A2Pメッセージング市場：コンポーネント（プラットフォーム、A2Pサービス）、アプリケーション（認証、販促・マーケティング、CRM）、導入形態、SMSトラフィック（国内、多国間）、エンドユーザー、地域別 - 2028年までの世界予測

A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User and Region - Global Forecast to 2028

世界のA2Pメッセージング市場規模は、2023年の683億米ドルから2028年には782億米ドルへと、予測期間中の年間平均成長率（CAGR）2.8％で拡大すると予想されています。これらの要因には、モバイル機器の普及、企業... もっと見る

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世界のA2Pメッセージング市場規模は、2023年の683億米ドルから2028年には782億米ドルへと、予測期間中の年間平均成長率（CAGR）2.8％で拡大すると予想されています。これらの要因には、モバイル機器の普及、企業のデジタル化への取り組みの進行、顧客エンゲージメントの重視、セキュリティおよび認証対策のニーズの高まり、取引およびサービス通知の重要性、マーケティングおよびプロモーションにおけるA2Pメッセージングの有効性、さまざまなセクターにおける業界固有のアプリケーションなどがあります。モバイル機器の普及に伴い、企業は顧客との直接的かつ効率的なコミュニケーションチャネルとして、A2Pメッセージングの価値を認識しつつあります。この市場は、安全な取引の確保、リアルタイムの最新情報の提供、パーソナライズされたマーケティング戦略の実施、特定の業界の要件への対応といった要望が主な要因となっています。

導入形態別では、オンプレミス型が予測期間中に高い成長率を記録する。
オンプレミスの場合、メッセージングインフラの管理、コンプライアンスの徹底、特定のニーズへのシステムのカスタマイズ、パフォーマンス要件への対応、接続性の課題の克服、レガシーシステムとの統合、内部ポリシーとの整合などが可能になる。
アプリケーションの中では、認証サービス分野が予測期間中に最も高いCAGRで成長する。
A2Pメッセージング市場における認証サービスの推進要因としては、セキュリティと不正行為の防止、コンプライアンスと規制要件、ユーザー体験、ブランド保護、業界固有の要件、メッセージング量の増加などが挙げられます。これらの要因によって、A2Pメッセージング市場における認証サービスの採用が増加しています。これは、企業がメッセージングセキュリティを強化し、シームレスなユーザー体験を提供することを求めているためです。
地域別では、アジア太平洋地域が予測期間中に最も高いCAGRで成長する"
アジア太平洋地域（APAC）市場は、予測期間中に最も高いCAGRで成長すると予測されています。その要因としては、モバイル機器の普及、特に同地域のモバイル普及率の高さが挙げられます。また、Eコマース市場の隆盛により、オンライン消費者の数が増加しているため、注文確認、配送の更新、取引通知などのA2Pメッセージングサービスの需要が高まっています。また、この地域では金融包摂に力を入れており、金融機関は重要な口座情報や支払いのお知らせを、十分なサービスを受けていない人々に届けることができるため、A2Pメッセージングの普及に貢献しています。モバイルバンキングやモバイルペイメントソリューションの導入、モバイルテクノロジーを活用した市民サービスに対する政府の取り組みも、A2Pメッセージングの需要をさらに加速させています。
主な参加者のプロフィールの内訳は以下の通りです：
- 企業別ティア1：35％、ティア2：39％、ティア3：26
- 役職別Cレベルエグゼクティブ：55％、ディレクター：40％、その他*-5％。
- 地域別北米：38％、欧州：40％、APAC：21％、RoW**：1
注：ティア1企業は売上高が100億米ドル以上、ティア2企業は売上高が全体の1～100億米ドル、ティア3企業は売上高が全体の5億～10億米ドル。
*その他、セールスマネジャー、マーケティングマネジャー、プロダクトマネジャーなど。 **Rest of World (RoW) はMEAとラテンアメリカを含みます。
出典業界専門家
この調査レポートは、A2Pメッセージング市場における市場の可能性、市場ダイナミクス、主要ベンダーの動向を概説しています。A2Pメッセージング市場の主要かつ革新的なベンダーには、AT&T（米国）、Sinch（スウェーデン）、China Mobile（中国）、Infobip（英国）、Orange（フランス）、Route Mobile（インド）、Comviva（インド）、Twilio（米国）、BICS（ベルギー）、Monty Mobile（英国）、Synverse（米国）、Global Message Services（スイス）、Tyntech（英国）、Silverstreet（シンガポール）、Vonage（米国）、Genesys（米国）、TATA Communications（インド）、Cequens（エジプト）、Mitto（スイス）、ClearSky Technologies（米国）、Sify Technologies（インド）、MSG91（インド）、Textlocal（イギリス）、Clickatell（米国）、Kaleyra（イタリア）、 MessageBird （オランダ）、 TeleWhale（キプロス）。これらのベンダーは、A2Pメッセージング市場において自社の提供製品と市場シェアを拡大するために、新製品の発売、パートナーシップやコラボレーションなど、有機的だけでなく無機的な成長戦略も数多く採用しています。
調査対象範囲
A2Pメッセージング市場は、アプリケーション（照会・検索関連サービス、顧客関係管理サービス、通知・アラート、認証サービス、プロモーション・マーケティングサービス、投票・娯楽、プッシュ型コンテンツサービス、インタラクティブメッセージ）、トラフィック（国内・多国間）、コンポーネント（プラットフォーム・サービス）、プラットフォーム（オンプレミス、クラウド）、垂直（銀行・金融・保険、IT・IT、メディア・娯楽、旅行・接客、小売・EC、ヘルスケア、政府、教育、その他）と地域別に分類しています。主要な業界プレイヤーを詳細に分析し、事業概要、サービス、主要戦略、新サービスおよび製品の発表、パートナーシップ、契約、コラボレーション、事業拡大、A2Pメッセージング市場に関連する競争環境についての洞察を提供しています。
本レポートを購入する理由
本レポートは、以下の点で市場リーダーや新規参入者に役立つと思われます：
- A2Pメッセージング市場を包括的にセグメント化し、市場全体と各地域のサブセグメントについて、最も近似した収益数値を提供しています。
- 市場の脈動を理解し、主要な市場促進要因、阻害要因、課題、および市場機会に関する情報を提供することで、ステークホルダーに貢献します。
- また、競合他社をより深く理解し、市場において自らのポジションを向上させるためのより多くの洞察を得ることができます。競争環境編では、競合他社のエコシステム、新サービス開発、提携、M&Aなど。
などのポイントに関する知見を提供しています：

