Summary

The global visual cloud market will grow from USD 126.0 billion in 2024 to USD 237.2 billion by 2029 at a compounded annual growth rate (CAGR) of 13.5% during the forecast period. Visual cloud providers offer a range of solutions to cater to the increasing demand for high-quality visual content and low-latency experiences. AWS provides services like Elemental Media Services, enabling live and on-demand video streaming with scalability and flexibility. Google Cloud's AI-driven solutions, such as Video Intelligence API, enhance video analytics, automatic tagging, and content personalization. Microsoft Azure offers Azure Media Services for encoding, streaming, and content protection, ensuring seamless and secure delivery of media content. IBM Cloud leverages its Watson AI to improve video analysis, real-time captioning, and metadata generation, supporting diverse industries from entertainment to healthcare.
These solutions address user needs by ensuring efficient, high-quality content delivery and enhanced user experiences. Edge computing is increasingly vital, with providers such as AWS, Google Cloud, and Microsoft Azure deploying edge nodes to minimize latency and improve performance. The roll-out of 5G networks amplifies these capabilities, supporting ultra-high-definition streaming and interactive services.
By Services, the managed services hold the highest CAGR during the forecast period.
The visual cloud market, by services, is segmented into professional services and managed services. The managed services segment is estimated to grow at the highest CAGR during the forecasted visual cloud market. Managed services in the visual cloud market involve outsourcing the management and operation of visual cloud solutions to third-party providers. These providers assume responsibility for monitoring, maintaining, and optimizing the performance of visual cloud infrastructure and applications on behalf of organizations. Managed services encompass a range of offerings, including infrastructure management, software updates, security monitoring, and performance optimization. By leveraging managed services, organizations can offload the burden of day-to-day management tasks, reduce operational overhead, and ensure the reliability and scalability of their visual cloud environments. Managed service providers leverage their expertise and resources to proactively identify and address issues, mitigate risks, and ensure compliance with industry standards and regulations. Ultimately, managed services enable organizations to focus on core business activities while leveraging the benefits of visual cloud technologies to drive innovation and Growth.
The large enterprises segment holds the largest market share during the forecast period based on organization size.
By organization size, the visual cloud market is divided into large enterprises and SMEs. Over the projection period, the large enterprises segment is anticipated to hold the largest market share. Visual cloud plays a transformative role in large enterprises by providing scalable and efficient solutions for processing, storing, and delivering rich visual content. It enables enterprises to leverage cloud-based resources for high-performance tasks such as video encoding, rendering, and real-time streaming, which is critical for media production, virtual collaboration, and digital marketing. Visual cloud enhances collaboration by allowing teams to access and work on visual projects from anywhere, promoting remote work and global collaboration. It also supports advanced analytics and AI-driven insights from visual data, aiding in decision-making and strategic planning. Additionally, the visual cloud helps large enterprises optimize costs by shifting from capital-intensive infrastructure to flexible, pay-as-you-go models. Overall, visual cloud solutions empower large enterprises to innovate, improve operational efficiency, and stay competitive in an increasingly digital and visually driven marketplace.
Based on the deployment mode, the hybrid cloud segment holds the highest CAGR during the forecast period.
The visual cloud market is segmented by deployment mode into public cloud, private cloud, and hybrid cloud. The hybrid cloud segment is expected to hold the highest CAGR during the forecast period. The hybrid cloud model is a combination of both the public and private cloud models that make it easier for organizations to deploy visual cloud solutions through its flexibility, scalability, and resilience. The first of the functions of the hybrid cloud deployment in the vision of the cloud market is to ensure the integration of the vision cloud solutions with other cloud solutions and on-premises systems for the management of the vision content. This makes it possible to harness the elasticity and economic model of public cloud resources for the computation and streaming of visual information while keeping in-house data and applications safe in the private cloud. Moreover, the hybrid cloud deployment allows for the flexibility of workload management between the public and private cloud based on resource use, costs, and legal implications. In addition, hybrid cloud deployment provides redundant and disaster recovery features that enhance the availability and reliability of visual cloud applications to support businesses. In conclusion, hybrid cloud deployment remains a critical enabler for organizations to strike the best balance of flexibility, control, and performance when it comes to deploying and managing visual content.
Breakdown of primaries
Chief Executive Officers (CEOs), directors of innovation and technology, system integrators, and executives from several significant visual cloud market companies were interviewed in-depth.
 By Company: Tier I: 35%, Tier II: 25%, and Tier III: 40%
 By Designation: C-Level Executives: 25%, Director Level: 30%, and Others: 45%
 By Region: North America: 42%, Europe: 25%, Asia Pacific: 18%, Rest of World: 15%
Some of the significant visual cloud market vendors are Microsoft (US), Google (US), IBM (US), AWS (US), Oracle (US), Zoom (US), Alibaba Cloud (China), Avaya (US), Cisco (US), and Poly (US).
Research coverage:
The visual cloud market is covered across segments in the market report. The market size and growth potential are estimated for many segments based on offering, service model, organization size, deployment mode, vertical, and region. It contains a thorough competition analysis of the major market participants, information about their businesses, essential observations about their product and service offerings, current trends, and critical market strategies.
Reasons to buy this report:

