United States Mobile App Loyalty Spend in Media & Entertainment Segment, 2019-2028
10.8 United States Mobile App Loyalty Spend in Other Segment, 2019-2028

11 United States Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
11.1 United States Loyalty Schemes Spend Share by Retail Segments, 2019-2028
11.2 United States Loyalty Retail Schemes Spend by Diversified Retailers, 2019-2028
11.3 United States Loyalty Retail Schemes Spend by Department Stores, 2019-2028
11.4 United States Loyalty Retail Schemes Spend by Specialty Stores, 2019-2028
11.5 United States Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories, 2019-2028
11.6 United States Loyalty Retail Schemes Spend by Toy & Hobby Shops, 2019-2028
11.7 United States Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2019-2028
11.8 United States Loyalty Retail Schemes Spend by Home Merchandise, 2019-2028
11.9 United States Loyalty Retail Schemes Spend by Other, 2019-2028

12 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
12.1 United States Loyalty Schemes Spend Share by Accessibility, 2023 Vs 2028
12.2 United States Loyalty Spend by Card Based Access, 2019-2028
12.3 United States Loyalty Spend by Digital Access, 2019-2028

13 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
13.1 United States Loyalty Schemes Spend Share by Consumer Type, 2023 Vs 2028
13.2 United States Loyalty Schemes Spend by B2B Consumers, 2019-2028
13.3 United States Loyalty Spend by B2C Consumers, 2019-2028

14 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
14.1 United States Loyalty Schemes Spend Share by Membership Type, 2019-2028
14.2 United States Loyalty Membership Type Schemes Spend by Free, 2019-2028
14.3 United States Loyalty Membership Type Schemes Spend by Free + Premium, 2019-2028
14.4 United States Loyalty Membership Type Schemes Spend by Premium, 2019-2028

15 United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
15.1 United States Loyalty Platform Spend Share by Software Use Case, 2023 Vs 2028
15.2 United States Loyalty Software Platform Spend by Analytics and AI Driven, 2019-2028
15.3 United States Loyalty Software Platform Spend by Management Platform, 2019-2028

16 United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
16.1 United States Loyalty Platform Spend Share by Vendor/Solution Partner, 2023 Vs 2028
16.2 United States Loyalty Vendor/Solution Partner Platform Spend by In House, 2019-2028
16.3 United States Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2019-2028

17 United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
17.1 United States Loyalty Platform Spend Share by Deployment, 2023 Vs 2028
17.2 United States Loyalty Deployment Platform Spend by Cloud, 2019-2028
17.3 United States Loyalty Deployment Platform Spend by On-Premise, 2019-2028

18 United States Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
18.1 United States Loyalty Spend Share by Software vs. Services, 2023 Vs 2028
18.2 United States Loyalty Spend by Software, 2019-2028
18.3 United States Loyalty Spend by Services, 2019-2028

19 United States Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
19.1 United States Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2023 Vs 2028
19.2 United States Loyalty Software Platforms Spend by Custom Built Platform, 2019-2028
19.3 United States Loyalty Software Platforms Spend by Off the Shelf Platform, 2019-2028

20 United States Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
20.1 United States Loyalty Spend Share by Age Group, 2023
20.2 United States Loyalty Spend Share by Income Level, 2023
20.3 United States Loyalty Spend Share by Gender, 2023