A2Pメッセージング市場の成長に影響を与える主要な促進要因（Eコマースの成長、モバイル加入者数の増加、主要産業におけるA2Pメッセージングの利用拡大）、阻害要因（厳しい政府の規制や政策）、機会（メッセージングを介したモバイルマーケティングの増加傾向、OTT事業者によるA2P SMS採用増加によるMNOへの収益促進）、課題（A2Pメッセージングの収益化の難しさ）の分析。製品開発/イノベーション：A2Pメッセージング市場における今後の技術、研究開発活動、新製品・新サービスの発売に関する詳細なインサイトを提供します。市場開発：有利な市場に関する包括的な情報 - 本レポートでは、さまざまな地域のA2Pメッセージング市場を分析しています。市場の多様化：A2Pメッセージング市場における新製品・サービス、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。競争力評価：AT&T（米国）、Sinch（スウェーデン）、China Mobile（中国）、Infobip（英国）、Orange（フランス）、Route Mobile（インド）、Comviva（インド）、Twilio（米国）、BICS（ベルギー）、Monty Mobile（英国）、Syniverse（米国）、Global Message Services（スイス）といった主要企業の市場シェア、成長戦略、サービス提供の詳細評価、Tyntec（英国）、Silverstreet（シンガポール）、Vonage（米国）、Genesys（米国）、TATA Communications（インド）、Cequens（エジプト）、Mitto（スイス）、ClearSky Technologies（米国）、Sify Technologies（インド）、MSG91（インド）、Textlocal（英国）、Clickatell（米国）、Kaleyra（イタリア）、MessageBird（オランダ）、TeleWhale（キプロス）

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1 INTRODUCTION 26
1.1 STUDY OBJECTIVES 26
1.2 MARKET DEFINITION 26
1.2.1 INCLUSIONS AND EXCLUSIONS 27
1.3 MARKET SCOPE 27
1.3.1 MARKET SEGMENTATION 27
1.3.2 YEARS CONSIDERED 28
1.4 STAKEHOLDERS 28
1.5 SUMMARY OF CHANGES 29
2 RESEARCH METHODOLOGY 30
2.1 RESEARCH DATA 30
FIGURE 1 A2P MESSAGING MARKET: RESEARCH DESIGN 30
2.1.1 SECONDARY DATA 31
2.1.2 PRIMARY DATA 31
2.1.2.1 Breakup of primary profiles 31
2.1.2.2 Key industry insights 32
2.2 MARKET BREAKUP AND DATA TRIANGULATION 33
FIGURE 2 DATA TRIANGULATION 33
2.3 MARKET SIZE ESTIMATION 34
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF A2P MESSAGING MARKET 34
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF A2P MESSAGING MARKET 34
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE): REVENUE OF A2P MESSAGING MARKET 35
2.4 MARKET FORECAST 35
TABLE 1 FACTOR ANALYSIS 35
2.5 COMPANY EVALUATION MATRIX METHODOLOGY 36
FIGURE 6 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE 36
2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS 37
2.6.1 ASSUMPTIONS 37
2.6.2 LIMITATIONS 37
3 EXECUTIVE SUMMARY 38
FIGURE 7 A2P MESSAGING MARKET: HOLISTIC VIEW 39
FIGURE 8 ASIA PACIFIC TO GROW AT HIGH RATE DURING FORECAST PERIOD 40