With information on the most accurate revenue estimates for the whole visual cloud industry and its subsegments, the research will benefit market leaders and recent newcomers. Stakeholders will benefit from this report's increased understanding of the competitive environment, which will help them better position their companies and develop go-to-market strategies. The research offers information on the main market drivers, constraints, opportunities, and challenges, as well as aids players in understanding the pulse of the industry.

The report provides insights on the following pointers:

Analysis of key drivers (Increase in demand for video content across industries, Advancements in video compression technologies to manage video traffic, Growing mobile video consumption through social media platforms, Demand for cost-efficient video solutions), restraints (Lack of compatibility across devices, Network connectivity, and infrastructure issues), opportunities (Growing adoption of edge computing infrastructure for real-time data processing, Growth in demand for real-time video services, Expansion of modern, fast-paced business environments), and challenges (Lack of relevant technical skillset and expertise, Latency and performance issue) influencing the growth of the visual cloud market.

• Product Development/Innovation: Comprehensive analysis of emerging technologies, R&D initiatives, and new service and product introductions in the visual cloud industry.

• Market Development: In-depth details regarding profitable markets: the paper examines the global visual cloud industry.

• Market Diversification: Comprehensive details regarding recent advancements, investments, unexplored regions, new goods and services, and the visual cloud industry.

• Competitive Assessment: Thorough analysis of the market shares, expansion plans, and service portfolios of the top competitors in the visual cloud industry, such as Microsoft (US), Google (US), IBM (US), AWS (US), Oracle (US), and Zoom (US).

