Summary

According to PayNXT360, the loyalty market in the region is expected to grow by 11.0% on an annual basis to reach US$52,052.8 million in 2024.

In value terms, the loyalty market in the region has recorded a CAGR of 12.6% during 2019–2023. The loyalty market in the country region will continue to grow over the forecast period and is expected to record a CAGR of 9.6% during 2024-2028. The loyalty market in the region will increase from US$46,904.1 million in 2023 to reach US$75,022.1 million by 2028.

The loyalty program industry is poised for accelerated growth over the medium term in Asia Pacific region. From India to Australia and Japan, the adoption of loyalty program is growing at an accelerated pace and the trend is projected to continue further over the next three to four years. In Australia, loyalty programs have emerged as vital tool for business growth and success.
In India, too, new age startups are recording strong growth after revamping their loyalty programs to meet consumer demands. Over the medium term, the number of new loyalty program launches are expected to increase significantly in the Indian market. Overall, PayNXT360 maintains a positive growth outlook for the loyalty programs industry in Asia Pacific region over the next three to four years.

Loyalty programs are becoming increasingly important for the success of Australian retailers

In Australia, businesses are leveraging data analytics to learn more about their customers and provide them with personalized offers. Loyalty programs have emerged as a vital tool for the success of retail businesses.
• Myer has strengthened its MYER One member reward program by teaming up with American Express, Commonwealth Bank, and Virgin's Velocity program. Out of the 7.3 million MYER One members, 4.2 million were actively engaged in the program in the 2022/23 period. Additionally, almost 75% of all purchases made at Myer during this time were linked to a MYER One account.
Myer sees the loyalty program as a key factor driving the business growth in Australia. The firm is using data analytics and machine learning models to drive its business decisions while building more engagement with its loyal customers. Other retailers, including Big W, are also resorting to loyalty programs to drive business growth. The firm introduced members-only discount pricing to nudge shoppers into scanning their Everyday Rewards cards. A similar initiative has been launched by Woolworths in August 2023.

Firms are tweaking their loyalty programs to boost adoption and increase market share in India

The food delivery sector is growing at a rapid rate in India and the market is poised to grow even further over the medium term. To tap into the fast-growing sector, firms are adopting different strategies to increase their market share.
• Swiggy, for instance, launched a cheaper version of its existing loyalty program to boost adoption among consumers. The new and affordable loyalty program, launched in October 2023, is already showing its effect with the firm garnering higher market share against rival Zomato. According to a report from IIFL Securities, Swiggy gained marginal market share compared to Zomato in 1HCY23, potentially due to the aggressive pricing of its revamped loyalty program and higher promotions.
• The new loyalty program, named Swiggy One Lite, has been made available for INR 99 for three months. Under the membership, Swiggy is offering 10 free food and Instamart deliveries. Furthermore, the One Lite program also offers a 30% discount at more than 20,000 restaurants in India. The report from IIFL Securities also revealed that Swiggy managed to report a growth of 17% in H1 2023, compared to the 13% growth recorded by Zomato.
The growing competition in the sector will lead to further innovation in loyalty programs, aiding the competitive landscape and adoption among consumers over the medium term. This will subsequently support the growth of the loyalty programs market in India over the next three to four years.

Beauty retailers are offering higher rewards to inspire Filipinos to make conscious choices

Amid the growing popularity of loyalty programs in the Philippines, health and beauty retailers are seeking to leverage the tool to inspire consumer purchases, while targeting higher sales and revenue.
• Watsons Club, the largest health and beauty loyalty program with over 13 million members, launched a Live Well Get Rewarded campaign in September 2023. The campaign, notably, aims to inspire members to make conscious choices regarding their wellness, and in turn, reward them. Under the program, members will receive 5% discounts on vitamins and supplements and 10% off on Watsons brand products. Several other rewards have been announced under the new campaign by the retailer in the Philippines.
The rewards, notably, go beyond and outside Watson's stores. The loyalty program has partnered with 50 merchants across industry verticals. This includes wellness, food, travel, leisure, and other categories. Members enjoy special discounts on products and services from brand partners like Hi-Precision Diagnostics, Ogawa, Microtel, Ideal Vision, and more., and other categories.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

PayNXT360 research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

This tittle is a bundled offering provides detailed 13 reports, covering regional insights along with data centric analysis at regional and country level:

1. Asia Pacific Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
2. Australia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
3. China Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
4. India Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
5. Indonesia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
6. Japan Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
7. Malaysia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
8. South Korea Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
9. Philippines Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
10. Singapore Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
11. Taiwan Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
12. Thailand Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
13. Vietnam Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)


• Gain insights into the loyalty spend market: The report provides a comprehensive overview of the loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.