4 PREMIUM INSIGHTS 41
4.1 ATTRACTIVE OPPORTUNITIES IN A2P MESSAGING MARKET 41
FIGURE 9 GROWTH IN A2P MESSAGING TRAFFIC TO DRIVE A2P MESSAGING MARKET GROWTH DURING FORECAST PERIOD 41
4.2 A2P MESSAGING MARKET IN NORTH AMERICA, BY COMPONENT AND APPLICATION 41
FIGURE 10 A2P SERVICE AND AUTHENTICATION SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARES IN NORTH AMERICA IN 2023 41
4.3 A2P MESSAGING MARKET IN ASIA PACIFIC, BY COMPONENT AND APPLICATION 42
FIGURE 11 A2P SERVICE AND PROMOTIONAL AND MARKETING SERVICES TO ACCOUNT FOR LARGER MARKET SHARES IN ASIA PACIFIC IN 2023 42
5 MARKET OVERVIEW AND INDUSTRY TRENDS 43
5.1 INTRODUCTION 43
5.2 MARKET DYNAMICS 43
FIGURE 12 A2P MESSAGING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 44
5.2.1 DRIVERS 44
5.2.1.1 Growth of eCommerce 44
5.2.1.2 Growing number of mobile subscribers to fuel A2P messaging 44
FIGURE 13 SUBSCRIBER PENETRATION AND SMARTPHONE ADOPTION TRENDS BY 2030 45
5.2.1.3 Growing use of A2P messaging among customer-centric industries 45
FIGURE 14 A2P MESSAGE TRAFFIC, BY INDUSTRY VERTICAL 46
5.2.2 RESTRAINTS 46
5.2.2.1 Stringent government regulations and policies 46
TABLE 2 GOVERNMENT REGULATIONS/POLICIES/INITIATIVES TO SAFEGUARD SMS FROM ATTACKERS 47
5.2.3 OPPORTUNITIES 48
5.2.3.1 Growing trend of mobile marketing via messaging 48
FIGURE 15 UNITED STATES: SMS USAGE 48
5.2.3.2 Increased adoption of A2P SMS by OTT players to drive revenue for MNOs 49
5.2.4 CHALLENGES 49
5.2.4.1 Difficulty in maximizing monetization of A2P messaging 49
FIGURE 16 KEY CHALLENGES FACED BY MOBILE NETWORK OPERATORS 50
5.2.4.2 Grey route traffic causing significant revenue loss for MNOs 50
FIGURE 17 EMERGENCE OF GREY ROUTE SMS 50
5.2.4.3 Increasing SMS fraudulent activities 51
TABLE 3 COMMON SMS ATTACKS ON MOBILE PHONES 51
FIGURE 18 TYPES OF FRAUDS AND THEIR IMPACT ON A2P MONETIZATION 52
5.3 CASE STUDY ANALYSIS 53
TABLE 4 CASE STUDY: RAZORPAY 53
TABLE 5 CASE STUDY: TASTECARD, UK 53
TABLE 6 CASE STUDY: MRSPEEDY MALAYSIA 54
TABLE 7 CASE STUDY: ONE OF THE LEADING AIRLINE SERVICE PROVIDERS 54
TABLE 8 CASE STUDY: ONE OF THE LEADING GLOBAL IT, CONSULTING, AND OUTSOURCING CLIENTS 55
TABLE 9 CASE STUDY: ALLO, UKRAINE 55
5.4 TECHNOLOGY ANALYSIS 56
5.4.1 ARTIFICIAL INTELLIGENCE 56
5.4.2 INTERNET OF THINGS 56
5.4.3 ANALYTICS 56
5.5 VALUE CHAIN ANALYSIS 57
FIGURE 19 VALUE CHAIN ANALYSIS: A2P MESSAGING MARKET 57
5.5.1 END USERS 57
5.5.2 SMS AGGREGATORS AND API MESSAGING PLATFORM PROVIDERS 57
5.5.3 TELECOM OPERATORS 58
5.5.4 APPLICATIONS 58
5.6 AVERAGE SELLING PRICE TREND 58
TABLE 10 PRICING ANALYSIS 59
5.7 PATENT ANALYSIS 59
5.8 PORTER’S FIVE FORCES ANALYSIS 59
FIGURE 20 A2P MESSAGING: PORTER’S FIVE FORCES MODEL 60
5.8.1 THREAT OF NEW ENTRANTS 60
5.8.2 THREAT OF SUBSTITUTES 60
5.8.3 BARGAINING POWER OF BUYERS 61
5.8.4 BARGAINING POWER OF SUPPLIERS 61
5.8.5 COMPETITION RIVALRY 61
6 A2P MESSAGING MARKET, BY COMPONENT 62
6.1 INTRODUCTION 63
6.1.1 COMPONENTS: A2P MESSAGING MARKET DRIVERS 63
FIGURE 21 PLATFORM SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD 63
TABLE 11 A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION) 64
TABLE 12 A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD BILLION) 64
6.2 PLATFORM 64
6.2.1 NEED FOR REAL-TIME COMMUNICATION TO DRIVE MARKET 64
TABLE 13 PLATFORM: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 64
TABLE 14 PLATFORM: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 65
6.3 A2P SERVICE 65
6.3.1 COST-EFFECTIVENESS AND HIGHER-REACHING CAPABILITIES 65
TABLE 15 A2P SERVICE: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 65
TABLE 16 A2P SERVICE: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 66
7 A2P MESSAGING MARKET, BY APPLICATION 67
7.1 INTRODUCTION 68
7.1.1 APPLICATIONS: A2P MESSAGING MARKET DRIVERS 68
FIGURE 22 AUTHENTICATION SERVICES SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 68
TABLE 17 A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD BILLION) 69
TABLE 18 A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD BILLION) 69
7.2 AUTHENTICATION SERVICES 70
7.2.1 A2P MESSAGING OFFERS COST-EFFECTIVE AND PREFERRED SECURITY OPTION 70
TABLE 19 AUTHENTICATION SERVICES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 70
TABLE 20 AUTHENTICATION SERVICES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 70
7.3 PROMOTIONAL AND MARKETING SERVICES 71
7.3.1 INCREASE IN PROMOTIONAL CAMPAIGNS BY ENTERPRISES AND BUSINESSES GLOBALLY 71
TABLE 21 PROMOTIONAL AND MARKETING SERVICES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 71
TABLE 22 PROMOTIONAL AND MARKETING SERVICES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 71
7.4 PUSHED CONTENT SERVICES 72
7.4.1 MOBILE MARKETING AND PROMOTIONAL NOTIFICATIONS TO DRIVE MARKET 72
TABLE 23 PUSHED CONTENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 72
TABLE 24 PUSHED CONTENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 72
7.5 INTERACTIVE MESSAGES SERVICES 73
7.5.1 NEED TO DELIVER UNIQUE EXPERIENCES TO CUSTOMERS 73
TABLE 25 INTERACTIVE MESSAGE SERVICES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 73
TABLE 26 INTERACTIVE MESSAGE SERVICES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 73
7.6 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES 74
7.6.1 GROWTH IN ECOMMERCE AND BFSI INDUSTRIES 74
TABLE 27 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 74
TABLE 28 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 74
7.7 OTHER APPLICATIONS 75
TABLE 29 OTHER APPLICATIONS: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 75
TABLE 30 OTHER APPLICATIONS: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 75

