Summary

The Middle East & Africa trade promotion management software market is expected to grow from US$ 64.75 million in 2022 to US$ 112.55 million by 2030. It is estimated to grow at a CAGR of 7.2% from 2022 to 2030.

Use of Advanced Analytics for Trade Promotion Management Bolsters Middle East & Africa Trade Promotion Management Software Market

Technological advancements in data and analytics have restructured consumer goods and fast-moving consumer goods companies in recent years. Technological developments such as linking trade promotion to advanced analytics can help in making the future of trade promotions more efficient and effective. Consumer goods packaged companies are using advanced analytics while conducting trade promotion management activities. Through advanced analytics, consumer goods companies obtain much more granular information, generating insight related to shoppers and their consumer behaviours. By utilizing analytics, these companies can drive better returns on promotional investment and customizing investment to line up with overarching strategic goals. Additionally, retailers are highly aware of the benefits provided by trade promotion management as they increase their operating margins by 60% by using efficient promotion strategies and analytics. With constant improvements, the adoption of trade promotion optimization is also rising. Moreover, the presence of companies offering analytics solutions to make trade promotion management efficient is making a positive contribution toward the market growth. For instance, Neal Analytics is a provider of trade promotion optimization solutions that assist businesses in creating a sales baseline for determining in-around of sales and calculating historical promotion redemption rate, volume uplift, and ROI by utilizing sell-through data and cost factors. Thus, the use of advanced analytics for trade promotion management is anticipated to fuel the market growth in the coming years.

Middle East & Africa Trade Promotion Management Software Market Overview

The trade promotion management software market in the Middle East & Africa is segmented into South Africa, Saudi Arabia, and the UAE. The region is anticipated to witness a rapid increase in industrialization and commercialization, which will boost the growth of various sectors in the coming years. The Gulf countries are economically developed, while the African countries are gradually achieving the same economic conditions as these countries. In the era of continuous technological developments, the integration of advanced technologies is increasing in numerous industries, such as the consumer goods industry in the Middle East. The use of promotional tools and other marketing techniques in consumer-packaged goods companies promotes the penetration of trade promotion management solutions and software in the Middle East & Africa. Countries such as the UAE, Kuwait, Saudi Arabia, Bahrain, and Qatar are making significant investments in their retail & e-commerce sector to address dynamic consumer behaviour. In the Middle East & Africa, it has been observed that the growing Gen X is playing a crucial role in influencing retailers to invest substantially in promotional activities. With the increasing population of this generation, the adoption of retail and online sales is boosting, which is promoting the use of advanced marketing tools, such as trade promotion optimization, to have greater revenue. The growing development of the e-commerce sector in the Middle East is driving the growth of the trade promotion optimization market. In addition, increasing demand from buyers to purchase products conveniently and quickly propels the growth of the e-commerce sector. In countries such as the UAE, a high proportion of customers have increased their expenditure on online purchases, which is also contributing to the growth of the e-commerce sector in the region. Hence, to understand dynamic consumer behaviour patterns while optimizing investments in promotional activities, trade promotion management software is widely used.

Middle East & Africa Trade Promotion Management Software Market Revenue and Forecast to 2030 (US$ Million)

Middle East & Africa Trade Promotion Management Software Market Segmentation

The Middle East & Africa trade promotion management software market is segmented into component, deployment type, application, Industry vertical, and country .

Based on component, the Middle East & Africa trade promotion management software market is bifurcated into solution and services. The solution segment held a larger share of the Middle East & Africa trade promotion management software market in 2022.

In terms of deployment the Middle East & Africa trade promotion management software market is bifurcated into cloud and on-premise . The cloud segment held a larger share of the Middle East & Africa trade promotion management software market in 2022.

Based on application, the Middle East & Africa trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger share of the Middle East & Africa trade promotion management software market in 2022.

In terms of industry vertical, the Middle East & Africa trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, it and services, manufacturing, and others . The retail & consumer goods segment held the largest share of the Middle East & Africa trade promotion management software market in 2022.

Based on country, the Middle East & Africa trade promotion management software market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Saudi Arabia dominated the Middle East & Africa trade promotion management software market in 2022.

Wipro Ltd; TELUS; o9 Solutions, Inc.; Oracle Corp; SAP SE; and Aforza Inc are among the leading companies operating in the Middle East & Africa trade promotion management software market.