• Benchmark your business against competitors: The report provides a competitive analysis of the loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.

• Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.

• Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.

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Table of Contents

This tittle is a bundled offering provides detailed 13 reports, covering regional insights along with data centric analysis at regional and country level:

1. Asia Pacific Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
2. Australia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
3. China Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
4. India Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
5. Indonesia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
6. Japan Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
7. Malaysia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
8. South Korea Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
9. Philippines Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
10. Singapore Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
11. Taiwan Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
12. Thailand Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
13. Vietnam Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)

All the regional and country sections above follow the following table of contents covering 100 charts and 78 tables for each country / region:

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Programs Definitions
1.4 Disclaimer

2 Retail Sector Market Size Analysis
2.1 Retail Industry Market Size, 2019-2028
2.2 Ecommerce Market Size, 2019-2028
2.3 POS Spend Trend Analysis, 2019-2028

3 Loyalty Spend Market Size and Future Growth Dynamics
3.1 Loyalty Spend Market Size and Future Growth Dynamics, 2019-2028
3.2 Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2023
3.3 Loyalty Spend Share by Functional Domains, 2019-2028
3.4 Loyalty Spend by Loyalty Schemes, 2019-2028
3.5 Loyalty Spend by Loyalty Platforms, 2019-2028

4 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
4.1 Loyalty Schemes Spend Share by Loyalty Program Type, 2023
4.2 Spend by Point-based Loyalty Program, 2019-2028
4.3 Spend by Tiered Loyalty Program, 2019-2028
4.4 Spend by Mission-driven Loyalty Program, 2019-2028
4.5 Spend by Spend-based Loyalty Program, 2019-2028
4.6 Spend by Gaming Loyalty Program, 2019-2028
4.7 Spend by Free Perks Loyalty Program, 2019-2028
4.8 Spend by Subscription Loyalty Program, 2019-2028
4.9 Spend by Community Loyalty Program, 2019-2028
4.1 Spend by Refer a Friend Loyalty Program, 2019-2028
4.11 Spend by Paid Loyalty Program, 2019-2028
4.12 Spend by Cashback Loyalty Program, 2019-2028

5 Loyalty Schemes Market Size and Future Growth Dynamics by Channel
5.1 Loyalty Schemes Spend Share by Channel, 2019-2028
5.2 Loyalty Spend by In-Store, 2019-2028
5.3 Loyalty Spend by Online, 2019-2028
5.4 Loyalty Spend by Mobile, 2019-2028

6 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
6.1 Loyalty Schemes Spend Share by Business Model, 2019-2028
6.2 Loyalty Spend by Seller Driven, 2019-2028
6.3 Loyalty Spend by Payment Instrument Driven, 2019-2028
6.4 Loyalty Spend by Other Segment, 2019-2028

7 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Loyalty Schemes Spend Share by Key Sectors, 2019-2028
7.2 Loyalty Schemes Spend in Retail, 2019-2028
7.3 Loyalty Schemes Spend in Financial Services, 2019-2028
7.4 Loyalty Schemes Spend in Healthcare & Wellness, 2019-2028
7.5 Loyalty Schemes Spend in Restaurants & Food Delivery, 2019-2028
7.6 Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
7.7 Loyalty Schemes Spend in Telecoms, 2019-2028
7.8 Loyalty Schemes Spend in Media & Entertainment, 2019-2028
7.9 Loyalty Schemes Spend in Other, 2019-2028

8 Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-2028
8.1 Online Loyalty Spend in Retail Segment, 2019-2028
8.2 Online Loyalty Spend in Financial Services, 2019-2028
8.3 Online Loyalty Spend in Healthcare & Wellness, 2019-2028
8.4 Online Loyalty Spend in Restaurants & Food Delivery, 2019-2028
8.5 Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
8.6 Online Loyalty Spend in Telecoms, 2019-2028
8.7 Online Loyalty Spend in Media & Entertainment, 2019-2028
8.8 Online Loyalty Spend in Other Segment, 2019-2028

