Summary

The United Arab Emirates constitutes seven emirates Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Qaiwain, Ras al-Khaimah, and Fujairah. The appliances market has experienced steady growth in the past and is expected to continue the same trend owing to the rising middle class and working-class population. Laundry appliances are the mechanical/ electrical appliances that are used for washing and cleaning textiles. The strong growth in the real estate market, Expo 2021, and the hospitality industry are likely to a boon for laundry appliances in the United Arab Emirates.

Players are innovating new advanced versions of laundry appliances including washing machines and dryers to cater to the demand of tech-savvy consumers. Smart Households are expected to drive growth in the market. Rising disposable income, expatriate population, and urbanization would be some of the major factors contributing to the growth in the forecasted period. The consumers have developed choices for appliances with greater connectivity, built-in apps, Wi-fi functions, fewer carbon emissions, energy-efficient, among other advancements in laundry appliances, etc. However, water shortages in ceratin area might hinder the growth of the market and also lead to water-efficient laundry appliances demand in future.

Key Market Trends

E-commerce Distribution is Fastest Growing Channel

Internet penetration is growing widely in the market with UAE having almost 99% internet penetration. Both mobile and desktop consumers are contributing to the growth of the market. Online retailing market place for laundry appliances in UAE is likely to grow with the shift of consumers to these marketplaces owing to an increase in convenience and more user-friendly methods. On-demand services are increasingly being used by vendors with hassle-free delivery services that are preferred by consumers in the market. Laundry management software is widely adopted in the market for providing order management, delivery, and inventory logistics in the market. Propelled by the country's growing population and UAE has most online shopping trends among the Middle East regions. However, appliance specialist retailers are still dominating the market as a wide variety of consumers still prefer to make big appliances purchases in person.

Electronic Smoothing Irons Market is Growing

Electric Smoothing Press is becoming increasingly popular in the market while allowing steam applications in the market. The consumption of lesser energy while producing quicker results is driving the market. The vents located on the plate allow steam to pass clearly onto the clothes and also provides a fresh and clean look after wash, thereby fueling the demand and further expected to drive the market. Automatic irons are gaining more market than the manual ones.

Competitive Landscape

The United Arab Emirates Laundry Appliances market is moderately consolidated with global and regional brands present in the market. Appliance and laundry appliances manufacturers are focusing on innovation in the market to grow their customer base. Consumers are shifting towards appliances that are also incorporating health-related issues such as washing machines that offer self-cleaning features. Some of the major laundry appliances brands in the market include LG. AB Electrolux, Samsung, and Electrolux.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

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