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Table of Contents

1 INTRODUCTION 31
1.1 STUDY OBJECTIVES 31
1.2 MARKET DEFINITION 31
1.2.1 INCLUSIONS AND EXCLUSIONS 32
1.3 MARKET SCOPE 32
1.3.1 MARKET SEGMENTATION 33
1.3.2 REGIONS COVERED 33
1.3.3 YEARS CONSIDERED 34
1.4 CURRENCY CONSIDERED 34
1.5 UNITS CONSIDERED 34
1.6 STAKEHOLDERS 35
1.7 RECESSION IMPACT 35
2 RESEARCH METHODOLOGY 36
2.1 RESEARCH APPROACH 36
2.1.1 SECONDARY DATA 37
2.1.2 PRIMARY DATA 37
2.1.2.1 Breakup of primary interviews 38
2.1.2.2 Key industry insights 38
2.2 MARKET BREAKUP AND DATA TRIANGULATION 39
2.3 MARKET SIZE ESTIMATION 40
2.3.1 TOP-DOWN APPROACH 40
2.3.2 BOTTOM-UP APPROACH 41
2.3.3 MARKET ESTIMATION APPROACHES 42
2.4 FACTOR ANALYSIS 44
2.5 RECESSION IMPACT 45
2.6 RESEARCH ASSUMPTIONS 45
2.7 RESEARCH LIMITATIONS 47
3 EXECUTIVE SUMMARY 48
4 PREMIUM INSIGHTS 52
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN VISUAL CLOUD MARKET 52
4.2 VISUAL CLOUD MARKET, BY OFFERING, 2024 VS. 2029 52
4.3 VISUAL CLOUD MARKET, BY SOLUTION, 2024 VS. 2029 53
4.4 VISUAL CLOUD MARKET, BY SERVICE, 2024 VS. 2029 53
4.5 VISUAL CLOUD MARKET, BY PROFESSIONAL SERVICE, 2024 VS. 2029 54
4.6 VISUAL CLOUD MARKET, BY SERVICE MODEL, 2024 VS. 2029 54
4.7 VISUAL CLOUD MARKET, BY DEPLOYMENT MODE, 2024 VS. 2029 55
4.8 VISUAL CLOUD MARKET, BY ORGANIZATION SIZE, 2024 VS. 2029 55
4.9 VISUAL CLOUD MARKET, BY VERTICAL, 2024 VS. 2029 56
4.10 VISUAL CLOUD MARKET, BY REGION, 2024 VS. 2029 56
5 MARKET OVERVIEW AND INDUSTRY TRENDS 57
5.1 INTRODUCTION 57
5.2 MARKET DYNAMICS 57
5.2.1 DRIVERS 57
5.2.1.1 Increase in demand for video content across industries 57
5.2.1.2 Growing mobile video consumption through social media platforms 58
5.2.1.3 Advancements in video compression technologies to manage video traffic 59
5.2.1.4 Demand for cost-efficient video solutions 59
5.2.2 RESTRAINTS 59
5.2.2.1 Lack of compatibility across devices 59
5.2.2.2 Network connectivity and infrastructure issues 60
5.2.3 OPPORTUNITIES 60
5.2.3.1 Growing adoption of edge computing infrastructure for real-time data processing 60
5.2.3.2 Growth in demand for real-time video services 60
5.2.3.3 Expansion of modern, fast-paced business environments 61
5.2.4 CHALLENGES 61
5.2.4.1 Lack of relevant technical skillsets and expertise 61
5.2.4.2 Latency and performance issues 61
5.3 CASE STUDY ANALYSIS 62
5.3.1 SEVEN WEST MEDIA UTILIZED AKAMAI’S INFRASTRUCTURE TO DELIVER WRITTEN AND VIDEO EXPERIENCE TO USERS 62
5.3.2 TEEVID REDEFINES VIRTUAL EVENTS WITH IBM CLOUD BARE METAL SERVERS AND IBM WATSON MEDIA STREAMING 62
5.3.3 DEPARTMENT AWS OFFERED SEAMLESS VIDEO UPLOAD AND PLAYBACK CAPABILITIES FOR VIDYARD’S GLOBAL CUSTOMER BASE 63
5.4 ECOSYSTEM ANALYSIS 64
5.5 VALUE CHAIN ANALYSIS 65
5.6 PRICING ANALYSIS 66
5.6.1 AVERAGE SELLING PRICE OFFERED BY KEY PLAYERS, BY SOLUTION 66
5.6.2 AVERAGE SELLING PRICE TREND, BY PRIVATE DEPLOYMENT 67
5.7 PATENT ANALYSIS 68
5.8 TECHNOLOGY ANALYSIS 69
5.8.1 KEY TECHNOLOGIES 69
5.8.1.1 Cloud computing 69
5.8.1.2 AI and ML 69
5.8.1.2.1 Video analysis 70
5.8.1.2.2 Predictive maintenance 70
5.8.2 COMPLEMENTARY TECHNOLOGIES 70
5.8.2.1 5G & Edge Computing 70
5.8.2.1.1 Low latency streaming 70
5.8.2.1.2 Edge-based processing 70
5.8.2.2 Blockchain 71
5.8.2.3 Data analytics 71
5.8.3 ADJACENT TECHNOLOGIES 71
5.8.3.1 Internet of Things 71
5.8.3.2 Collaboration tools 71
5.9 REGULATORY LANDSCAPE 72
5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 72
5.9.2 REGULATIONS, BY REGION 73
5.9.2.1 North America 73
5.9.2.2 Europe 74
5.9.2.3 Asia Pacific 74
5.9.2.4 Middle East & South Africa 75
5.9.2.5 Latin America 75
5.9.3 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS 75
5.9.3.1 General Data Protection Regulation (GDPR) 75
5.9.3.2 SEC Rule 17a-4 75
5.9.3.3 ISO/IEC 27001 76
5.9.3.4 System and Organization Controls 2 type II compliance 76
5.9.3.5 Financial Industry Regulatory Authority (FINRA) 76
5.9.3.6 Freedom of Information Act (FOIA) 76
5.9.3.7 Health Insurance Portability and Accountability Act (HIPAA) 76
5.10 PORTER’S FIVE FORCES ANALYSIS 77
5.10.1 THREAT OF NEW ENTRANTS 78
5.10.2 THREAT OF SUBSTITUTES 78
5.10.3 BARGAINING POWER OF SUPPLIERS 78
5.10.4 BARGAINING POWER OF BUYERS 79
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 79
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 79
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 79
5.11.2 BUYING CRITERIA 80
5.12 KEY CONFERENCES AND EVENTS IN 2024-25 81
5.13 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 82
5.14 BUSINESS MODEL ANALYSIS 83
5.15 INVESTMENT & FUNDING SCENARIO 85
 
