Summary

Market Overview:

The Morocco couscous market size reached US$ 455.1 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 639.3 Million by 2028, exhibiting a growth rate (CAGR) of 6% during 2023-2028.

Couscous is a traditional North African dish that is made up of crushed and steamed granules of durum wheat semolina. Moreover, couscous is healthy, convenient, easy-to-make, delicious, offers versatility, and comes with health claims such as gluten-free and whole-grain food. In Morocco, the prevalent trend of westernization has led to the introduction of newer and innovative couscous preparation recipes.

In recent times, the rising consumer health consciousness towards high obesity levels have augmented the consumption of couscous, accounting to its low-caloric value and high protein/fiber content. Furthermore, the increasing demand for ready-to-eat food items, coupled with the wide availability of traditional, canned, frozen, microwavable couscous variants across the Moroccan retail channels, has been supporting the market growth. Additionally, the introduction of flavored and organic couscous products caters to the changing tastes and preferences of the Moroccan population.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the Morocco couscous market report, along with forecasts for the period 2023-2028. Our report has categorized the market based on thickness, SKUs and distribution channel.

Breakup by Thickness:

Fine Couscous
Medium Couscous
Thick Couscous

Breakup by SKUs:

1 Kg
5 Kg
25 Kg
Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Independent Retailers
Online
Others

Competitive Landscape:
The report has also examined the competitive landscape of the market and some of the key players include Atlas Couscous, Complexe Alimentaire Zine (CALZ), DALIA Corp., DARI, FORAFRIC MAROC, and KAYNA Group.

Key Questions Answered in This Report:
How has the Morocco couscous market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Morocco couscous market?
What is the breakup of the Morocco couscous market based on the thickness?
What is the breakup of the Morocco couscous market based on the SKUs?
What is the breakup of the Morocco couscous market based on the distribution channel?
What are the key driving factors and challenges in the Morocco couscous market?
What is the structure of the Morocco couscous market and who are the key players?
What is the degree of competition in the Morocco couscous market?
What is the market share of key players in the Morocco couscous market?
What is the market share of key brands in the Morocco couscous market?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Morocco Couscous Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Thickness
6.1 Fine Couscous
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Medium Couscous
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Thick Couscous
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by SKUs
7.1 1 Kg
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 5 Kg
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 25 Kg
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Convenience Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Independent Retailers
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 SWOT Analysis
9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats
10 Value Chain Analysis
10.1 Overview
10.2 Inbound Logistics
10.3 Operations
10.4 Outbound Logistics
10.5 Marketing and Sales
11 Price Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players Product Benchmarking
13.3 Key Players & Brands Market Share
13.4 Profiles of Key Players
13.4.1 Atlas Couscous
13.4.1.1 Company Overview
13.4.1.2 Product Portfolio
13.4.1.3 SWOT Analysis
13.4.2 Complexe Alimentaire Zine (CALZ)
13.4.2.1 Company Overview
13.4.2.2 Product Portfolio
13.4.2.3 SWOT Analysis
13.4.3 DALIA Corp.
13.4.3.1 Company Overview
13.4.3.2 Product Portfolio
13.4.3.3 SWOT Analysis
13.4.4 DARI
13.4.4.1 Company Overview
13.4.4.2 Product Portfolio
13.4.4.3 SWOT Analysis
13.4.5 FORAFRIC MAROC
13.4.5.1 Company Overview
13.4.5.2 Product Portfolio
13.4.5.3 SWOT Analysis
13.4.6 KAYNA Group
13.4.6.1 Company Overview
13.4.6.2 Product Portfolio
13.4.6.3 SWOT Analysis
13.5 List of Other Moroccan Players

