パーソナライズド栄養市場:製品タイプ(アクティブ測定、標準測定)、用途、エンドユーザー(消費者直販、ウェルネス&フィットネスセンター、病院・クリニック、教育機関)、形態、地域別 - 2027年までの世界予測Personalized Nutrition Market by Product Type (Active Measurement and Standard Measurement), Application, End Use (Direct-to-Consumer, Wellness & Fitness Centers, Hospitals & Clinics, and Institutions), Form and Region - Global Forecast to 2027 MarketsandMarketsによると、2022年の世界のパーソナライズド栄養市場規模は113億米ドルと推定されます。2027年には、金額ベースで15.5%のCAGRを記録し、233億米ドルに達すると予測されています。適切なライフス... もっと見る
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サマリーMarketsandMarketsによると、2022年の世界のパーソナライズド栄養市場規模は113億米ドルと推定されます。2027年には、金額ベースで15.5%のCAGRを記録し、233億米ドルに達すると予測されています。適切なライフスタイル(栄養を含む)を採用することは、病気にかかりやすい患者の疾病予防において、薬物療法よりも有益であるという説得力のある証拠があります。食事要素は、健康と疾病に関与することが知られています。一般化されすぎた食事ガイドラインはほとんど効果がなく、しばしば食事摂取量をわずかに増加させるだけである。従って、食事指導を受ける人の特性を考慮し、パーソナライズすることで、食事調整へのモチベーションを高めることができるかもしれません。"製品タイプ別では、アクティブ測定が予測期間中に最大の市場シェアを占めると予測される。" 製品タイプ別では、予測期間中、アクティブ測定が最大の市場シェアを占めると予測されています。健康への懸念の高まりにより、人々はケト、パレオ、植物ベースの食事など、個別化された特定の食事に適応するようになり、個別化栄養プログラムの需要を促進すると予測されます。さらに、ライフスタイルパターンの変化により、大人はパーソナライズされた栄養のためのアプリを使用するようになりました。これらの要因は、パーソナライズド栄養市場におけるアクティブな測定ツールの需要を促進すると予測されます。 "アプリケーション別では、標準的なサプリメントセグメントがレビュー期間中に最大の市場シェアを占めると予測される。" 消費者の需要の変化は、健康を豊かにする選択を促しており、健康問題に対処するためのパーソナライズされたソリューションを開発する機会を提供しています。消費者は、毎日の生活の一部として、オーダーメイドのソリューションを手に入れようとします。消費者の嗜好の変化に伴い、栄養補助食品、栄養剤、食品ベースのサプリメントに対する需要は今後も高水準で推移すると予測されます。 "最終用途別では、消費者直結型セグメントが市場で最大のシェアを占めると予測されます。" 消費者は自分の体型を意識するようになり、利用できる解決策について知りたがっています。消費者の個別化栄養に対する適応性や要求の変化は、個別化栄養市場における顧客直販セグメントの成長を促進すると予測される主要な要因の一部です。 "形態別では、錠剤セグメントがレビュー期間中に最大の市場シェアを占めると予測されています。" 錠剤は圧縮性があるため、コンパクトでありながらカプセルよりも多くの栄養素を保持することができ、効果が長く持続することができます。さらに、錠剤は錠剤を飲み込めない人のために、砕いて飲み物に混ぜることができます。これらの要因が、世界の個別化栄養食品市場における同分野の成長を後押ししています。 "予測期間中、北米がパーソナライズド栄養市場で最大のシェアを占めると予測される。" 北米における所得の増加は、消費者の購買力の向上に寄与し、その結果、消費者は自分の好みに応じてパーソナライズされた食事を購入することができるようになるであろう。同地域では肥満率が上昇しており、これが個別化栄養食の需要をさらに押し上げると予測されます。この地域の消費者は、多忙なライフスタイルにより、それぞれのニーズに合わせた栄養補助食品への移行が進んでいます。 主要製品の内訳 企業タイプ別ティア1:30%、ティア2:25%、ティア3:45 役職別マネージャー:25%、CXO:40%、エグゼクティブ:35 地域別地域別:アジア太平洋地域 - 40%、ヨーロッパ - 30%、北米 - 16%、RoW-14%。 本レポートで紹介する主要なプレイヤーは以下の通りです。 - BASF SE (ドイツ) - DSM (オランダ) - ハーバライフ・ニュートリション社(米国(米国) - アムウェイ(米国) - DNAfit(イギリス) - ウェルネスコーチズUSA, LLC.(米国) - アトラスバイオメッド(英国) - ケア・オブ(米国) - ヴィオーム・ライフサイエンス社(米国) - ペルソナニュートリション(米国) - バルケム社(米国) - Zipongo, Inc.(米国) 調査対象 本レポートでは、製品タイプ、アプリケーション、エンドユース、形態、地域に基づいてパーソナライズドニュートリション市場をセグメントしています。本調査レポートでは、競合環境、価格に関する考察、最終用途分析、企業プロファイルなど、様々なレベルの分析に焦点を当て、個別化栄養市場の新興&高成長セグメント、高成長地域、国、産業動向、促進要因、阻害要因、機会、課題に関する基本見解を構成・考察しています。 