8 A2P MESSAGING MARKET, BY DEPLOYMENT MODE 76
8.1 INTRODUCTION 77
8.1.1 DEPLOYMENT MODES: A2P MESSAGING MARKET DRIVERS 77
FIGURE 23 ON-PREMISES SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD 77
TABLE 31 A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD BILLION) 77
TABLE 32 A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD BILLION) 78
8.2 ON-PREMISES 78
8.2.1 NEED TO PROTECT AND BLOCK UNWANTED SMS TRAFFIC 78
TABLE 33 ON-PREMISES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 78
TABLE 34 ON-PREMISES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 78
8.3 CLOUD 79
8.3.1 NEED TO SAVE LARGE UPFRONT COSTS 79
TABLE 35 CLOUD: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 79
TABLE 36 CLOUD: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 79
9 A2P MESSAGING MARKET, BY SMS TRAFFIC 80
9.1 INTRODUCTION 80
9.1.1 SMS TRAFFIC: A2P MESSAGING MARKET DRIVERS 80
9.2 NATIONAL TRAFFIC 80
9.3 MULTI-COUNTRY 80
10 A2P MESSAGING MARKET, BY END USER 81
10.1 INTRODUCTION 82
10.1.1 END USERS: A2P MESSAGING MARKET DRIVERS 82
FIGURE 24 EGOVERNANCE SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 82
TABLE 37 A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD BILLION) 83
TABLE 38 A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD BILLION) 83
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 84
10.2.1 RAPID GROWTH IN MOBILE BANKING 84
TABLE 39 BFSI: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 84
TABLE 40 BFSI: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 84
10.3 RETAIL AND ECOMMERCE 85
TABLE 41 RETAIL AND ECOMMERCE: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 85
TABLE 42 RETAIL AND ECOMMERCE: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 85
10.4 EGOVERNANCE 86
10.4.1 NEED TO IMPROVE GOVERNMENT SERVICES 86
TABLE 43 EGOVERNANCE: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 86
TABLE 44 EGOVERNANCE: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 86
10.5 HYPERLOCAL BUSINESSES 87
10.5.1 NEED TO KEEP LOCALIZED, COMMUNITY-BASED BUSINESSES ACTIVE AND ALIVE 87
TABLE 45 HYPERLOCAL BUSINESSES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 87
TABLE 46 HYPERLOCAL BUSINESSES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 87
10.6 HEALTHCARE 88
10.6.1 NEED TO IMPROVE COMMUNICATION TO DRIVE MARKET 88
TABLE 47 HEALTHCARE: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 88
TABLE 48 HEALTHCARE: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 88
10.7 TRAVEL AND HOSPITALITY 89
10.7.1 NEED TO IMPROVE CUSTOMER EXPERIENCE 89
TABLE 49 TRAVEL AND HOSPITALITY: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 89
TABLE 50 TRAVEL AND HOSPITALITY: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 90
10.8 OTHER END USERS 90
TABLE 51 OTHER END USERS: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 90
TABLE 52 OTHER END USERS: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 90
11 A2P MESSAGING MARKET, BY REGION 91
11.1 INTRODUCTION 92
FIGURE 25 MIDDLE EAST & AFRICA TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 92
TABLE 53 A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD BILLION) 92
TABLE 54 A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD BILLION) 93
11.2 NORTH AMERICA 93
11.2.1 NORTH AMERICA: A2P MESSAGING MARKET DRIVERS 93
11.2.2 NORTH AMERICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS 94
TABLE 55 NORTH AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 95
TABLE 56 NORTH AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 95
TABLE 57 NORTH AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 95
TABLE 58 NORTH AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 96
TABLE 59 NORTH AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 96
TABLE 60 NORTH AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 96
TABLE 61 NORTH AMERICA: A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD MILLION) 97
TABLE 62 NORTH AMERICA: A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD MILLION) 97
TABLE 63 NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2018–2022 (USD BILLION) 97
TABLE 64 NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 98
11.2.3 US 98
11.2.3.1 Rise in voice, text messages, and mobile data to drive market 98
TABLE 65 US: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 98
TABLE 66 US: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 99
TABLE 67 US: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 99
TABLE 68 US: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 99
TABLE 69 US: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 100
TABLE 70 US: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 100
11.2.4 CANADA 100
11.2.4.1 MNOs to enhance SMS security by monetizing A2P messages 100
TABLE 71 CANADA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 100
TABLE 72 CANADA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 101
TABLE 73 CANADA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 101
TABLE 74 CANADA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 101
TABLE 75 CANADA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 102
TABLE 76 CANADA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 102
11.3 EUROPE 102
11.3.1 EUROPE: A2P MESSAGING MARKET DRIVERS 103
FIGURE 26 UK: MOBILE SUBSCRIPTIONS, BY SUBSCRIPTION TYPE (MILLION) 103
FIGURE 27 UK: AVERAGE MONTHLY MESSAGES, BY SUBSCRIPTION TYPE (MILLION) 104
FIGURE 28 GERMANY: SMS MESSAGES SENT (BILLION) 104
11.3.2 EUROPE: A2P MESSAGING MARKET REGULATORY IMPLICATIONS 105
TABLE 77 EUROPE: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 105
TABLE 78 EUROPE: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 105
TABLE 79 EUROPE: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 106
TABLE 80 EUROPE: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 106
TABLE 81 EUROPE: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 106
TABLE 82 EUROPE: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 107
TABLE 83 EUROPE: A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD MILLION) 107
TABLE 84 EUROPE: A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD MILLION) 107
TABLE 85 EUROPE: A2P MESSAGING MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 108
TABLE 86 EUROPE A2P MESSAGING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 108
11.3.3 UK 108
11.3.3.1 Presence of major telecom players to drive market 108
FIGURE 29 UK: TELECOM REVENUES (EURO BILLION) 109
TABLE 87 UK: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 109
TABLE 88 UK: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 109
TABLE 89 UK: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 110
TABLE 90 UK: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 110
TABLE 91 UK: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 110
TABLE 92 UK: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 111
11.3.4 GERMANY 111
11.3.4.1 Growing demand for real-time communication in various industries 111
TABLE 93 GERMANY: EXTERNAL REVENUE FROM MOBILE SERVICES (EURO BILLIONS) 111
TABLE 94 GERMANY: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 111
TABLE 95 GERMANY: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 112
TABLE 96 GERMANY: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 112
TABLE 97 GERMANY: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 112
TABLE 98 GERMANY: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 113
TABLE 99 GERMANY: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 113
11.3.5 REST OF EUROPE 113
11.4 ASIA PACIFIC 113
FIGURE 30 ASIA PACIFIC: NETWORK TRANSFORMATION STRATEGY 114
11.4.1 ASIA PACIFIC: A2P MESSAGING MARKET DRIVERS 114
11.4.2 ASIA PACIFIC: A2P MESSAGING MARKET REGULATORY IMPLICATIONS 114
FIGURE 31 ASIA PACIFIC: MARKET SNAPSHOT 115
TABLE 100 ASIA PACIFIC: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION) 116
TABLE 101 ASIA PACIFIC: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD BILLION) 116
TABLE 102 ASIA PACIFIC: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD BILLION) 116
TABLE 103 ASIA PACIFIC: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD BILLION) 117
TABLE 104 ASIA PACIFIC: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 117
TABLE 105 ASIA PACIFIC: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 117
TABLE 106 ASIA PACIFIC: A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD MILLION) 118
TABLE 107 ASIA PACIFIC: A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD MILLION) 118
TABLE 108 ASIA PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2018–2022 (USD BILLION) 118
TABLE 109 ASIA PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 119
11.4.3 CHINA 119
11.4.3.1 High mobile phone penetration 119
TABLE 110 CHINA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION) 119
TABLE 111 CHINA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD BILLION) 119
TABLE 112 CHINA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 120
TABLE 113 CHINA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 120
TABLE 114 CHINA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 120
TABLE 115 CHINA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 121
11.4.4 INDIA 121
11.4.4.1 Increasing use of mobile phones and advancements in technology 121
TABLE 116 INDIA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION) 121
TABLE 117 INDIA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD BILLION) 122
TABLE 118 INDIA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 122
TABLE 119 INDIA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 122
TABLE 120 INDIA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 123
TABLE 121 INDIA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 123
11.4.5 REST OF ASIA PACIFIC 123
11.5 MIDDLE EAST & AFRICA 123
11.5.1 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET DRIVERS 124
11.5.2 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS 124
FIGURE 32 MIDDLE EAST & AFRICA: MARKET SNAPSHOT 125
TABLE 122 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION) 125
TABLE 123 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD BILLION) 126
TABLE 124 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 126
TABLE 125 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 126
TABLE 126 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 127
TABLE 127 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 127
TABLE 128 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD MILLION) 127
TABLE 129 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD MILLION) 128
TABLE 130 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 128
TABLE 131 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 128
11.5.3 GCC COUNTRIES 129
11.5.3.1 Digitalization across verticals to drive market 129
TABLE 132 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 129
TABLE 133 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 129
TABLE 134 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 130
TABLE 135 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 130
TABLE 136 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 130
TABLE 137 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 131
11.5.4 SOUTH AFRICA 131
11.5.4.1 Increase in mobile subscribers to drive market 131
FIGURE 33 SOUTH AFRICA: NUMBER OF MOBILE SUBSCRIBERS, 2019 (MILLION) 131
TABLE 138 SOUTH AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 131
TABLE 139 SOUTH AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 132
TABLE 140 SOUTH AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 132
TABLE 141 SOUTH AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 132
TABLE 142 SOUTH AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 133
TABLE 143 SOUTH AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 133
11.5.5 REST OF MIDDLE EAST & AFRICA 133
11.6 LATIN AMERICA 133
11.6.1 LATIN AMERICA: A2P MESSAGING MARKET DRIVERS 133
11.6.2 LATIN AMERICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS 134
TABLE 144 LATIN AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 134
TABLE 145 LATIN AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 134
TABLE 146 LATIN AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 135
TABLE 147 LATIN AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 135
TABLE 148 LATIN AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 135
TABLE 149 LATIN AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 136
TABLE 150 LATIN AMERICA: A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD MILLION) 136
TABLE 151 LATIN AMERICA: A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD MILLION) 136
TABLE 152 LATIN AMERICA A2P MESSAGING MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 137
TABLE 153 LATIN AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 137
11.6.3 BRAZIL 137
11.6.3.1 Rise in digital transactions to drive market 137
TABLE 154 BRAZIL: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 137
TABLE 155 BRAZIL: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 138
TABLE 156 BRAZIL: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 138
TABLE 157 BRAZIL: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 138
TABLE 158 BRAZIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 139
TABLE 159 BRAZIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 139

