Summary

According to PayNXT360, the loyalty market in the country is expected to grow by 10.7% on an annual basis to reach US$4,035.8 million in 2024.

In value terms, the loyalty market in the country has recorded a CAGR of 12.0% during 2019–2023. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 9.5% during 2024-2028. The loyalty market in the country will increase from US$3,646.4 million in 2023 to reach US$5,793.0 million by 2028.

The Australian loyalty program market is poised for accelerated growth over the medium term. The rising adoption among consumers is prompting businesses to launch new programs. This trend is expected to continue throughout 2024, aiding the competitive landscape in the sector over the next few quarters. Firms are also revamping their existing loyalty programs to better suit the needs of their members.

Global players are also expected to launch loyalty programs in the Australian market in 2024. As the loyalty program continues to become vital for Australian businesses, the market is poised to record strong growth from the short to medium-term perspective. Overall, PayNXT360 maintains a robust growth outlook for the Australian loyalty programs industry over the next three to four years.

Loyalty programs are becoming increasingly important for the success of Australian retailers

In Australia, businesses are leveraging data analytics to learn more about their customers and provide them with personalized offers. Loyalty programs have emerged as a vital tool for the success of retail businesses.
• Myer has strengthened its MYER One member reward program by teaming up with American Express, Commonwealth Bank, and Virgin's Velocity program. Out of the 7.3 million MYER One members, 4.2 million were actively engaged in the program in the 2022/23 period. Additionally, almost 75% of all purchases made at Myer during this time were linked to a MYER One account.

Myer sees the loyalty program as a key factor driving the business growth in Australia. The firm is using data analytics and machine learning models to drive its business decisions while building more engagement with its loyal customers. Other retailers, including Big W, are also resorting to loyalty programs to drive business growth. The firm introduced members-only discount pricing to nudge shoppers into scanning their Everyday Rewards cards. A similar initiative has been launched by Woolworths in August 2023.

Australian firms are launching new loyalty programs as well as revamping their existing ones to drive growth

With the growing demand for loyalty programs among shoppers in Australia, businesses are launching programs, while the trend of revamping the existing ones is also gaining strong momentum in the domestic market.
• Rex, the regional airline carrier, announced the launch of a new loyalty program for frequent flyers in October 2023. Since the launch of the program, more than 60,000 travellers registered in the first seven weeks, as it has been made available for free initially. Notably, the Rex Flyer program is the third loyalty program in Australia, with Velocity and Qantas Frequent Flyer programs attempting to outcompete in the sector.
• Rebel, the Australian sporting retailer, revised the loyalty program to drive growth in the domestic market. The revamped program is offering more benefits to its members. For 100 points, the firm is offering A$5, which can be used for future purchases. The program is aimed at driving accelerated revenue for the Australian retailer over the medium term.

Going forward, PayNXT360 expects more such strategic initiatives from domestic firms, as loyalty programs continue to emerge as a vital tool for business success. This will aid the competitive landscape, while also supporting the growth of the broader industry over the next three to four years.

Chinese brands are seeking to leverage loyalty programs to better engage with Australian customers

The EV industry is poised to grow at a significant pace in the Australian market over the medium term. With competition in the sector growing, Chinese brands are seeking to leverage loyalty programs to drive growth.
• BYD, one of the leading EV firms globally, is planning to launch a loyalty program in the Australian market. This program is part of the firm's strategy to better engage with its customers while generating new leads to gain market share in the fast-growing sector.
• The loyalty program, created in collaboration with BYD's Australian distributor EV Direct and the specialized company Loyalty & Reward Co, aims to provide users with opportunities to earn points and status. Members can receive benefits and redeem items based on their engagement with the program.
With more global firms launching their loyalty programs in the Australian market, the competitive landscape is poised to grow significantly over the medium term. This will aid innovation and support industry growth over the next three to four years in Australia.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

PayNXT360 research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.


• Gain insights into the Australia loyalty spend market: The report provides a comprehensive overview of the Australia loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.

• Benchmark your business against competitors: The report provides a competitive analysis of the Australia loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.

• Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.

• Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.