本レポートを購入する理由 - 個別化された栄養市場の包括的な概要を把握するため。 - 業界のトップ企業、製品ポートフォリオの詳細、採用された主要戦略に関する幅広い情報を得ることができます。 - 個別化栄養市場が繁栄している主要国/地域に関する洞察を得るため 目次1 INTRODUCTION 351.1 STUDY OBJECTIVES 35 1.2 MARKET DEFINITION 35 1.3 MARKET SCOPE 36 FIGURE 1 PERSONALIZED NUTRITION MARKET SEGMENTATION 36 1.3.1 GEOGRAPHIC SCOPE 36 1.3.2 YEARS CONSIDERED 37 1.4 CURRENCY CONSIDERED 37 1.5 UNITS CONSIDERED 38 TABLE 1 USD EXCHANGE RATES CONSIDERED, 2018–2021 38 1.6 STAKEHOLDERS 38 1.7 SUMMARY OF CHANGES 39 2 RESEARCH METHODOLOGY 40 2.1 RESEARCH DATA 40 FIGURE 2 PERSONALIZED NUTRITION MARKET: RESEARCH DESIGN 40 2.1.1 SECONDARY DATA 41 2.1.1.1 Key data from secondary sources 41 2.1.2 PRIMARY DATA 42 2.1.2.1 Key data from primary sources 42 FIGURE 3 EXPERT INSIGHTS 43 2.1.2.2 Breakdown of primaries 43 2.2 MARKET SIZE ESTIMATION 44 2.2.1 PERSONALIZED NUTRITION MARKET SIZE ESTIMATION - METHOD 1 45 2.2.2 PERSONALIZED NUTRITION MARKET SIZE ESTIMATION - METHOD 2 45 2.2.3 PERSONALIZED NUTRITION MARKET SIZE ESTIMATION NOTES 46 2.3 DATA TRIANGULATION 47 FIGURE 4 DATA TRIANGULATION METHODOLOGY 47 2.4 ASSUMPTIONS 48 2.5 LIMITATIONS 48 3 EXECUTIVE SUMMARY 50 TABLE 2 PERSONALIZED NUTRITION MARKET SNAPSHOT, 2022 VS. 2027 51 FIGURE 5 PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022 VS. 2027 (USD MILLION) 52 FIGURE 6 PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022 VS. 2027 (USD MILLION) 52 FIGURE 7 PERSONALIZED NUTRITION MARKET, BY END USE, 2022 VS. 2027 (USD MILLION) 53 FIGURE 8 PERSONALIZED NUTRITION MARKET, BY FORM, 2022 VS. 2027 (USD MILLION) 53 FIGURE 9 PERSONALIZED NUTRITION MARKET SHARE AND GROWTH RATE (VALUE), BY REGION, 2021 54 4 PREMIUM INSIGHTS 55 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN PERSONALIZED NUTRITION MARKET 55 FIGURE 10 RISING DEMAND FOR PERSONALIZED NUTRITION DUE TO INCREASING DEMAND FOR PLANT-BASED FOOD 55 4.2 EUROPE: PERSONALIZED NUTRITION MARKET, BY END USE AND COUNTRY, 2021 56 FIGURE 11 DIRECT-TO-CONSUMER SEGMENT AND GERMANY ACCOUNTED FOR LARGEST SHARES IN EUROPE IN 2021 56 4.3 PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE 56 FIGURE 12 ACTIVE MEASUREMENT TO DOMINATE DURING FORECAST PERIOD 56 4.4 PERSONALIZED NUTRITION MARKET, BY END USE AND REGION 57 FIGURE 13 DIRECT-TO-CONSUMER AND NORTH AMERICA TO DOMINATE DURING FORECAST PERIOD 57 4.5 PERSONALIZED NUTRITION MARKET, BY APPLICATION 58 FIGURE 14 STANDARD SUPPLEMENTS TO DOMINATE DURING FORECAST PERIOD 58 4.6 PERSONALIZED NUTRITION MARKET, BY END USE 58 FIGURE 15 