Summary

According to PayNXT360, the loyalty market in the country is expected to grow by 11.2% on an annual basis to reach US$4,071.5 million in 2024.

In value terms, the loyalty market in the country has recorded a CAGR of 12.8% during 2019–2023. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 9.9% during 2024-2028. The loyalty market in the country will increase from US$3,660.1 million in 2023 to reach US$5,940.9 million by 2028.

Loyalty programs are gaining widespread momentum among consumers in Brazil. The investment in the space from digital platforms, including neo-banks and e-commerce marketplaces, is driving innovation in the sector as well as adoption among Brazilians. The trend is projected to further grow as firms are also forging strategic alliances to launch innovative loyalty programs in Brazil. Overall, PayNXT360 maintains a steady growth outlook for the loyalty and rewards programs industry in the country over the next three to four years.

Firms are launching their own cryptocurrencies as part of the loyalty program in Brazil

Businesses across industry verticals have shown their interest in the cryptocurrency space amid the rise in adoption in Brazil. Many have launched their own altcoins as part of the loyalty program as well. For instance,
• In August 2023, Mercado Libre, one of the leading e-commerce marketplaces in the country, announced that the firm has created a new cryptocurrency, Mercado Coin, and will implement the same as part of its loyalty program. The firm will be offering cryptocurrencies under its loyalty program whenever the customers make a purchase on the marketplace. Shoppers can use the altcoin for future purchases on the e-commerce marketplace.
• In October 2023, Nubank, one of the leading neo-banks in the country, announced that the firm also plans to launch an altcoin as part of its loyalty program. The firm is launching the altcoin as part of its strategy to expand its loyalty and benefits program to more customers in the region. The firm is projected to issue the tokens to its customers in the first half of 2024. Unlike Mercado Libre which issued the coins at US$0.10, Nubank had not disclosed the market value of its altcoin.

From the short to medium-term perspective, PayNXT360 expects more firms across industry verticals to launch altcoins as part of its loyalty program to capitalize on the growing demand for loyalty programs and cryptocurrency adoption in Brazil.

Cryptocurrency exchanges are expanding the scope of their rewards program to further drive cryptocurrency uptick in Brazil

In Brazil, cryptocurrencies have experienced strong adoption among the general public. However, there is still a lot of untapped potential in the country. As part of their strategy to further drive the adoption of cryptocurrencies, exchanges are expanding the scope of their reward programs. For instance,
• In November 2023, Bitpreco, a Brazilian cryptocurrency exchange, announced that the firm is launching a host of digital banking services, including credit cards, through its mobile app. The credit card program is designed to make the buying and selling process simpler for Brazilians. Furthermore, credit card users will also benefit from the rewards program, which will pay them in cryptocurrencies.

From the short to medium-term perspective, more cryptocurrency exchanges are projected to launch and expand the scope of their reward programs. The innovative integration of loyalty and rewards programs with the crypto market will further support the growth of the loyalty programs market in Brazil over the next three to four years.

Domestic firms are forging strategic alliances with global players to launch loyalty programs in the Brazilian market

To further drive the growth of their business in the domestic market, more and more businesses are resorting to loyalty programs. This strategy is expected to see an influx of new loyalty and reward program launches in Brazil in 2024.
• In October 2023, Flamengo, one of the largest sports clubs in the country, announced that the firm had entered into a strategic collaboration with Moon Pay to launch several Web3 products, including a loyalty program in the domestic market. In December 2023, Moon Pay announced that the firm will roll out its NFT loyalty program in 2024. PayNXT360 expects

Moon Pay to also launch the NFT loyalty program in the country through its collaboration with Flamengo from the short to medium-term perspective.

With the growing popularity of NFTs, more such NFT-powered loyalty programs are projected to be launched in the Brazilian market over the next three to four years. This will further support the growth of the loyalty and rewards programs industry in Brazil.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

PayNXT360 research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.


• Gain insights into the Brazil loyalty spend market: The report provides a comprehensive overview of the Brazil loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.

• Benchmark your business against competitors: The report provides a competitive analysis of the Brazil loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.

• Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.

• Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.

