Summary

The South & Central America trade promotion management software market is expected to grow from US$ 27.97 million in 2022 to US$ 45.52 million by 2030. It is estimated to record a CAGR of 6.3% from 2022 to 2030.

Use of Advanced Analytics for Trade Promotion Management Fuels South & Central America Trade Promotion Management Software Market

Technological advancements in data and analytics have restructured consumer goods and fast-moving consumer goods companies in recent years. Technological developments such as linking trade promotion to advanced analytics can help in making the future of trade promotions more efficient and effective. Consumer goods packaged companies are using advanced analytics while conducting trade promotion management activities. Through advanced analytics, consumer goods companies obtain much more granular information, generating insight related to shoppers and their consumer behaviours. By utilizing analytics, these companies can drive better returns on promotional investment and customizing investment to line up with overarching strategic goals. Additionally, retailers are highly aware of the benefits provided by trade promotion management as they increase their operating margins by 60% by using efficient promotion strategies and analytics. With constant improvements, the adoption of trade promotion optimization is also rising. Moreover, the presence of companies offering analytics solutions to make trade promotion management efficient is making a positive contribution toward the market growth. For instance, Neal Analytics is a provider of trade promotion optimization solutions that assist businesses in creating a sales baseline for determining in-around of sales and calculating historical promotion redemption rate, volume uplift, and ROI by utilizing sell-through data and cost factors. Thus, the use of advanced analytics for trade promotion management is anticipated to fuel the market growth in the coming years.

South & Central America Trade Promotion Management Software Market Overview

The trade promotion management software market in South America is segmented into Brazil and Argentina, and Rest of South & Central America. Due to many economic challenges in the region, government enterprises, businesses, and consumers in the region are keen to implement and incorporate new technologies. The consumer goods industry is a prominent end user of trade promotion management software. A few of the major consumer packaged goods companies in South America witness fragmented trade in grocery retail, holding ~30-70% of total sales. Such massive sales by grocery retail indicates that the consumer-packaged goods manufacturers can manage complex and multi-layered go-to-market models consisting of direct sales & distributor management while managing their promoting strategies. Thus. rise in retail sales is one of the major contributors to trade promotion management market in the region. The government of Brazil offers one of the largest universal healthcare systems, further providing free services to more than 200 million people. The country's pharmaceutical market is the largest in South America. Additionally, the country's healthcare funding is backed by favourable government initiatives. Such massive growth in the country's healthcare sector would help healthcare companies use advanced promotional tools to manage trade promotion activities of their respective healthcare products.

South & Central America Trade Promotion Management Software Market Revenue and Forecast to 2030 (US$ Million)

South & Central America Trade Promotion Management Software Market Segmentation

The South & Central America trade promotion management software market is segmented into component, deployment type, application, Industry vertical, and country.

Based on component, the South & Central America trade promotion management software market is bifurcated into solution and services. The solution segment held a larger share of the South & Central America trade promotion management software market in 2022.

In terms of deployment type, the South & Central America trade promotion management software market is bifurcated into cloud and on-premise. The cloud segment held a larger share of the South & Central America trade promotion management software market in 2022.

Based on application, the South & Central America trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger share of the South & Central America trade promotion management software market in 2022.

In terms of industry vertical, the South & Central America trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, it and services, manufacturing, and others. The retail & consumer goods segment held the largest share of the South & Central America trade promotion management software market in 2022.

Based on country, the South & Central America trade promotion management software market is segmented into Brazil, Argentina, and the Rest of South & Central America. The Brazil dominated the South & Central America trade promotion management software market in 2022.

Wipro Ltd; TELUS; o9 Solutions, Inc.; Oracle Corp; SAP SE; and Aforza Inc are among the leading companies operating in the South & Central America trade promotion management software market.