5.16 TYPES OF INTEGRATION IN VISUAL CLOUD 85
5.16.1 API 85
5.16.2 SDK 85
5.16.3 CUSTOM INTEGRATION 85
5.17 CONTENT TYPES FOR VISUAL CLOUD 86
5.17.1 VIDEO/IMAGE 86
5.17.2 2D/3D CONTENT 86
5.17.3 AR/VR 86
5.17.4 INTERACTIVE CONTENT 86
5.17.5 360-DEGREE CONTENT 86
6 VISUAL CLOUD MARKET, BY OFFERING 87
6.1 INTRODUCTION 88
6.1.1 OFFERINGS: VISUAL CLOUD MARKET DRIVERS 88
6.2 SOLUTIONS 89
6.2.1 VIDEO PROCESSING 91
6.2.1.1 Enhanced user experience and streamlined workflows to drive market 91
6.2.1.2 Encoding & transcoding 91
6.2.1.3 Video management software 92
6.2.1.4 Video surveillance & security 92
6.2.1.5 Video on Demand (VOD) 92
6.2.2 ENTERPRISE VIDEO 93
6.2.2.1 Analytics capabilities to track viewer engagement and assess effectiveness of video content to drive market 93
6.2.2.2 Video conferencing 93
6.2.2.3 Video content management 93
6.2.2.4 Webcasting 94
6.2.3 CLOUD GAMING 94
6.2.3.1 Rendering and processing high-quality graphics in real time to drive market 94
6.2.3.2 File streaming 95
6.2.3.3 Game streaming 95
6.2.3.4 User interface & experience 95
6.2.4 VIDEO ANALYTICS 96
6.2.4.1 Growing video analytics solutions for a wide range of applications to drive market 96
6.2.4.2 Incident detection 96
6.2.4.3 Intrusion management 96
6.2.4.4 Traffic monitoring 97
 