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Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Programs Definitions
1.4 Disclaimer

2 Brazil Retail Sector Market Size Analysis
2.1 Brazil Retail Industry Market Size, 2019-2028
2.2 Brazil Ecommerce Market Size, 2019-2028
2.3 Brazil POS Spend Trend Analysis, 2019-2028

3 Brazil Loyalty Spend Market Size and Future Growth Dynamics
3.1 Brazil Loyalty Spend Market Size and Future Growth Dynamics, 2019-2028
3.2 Brazil Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2023
3.3 Brazil Loyalty Spend Share by Functional Domains, 2019-2028
3.4 Brazil Loyalty Spend by Loyalty Schemes, 2019-2028
3.5 Brazil Loyalty Spend by Loyalty Platforms, 2019-2028

4 Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
4.1 Brazil Loyalty Schemes Spend Share by Loyalty Program Type, 2023
4.2 Brazil Spend by Point-based Loyalty Program, 2019-2028
4.3 Brazil Spend by Tiered Loyalty Program, 2019-2028
4.4 Brazil Spend by Mission-driven Loyalty Program, 2019-2028
4.5 Brazil Spend by Spend-based Loyalty Program, 2019-2028
4.6 Brazil Spend by Gaming Loyalty Program, 2019-2028
4.7 Brazil Spend by Free Perks Loyalty Program, 2019-2028
4.8 Brazil Spend by Subscription Loyalty Program, 2019-2028
4.9 Brazil Spend by Community Loyalty Program, 2019-2028
4.1 Brazil Spend by Refer a Friend Loyalty Program, 2019-2028
4.11 Brazil Spend by Paid Loyalty Program, 2019-2028
4.12 Brazil Spend by Cashback Loyalty Program, 2019-2028

5 Brazil Loyalty Schemes Market Size and Future Growth Dynamics by Channel
5.1 Brazil Loyalty Schemes Spend Share by Channel, 2019-2028
5.2 Brazil Loyalty Spend by In-Store, 2019-2028
5.3 Brazil Loyalty Spend by Online, 2019-2028
5.4 Brazil Loyalty Spend by Mobile, 2019-2028

6 Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
6.1 Brazil Loyalty Schemes Spend Share by Business Model, 2019-2028
6.2 Brazil Loyalty Spend by Seller Driven, 2019-2028
6.3 Brazil Loyalty Spend by Payment Instrument Driven, 2019-2028
6.4 Brazil Loyalty Spend by Other Segment, 2019-2028

7 Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Brazil Loyalty Schemes Spend Share by Key Sectors, 2019-2028
7.2 Brazil Loyalty Schemes Spend in Retail, 2019-2028
7.3 Brazil Loyalty Schemes Spend in Financial Services, 2019-2028
7.4 Brazil Loyalty Schemes Spend in Healthcare & Wellness, 2019-2028
7.5 Brazil Loyalty Schemes Spend in Restaurants & Food Delivery, 2019-2028
7.6 Brazil Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
7.7 Brazil Loyalty Schemes Spend in Telecoms, 2019-2028
7.8 Brazil Loyalty Schemes Spend in Media & Entertainment, 2019-2028
7.9 Brazil Loyalty Schemes Spend in Other, 2019-2028

8 Brazil Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-2028
8.1 Brazil Online Loyalty Spend in Retail Segment, 2019-2028
8.2 Brazil Online Loyalty Spend in Financial Services, 2019-2028
8.3 Brazil Online Loyalty Spend in Healthcare & Wellness, 2019-2028
8.4 Brazil Online Loyalty Spend in Restaurants & Food Delivery, 2019-2028
8.5 Brazil Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
8.6 Brazil Online Loyalty Spend in Telecoms, 2019-2028
8.7 Brazil Online Loyalty Spend in Media & Entertainment, 2019-2028
8.8 Brazil Online Loyalty Spend in Other Segment, 2019-2028

9 Brazil In-Store Loyalty Schemes Spend in Key Sectors, 2019-2028
9.1 Brazil In-Store Loyalty Spend in Retail Segment, 2019-2028
9.2 Brazil In-Store Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
9.3 Brazil In-Store Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
9.4 Brazil In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
9.5 Brazil In-Store Loyalty Spend in Media & Entertainment Segment, 2019-2028
9.6 Brazil In-Store Loyalty Spend in Other Sector, 2019-2028

10 Brazil Mobile App Loyalty Schemes Spend in Key Sectors, 2019-2028
10.1 Brazil Mobile App Loyalty Spend in Retail Segment, 2019-2028
10.2 Brazil Mobile App Loyalty Spend in Financial Services Segment, 2019-2028
10.3 Brazil Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
10.4 Brazil Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
10.5 Brazil Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
10.6 Brazil Mobile App Loyalty Spend in Telecoms Segment, 2019-2028
10.7 Brazil Mobile App Loyalty Spend in Media & Entertainment Segment, 2019-2028
10.8 Brazil Mobile App Loyalty Spend in Other Segment, 2019-2028