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Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Programs Definitions
1.4 Disclaimer

2 Australia Retail Sector Market Size Analysis
2.1 Australia Retail Industry Market Size, 2019-2028
2.2 Australia Ecommerce Market Size, 2019-2028
2.3 Australia POS Spend Trend Analysis, 2019-2028

3 Australia Loyalty Spend Market Size and Future Growth Dynamics
3.1 Australia Loyalty Spend Market Size and Future Growth Dynamics, 2019-2028
3.2 Australia Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2023
3.3 Australia Loyalty Spend Share by Functional Domains, 2019-2028
3.4 Australia Loyalty Spend by Loyalty Schemes, 2019-2028
3.5 Australia Loyalty Spend by Loyalty Platforms, 2019-2028

4 Australia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
4.1 Australia Loyalty Schemes Spend Share by Loyalty Program Type, 2023
4.2 Australia Spend by Point-based Loyalty Program, 2019-2028
4.3 Australia Spend by Tiered Loyalty Program, 2019-2028
4.4 Australia Spend by Mission-driven Loyalty Program, 2019-2028
4.5 Australia Spend by Spend-based Loyalty Program, 2019-2028
4.6 Australia Spend by Gaming Loyalty Program, 2019-2028
4.7 Australia Spend by Free Perks Loyalty Program, 2019-2028
4.8 Australia Spend by Subscription Loyalty Program, 2019-2028
4.9 Australia Spend by Community Loyalty Program, 2019-2028
4.1 Australia Spend by Refer a Friend Loyalty Program, 2019-2028
4.11 Australia Spend by Paid Loyalty Program, 2019-2028
4.12 Australia Spend by Cashback Loyalty Program, 2019-2028

5 Australia Loyalty Schemes Market Size and Future Growth Dynamics by Channel
5.1 Australia Loyalty Schemes Spend Share by Channel, 2019-2028
5.2 Australia Loyalty Spend by In-Store, 2019-2028
5.3 Australia Loyalty Spend by Online, 2019-2028
5.4 Australia Loyalty Spend by Mobile, 2019-2028

6 Australia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
6.1 Australia Loyalty Schemes Spend Share by Business Model, 2019-2028
6.2 Australia Loyalty Spend by Seller Driven, 2019-2028
6.3 Australia Loyalty Spend by Payment Instrument Driven, 2019-2028
6.4 Australia Loyalty Spend by Other Segment, 2019-2028

7 Australia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Australia Loyalty Schemes Spend Share by Key Sectors, 2019-2028
7.2 Australia Loyalty Schemes Spend in Retail, 2019-2028
7.3 Australia Loyalty Schemes Spend in Financial Services, 2019-2028
7.4 Australia Loyalty Schemes Spend in Healthcare & Wellness, 2019-2028
7.5 Australia Loyalty Schemes Spend in Restaurants & Food Delivery, 2019-2028
7.6 Australia Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
7.7 Australia Loyalty Schemes Spend in Telecoms, 2019-2028
7.8 Australia Loyalty Schemes Spend in Media & Entertainment, 2019-2028
7.9 Australia Loyalty Schemes Spend in Other, 2019-2028

8 Australia Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-2028
8.1 Australia Online Loyalty Spend in Retail Segment, 2019-2028
8.2 Australia Online Loyalty Spend in Financial Services, 2019-2028
8.3 Australia Online Loyalty Spend in Healthcare & Wellness, 2019-2028
8.4 Australia Online Loyalty Spend in Restaurants & Food Delivery, 2019-2028
8.5 Australia Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
8.6 Australia Online Loyalty Spend in Telecoms, 2019-2028
8.7 Australia Online Loyalty Spend in Media & Entertainment, 2019-2028
8.8 Australia Online Loyalty Spend in Other Segment, 2019-2028

9 Australia In-Store Loyalty Schemes Spend in Key Sectors, 2019-2028
9.1 Australia In-Store Loyalty Spend in Retail Segment, 2019-2028
9.2 Australia In-Store Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
9.3 Australia In-Store Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
9.4 Australia In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
9.5 Australia In-Store Loyalty Spend in Media & Entertainment Segment, 2019-2028
9.6 Australia In-Store Loyalty Spend in Other Sector, 2019-2028

10 Australia Mobile App Loyalty Schemes Spend in Key Sectors, 2019-2028
10.1 Australia Mobile App Loyalty Spend in Retail Segment, 2019-2028
10.2 Australia Mobile App Loyalty Spend in Financial Services Segment, 2019-2028
10.3 Australia Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
10.4 Australia Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
10.5 Australia Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
10.6 Australia Mobile App Loyalty Spend in Telecoms Segment, 2019-2028
10.7 Australia Mobile App Loyalty Spend in Media & Entertainment Segment, 2019-2028
10.8 Australia Mobile App Loyalty Spend in Other Segment, 2019-2028

