Summary

Changing consumer dynamics are driving the market towards more sustainable products which are offering more energy efficiency features in the kitchen appliances. Improving technology and the innovation that is being introduced in the appliances is driving the demand for kitchen appliances in the country owing to the high number of tech-savvy and younger customers. Understanding the demand for Smart appliances, during the first quarter of 2019, one of the key manufacturers of kitchen appliances, Samsung launched “Family Hub refrigerator” which has more advanced features that automate meal planning and other daily tasks and deliver a more personalized experience such as managing the customer's family’s calendars, share pictures with the help of smart view and allows them to monitor and control over 1,000 SmartThings-compatible products throughout the home. Also, another leading market player, Whirlpool launched a new refrigerator series, Whirlpool Pro double door refrigerator alpha steel. The newly launched refrigerator uses 6th sense intellifresh cooling technology and comes in aqua steel color with a Storage Capacity of 445 liters.

Key Market Trends

Residential Segment Occupies a Major Share of the Market

The residential construction which is on the rise in the United Kingdom is driving the demand for kitchen appliances in the country which is fueled by the increasing home renovations. Home renovations have been driving the replacement sales with more than 83% of all new purchases are replacements and out of this around 53% are solely due to appliance breakdown, followed by the consumers moving from home, and their changing needs such as an increase in family size, or their desire to change the appearance of the home, or to own an innovative product, or increasing concerns about energy and water efficiency.

Water Purifier Segment is Recording Constant Growth Rate in the Country

The rising concerns on water-borne diseases, the rising awareness of health, and the increasing disposable income levels are fueling the demand for water purifiers in the country. Models that are equipped with the RO water purification system have occupied a major share of the market followed by the UV purification system owing to the high advantages and performance, along with the benefits such as low electricity consumption. Improving technological innovations in the industry is also helping the segment to penetrate more into the market especially in the residential segment.

Competitive Landscape

The report covers major players operating in the kitchen appliances market in the United Kingdom. There are several international players that are performing in the country along with a growing number of smaller players, who are offering moderate quality products in an affordable range of prices. Several manufacturers are focusing on ways to grab more customer attention by offering technologically advanced and qualitative products.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

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