11 Brazil Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
11.1 Brazil Loyalty Schemes Spend Share by Retail Segments, 2019-2028
11.2 Brazil Loyalty Retail Schemes Spend by Diversified Retailers, 2019-2028
11.3 Brazil Loyalty Retail Schemes Spend by Department Stores, 2019-2028
11.4 Brazil Loyalty Retail Schemes Spend by Specialty Stores, 2019-2028
11.5 Brazil Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories, 2019-2028
11.6 Brazil Loyalty Retail Schemes Spend by Toy & Hobby Shops, 2019-2028
11.7 Brazil Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2019-2028
11.8 Brazil Loyalty Retail Schemes Spend by Home Merchandise, 2019-2028
11.9 Brazil Loyalty Retail Schemes Spend by Other, 2019-2028

12 Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
12.1 Brazil Loyalty Schemes Spend Share by Accessibility, 2023 Vs 2028
12.2 Brazil Loyalty Spend by Card Based Access, 2019-2028
12.3 Brazil Loyalty Spend by Digital Access, 2019-2028

13 Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
13.1 Brazil Loyalty Schemes Spend Share by Consumer Type, 2023 Vs 2028
13.2 Brazil Loyalty Schemes Spend by B2B Consumers, 2019-2028
13.3 Brazil Loyalty Spend by B2C Consumers, 2019-2028

14 Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
14.1 Brazil Loyalty Schemes Spend Share by Membership Type, 2019-2028
14.2 Brazil Loyalty Membership Type Schemes Spend by Free, 2019-2028
14.3 Brazil Loyalty Membership Type Schemes Spend by Free + Premium, 2019-2028
14.4 Brazil Loyalty Membership Type Schemes Spend by Premium, 2019-2028

15 Brazil Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
15.1 Brazil Loyalty Platform Spend Share by Software Use Case, 2023 Vs 2028
15.2 Brazil Loyalty Software Platform Spend by Analytics and AI Driven, 2019-2028
15.3 Brazil Loyalty Software Platform Spend by Management Platform, 2019-2028

16 Brazil Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
16.1 Brazil Loyalty Platform Spend Share by Vendor/Solution Partner, 2023 Vs 2028
16.2 Brazil Loyalty Vendor/Solution Partner Platform Spend by In House, 2019-2028
16.3 Brazil Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2019-2028

17 Brazil Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
17.1 Brazil Loyalty Platform Spend Share by Deployment, 2023 Vs 2028
17.2 Brazil Loyalty Deployment Platform Spend by Cloud, 2019-2028
17.3 Brazil Loyalty Deployment Platform Spend by On-Premise, 2019-2028

18 Brazil Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
18.1 Brazil Loyalty Spend Share by Software vs. Services, 2023 Vs 2028
18.2 Brazil Loyalty Spend by Software, 2019-2028
18.3 Brazil Loyalty Spend by Services, 2019-2028

19 Brazil Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
19.1 Brazil Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2023 Vs 2028
19.2 Brazil Loyalty Software Platforms Spend by Custom Built Platform, 2019-2028
19.3 Brazil Loyalty Software Platforms Spend by Off the Shelf Platform, 2019-2028

20 Brazil Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
20.1 Brazil Loyalty Spend Share by Age Group, 2023
20.2 Brazil Loyalty Spend Share by Income Level, 2023
20.3 Brazil Loyalty Spend Share by Gender, 2023