11 Australia Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
11.1 Australia Loyalty Schemes Spend Share by Retail Segments, 2019-2028
11.2 Australia Loyalty Retail Schemes Spend by Diversified Retailers, 2019-2028
11.3 Australia Loyalty Retail Schemes Spend by Department Stores, 2019-2028
11.4 Australia Loyalty Retail Schemes Spend by Specialty Stores, 2019-2028
11.5 Australia Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories, 2019-2028
11.6 Australia Loyalty Retail Schemes Spend by Toy & Hobby Shops, 2019-2028
11.7 Australia Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2019-2028
11.8 Australia Loyalty Retail Schemes Spend by Home Merchandise, 2019-2028
11.9 Australia Loyalty Retail Schemes Spend by Other, 2019-2028

12 Australia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
12.1 Australia Loyalty Schemes Spend Share by Accessibility, 2023 Vs 2028
12.2 Australia Loyalty Spend by Card Based Access, 2019-2028
12.3 Australia Loyalty Spend by Digital Access, 2019-2028

13 Australia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
13.1 Australia Loyalty Schemes Spend Share by Consumer Type, 2023 Vs 2028
13.2 Australia Loyalty Schemes Spend by B2B Consumers, 2019-2028
13.3 Australia Loyalty Spend by B2C Consumers, 2019-2028

14 Australia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
14.1 Australia Loyalty Schemes Spend Share by Membership Type, 2019-2028
14.2 Australia Loyalty Membership Type Schemes Spend by Free, 2019-2028
14.3 Australia Loyalty Membership Type Schemes Spend by Free + Premium, 2019-2028
14.4 Australia Loyalty Membership Type Schemes Spend by Premium, 2019-2028

15 Australia Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
15.1 Australia Loyalty Platform Spend Share by Software Use Case, 2023 Vs 2028
15.2 Australia Loyalty Software Platform Spend by Analytics and AI Driven, 2019-2028
15.3 Australia Loyalty Software Platform Spend by Management Platform, 2019-2028

16 Australia Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
16.1 Australia Loyalty Platform Spend Share by Vendor/Solution Partner, 2023 Vs 2028
16.2 Australia Loyalty Vendor/Solution Partner Platform Spend by In House, 2019-2028
16.3 Australia Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2019-2028

17 Australia Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
17.1 Australia Loyalty Platform Spend Share by Deployment, 2023 Vs 2028
17.2 Australia Loyalty Deployment Platform Spend by Cloud, 2019-2028
17.3 Australia Loyalty Deployment Platform Spend by On-Premise, 2019-2028

18 Australia Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
18.1 Australia Loyalty Spend Share by Software vs. Services, 2023 Vs 2028
18.2 Australia Loyalty Spend by Software, 2019-2028
18.3 Australia Loyalty Spend by Services, 2019-2028

19 Australia Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
19.1 Australia Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2023 Vs 2028
19.2 Australia Loyalty Software Platforms Spend by Custom Built Platform, 2019-2028
19.3 Australia Loyalty Software Platforms Spend by Off the Shelf Platform, 2019-2028

20 Australia Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
20.1 Australia Loyalty Spend Share by Age Group, 2023
20.2 Australia Loyalty Spend Share by Income Level, 2023
20.3 Australia Loyalty Spend Share by Gender, 2023