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Table of Contents

TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East & Africa Trade Promotion Management Software Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in Value Chain
5. Middle East & Africa Trade Promotion Management Software Market - Key Industry Dynamics
5.1 Trade Promotion Management Software Market - Key Industry Dynamics
5.2 Market Drivers
5.2.1 Rise in Expenditure on Trade Promotion Management
5.2.2 Growing Need for Software Solutions
5.2.3 Digitalization of Trade Promotion Operations
5.3 Market Restraints
5.3.1 Preference for Spreadsheet and Sell-out Based Payments
5.4 Market Opportunities
5.4.1 Focus Towards Online Promotions
5.4.2 Revolution of Data Analytics
5.5 Future Trends
5.5.1 Use of Advanced Analytics for Trade Promotion Management
5.6 Impact of Drivers and Restraints:
6. Trade Promotion Management Software Market – Middle East & Africa Market Analysis
6.1 Trade Promotion Management Software Market Revenue (US$ Million), 2020 – 2030
6.2 Trade Promotion Management Software Market Forecast and Analysis
7. Middle East & Africa Trade Promotion Management Software Market Analysis - Component
7.1 Solution
7.1.1 Overview
7.1.2 Solution Market, Revenue and Forecast to 2030 (US$ Million)
7.2 Services
7.2.1 Overview
7.2.2 Services Market, Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa Trade Promotion Management Software Market Analysis – Deployment Type
8.1 Cloud
8.1.1 Overview
8.1.2 Cloud Market, Revenue and Forecast to 2030 (US$ Million)
8.2 On-Premise
8.2.1 Overview
8.2.2 On-Premise Market, Revenue and Forecast to 2030 (US$ Million)
9. Middle East & Africa Trade Promotion Management Software Market Analysis - Application
9.1 Large Enterprises
9.1.1 Overview
9.1.2 Large Enterprises Market, Revenue and Forecast to 2030 (US$ Million)
9.2 SMEs
9.2.1 Overview
9.2.2 SMEs Market, Revenue and Forecast to 2030 (US$ Million)
10. Middle East & Africa Trade Promotion Management Software Market Analysis - Industry Vertical
10.1 Retail & Consumer Goods
10.1.1 Overview
10.1.2 Retail & Consumer Goods Market, Revenue and Forecast to 2030 (US$ Million)
10.2 Pharmaceutical
10.2.1 Overview
10.2.2 Pharmaceutical Market, Revenue and Forecast to 2030 (US$ Million)
10.3 IT and Services
10.3.1 Overview
10.3.2 IT and Services Market, Revenue and Forecast to 2030 (US$ Million)
10.4 Manufacturing
10.4.1 Overview
10.4.2 Manufacturing Market, Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others Market Revenue and Forecast to 2030 (US$ Million)
11. Middle East & Africa Trade Promotion Management Software Market - Country Analysis
11.1 Middle East & Africa: Trade Promotion Management Software Market
11.1.1 Middle East & Africa: Trade Promotion Management Software Market, by Key Country – Revenue (2022) (US$ Million)
11.1.2 Middle East & Africa: Trade Promotion Management Software Market, by Key Country
11.1.2.1 Saudi Arabia: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
11.1.2.1.1 Saudi Arabia: Trade Promotion Management Software Market Breakdown by Component
11.1.2.1.2 Saudi Arabia: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.1.3 Saudi Arabia: Trade Promotion Management Software Market Breakdown by Application
11.1.2.1.4 Saudi Arabia: Trade Promotion Management Software Market Breakdown by Industry Vertical
11.1.2.2 UAE: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
11.1.2.2.1 UAE: Trade Promotion Management Software Market Breakdown by Component
11.1.2.2.2 UAE: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.2.3 UAE: Trade Promotion Management Software Market Breakdown by Application
11.1.2.2.4 UAE: Trade Promotion Management Software Market Breakdown by Industry Vertical
11.1.2.3 South Africa: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
11.1.2.3.1 South Africa: Trade Promotion Management Software Market Breakdown by Component
11.1.2.3.2 South Africa: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.3.3 South Africa: Trade Promotion Management Software Market Breakdown by Application
11.1.2.3.4 South Africa: Trade Promotion Management Software Market Breakdown by Industry Vertical
11.1.2.4 Rest of Middle East & Africa: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
11.1.2.4.1 Rest of Middle East & Africa: Trade Promotion Management Software Market Breakdown by Component
11.1.2.4.2 Rest of Middle East & Africa: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.4.3 Rest of Middle East & Africa: Trade Promotion Management Software Market Breakdown by Application
11.1.2.4.4 Rest of Middle East & Africa: Trade Promotion Management Software Market Breakdown by Industry Vertical
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
13. Company Profiles
13.1 Wipro Ltd
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 TELUS
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 o9 Solutions, Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Oracle Corp
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 SAP SE
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Aforza Inc
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
14. Appendix
14.1 About the Insight Partners
14.2 Word Index