21 Further Reading
21.1 About PayNXT360
21.2 Related Research

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List of Tables/Graphs

Table 1: Brazil Retail Industry Market Size (US$ Million), 2019-2028
Table 2: Brazil Ecommerce Market Size (US$ Million), 2019-2028
Table 3: Brazil POS Spend Market Size (US$ Million), 2019-2028
Table 4: Brazil Total Loyalty Spend (US$ Million), 2019-2028
Table 5: Brazil Loyalty Spend by Loyalty Schemes (US$ Million), 2019-2028
Table 6: Brazil Loyalty Spend by Loyalty Platforms (US$ Million), 2019-2028
Table 7: Brazil Spend by Point-based Loyalty Program (US$ Million), 2019-2028
Table 8: Brazil Spend by Tiered Loyalty Program (US$ Million), 2019-2028
Table 9: Brazil Spend by Mission-driven Loyalty Program (US$ Million), 2019-2028
Table 10: Brazil Spend by Spend-based Loyalty Program (US$ Million), 2019-2028
Table 11: Brazil Spend by Gaming Loyalty Program (US$ Million), 2019-2028
Table 12: Brazil Spend by Free Perks Loyalty Program (US$ Million), 2019-2028
Table 13: Brazil Spend by Subscription Loyalty Program (US$ Million), 2019-2028
Table 14: Brazil Spend by Community Loyalty Program (US$ Million), 2019-2028
Table 15: Brazil Spend by Refer a Friend Loyalty Program (US$ Million), 2019-2028
Table 16: Brazil Spend by Paid Loyalty Program (US$ Million), 2019-2028
Table 17: Brazil Spend by Cashback Loyalty Program (US$ Million), 2019-2028
Table 18: Brazil Loyalty Spend by In-Store (US$ Million), 2019-2028
Table 19: Brazil Loyalty Spend by Online (US$ Million), 2019-2028
Table 20: Brazil Loyalty Spend by Mobile (US$ Million), 2019-2028
Table 21: Brazil Loyalty Business Model Schemes Spend by Seller Driven (US$ Million), 2019-2028
Table 22: Brazil Loyalty Business Model Schemes Spend by Payment Instrument Driven (US$ Million), 2019-2028
Table 23: Brazil Loyalty Business Model Schemes Spend by Other Segment (US$ Million), 2019-2028
Table 24: Brazil Loyalty Schemes Spend in Retail (US$ Million), 2019-2028
Table 25: Brazil Loyalty Schemes Spend in Financial Services (US$ Million), 2019-2028
Table 26: Brazil Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2019-2028
Table 27: Brazil Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2019-2028
Table 28: Brazil Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028
Table 29: Brazil Loyalty Schemes Spend in Telecoms (US$ Million), 2019-2028
Table 30: Brazil Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2019-2028
Table 31: Brazil Loyalty Schemes Spend in Others (US$ Million), 2019-2028
Table 32: Brazil Online Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Table 33: Brazil Online Loyalty Spend in Financial Services (US$ Million), 2019-2028
Table 34: Brazil Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2019-2028
Table 35: Brazil Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2019-2028
Table 36: Brazil Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028
Table 37: Brazil Online Loyalty Spend in Telecoms (US$ Million), 2019-2028
Table 38: Brazil Online Loyalty Spend in Media & Entertainment (US$ Million), 2019-2028
Table 39: Brazil Online Loyalty Spend in Other Segments (US$ Million), 2019-2028
Table 40: Brazil In-Store Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Table 41: Brazil In-Store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028
Table 42: Brazil In-Store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028
Table 43: Brazil In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028
Table 44: Brazil In-Store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028
Table 45: Brazil In-Store Loyalty Spend in Other Sector (US$ Million), 2019-2028
Table 46: Brazil Mobile App Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Table 47: Brazil Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2019-2028
Table 48: Brazil Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028
Table 49: Brazil Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028
Table 50: Brazil Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028
Table 51: Brazil Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2019-2028
Table 52: Brazil Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028
Table 53: Brazil Mobile App Loyalty Spend in Other Segment (US$ Million), 2019-2028
Table 54: Brazil Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2019-2028
Table 55: Brazil Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2019-2028
Table 56: Brazil Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2019-2028
Table 57: Brazil Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories (US$ Million), 2019-2028
Table 58: Brazil Loyalty Retail Schemes Spend by Toy & Hobby Shops (US$ Million), 2019-2028
Table 59: Brazil Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2019-2028
Table 60: Brazil Loyalty Retail Schemes Spend by Home Merchandise (US$ Million), 2019-2028
Table 61: Brazil Loyalty Retail Schemes Spend by Other (US$ Million), 2019-2028
Table 62: Brazil Loyalty Spend by Card Based Access (US$ Million), 2019-2028
Table 63: Brazil Loyalty Spend by Digital Access (US$ Million), 2019-2028
Table 64: Brazil Loyalty Schemes Spend by B2B Consumers (US$ Million), 2019-2028
Table 65: Brazil Loyalty Schemes Spend by B2C Consumers (US$ Million), 2019-2028
Table 66: Brazil Loyalty Membership Type Schemes Spend by Free (US$ Million), 2019-2028
Table 67: Brazil Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2019-2028
Table 68: Brazil Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2019-2028
Table 69: Brazil Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2019-2028
Table 70: Brazil Loyalty Software Platform Spend by Management Platform (US$ Million), 2019-2028
Table 71: Brazil Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2019-2028
Table 72: Brazil Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2019-2028
Table 73: Brazil Loyalty Deployment Platform Spend by Cloud (US$ Million), 2019-2028
Table 74: Brazil Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2019-2028
Table 75: Brazil Loyalty Spend by Software (US$ Million), 2019-2028
Table 76: Brazil Loyalty Spend by Services (US$ Million), 2019-2028
Table 77: Brazil Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2019-2028
Table 78: Brazil Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2019-2028