9 In-Store Loyalty Schemes Spend in Key Sectors, 2019-2028
9.1 In-Store Loyalty Spend in Retail Segment, 2019-2028
9.2 In-Store Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
9.3 In-Store Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
9.4 In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
9.5 In-Store Loyalty Spend in Media & Entertainment Segment, 2019-2028
9.6 In-Store Loyalty Spend in Other Sector, 2019-2028

10 Mobile App Loyalty Schemes Spend in Key Sectors, 2019-2028
10.1 Mobile App Loyalty Spend in Retail Segment, 2019-2028
10.2 Mobile App Loyalty Spend in Financial Services Segment, 2019-2028
10.3 Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
10.4 Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
10.5 Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
10.6 Mobile App Loyalty Spend in Telecoms Segment, 2019-2028
10.7 Mobile App Loyalty Spend in Media & Entertainment Segment, 2019-2028
10.8 Mobile App Loyalty Spend in Other Segment, 2019-2028

11 Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
11.1 Loyalty Schemes Spend Share by Retail Segments, 2019-2028
11.2 Loyalty Retail Schemes Spend by Diversified Retailers, 2019-2028
11.3 Loyalty Retail Schemes Spend by Department Stores, 2019-2028
11.4 Loyalty Retail Schemes Spend by Specialty Stores, 2019-2028
11.5 Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories, 2019-2028
11.6 Loyalty Retail Schemes Spend by Toy & Hobby Shops, 2019-2028
11.7 Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2019-2028
11.8 Loyalty Retail Schemes Spend by Home Merchandise, 2019-2028
11.9 Loyalty Retail Schemes Spend by Other, 2019-2028

12 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
12.1 Loyalty Schemes Spend Share by Accessibility, 2023 Vs 2028
12.2 Loyalty Spend by Card Based Access, 2019-2028
12.3 Loyalty Spend by Digital Access, 2019-2028

13 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
13.1 Loyalty Schemes Spend Share by Consumer Type, 2023 Vs 2028
13.2 Loyalty Schemes Spend by B2B Consumers, 2019-2028
13.3 Loyalty Spend by B2C Consumers, 2019-2028

14 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
14.1 Loyalty Schemes Spend Share by Membership Type, 2019-2028
14.2 Loyalty Membership Type Schemes Spend by Free, 2019-2028
14.3 Loyalty Membership Type Schemes Spend by Free + Premium, 2019-2028
14.4 Loyalty Membership Type Schemes Spend by Premium, 2019-2028

15 Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
15.1 Loyalty Platform Spend Share by Software Use Case, 2023 Vs 2028
15.2 Loyalty Software Platform Spend by Analytics and AI Driven, 2019-2028
15.3 Loyalty Software Platform Spend by Management Platform, 2019-2028

16 Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
16.1 Loyalty Platform Spend Share by Vendor/Solution Partner, 2023 Vs 2028
16.2 Loyalty Vendor/Solution Partner Platform Spend by In House, 2019-2028
16.3 Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2019-2028

17 Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
17.1 Loyalty Platform Spend Share by Deployment, 2023 Vs 2028
17.2 Loyalty Deployment Platform Spend by Cloud, 2019-2028
17.3 Loyalty Deployment Platform Spend by On-Premise, 2019-2028

18 Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
18.1 Loyalty Spend Share by Software vs. Services, 2023 Vs 2028
18.2 Loyalty Spend by Software, 2019-2028
18.3 Loyalty Spend by Services, 2019-2028

19 Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
19.1 Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2023 Vs 2028
19.2 Loyalty Software Platforms Spend by Custom Built Platform, 2019-2028
19.3 Loyalty Software Platforms Spend by Off the Shelf Platform, 2019-2028

20 Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
20.1 Loyalty Spend Share by Age Group, 2023
20.2 Loyalty Spend Share by Income Level, 2023
20.3 Loyalty Spend Share by Gender, 2023

21 Further Reading
21.1 About PayNXT360
21.2 Related Research

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List of Tables/Graphs

All country reports mentioned above will have the following tables:

Table 1: Retail Industry Market Size (US$ Million), 2019-2028
Table 2: Ecommerce Market Size (US$ Million), 2019-2028
Table 3: POS Spend Market Size (US$ Million), 2019-2028
Table 4: Total Loyalty Spend (US$ Million), 2019-2028
Table 5: Loyalty Spend by Loyalty Schemes (US$ Million), 2019-2028
Table 6: Loyalty Spend by Loyalty Platforms (US$ Million), 2019-2028
Table 7: Spend by Point-based Loyalty Program (US$ Million), 2019-2028
Table 8: Spend by Tiered Loyalty Program (US$ Million), 2019-2028
Table 9: Spend by Mission-driven Loyalty Program (US$ Million), 2019-2028
Table 10: Spend by Spend-based Loyalty Program (US$ Million), 2019-2028
Table 11: Spend by Gaming Loyalty Program (US$ Million), 2019-2028
Table 12: Spend by Free Perks Loyalty Program (US$ Million), 2019-2028
Table 13: Spend by Subscription Loyalty Program (US$ Million), 2019-2028
Table 14: Spend by Community Loyalty Program (US$ Million), 2019-2028
Table 15: Spend by Refer a Friend Loyalty Program (US$ Million), 2019-2028
Table 16: Spend by Paid Loyalty Program (US$ Million), 2019-2028
Table 17: Spend by Cashback Loyalty Program (US$ Million), 2019-2028
Table 18: Loyalty Spend by In-Store (US$ Million), 2019-2028
Table 19: Loyalty Spend by Online (US$ Million), 2019-2028
Table 20: Loyalty Spend by Mobile (US$ Million), 2019-2028
Table 21: Loyalty Business Model Schemes Spend by Seller Driven (US$ Million), 2019-2028
Table 22: Loyalty Business Model Schemes Spend by Payment Instrument Driven (US$ Million), 2019-2028
Table 23: Loyalty Business Model Schemes Spend by Other Segment (US$ Million), 2019-2028
Table 24: Loyalty Schemes Spend in Retail (US$ Million), 2019-2028
Table 25: Loyalty Schemes Spend in Financial Services (US$ Million), 2019-2028
Table 26: Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2019-2028
Table 27: Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2019-2028
Table 28: Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028
Table 29: Loyalty Schemes Spend in Telecoms (US$ Million), 2019-2028
Table 30: Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2019-2028
Table 31: Loyalty Schemes Spend in Others (US$ Million), 2019-2028
Table 32: Online Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Table 33: Online Loyalty Spend in Financial Services (US$ Million), 2019-2028
Table 34: Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2019-2028
Table 35: Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2019-2028
Table 36: Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028
Table 37: Online Loyalty Spend in Telecoms (US$ Million), 2019-2028
Table 38: Online Loyalty Spend in Media & Entertainment (US$ Million), 2019-2028
Table 39: Online Loyalty Spend in Other Segments (US$ Million), 2019-2028
Table 40: In-Store Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Table 41: In-Store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028
Table 42: In-Store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028
Table 43: In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028
Table 44: In-Store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028
Table 45: In-Store Loyalty Spend in Other Sector (US$ Million), 2019-2028
Table 46: Mobile App Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Table 47: Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2019-2028
Table 48: Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028
Table 49: Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028
Table 50: Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028
Table 51: Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2019-2028
Table 52: Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028
Table 53: Mobile App Loyalty Spend in Other Segment (US$ Million), 2019-2028
Table 54: Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2019-2028
Table 55: Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2019-2028
Table 56: Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2019-2028
Table 57: Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories (US$ Million), 2019-2028
Table 58: Loyalty Retail Schemes Spend by Toy & Hobby Shops (US$ Million), 2019-2028
Table 59: Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2019-2028
Table 60: Loyalty Retail Schemes Spend by Home Merchandise (US$ Million), 2019-2028
Table 61: Loyalty Retail Schemes Spend by Other (US$ Million), 2019-2028
Table 62: Loyalty Spend by Card Based Access (US$ Million), 2019-2028
Table 63: Loyalty Spend by Digital Access (US$ Million), 2019-2028
Table 64: Loyalty Schemes Spend by B2B Consumers (US$ Million), 2019-2028
Table 65: Loyalty Schemes Spend by B2C Consumers (US$ Million), 2019-2028
Table 66: Loyalty Membership Type Schemes Spend by Free (US$ Million), 2019-2028
Table 67: Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2019-2028
Table 68: Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2019-2028
Table 69: Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2019-2028
Table 70: Loyalty Software Platform Spend by Management Platform (US$ Million), 2019-2028
Table 71: Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2019-2028
Table 72: Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2019-2028
Table 73: Loyalty Deployment Platform Spend by Cloud (US$ Million), 2019-2028
Table 74: Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2019-2028
Table 75: Loyalty Spend by Software (US$ Million), 2019-2028
Table 76: Loyalty Spend by Services (US$ Million), 2019-2028
Table 77: Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2019-2028
Table 78: Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2019-2028