11.6.4 MEXICO 139
11.6.4.1 Growth of online retail and consumer goods vertical 139
TABLE 160 MEXICO: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 139
TABLE 161 MEXICO: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 139
TABLE 162 MEXICO: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 140
TABLE 163 MEXICO: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 140
TABLE 164 MEXICO: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 140
TABLE 165 MEXICO: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 141
11.6.5 REST OF LATIN AMERICA 141
12 COMPETITIVE LANDSCAPE 142
12.1 INTRODUCTION 142
12.2 HISTORICAL REVENUE ANALYSIS 142
FIGURE 34 HISTORIC FIVE YEARS REVENUE ANALYSIS OF LEADING PLAYERS 142
12.3 REVENUE ANALYSIS OF TOP MARKET PLAYERS 143
FIGURE 35 MARKET SHARE ANALYSIS OF A2P MESSAGING PLAYERS 143
FIGURE 36 OVERVIEW OF STRATEGIES ADOPTED BY KEY A2P MESSAGING VENDORS 144
12.4 RANKING OF KEY PLAYERS IN A2P MESSAGING MARKET, 2023 144
FIGURE 37 RANKING OF KEY PLAYERS, 2023 144
FIGURE 38 A2P MESSAGING MARKET - PLAYERS BY COUNTRY 145
12.5 COMPANY EVALUATION MATRIX 145
12.5.1 STARS 145
12.5.2 EMERGING LEADERS 145
12.5.3 PERVASIVE PLAYERS 145
12.5.4 PARTICIPANTS 146
FIGURE 39 A2P MESSAGING MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2022 146
12.5.5 PRODUCT PORTFOLIO AND BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS 146
FIGURE 40 PRODUCT PORTFOLIO ANALYSIS OF A2P MESSAGING VENDORS 147
FIGURE 41 BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS 148
12.6 STARTUP/SME EVALUATION MATRIX, 2022 148
12.6.1 PROGRESSIVE COMPANIES 148
12.6.2 RESPONSIVE COMPANIES 149
12.6.3 DYNAMIC COMPANIES 149
12.6.4 STARTING BLOCKS 149
FIGURE 42 A2P MESSAGING MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX, 2020 149