21 Further Reading
21.1 About PayNXT360
21.2 Related Research

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List of Tables/Graphs

Table 1: Australia Retail Industry Market Size (US$ Million), 2019-2028
Table 2: Australia Ecommerce Market Size (US$ Million), 2019-2028
Table 3: Australia POS Spend Market Size (US$ Million), 2019-2028
Table 4: Australia Total Loyalty Spend (US$ Million), 2019-2028
Table 5: Australia Loyalty Spend by Loyalty Schemes (US$ Million), 2019-2028
Table 6: Australia Loyalty Spend by Loyalty Platforms (US$ Million), 2019-2028
Table 7: Australia Spend by Point-based Loyalty Program (US$ Million), 2019-2028
Table 8: Australia Spend by Tiered Loyalty Program (US$ Million), 2019-2028
Table 9: Australia Spend by Mission-driven Loyalty Program (US$ Million), 2019-2028
Table 10: Australia Spend by Spend-based Loyalty Program (US$ Million), 2019-2028
Table 11: Australia Spend by Gaming Loyalty Program (US$ Million), 2019-2028
Table 12: Australia Spend by Free Perks Loyalty Program (US$ Million), 2019-2028
Table 13: Australia Spend by Subscription Loyalty Program (US$ Million), 2019-2028
Table 14: Australia Spend by Community Loyalty Program (US$ Million), 2019-2028
Table 15: Australia Spend by Refer a Friend Loyalty Program (US$ Million), 2019-2028
Table 16: Australia Spend by Paid Loyalty Program (US$ Million), 2019-2028
Table 17: Australia Spend by Cashback Loyalty Program (US$ Million), 2019-2028
Table 18: Australia Loyalty Spend by In-Store (US$ Million), 2019-2028
Table 19: Australia Loyalty Spend by Online (US$ Million), 2019-2028
Table 20: Australia Loyalty Spend by Mobile (US$ Million), 2019-2028
Table 21: Australia Loyalty Business Model Schemes Spend by Seller Driven (US$ Million), 2019-2028
Table 22: Australia Loyalty Business Model Schemes Spend by Payment Instrument Driven (US$ Million), 2019-2028
Table 23: Australia Loyalty Business Model Schemes Spend by Other Segment (US$ Million), 2019-2028
Table 24: Australia Loyalty Schemes Spend in Retail (US$ Million), 2019-2028
Table 25: Australia Loyalty Schemes Spend in Financial Services (US$ Million), 2019-2028
Table 26: Australia Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2019-2028
Table 27: Australia Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2019-2028
Table 28: Australia Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028
Table 29: Australia Loyalty Schemes Spend in Telecoms (US$ Million), 2019-2028
Table 30: Australia Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2019-2028
Table 31: Australia Loyalty Schemes Spend in Others (US$ Million), 2019-2028
Table 32: Australia Online Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Table 33: Australia Online Loyalty Spend in Financial Services (US$ Million), 2019-2028
Table 34: Australia Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2019-2028
Table 35: Australia Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2019-2028
Table 36: Australia Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028
Table 37: Australia Online Loyalty Spend in Telecoms (US$ Million), 2019-2028
Table 38: Australia Online Loyalty Spend in Media & Entertainment (US$ Million), 2019-2028
Table 39: Australia Online Loyalty Spend in Other Segments (US$ Million), 2019-2028
Table 40: Australia In-Store Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Table 41: Australia In-Store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028
Table 42: Australia In-Store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028
Table 43: Australia In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028
Table 44: Australia In-Store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028
Table 45: Australia In-Store Loyalty Spend in Other Sector (US$ Million), 2019-2028
Table 46: Australia Mobile App Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Table 47: Australia Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2019-2028
Table 48: Australia Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028
Table 49: Australia Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028
Table 50: Australia Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028
Table 51: Australia Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2019-2028
Table 52: Australia Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028
Table 53: Australia Mobile App Loyalty Spend in Other Segment (US$ Million), 2019-2028
Table 54: Australia Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2019-2028
Table 55: Australia Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2019-2028
Table 56: Australia Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2019-2028
Table 57: Australia Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories (US$ Million), 2019-2028
Table 58: Australia Loyalty Retail Schemes Spend by Toy & Hobby Shops (US$ Million), 2019-2028
Table 59: Australia Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2019-2028
Table 60: Australia Loyalty Retail Schemes Spend by Home Merchandise (US$ Million), 2019-2028
Table 61: Australia Loyalty Retail Schemes Spend by Other (US$ Million), 2019-2028
Table 62: Australia Loyalty Spend by Card Based Access (US$ Million), 2019-2028
Table 63: Australia Loyalty Spend by Digital Access (US$ Million), 2019-2028
Table 64: Australia Loyalty Schemes Spend by B2B Consumers (US$ Million), 2019-2028
Table 65: Australia Loyalty Schemes Spend by B2C Consumers (US$ Million), 2019-2028
Table 66: Australia Loyalty Membership Type Schemes Spend by Free (US$ Million), 2019-2028
Table 67: Australia Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2019-2028
Table 68: Australia Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2019-2028
Table 69: Australia Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2019-2028
Table 70: Australia Loyalty Software Platform Spend by Management Platform (US$ Million), 2019-2028
Table 71: Australia Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2019-2028
Table 72: Australia Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2019-2028
Table 73: Australia Loyalty Deployment Platform Spend by Cloud (US$ Million), 2019-2028
Table 74: Australia Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2019-2028
Table 75: Australia Loyalty Spend by Software (US$ Million), 2019-2028
Table 76: Australia Loyalty Spend by Services (US$ Million), 2019-2028
Table 77: Australia Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2019-2028
Table 78: Australia Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2019-2028