6.2.5 AR/VR 97
6.2.5.1 Access to immersive experiences without need for expensive local hardware to drive market 97
6.2.5.2 Software development kits 98
6.2.5.3 Game engine 98
6.2.5.4 Training simulation software 98
6.2.6 OTHER SOLUTIONS 99
6.3 SERVICES 100
6.3.1 PROFESSIONAL SERVICES 102
6.3.1.1 Growing customer support and optimization of visual cloud solutions in organizations to drive market 102
6.3.1.2 Training & consulting 103
6.3.1.3 Support and maintenance 104
6.3.1.4 Deployment and integration 105
6.3.2 MANAGED SERVICES 106
6.3.2.1 Rising need for end-to-end management of technical infrastructure to drive market 106
6.3.2.2 Cloud storage & backup services 106
6.3.2.3 AI and ML services 106
6.3.2.4 Project management 106
7 VISUAL CLOUD MARKET, BY SERVICE MODEL 108
7.1 INTRODUCTION 109
7.1.1 SERVICE MODEL: VISUAL CLOUD MARKET DRIVERS 109
7.2 IAAS 110
7.2.1 NEED TO ENHANCE INFRASTRUCTURE SCALABILITY AND PERFORMANCE TO DRIVE MARKET 110
7.3 PAAS 111
7.3.1 GROWING PREFERENCE FOR EFFECTIVE TESTING STRATEGY FOR USER INTERFACES AND APIS FOR PAAS TO DRIVE MARKET 111
7.4 SAAS 112
7.4.1 INCREASING NEED TO STRING TOGETHER DISPARATE DATA OBJECTS, EVENTS, AND AUTOMATION TO DRIVE MARKET 112
8 VISUAL CLOUD MARKET, BY DEPLOYMENT MODE 113
8.1 INTRODUCTION 114
8.1.1 DEPLOYMENT MODES: VISUAL CLOUD MARKET DRIVERS 114
8.2 PUBLIC CLOUD 115
8.2.1 PUBLIC CLOUD TO HELP ORGANIZATIONS MEET THEIR SCALABILITY DEMAND 115
8.3 PRIVATE CLOUD 116
8.3.1 DATA LOSS AND ISSUES RELATED TO REGULATORY COMPLIANCE TO DRIVE PREFERENCE FOR PRIVATE CLOUD 116
8.4 HYBRID CLOUD 117
8.4.1 BENEFITS OF PRIVATE AND PUBLIC CLOUDS TO BOOST DEMAND 117
9 VISUAL CLOUD MARKET, BY ORGANIZATION SIZE 119
9.1 INTRODUCTION 120
9.1.1 ORGANIZATION SIZES: VISUAL CLOUD MARKET DRIVERS 120
9.2 SMALL AND MEDIUM-SIZED ENTERPRISES 121
9.2.1 GROWING DEMAND FOR SME SOLUTIONS TO RESOLVE COMPLEXITIES AND OPTIMIZE COST 121
9.3 LARGE ENTERPRISES 122
9.3.1 USE OF HIGH VOLUME OF APPLICATIONS IN LARGE ENTERPRISES TO DRIVE ADOPTION OF VISUAL CLOUD SOLUTIONS 122
10 VISUAL CLOUD MARKET, BY VERTICAL 124
10.1 INTRODUCTION 125
10.1.1 VERTICALS: VISUAL CLOUD MARKET DRIVERS 125
10.2 MEDIA & ENTERTAINMENT 126
10.2.1 VIDEO STREAMING AND WEBCASTING SOLUTIONS TO ENHANCE PERSONALIZED VIEWING EXPERIENCE 126
10.2.2 MEDIA & ENTERTAINMENT: USE CASES 127
10.2.2.1 Content creation & production 127
10.2.2.2 Enhanced audience engagement 127
10.2.2.3 Cloud gaming & development 127
10.3 EDUCATION 128
10.3.1 VISUAL CLOUD SOLUTIONS TO HELP COLLEGES AND UNIVERSITIES ENHANCE CLASSROOM EXPERIENCE 128
10.3.2 EDUCATION: USE CASES 128
10.3.2.1 Collaborative learning 128
10.3.2.2 Professional development & training 128
10.3.2.3 Remote learning & virtual classroom 129
10.4 HEALTHCARE & LIFE SCIENCES 129
10.4.1 EFFECTIVE COMMUNICATION OPTIONS TO HELP HEALTHCARE PROVIDERS OFFER ENHANCED PATIENT CARE 129
10.4.2 HEALTHCARE & LIFE SCIENCES: USE CASES 130
10.4.2.1 Telemedicine & remote patient care 130
10.4.2.2 Medical imaging & diagnostics 130
10.4.2.3 Patient education & engagement 130
10.5 IT & TELECOM 131
10.5.1 ENTERPRISE VIDEO SOLUTIONS TO ENCOURAGE IT COMPANIES TO TRANSFER KNOWLEDGE AND INFORMATION THROUGH VIDEOS 131
10.5.2 IT & TELECOM: USE CASES 131
10.5.2.1 Network monitoring & management 131
10.5.2.2 Customer experience management 132
10.5.2.3 Smart infrastructure 132
 