13 COMPANY PROFILES 150
13.1 INTRODUCTION 150
(Business overview, Products/Solutions/Services offered, Recent developments & MnM View)*
13.2 KEY PLAYERS 150
13.2.1 AT&T 150
TABLE 166 AT&T: BUSINESS OVERVIEW 150
FIGURE 43 AT&T: COMPANY SNAPSHOT 151
TABLE 167 AT&T: PRODUCTS/SOLUTIONS/SERVICES OFFERED 151
TABLE 168 AT&T: DEALS 152
13.2.2 SINCH 153
TABLE 169 SINCH: BUSINESS OVERVIEW 153
FIGURE 44 SINCH: COMPANY SNAPSHOT 154
TABLE 170 SINCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 154
TABLE 171 SINCH: PRODUCT LAUNCHES AND ENHANCEMENTS 155
TABLE 172 SINCH: DEALS 155
13.2.3 INFOBIP 158
TABLE 173 INFOBIP: BUSINESS OVERVIEW 158
TABLE 174 INFOBIP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 158
TABLE 175 INFOBIP: DEALS 159
13.2.4 CHINA MOBILE 161
TABLE 176 CHINA MOBILE: BUSINESS OVERVIEW 161
FIGURE 45 CHINA MOBILE: COMPANY SNAPSHOT 161
TABLE 177 CHINA MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 162
TABLE 178 CHINA MOBILE: PRODUCT LAUNCHES AND ENHANCEMENTS 162
13.2.5 COMVIVA 164
TABLE 179 COMVIVA: BUSINESS OVERVIEW 164
TABLE 180 COMVIVA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 165
13.2.6 ORANGE 167
TABLE 181 ORANGE: BUSINESS OVERVIEW 167
FIGURE 46 ORANGE: COMPANY SNAPSHOT 167
TABLE 182 ORANGE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 168
13.2.7 ROUTE MOBILE 169
TABLE 183 ROUTE MOBILE: BUSINESS OVERVIEW 169
FIGURE 47 ROUTE MOBILE: COMPANY SNAPSHOT 170
TABLE 184 ROUTE MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 170
TABLE 185 ROUTE MOBILE: DEALS 171
13.2.8 TWILIO 172
TABLE 186 TWILIO: BUSINESS OVERVIEW 172
FIGURE 48 TWILIO: COMPANY SNAPSHOT 172
TABLE 187 TWILIO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 173
TABLE 188 TWILIO: DEALS 173
13.2.9 BICS 174
TABLE 189 BICS: BUSINESS OVERVIEW 174
TABLE 190 BICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 175
TABLE 191 BICS: PRODUCT LAUNCHES AND ENHANCEMENTS 175
13.2.10 MONTY MOBILE 176
TABLE 192 MONTY MOBILE: BUSINESS OVERVIEW 176
TABLE 193 MONTY MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 177
TABLE 194 MONTY MOBILE: DEALS 177
13.2.11 SYNIVERSE 178
TABLE 195 SYNIVERSE: BUSINESS OVERVIEW 178
TABLE 196 SYNIVERSE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 178
TABLE 197 SYNIVERSE: DEALS 179
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
13.3 START UP/SMES 180
13.3.1 GLOBAL MESSAGE SERVICES 180
13.3.2 TYNTEC 181
13.3.3 SILVERSTREET 182
13.3.4 VONAGE 183
13.3.5 GENESYS 184
13.3.6 TATA COMMUNICATIONS 184
13.3.7 CEQUENS 185
13.3.8 CLEARSKY TECHNOLOGIES 185
13.3.9 SIFY TECHNOLOGIES 186
13.3.10 MSG91 187
13.3.11 MITTO 188
13.3.12 TEXTLOCAL 189
13.3.13 CLICKATELL 190
13.3.14 MESSAGEBIRD 191
13.3.15 TELEWHALE 192