List of Figures

Figure 1: Morocco: Couscous Market: Major Drivers and Challenges
Figure 2: Morocco: Couscous Market: Consumption Volume (in Tonnes), 2017-2022
Figure 3: Morocco: Couscous Market: Sales Value (in Million US$), 2017-2022
Figure 4: Morocco: Couscous Market Forecast: Consumption Volume (in Tonnes), 2023-2028
Figure 5: Morocco: Couscous Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 6: Morocco: Fine Couscous Market: Consumption Volume (in Tonnes), 2017 & 2022
Figure 7: Morocco: Fine Couscous Market: Sales Value (in Million US$), 2017 & 2022
Figure 8: Morocco: Fine Couscous Market Forecast: Consumption Volume (in Tonnes), 2023-2028
Figure 9: Morocco: Fine Couscous Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Morocco: Medium Couscous Market: Consumption Volume (in Tonnes), 2017 & 2022
Figure 11: Morocco: Medium Couscous Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Morocco: Medium Couscous Market Forecast: Consumption Volume (in Tonnes), 2023-2028
Figure 13: Morocco: Medium Couscous Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Morocco: Thick Couscous Market: Consumption Volume (in Tonnes), 2017 & 2022
Figure 15: Morocco: Thick Couscous Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Morocco: Thick Couscous Market Forecast: Consumption Volume (in Tonnes), 2023-2028
Figure 17: Morocco: Thick Couscous Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Morocco: Couscous (1 Kg) Market: Consumption Volume (in Tonnes), 2017 & 2022
Figure 19: Morocco: Couscous (1 Kg) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Morocco: Couscous (1 Kg) Market Forecast: Consumption Volume (in Tonnes), 2023-2028
Figure 21: Morocco: Couscous (1 Kg) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Morocco: Couscous (5 Kg) Market: Consumption Volume (in Tonnes), 2017 & 2022
Figure 23: Morocco: Couscous (5 Kg) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Morocco: Couscous (5 Kg) Market Forecast: Consumption Volume (in Tonnes), 2023-2028
Figure 25: Morocco: Couscous (5 Kg) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Morocco: Couscous (25 Kg) Market: Consumption Volume (in Tonnes), 2017 & 2022
Figure 27: Morocco: Couscous (25 Kg) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Morocco: Couscous (25 Kg) Market Forecast: Consumption Volume (in Tonnes), 2023-2028
Figure 29: Morocco: Couscous (25 Kg) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Morocco: Couscous (Others) Market: Consumption Volume (in Tonnes), 2017 & 2022
Figure 31: Morocco: Couscous (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Morocco: Couscous (Others) Market Forecast: Consumption Volume (in Tonnes), 2023-2028
Figure 33: Morocco: Couscous (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Morocco: Couscous (Supermarkets and Hypermarkets) Market: Consumption Volume (in Tonnes), 2017 & 2022
Figure 35: Morocco: Couscous (Supermarkets and Hypermarkets) Market Forecast: Consumption Volume (in Tonnes), 2023-2028
Figure 36: Morocco: Couscous (Convenience Stores) Market: Consumption Volume (in Tonnes), 2017 & 2022
Figure 37: Morocco: Couscous (Convenience Stores) Market Forecast: Consumption Volume (in Tonnes), 2023-2028
Figure 38: Morocco: Couscous (Independent Retailers) Market: Consumption Volume (in Tonnes), 2017 & 2022
Figure 39: Morocco: Couscous (Independent Retailers) Market Forecast: Consumption Volume (in Tonnes), 2023-2028
Figure 40: Morocco: Couscous (Online) Market: Consumption Volume (in Tonnes), 2017 & 2022
Figure 41: Morocco: Couscous (Online) Market Forecast: Consumption Volume (in Tonnes), 2023-2028
Figure 42: Morocco: Couscous (Others) Market: Consumption Volume (in Tonnes), 2017 & 2022
Figure 43: Morocco: Couscous (Others) Market Forecast: Consumption Volume (in Tonnes), 2023-2028
Figure 44: Morocco: Couscous Industry: SWOT Analysis
Figure 45: Morocco: Couscous Industry: Value Chain Analysis
Figure 46: Morocco: Dried Pasta Prices Vs Couscous Prices (in US$/Kg), 2017-2022
Figure 47: Morocco: Dried Pasta Prices Vs Couscous Prices Forecast (in US$/Kg), 2023-2028
Figure 48: Morocco: Couscous Industry: Porter’s Five Forces Analysis
Figure 49: Morocco: Couscous Market: Key Players & Brands Share (Volume Terms)
Figure 50: Morocco: Couscous Market: Key Players & Brands Share (Value Terms)

List of Tables

Table 1: Morocco: Couscous Market: Key Industry Highlights, 2022 and 2028
Table 2: Morocco: Couscous Consumption Volume Forecast: Breakup by Thickness (in Tonnes), 2023-2028
Table 3: Morocco: Couscous Consumption Volume Forecast: Breakup by SKUs (in Million US$), 2023-2028
Table 4: Morocco: Couscous Consumption Volume Forecast: Breakup by Distribution Channel (in Tonnes), 2023-2028
Table 5: Morocco: Couscous Market: Competitive Structure
Table 6: Morocco: Couscous Industry: Key Players Product Benchmarking
Table 7: Morocco: Couscous Industry: List of Other Players