10.6 RETAIL & CONSUMER GOODS 133
10.6.1 INCREASING ONLINE VIDEO ADVERTISING AND CAMPAIGNS TO HELP CUSTOMER BRAND LOYALTY 133
10.6.2 RETAIL & CONSUMER GOODS: USE CASES 133
10.6.2.1 Online shopping & eCommerce 133
10.6.2.2 Security & loss prevention 133
10.6.2.3 Customer behavioral analysis 133
10.7 GOVERNMENT & PUBLIC SECTOR 134
10.7.1 NEED FOR GOVERNMENT AGENCIES TO GAIN GREATER VISIBILITY AND FASTER DATA ANALYSIS TO DRIVE MARKET 134
10.7.2 GOVERNMENT & PUBLIC SECTOR: USE CASES 135
10.7.2.1 Surveillance and crime prevention 135
10.7.2.2 Public engagement & communication 135
10.7.2.3 Public health & safety 135
10.8 BFSI 136
10.8.1 USE OF VIDEO SOLUTIONS TO IMPROVE ACCOUNTABILITY IN BFSI ORGANIZATIONS 136
10.8.2 BFSI: USE CASES 136
10.8.2.1 Security & fraud detection 136
10.8.2.2 Marketing & customer engagement 137
10.8.2.3 Remote banking services 137
10.9 MANUFACTURING 138
10.9.1 VIDEO PROCESSING IN MANUFACTURING VERTICAL TO ENABLE AUTOMATED INSPECTION PROCESSES AND REDUCTION IN HUMAN ERRORS 138
10.9.2 MANUFACTURING: USE CASES 138
10.9.2.1 Quality control & inspection 138
10.9.2.2 Remote monitoring & management 138
10.9.2.3 Production optimization 138
10.10 OTHER VERTICALS 139
11 VISUAL CLOUD MARKET, BY REGION 141
11.1 INTRODUCTION 142
11.2 NORTH AMERICA 143
11.2.1 NORTH AMERICA: VISUAL CLOUD MARKET DRIVERS 143
11.2.2 NORTH AMERICA: RECESSION IMPACT 144
11.2.3 US 149
11.2.3.1 High adoption of enterprise video solutions and associated services to drive market 149
11.2.4 CANADA 151
11.2.4.1 Growing adoption of video-centric product marketing techniques to drive market 151
 
11.3 EUROPE 152
11.3.1 EUROPE: VISUAL CLOUD MARKET DRIVERS 152
11.3.2 EUROPE: RECESSION IMPACT 153
11.3.3 UK 158
11.3.3.1 Increasing adoption of enterprise video solutions across verticals and companies to drive market 158
11.3.4 GERMANY 159
11.3.4.1 Growing emphasis on video content for communication across industry verticals to drive market 159
11.3.5 FRANCE 160
11.3.5.1 Government initiatives to support adoption of cloud technologies to drive market 160
11.3.6 ITALY 161
11.3.6.1 Rise in demand for innovative, customizable, effective, and efficient solutions from vendors to drive market 161
11.3.7 REST OF EUROPE 162
11.4 ASIA PACIFIC 164
11.4.1 ASIA PACIFIC: VISUAL CLOUD MARKET DRIVERS 164
11.4.2 ASIA PACIFIC: RECESSION IMPACT 165
11.4.3 CHINA 171
11.4.3.1 Rapid proliferation and surge in adoption of visual cloud solutions to drive market 171
11.4.4 JAPAN 172
11.4.4.1 High penetration of mobile phones and technological innovations to drive market 172
11.4.5 AUSTRALIA & NEW ZEALAND 173
11.4.5.1 Large-scale adoption of visual cloud solutions in healthcare industry to drive market 173
11.4.6 REST OF ASIA PACIFIC 174
11.5 MIDDLE EAST & AFRICA 176
11.5.1 MIDDLE EAST & AFRICA: VISUAL CLOUD MARKET DRIVERS 176
11.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 177
11.5.3 GULF COOPERATION COUNCIL COUNTRIES 182
11.5.3.1 Growing digital transformation enhancing operational efficiency to drive market 182
11.5.3.2 KSA 184
11.5.3.3 UAE 184
11.5.3.4 Other GCC countries 184
11.5.4 SOUTH AFRICA 185
11.5.4.1 Emergence of cloud-based video conferencing solutions to drive market 185
11.5.5 REST OF MIDDLE EAST & AFRICA 186
 
