Summary

According to PayNXT360, social commerce industry in Latin America is expected to grow by 30.0% on annual basis to reach US$10.68 billion in 2024.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 24.0% during 2024-2029. The social commerce GMV in the region will increase from US$8.21 billion in 2023 to reach US$31.24 billion by 2029.

The Latin American social commerce market is expected to record strong growth over the medium term. The rising internet and smartphone penetration are among the factors aiding the sector's growth. To tap into the growing popularity of social buying, new firms are entering the market with their innovative products in Latin America. The trend is projected to further continue in 2024.

PayNXT360 expects Brazil and Mexico to lead the regional social commerce market growth over the next three to four years. Social media platforms are projected to enter into strategic collaborations to drive revenue growth over the medium term. Overall, PayNXT360 maintains a positive growth outlook for the social commerce market in Latin America over the next three to four years.

TikTok launches an in-app ticket booking feature for its users in Mexico through extended collaboration with Ticketmaster

TikTok, one of the leading global players in the social commerce sector, is seeking to rapidly expand its social commerce revenue. The firm has been forging strategic alliances as part of its ambition to tap into the global social commerce market. TikTok, in August 2022, partnered with Ticketmaster enabling its users in the United States to discover and buy tickets without leaving the app. The two firms have now launched the ticket booking feature in Mexico in December 2023.

Going forward, PayNXT360 expects TikTok to increase its investment in the Latin American region, as the popularity of social buying is on the rise among Gen Z and millennial consumers. In markets like Brazil and Mexico, TikTok has also launched its music streaming platform. The firm has not yet revealed the monetization plan for TikTok Music. However, PayNXT360 expects TikTok Music to emerge as a key channel for driving social commerce revenue growth over the long term.

WhatsApp Business is experiencing strong popularity in Brazil amid the growing trend of social buying

WhatsApp is one of the most popular social channels in Brazil. The usage rate of the instant messaging app is up in the 90’s in the Latin American market. It is also one of the reasons why WhatsApp chose Brazil to test its payment function, WhatsApp Pay. Meta also entered into a strategic collaboration with Mercado Libre, enabling small businesses to showcase their product catalog on WhatsApp.

The integration of payments and product discovery features, therefore, enables users to make seamless purchases without leaving the app. The soaring popularity of the instant messaging app is also reflected in the revenue generated by WhatsApp Business in Brazil. Going forward, PayNXT360 expects WhatsApp to forge more strategic alliances, as part of its strategy to drive revenue growth by leveraging the popularity of social commerce features. This, in turn, will support the growth of the industry over the next three to four years in Brazil.

Innovative startups are entering the fast-growing social commerce market in Latin America

From grocery to travel, social channels are driving sales across industry verticals due to their influencing power. Amid the growing trend of social buying, innovative startups have emerged in the sector and the trend is projected to continue further in Latin America in 2024.

• Blink Trip, an innovative social commerce platform in the travel sector, is focusing on Gen Z and millennial travelers. The platform seeks to garner 50% of the market segment, especially the 28% who make travel decisions based on recommendations from travel influencers.

• Blink Trip aims to create a travel catalog that spans multiple countries instead of focusing on just one. The firm’s goal is to expand quickly by involving communities from various countries, enriching the catalog with diverse perspectives and experiences.

Going forward, PayNXT360 expects more such innovative social commerce platforms to emerge across industry verticals in Latin America. This will support the competitive landscape and industry growth over the next three to four years.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

This tittle is a bundled offering provides detailed 5 reports, covering regional insights along with data centric analysis at regional and country level:

1. Latin America Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Argentina Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Brazil Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Colombia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Mexico Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

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Table of Contents

This tittle is a bundled offering provides detailed 5 reports, covering regional insights along with data centric analysis at regional and country level:

1. Latin America Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Argentina Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Brazil Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Colombia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Mexico Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

All the regional and country sections above follow the following table of contents covering 57 charts and 44 tables for each country / region:

1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029
2.2. Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029
2.3. Ecommerce – Transaction Volume Trend Analysis, 2020-2029

3. Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
3.2. Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029
3.3. Social Commerce – Transaction Volume Trend Analysis, 2020-2029
3.4. Social Commerce Market Share Analysis by Key Players, 2023

4. Social Commerce Industry Market Size and Forecast by Location
4.1. Social Commerce Market Share by Location (%), 2023
4.2. Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029
4.3. Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029

5. Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Social Commerce Market Share by Product Categories (%), 2023
5.2. Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029
5.3. Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029
5.4. Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029
5.5. Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029
5.6. Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029
5.7. Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029
5.8. Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029

6. Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Social Commerce Market Share by End Use Segment (%), 2023
6.2. Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.3. Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.4. Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029

7. Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Social Commerce Market Share by End Use Device (%), 2023
7.2. Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029
7.3. Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029

8. Social Commerce Industry Market Size and Forecast by Cities
8.1. Social Commerce Market Share by Cities (%), 2023
8.2. Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.3. Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.4. Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029

9. Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Social Commerce Market Share by Payment Method (%), 2023
9.2. Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.3. Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.4. Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029
9.5. Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.6. Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029
9.7. Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029
9.8. Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029

10. Social Commerce Industry Market Size and Forecast by Platforms
10.1. Social Commerce Market Share by Platforms Method (%), 2023
10.2. Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029
10.3. Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
10.4. Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029
10.5. Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029
10.6. Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029

11. Social Commerce Industry Market Size and Forecast by Contents
11.1. Social Commerce Market Share by Contents (%), 2023
11.2. Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.3. Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.4. Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029
11.5. Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029
11.6. Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029

12. Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Social Commerce Spend Share by Age Group, 2023
12.2. Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029
12.3. Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029
12.4. Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029
12.5. Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029
12.6. Social Commerce Share by Income Level, 2023
12.7. Social Commerce Share by Gender, 2023

13. Further Reading
13.1. About PayNXT360
13.2. Related Research

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List of Tables/Graphs

This bundled offering has 44 tables across 5 regional and country reports. All regional and country reports will have the following tables:

Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 3: Ecommerce – Transaction Volume (Million), 2020-2029
Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 6: Social Commerce – Transaction Volume (Million), 2020-2029
Table 7: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Table 9: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Table 10: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Table 11: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Table 20: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Table 21: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 42: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 43: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 44: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029