Summary

Laundry appliance is a machine used for cleaning and rinsing of textiles by using water but is not limited to washing only. It can also be used for drying purposes. In the past few years, due to increasing disposable income and improved standard of living there has been robust demand for laundry appliances in the United States market. Technological advancement has empowered producers to add innovative features to the products to boost the performance and set themselves apart from competitors. Today consumers are provided with a variety of choices in the market ranging from colour, shape, design to various after-sales services, credit facility and other such benefits, providing comfort and better experience to the user. The addition of such features will boost the United States Laundry Appliances Market.

Key Market Trends

Increasing Disposable Income is Driving the Market

Rising disposable income of the population is believed to positively impact the growth of the laundry appliances over the forecast period. The growth of the laundry appliances market is fuelled by increased disposable income, changing lifestyle, and increased level of standard of living, which in turn is narrowing the price gap between similar consumer products offered by different companies. As the disposable income of consumers is growing, they are more willing to invest in products with better quality. This is resulting in changing consumer behavior, with people investing more in products as well as the care of these products.

Rise in the Number of Working Population

An increase in the working population is the key factor augmenting demand for washing machines in the United States. Due to increasingly busy lifestyles, a growing number of consumers in the United States prefer to wash their laundry by washing machines. In addition to time-saving, washing machines are being preferred as they offer enhanced convenience and use less water compared to traditional hand washing. The demand for laundry appliances is increasing on the back of significant growth in the working women population. An increase in the number of women working population is driving the demand for the laundry appliances that assist women with household chores.

Competitive Landscape

The report covers major international players operating in the United States Laundry Appliances Market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

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