11.6 LATIN AMERICA 187
11.6.1 LATIN AMERICA: VISUAL CLOUD MARKET DRIVERS 187
11.6.2 LATIN AMERICA: RECESSION IMPACT 188
11.6.3 BRAZIL 193
11.6.3.1 Rapid adoption of digital technologies and growing internet penetration rate to boost growth 193
11.6.4 MEXICO 194
11.6.4.1 Recent structural reforms to create opportunities for entrepreneurs and investors 194
11.6.5 REST OF LATIN AMERICA 195
12 COMPETITIVE LANDSCAPE 197
12.1 OVERVIEW 197
12.2 KEY PLAYERS’ STRATEGIES/RIGHT TO WIN 197
12.3 REVENUE ANALYSIS 200
12.4 MARKET SHARE ANALYSIS 200
12.5 BRAND/PRODUCT COMPARISON 204
12.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 205
12.6.1 STARS 206
12.6.2 EMERGING LEADERS 206
12.6.3 PERVASIVE PLAYERS 206
12.6.4 PARTICIPANTS 206
12.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 208
12.6.5.1 Company footprint 208
12.6.5.2 Region footprint 208
12.6.5.3 Offering type footprint 209
12.6.5.4 Service model footprint 209
12.6.5.5 Organization size footprint 210
12.6.5.6 Deployment mode footprint 210
12.6.5.7 Company vertical footprint 211
12.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 211
12.7.1 PROGRESSIVE COMPANIES 212
12.7.2 RESPONSIVE COMPANIES 212
12.7.3 DYNAMIC COMPANIES 212
12.7.4 STARTING BLOCKS 212
12.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 213
12.8 COMPANY VALUATION AND FINANCIAL METRICS 214
12.9 COMPETITIVE SCENARIO 215
12.9.1 PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS 215
12.9.2 DEALS 224
 
