Summary

The Turkey health and medical insurance market is expected to register a healthy CAGR of 18%, during the forecast period of 2019-2024.

In order to support the Universal Health Insurance (UHI) initiative, Turkey must focus on the private health insurance sector, which presently accounts for only 2% of the overall health insurance coverage in the country. To achieve this feat, it should aim at diverting the government funds toward the healthcare needs of the vulnerable sections. Turkish government must provide all the required legal impetus for the sellers and users of health insurance. With policies that are simplified and explained in detail to the buyers of the health insurance policies, growing number of Turkish people may come forward to get health coverage, thus increasing the demand for private health insurers, leading to a double digit growth in the market.

Drivers:

Key Highlights
Changing disease profile
Increasing economic welfare
Increasing incomes
Higher incidences of chronic diseases
Insufficient service delivery by the social security organizations
Increased public awareness
Improvements in private healthcare services


Restraints:

Key Highlights
Shifting trend of receiving quality hospital care to keeping people out of hospital
Certain tax-related problems for commercial insurers have been hindering their market presence
The commercial health policies are not customized to meet the healthcare needs of customers.


Key Market Trends

Private Health Insurance Picking Up among Turkish Population to Meet the Growing Health Needs

Top up insurance is the fastest growing portion of the private medical insurance market in Turkey. According to the Insurance Association of Turkey, in 2016, health premiums increased by 22.9%, compared to the previous year. The advent of complementary health insurances in this area indicates that the demand for private health insurance may increase in the coming years, and that there may be more growth in this area.

Since the inception of complementary health insurance in 2013, there has been significant rise in the health insurance coverage, owing to the availability of qualified and high standards of healthcare in private health institutions.

The private insurance companies provide two main types of coverage –

In-patient coverage
Out-patient coverage

Also, they have additional premium payment for glasses (glass/frame/lens), with the coverage of dental expenses as the third type of insurance.

According to the traditional private health insurance, supplementary health insurance, where premiums are more economical, are becoming increasingly widespread. Due to the presence of varied product alternatives in the market, consumers can acquire more cheaper and wide-assured products. The potential of these products to reach larger audiences is also promising for the future of the market. Increasing competition in the health sector has triggered the increase in investments in the health sector, which has led to an indirect increase in service quality.

Fastest Growing Channel of Purchase of Private Health Insurance in Turkey is through Insurance Agencies

Insurance agencies or third-party insurance payers make up for more than 40% of the health or sickness insurance distribution in Turkey. They have huge weight in terms of premium production. On the other hand, the share of brokers and banks have been picking up, as a result of the universal health insurance coverage initiative. Insurance companies have greater opportunities to tap the bank’s huge customer base. Also, the bank’s financial services of experience, technological underwork, prevalent branch network, and bancassurance’s distribution channel of cost, sharing of sources, etc., as the factors necessitate bancassurance in bank and insurance company.

One of the most important changes in the Turkish insurance sector, over the past few years, was bancassurance. Banking institutions and insurance companies have found bancassurance to be quite attractive and, often profitable, to their existing activities.

Health insurance premiums share was about 12% of the total non-life insurance in 2013, whereas it grew by more than 14% in 2017. Non-life insurance traffic, in terms of the number of policies purchased, has been declining from 2013 to 2016.

Competitive Landscape


Major players operating in the market are Allianz Sigorta AŞ, Acıbadem Sağlık ve Hayat Sigorta AŞ, and Anadolu Anonim Türk Sigorta Şirketi, Mapfre Sigorta AŞ, Aksigorta AŞ, and Axa Sigorta AŞ, which contribute more than 60% in the overall market value.

UK-headquartered Bupa health insurance entered Turkey, with an acquisition of the country’s second-largest health insurer, Acibadem Sigorta. It may derive the benefits of Acibadem’s local market knowledge ,wherein the customers and employees may also enjoy the benefits of Bupa’s expertise and experience.
In Turkey, the inflation has increased by 10.5%, and with the weaker Turkish lira, the medical cost trends are set to rise by 18%. This further encourages many more healthcare providers to enjoy the privilege of tapping the market, thus gaining the market share.




Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

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