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Table of Contents

Summary

The global A2P messaging market size is expected to grow from USD 68.3 billion in 2023 to USD 78.2 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 2.8% during the forecast period. These drivers include the widespread adoption of mobile devices, the ongoing digitalization efforts of businesses, the increasing emphasis on customer engagement, the growing need for security and authentication measures, the significance of transactional and service notifications, the effectiveness of A2P messaging in marketing and promotions, and the industry-specific applications across various sectors. With the rising use of mobile devices, businesses are recognizing the value of A2P messaging as a direct and efficient communication channel to connect with customers. The market is primarily fueled by the desire to ensure secure transactions, provide real-time updates, implement personalized marketing strategies, and cater to specific industry requirements.

By deployment mode, on-premises segment to record a higher growth rate during the forecast period
By deployment mode, on-premises segment segment is expected to record a higher growth rate during the forecast period. on-premises deployment, organizations can maintain greater control over their messaging infrastructure, ensure compliance, customize the system to their specific needs, address performance requirements, overcome connectivity challenges, integrate with legacy systems, and align with internal policies..
Among applications, authentication services segment to grow at the highest CAGR during the forecast period
Under the applications segment, authentication services segment is expected to grow at the highest growth rate during the forecast period. the drivers for authentication services in the A2P messaging market include security and fraud prevention, compliance and regulatory requirements, user experience, brand protection, industry-specific requirements, and increasing messaging volumes. These drivers are contributing to the growing adoption of authentication services in the A2P messaging market as organizations seek to enhance their messaging security and provide a seamless user experience
Among regions, Asia Pacific to grow at the highest CAGR during the forecast period”
The Asia Pacific (APAC) market is projected to grow at the highest CAGR during the forecast period. The drivers include the widespread adoption of mobile devices, particularly high mobile penetration rates in the region. Additionally, the flourishing e-commerce market, with a growing number of online consumers, has led to increased demand for A2P messaging services for order confirmations, delivery updates, and transactional notifications. The region's focus on financial inclusion has also contributed to the rise of A2P messaging, as it enables financial institutions to reach underserved populations with important account information and payment reminders. The adoption of mobile banking and mobile payment solutions, along with government initiatives leveraging mobile technology for citizen services, have further accelerated the demand for A2P messaging.
The breakup of the profiles of the primary participants is given below:
• By Company: Tier 1 – 35%, Tier 2 – 39%, and Tier 3 – 26%
• By Designation: C-Level Executives – 55%, Directors– 40%, Others*–5%
• By Region: North America – 38%, Europe – 40%, APAC – 21%, and RoW** – 1%
Note: Tier 1 companies have revenues over USD 10 billion; tier 2 companies’ revenue ranges in between USD 1 and 10 billion of the overall revenues; and tier 3 companies’ revenue ranges in between USD 500 million and USD 1 billion of the overall revenues.
*Others includes sales managers, marketing managers, and product managers. **Rest of World (RoW) includes MEA and Latin America.
Source: Industry Experts
This research study outlines the market potential, market dynamics, and major vendors operating in the A2P Messaging market. Key and innovative vendors in the A2P Messaging market include AT&T(US) ,Sinch(Sweden), China Mobile (China), Infobip(UK), Orange (France), Route Mobile (India), Comviva (India), Twilio(US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec(UK), Silverstreet (Singapore),Vonage (US), Genesys (US), TATA Communications(India),Cequens (Egypt),Mitto(Switzerland),ClearSky Technologies (US), Sify Technologies (India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra (Italy), MessageBird (The Netherlands), TeleWhale (Cyprus). These vendors have adopted many organic as well as inorganic growth strategies, such as new product launches, and partnerships and collaborations, to expand their offerings and market shares in the A2P Messaging market market.
Research Coverage
The A2P messaging market is segmented into application (inquiry and search related services, customer relationship management services, notifications and alerts, authentication services, promotional and marketing services, voting and entertainment, pushed content services, interactive messages), traffic(national and multi-country), component( platform and services), platform(on-premises and cloud), vertical (banking, financial services, and insurance, IT and ITes, media and entertainment, travel and hospitality, retail and e-commerce, healthcare, government, education,others) and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service and product launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the A2P messaging market.
Reasons to Buy the Report
The report would help the market leaders and new entrants in the following ways:
• It comprehensively segments the A2P messaging market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
• It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities in the market.
• It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes a competitor ecosystem, new service developments, partnerships, and mergers and acquisitions.
The report provides insights on the following pointers:

Analysis of key drivers (the growthof e-commerce, the growing numbers of mobile subscribers, growing use of A2P messaging among major industries) restraints (stringent government regulations and policies), opportunities (growing trend of mobile marketing via messaging, increased adoption of A2P SMS by OTT players to drive revenue for MNOs), and challenges (difficulty in maximizing monetization of A2P messaging) influencing the growth of the A2P Messaging market. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the A2P Messaging market. Market Development: Comprehensive information about lucrative markets – the report analyses the A2P Messaging market across varied regions Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the A2P Messaging market. Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like AT&T(US) ,Sinch(Sweden), China Mobile (China), Infobip(UK), Orange (France), Route Mobile (India), Comviva (India), Twilio(US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec(UK), Silverstreet (Singapore),Vonage (US), Genesys (US), TATA Communications(India),Cequens (Egypt),Mitto(Switzerland),ClearSky Technologies (US), Sify Technologies (India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra (Italy), MessageBird (The Netherlands), TeleWhale (Cyprus)

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本レポートと同分野（通信・IT）の最新刊レポート

MarketsandMarkets社のTelecom & IT分野での最新刊レポート

本レポートと同じKEY WORD（platform）の最新刊レポート

よくあるご質問

MarketsandMarkets社はどのような調査会社ですか?

マーケッツアンドマーケッツ（MarketsandMarkets）は通信、半導体、医療機器、エネルギーなど、幅広い市場に関する調査レポートを出版しています。また広範な市場を対象としたカスタム調査も行って... もっと見る

調査レポートの納品までの日数はどの程度ですか?

在庫のあるものは速納となりますが、平均的には 3-４日と見て下さい。
但し、一部の調査レポートでは、発注を受けた段階で内容更新をして納品をする場合もあります。
発注をする前のお問合せをお願いします。

注文の手続きはどのようになっていますか?

1)お客様からの御問い合わせをいただきます。
2)見積書やサンプルの提示をいたします。
3)お客様指定、もしくは弊社の発注書をメール添付にて発送してください。
4)データリソース社からレポート発行元の調査会社へ納品手配します。
5) 調査会社からお客様へ納品されます。最近は、pdfにてのメール納品が大半です。

お支払方法の方法はどのようになっていますか?

納品と同時にデータリソース社よりお客様へ請求書（必要に応じて納品書も）を発送いたします。
お客様よりデータリソース社へ（通常は円払い）の御振り込みをお願いします。
請求書は、納品日の日付で発行しますので、翌月最終営業日までの当社指定口座への振込みをお願いします。振込み手数料は御社負担にてお願いします。
お客様の御支払い条件が60日以上の場合は御相談ください。
尚、初めてのお取引先や個人の場合、前払いをお願いすることもあります。ご了承のほど、お願いします。

データリソース社はどのような会社ですか?

当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
世界各国の「市場・技術・法規制などの」実情を調査・収集される時には、データリソース社にご相談ください。
お客様の御要望にあったデータや情報を抽出する為のレポート紹介や調査のアドバイスも致します。

サマリー

目次

Summary

Table of Contents

ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（通信・IT）の最新刊レポート

MarketsandMarkets社のTelecom & IT分野での最新刊レポート

本レポートと同じKEY WORD（platform）の最新刊レポート

よくあるご質問

MarketsandMarkets社はどのような調査会社ですか?

調査レポートの納品までの日数はどの程度ですか?

注文の手続きはどのようになっていますか?

お支払方法の方法はどのようになっていますか?

データリソース社はどのような会社ですか?