13 COMPANY PROFILES 231
13.1 INTRODUCTION 231
13.2 KEY PLAYERS 231
13.2.1 MICROSOFT 231
13.2.1.1 Business overview 231
13.2.1.2 Products/Solutions/Services offered 232
13.2.1.3 Recent developments 234
13.2.1.3.1 Product enhancements 234
13.2.1.3.2 Deals 236
13.2.1.4 MnM view 237
13.2.1.4.1 Right to win 237
13.2.1.4.2 Strategic choices 237
13.2.1.4.3 Weaknesses and competitive threats 237
13.2.2 GOOGLE 238
13.2.2.1 Business overview 238
13.2.2.2 Products/Solutions/Services offered 239
13.2.2.3 Recent developments 241
13.2.2.3.1 Product launches and enhancements 241
13.2.2.3.2 Deals 242
13.2.2.4 MnM view 243
13.2.2.4.1 Right to win 243
13.2.2.4.2 Strategic choices 243
13.2.2.4.3 Weaknesses and competitive threats 243
13.2.3 IBM 244
13.2.3.1 Business overview 244
13.2.3.2 Products/Solutions/Services offered 245
13.2.3.3 Recent developments 249
13.2.3.3.1 Product enhancements 249
13.2.3.3.2 Deals 250
13.2.3.4 MnM view 250
13.2.3.4.1 Right to win 250
13.2.3.4.2 Strategic choices 250
13.2.3.4.3 Weaknesses and competitive threats 250
13.2.4 AWS 251
13.2.4.1 Business overview 251
13.2.4.2 Products/Solutions/Services offered 252
13.2.4.3 Recent developments 256
13.2.4.3.1 Product launches and enhancements 256
13.2.4.3.2 Deals 258
13.2.4.4 MnM view 259
13.2.4.4.1 Right to win 259
13.2.4.4.2 Strategic choices 259
13.2.4.4.3 Weaknesses and competitive threats 259
13.2.5 ORACLE 260
13.2.5.1 Business overview 260
13.2.5.2 Products/Solutions/Services offered 261
13.2.5.3 Recent developments 262
13.2.5.3.1 Product launches and enhancements 262
13.2.5.3.2 Deals 263
13.2.5.4 MnM view 264
13.2.5.4.1 Right to win 264
13.2.5.4.2 Strategic choices 264
13.2.5.4.3 Weaknesses and competitive threats 264
13.2.6 ZOOM 265
13.2.6.1 Business overview 265
13.2.6.2 Products/Solutions/Services offered 266
13.2.6.3 Recent developments 267
13.2.6.3.1 Product launches and enhancements 267
13.2.6.3.2 Deals 269
13.2.7 ALIBABA CLOUD 270
13.2.7.1 Business overview 270
13.2.7.2 Products/Solutions/Services offered 271
13.2.7.3 Recent developments 272
13.2.7.3.1 Product enhancements 272
13.2.7.3.2 Deals 273
13.2.8 AVAYA 274
13.2.8.1 Business overview 274
13.2.8.2 Products/Solutions/Services offered 274
13.2.8.3 Recent developments 275
13.2.8.3.1 Product launches 275
13.2.8.3.2 Deals 276
13.2.9 CISCO 277
13.2.9.1 Business overview 277
13.2.9.2 Products/Solutions/Services offered 278
13.2.9.3 Recent developments 279
13.2.9.3.1 Products/solutions/services launches & enhancements 279
13.2.9.3.2 Deals 280
13.2.10 POLY 282
13.2.10.1 Business overview 282
13.2.10.2 Products/Solutions/Services offered 282
13.2.10.3 Recent developments 283
13.2.10.3.1 Product launches and enhancements 283
13.2.10.3.2 Deals 283
 
13.3 OTHER PLAYERS 284
13.3.1 TENCENT CLOUD 284
13.3.2 ADOBE 285
13.3.3 RINGCENTRAL 286
13.3.4 AKAMAI TECHNOLOGIES 287
13.3.5 GOTO 288
13.3.6 AVIGILON 289
13.3.7 AUTODESK 290
13.3.8 MEDIAKIND 291
13.3.9 KALTURA 292
13.3.10 BRIGHTCOVE 293
13.3.11 MUVI 294
13.3.12 VBRICK 295
13.3.13 JW PLAYER 296
13.3.14 CONTUS TECH 297
13.3.15 PIKSEL 298
13.3.16 VIDYARD 299
13.3.17 BLIPPAR 300
13.3.18 ON24 301
13.3.19 AGILE CONTENT 302
13.3.20 WOWZA 303
14 ADJACENT AND RELATED MARKETS 304
14.1 INTRODUCTION 304
14.1.1 RELATED MARKETS 304
14.1.2 LIMITATIONS 304
14.2 VIDEO STREAMING SOFTWARE MARKET 304
14.3 ENTERPRISE VIDEO MARKET 305
15 APPENDIX 307
15.1 DISCUSSION GUIDE 307
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 311
15.3 CUSTOMIZATION OPTIONS 313
15.4 RELATED REPORTS 313
15.5 AUTHOR DETAILS 314