21 Further Reading
21.1 About PayNXT360
21.2 Related Research

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List of Tables/Graphs

Table 1: United States Retail Industry Market Size (US$ Million), 2019-2028
Table 2: United States Ecommerce Market Size (US$ Million), 2019-2028
Table 3: United States POS Spend Market Size (US$ Million), 2019-2028
Table 4: United States Total Loyalty Spend (US$ Million), 2019-2028
Table 5: United States Loyalty Spend by Loyalty Schemes (US$ Million), 2019-2028
Table 6: United States Loyalty Spend by Loyalty Platforms (US$ Million), 2019-2028
Table 7: United States Spend by Point-based Loyalty Program (US$ Million), 2019-2028
Table 8: United States Spend by Tiered Loyalty Program (US$ Million), 2019-2028
Table 9: United States Spend by Mission-driven Loyalty Program (US$ Million), 2019-2028
Table 10: United States Spend by Spend-based Loyalty Program (US$ Million), 2019-2028
Table 11: United States Spend by Gaming Loyalty Program (US$ Million), 2019-2028
Table 12: United States Spend by Free Perks Loyalty Program (US$ Million), 2019-2028
Table 13: United States Spend by Subscription Loyalty Program (US$ Million), 2019-2028
Table 14: United States Spend by Community Loyalty Program (US$ Million), 2019-2028
Table 15: United States Spend by Refer a Friend Loyalty Program (US$ Million), 2019-2028
Table 16: United States Spend by Paid Loyalty Program (US$ Million), 2019-2028
Table 17: United States Spend by Cashback Loyalty Program (US$ Million), 2019-2028
Table 18: United States Loyalty Spend by In-Store (US$ Million), 2019-2028
Table 19: United States Loyalty Spend by Online (US$ Million), 2019-2028
Table 20: United States Loyalty Spend by Mobile (US$ Million), 2019-2028
Table 21: United States Loyalty Business Model Schemes Spend by Seller Driven (US$ Million), 2019-2028
Table 22: United States Loyalty Business Model Schemes Spend by Payment Instrument Driven (US$ Million), 2019-2028
Table 23: United States Loyalty Business Model Schemes Spend by Other Segment (US$ Million), 2019-2028
Table 24: United States Loyalty Schemes Spend in Retail (US$ Million), 2019-2028
Table 25: United States Loyalty Schemes Spend in Financial Services (US$ Million), 2019-2028
Table 26: United States Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2019-2028
Table 27: United States Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2019-2028
Table 28: United States Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028
Table 29: United States Loyalty Schemes Spend in Telecoms (US$ Million), 2019-2028
Table 30: United States Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2019-2028
Table 31: United States Loyalty Schemes Spend in Others (US$ Million), 2019-2028
Table 32: United States Online Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Table 33: United States Online Loyalty Spend in Financial Services (US$ Million), 2019-2028
Table 34: United States Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2019-2028
Table 35: United States Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2019-2028
Table 36: United States Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028
Table 37: United States Online Loyalty Spend in Telecoms (US$ Million), 2019-2028
Table 38: United States Online Loyalty Spend in Media & Entertainment (US$ Million), 2019-2028
Table 39: United States Online Loyalty Spend in Other Segments (US$ Million), 2019-2028
Table 40: United States In-Store Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Table 41: United States In-Store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028
Table 42: United States In-Store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028
Table 43: United States In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028
Table 44: United States In-Store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028
Table 45: United States In-Store Loyalty Spend in Other Sector (US$ Million), 2019-2028
Table 46: United States Mobile App Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Table 47: United States Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2019-2028
Table 48: United States Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028
Table 49: United States Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028
Table 50: United States Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028
Table 51: United States Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2019-2028
Table 52: United States Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028
Table 53: United States Mobile App Loyalty Spend in Other Segment (US$ Million), 2019-2028
Table 54: United States Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2019-2028
Table 55: United States Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2019-2028
Table 56: United States Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2019-2028
Table 57: United States Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories (US$ Million), 2019-2028
Table 58: United States Loyalty Retail Schemes Spend by Toy & Hobby Shops (US$ Million), 2019-2028
Table 59: United States Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2019-2028
Table 60: United States Loyalty Retail Schemes Spend by Home Merchandise (US$ Million), 2019-2028
Table 61: United States Loyalty Retail Schemes Spend by Other (US$ Million), 2019-2028
Table 62: United States Loyalty Spend by Card Based Access (US$ Million), 2019-2028
Table 63: United States Loyalty Spend by Digital Access (US$ Million), 2019-2028
Table 64: United States Loyalty Schemes Spend by B2B Consumers (US$ Million), 2019-2028
Table 65: United States Loyalty Schemes Spend by B2C Consumers (US$ Million), 2019-2028
Table 66: United States Loyalty Membership Type Schemes Spend by Free (US$ Million), 2019-2028
Table 67: United States Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2019-2028
Table 68: United States Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2019-2028
Table 69: United States Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2019-2028
Table 70: United States Loyalty Software Platform Spend by Management Platform (US$ Million), 2019-2028
Table 71: United States Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2019-2028
Table 72: United States Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2019-2028
Table 73: United States Loyalty Deployment Platform Spend by Cloud (US$ Million), 2019-2028
Table 74: United States Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2019-2028
Table 75: United States Loyalty Spend by Software (US$ Million), 2019-2028
Table 76: United States Loyalty Spend by Services (US$ Million), 2019-2028
Table 77: United States Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2019-2028
Table 78: United States Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2019-2028