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Table of Contents

TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. South & Central America Trade Promotion Management Software Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in Value Chain
5. South & Central America Trade Promotion Management Software Market - Key Industry Dynamics
5.1 Trade Promotion Management Software Market - Key Industry Dynamics
5.2 Market Drivers
5.2.1 Rise in Expenditure on Trade Promotion Management
5.2.2 Growing Need for Software Solutions
5.2.3 Digitalization of Trade Promotion Operations
5.3 Market Restraints
5.3.1 Preference for Spreadsheet and Sell-out Based Payments
5.4 Market Opportunities
5.4.1 Focus Towards Online Promotions
5.4.2 Revolution of Data Analytics
5.5 Future Trends
5.5.1 Use of Advanced Analytics for Trade Promotion Management
5.6 Impact of Drivers and Restraints:
6. Trade Promotion Management Software Market - South & Central America Market Analysis
6.1 Trade Promotion Management Software Market Revenue (US$ Million), 2020 - 2030
6.2 Trade Promotion Management Software Market Forecast and Analysis
7. South & Central America Trade Promotion Management Software Market Analysis - Component
7.1 Solution
7.1.1 Overview
7.1.2 Solution Market, Revenue and Forecast to 2030 (US$ Million)
7.2 Services
7.2.1 Overview
7.2.2 Services Market, Revenue and Forecast to 2030 (US$ Million)
8. South & Central America Trade Promotion Management Software Market Analysis - Deployment Type
8.1 Cloud
8.1.1 Overview
8.1.2 Cloud Market, Revenue and Forecast to 2030 (US$ Million)
8.2 On-Premise
8.2.1 Overview
8.2.2 On-Premise Market, Revenue and Forecast to 2030 (US$ Million)
9. South & Central America Trade Promotion Management Software Market Analysis - Application
9.1 Large Enterprises
9.1.1 Overview
9.1.2 Large Enterprises Market, Revenue and Forecast to 2030 (US$ Million)
9.2 SMEs
9.2.1 Overview
9.2.2 SMEs Market, Revenue and Forecast to 2030 (US$ Million)
10. South & Central America Trade Promotion Management Software Market Analysis - Industry Vertical
10.1 Retail & Consumer Goods
10.1.1 Overview
10.1.2 Retail & Consumer Goods Market, Revenue and Forecast to 2030 (US$ Million)
10.2 Pharmaceutical
10.2.1 Overview
10.2.2 Pharmaceutical Market, Revenue and Forecast to 2030 (US$ Million)
10.3 IT and Services
10.3.1 Overview
10.3.2 IT and Services Market, Revenue and Forecast to 2030 (US$ Million)
10.4 Manufacturing
10.4.1 Overview
10.4.2 Manufacturing Market, Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others Market Revenue and Forecast to 2030 (US$ Million)
11. South & Central America Trade Promotion Management Software Market - Country Analysis
11.1 South & Central America: Trade Promotion Management Software Market
11.1.1 South & Central America: Trade Promotion Management Software Market, by Key Country - Revenue (2022) (US$ Million)
11.1.2 South & Central America: Trade Promotion Management Software Market, by Key Country
11.1.2.1 Brazil: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
11.1.2.1.1 Brazil: Trade Promotion Management Software Market Breakdown by Component
11.1.2.1.2 Brazil: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.1.3 Brazil: Trade Promotion Management Software Market Breakdown by Application
11.1.2.1.4 Brazil: Trade Promotion Management Software Market Breakdown by Industry Vertical
11.1.2.2 Argentina: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
11.1.2.2.1 Argentina: Trade Promotion Management Software Market Breakdown by Component
11.1.2.2.2 Argentina: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.2.3 Argentina: Trade Promotion Management Software Market Breakdown by Application
11.1.2.2.4 Argentina: Trade Promotion Management Software Market Breakdown by Industry Vertical
11.1.2.3 Rest of South & Central America: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
11.1.2.3.1 Rest of South & Central America: Trade Promotion Management Software Market Breakdown by Component
11.1.2.3.2 Rest of South & Central America: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.3.3 Rest of South & Central America: Trade Promotion Management Software Market Breakdown by Application
11.1.2.3.4 Rest of South & Central America: Trade Promotion Management Software Market Breakdown by Industry Vertical
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
13. Company Profiles
13.1 Wipro Ltd
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 TELUS
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 o9 Solutions, Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Oracle Corp
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 SAP SE
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
14. Appendix
14.1 About the Insight Partners
14.2 Word Index