Summary

The drinkable yogurt market in Russia has witnessed significant growth and transformation in recent years. Yogurt, including drinkable yogurt, is a popular dairy product that has gained widespread acceptance among Russian consumers. The Russian drinkable yogurt market has experienced substantial growth in recent years. Increasing consumer awareness of the health benefits associated with yogurt consumption, coupled with changing lifestyles and preferences, has fueled the demand for drinkable yogurt products. The market size continues to expand as more consumers incorporate yogurt into their daily diets. Russian consumers are becoming more health-conscious and are actively seeking nutritious and convenient food options. Drinkable yogurt aligns with these trends as it is perceived as a convenient, on-the-go snack or meal replacement option. The popularity of probiotic and functional food products has further contributed to the demand for drinkable yogurt, as consumers recognize the potential health benefits associated with these products.

According to the research report "Russia Drinkable Yogurt Market Overview, 2028," published by Bonafide Research, The Russia drinkable yogurt market is expected to grow at above 5.44% CAGR from 2023 to 2028. In Russia Implementation of the Hazard Analysis and Critical Control Points (HACCP) system is crucial for ensuring food safety in the production of drinkable yogurt. HACCP is an internationally recognized system that identifies and controls potential hazards throughout the production process. GOST is a mandatory certification system in Russia. Drinkable yogurt manufacturers need to obtain GOST certification, which ensures that the products meet the necessary quality and safety standards. GOST certification includes testing for product composition, labeling, and compliance with technical regulations. The production and sale of drinkable yogurt in Russia must comply with the Technical Regulations of the Eurasian Economic Union (EAEU). These regulations set standards for food safety, labeling, packaging, and quality control.

The drinkable yogurt market in Russia is characterized by the presence of both domestic and international brands. Established local brands such as Danone, Wimm-Bill-Dann (part of PepsiCo), and Prostokvashino hold significant market share. International brands such as Muller, Nestle, and Yoplait have also made their mark in the Russian market, offering a diverse range of flavors and product variations to cater to consumer preferences. The distribution of drinkable yogurt products in Russia occurs through multiple channels, including supermarkets, hypermarkets, convenience stores, and online platforms. The expansion of modern retail formats and the increasing popularity of e-commerce has contributed to the wider availability and accessibility of drinkable yogurt products across the country. Drinkable yogurt products in Russia are available in various packaging formats, including bottles, cartons, and pouches. Brands focus on convenient and user-friendly packaging, often highlighting features like resealable caps for on-the-go consumption. Single-serve bottles are popular among consumers who seek portability and convenience.

In Russia smart packaging technologies are being adopted to enhance the consumer experience and product freshness. These technologies include RFID (Radio Frequency Identification) tags, temperature sensors, and QR codes that provide information about product origin, ingredients, and expiration dates. Smart packaging helps consumers make informed choices and ensures product quality and safety. Maintaining the cold chain during transportation and storage is crucial for preserving the freshness and quality of drinkable yogurt. Advanced technologies such as temperature-controlled vehicles, cold storage facilities, and monitoring systems are being employed to ensure that the product remains at optimal temperatures throughout the supply chain. Advanced technologies are employed for quality control and testing of drinkable yogurt. This includes the use of rapid testing methods, such as PCR (Polymerase Chain Reaction) and ELISA (Enzyme-Linked Immunosorbent Assay), to detect pathogens, allergens, and other contaminants. Automated testing equipment helps expedite the testing process, ensuring that the product meets safety and quality standards.

Drinkable yogurt products are widely distributed through various channels in Russia. Supermarkets, hypermarkets, convenience stores, and online platforms are common retail outlets where consumers can purchase drinkable yogurt. The expansion of modern retail formats and the increasing popularity of e-commerce has made drinkable yogurt more accessible to consumers across the country. While the drinkable yogurt market in Russia offers opportunities for growth and expansion, it also presents challenges. Competition from domestic and international brands, price fluctuations of raw materials, and maintaining product quality and freshness throughout the distribution network are some of the challenges faced by companies in the market.
Supermarkets and hypermarkets are the leading distribution channels for drinkable yogurt in Russia. These large retail outlets offer a wide variety of brands and product options to cater to diverse consumer preferences. Consumers often prefer to purchase drinkable yogurt during their routine grocery shopping trips, making supermarkets and hypermarkets convenient and accessible distribution channels. convenience stores, including small neighborhood stores and chain convenience store brands, are popular distribution channels for drinkable yogurt. The online distribution channel has been growing in importance in the drinkable yogurt market in Russia. Online platforms, including e-commerce websites and mobile applications, offer consumers the convenience of browsing and purchasing products from the comfort of their homes. Traditional retail outlets, such as small local grocery stores and specialized dairy product shops, continue to be relevant distribution channels for drinkable yogurt in certain regions of Russia.

Considered in this report
• Geography: Russia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Russia drinkable yogurt market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Dairy-based
• Non-dairy based

By Type
• Flavored
• Plain

BY Distribution Channel
• Hypermarket and supermarket
• Convenience store
• Speciality store
• Online
• other

By Packaging

• Cup
• Bottles
• Tetra pack
• Pouch

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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