Summary

Laundry appliance is a machine used for cleaning and rinsing of textiles by using water and detergent but is not limited to washing only. It can also be used for drying purposes. In the first half of 2019, the demand for laundry appliances increased in Japan due to rainy seasons but in the latter half after October 2019 the appliances demand saw a decrease due to the implementation of consumption tax in the country. There was a certain drop in the market due to warm winter and pandemic lockdown.

Japan laundry appliances had sales of washing machines around 2.9 million units in the year 2017. The market for laundry appliances has reached maturation state and households in Japan had a penetration rate of around 95%-100%. Improvements in economic conditions and substantial disposable income have been major factors contributing to the growth in the market. Therefore, consumers can spend on premium and smart washing machine appliances in the market.

Key Market Trends

Increase in Demand of Automatic Washing Machine

The Japanese laundry appliances market for washing machines is seeing a rise in demand for fully automatic washing machines. Japanese manufacturers sell various kinds of washing machines in the market and by making them adapt to the Japanese lifestyle. For instance, Hitachi sales washing machine that can locate the stain on the clothes and function accordingly, Panasonic sale washing machine that has automatic detergent keeping function and interacts with the consumer through the phone. Consumers are also preferring washing machines that have larger capacities rather than small ones.

Increasing Number of Dual- Income Households in Japan is Likely to Lead to Demand of Laundry Appliancess

Japan Laundry appliances market is witnessing trends such as a rise in demand for laundry appliances from dual-income households. The number of households with dual family income is increasing demand for Laundry appliances such as washing machines and dryers as they prefer to wash clothes at once in the weekend in bulk. The time saving and energy-efficient laundry appliances are preferred by the households. Moreover, washing machines with bulk capacities are preferred as working-class people wash clothes at once during the weekend or so. Low cost and multifunctional laundry appliances are also gaining traction in the market.

Competitive Landscape

Japan's laundry appliance market is dominated by a few big players in the market and the market is globalized. Some of the major laundry selling appliances include Hitachi, Panasonic, Sharpe, and Toshiba. Players are innovating new technologies in the market and are becoming more and more focused on introducing smart laundry appliances. For instance, Hitachi introduced washing machines that auto cleans itself after each wash and also guarantees 99% allergy free washing.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

ページTOPに戻る

Table of Contents