DIRECT-TO-CONSUMER TO DOMINATE DURING FORECAST PERIOD 58 4.7 PERSONALIZED NUTRITION MARKET, BY FORM 59 FIGURE 16 TABLETS TO DOMINATE DURING FORECAST PERIOD 59 4.8 PERSONALIZED NUTRITION MARKET SHARE, BY COUNTRY, 2021 59 FIGURE 17 US TO DOMINATE DURING FORECAST PERIOD 59 5 MARKET OVERVIEW 60 5.1 INTRODUCTION 60 5.2 MARKET DYNAMICS 61 FIGURE 18 PERSONALIZED NUTRITION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 61 5.2.1 DRIVERS 61 5.2.1.1 Shift in consumer preferences due to rise in health awareness 61 5.2.1.2 Rising geriatric population 62 FIGURE 19 AGING POPULATION IN JAPAN 63 FIGURE 20 BUSINESS MODEL OF NESTLE IN PERSONALIZED NUTRITION MARKET 63 5.2.1.3 Growing trend of digital healthcare 64 FIGURE 21 DIGITAL HEALTH TOOLS USED IN PERSONALIZED NUTRITION MARKET 65 5.2.1.4 Increasing obesity rates worldwide 65 5.2.2 RESTRAINTS 66 5.2.2.1 High cost of personalized testing and nutrition plans 66 5.2.2.2 High cost of personalized supplements 66 5.2.3 OPPORTUNITIES 66 5.2.3.1 Increasing innovations and advancements in technologies 66 5.2.3.2 Collaborations and strategic partnerships present growth opportunities for manufacturers 67 5.2.3.3 Consumer awareness about micronutrient deficiencies 68 TABLE 3 FOODS THAT BOOST IMMUNE SYSTEM 68 TABLE 4 MICRONUTRIENT DEFICIENCY CONDITIONS AND THEIR WORLDWIDE PREVALENCE 68 5.2.4 CHALLENGES 69 5.2.4.1 Stringent regulatory policies 69 6 INDUSTRY TRENDS 70 6.1 INTRODUCTION 70 6.2 VALUE CHAIN ANALYSIS 70 FIGURE 22 PERSONALIZED NUTRITION: VALUE CHAIN ANALYSIS 70 6.2.1 SAMPLING 70 6.2.2 TESTING AND ASSESSMENT 71 6.2.3 INTERPRETATION & RECOMMENDATION 71 6.2.4 END USERS 71 6.3 PRICING ANALYSIS 71 TABLE 5 GLOBAL ASP: PRICING ANALYSIS OF PERSONALIZED NUTRITION, BY PRODUCT TYPE 72 TABLE 6 GLOBAL ASP: PRICING ANALYSIS OF PERSONALIZED NUTRITION, BY KEY PLAYER, FOR PRODUCT TYPE 72 FIGURE 23 PRICING AND COMPLEXITY OF OFFERINGS IN NEXT-GENERATION PERSONALIZED NUTRITION MARKET 73 6.4 ECOSYSTEM MAP 73 6.4.1 PERSONALIZED NUTRITION MARKET MAP 73 TABLE 7 PERSONALIZED NUTRITION MARKET ECOSYSTEM 74 6.5 TRENDS/DISRUPTIONS IMPACTING BUYERS IN PERSONALIZED NUTRITION MARKET 74 FIGURE 24 REVENUE SHIFT FOR PERSONALIZED NUTRITION MARKET 75 6.6 TECHNOLOGY ANALYSIS 75 6.7 PATENT ANALYSIS 76 FIGURE 25 PATENTS GRANTED FOR PERSONALIZED NUTRITION MARKET, 2011–2021 77 FIGURE 26 REGIONAL ANALYSIS OF PATENTS GRANTED, 2011–2021 77 TABLE 8 KEY PATENTS PERTAINING TO PERSONALIZED NUTRITION MARKET, 2020–2021 78 6.8 PORTER’S FIVE FORCES ANALYSIS 79 TABLE 9 PORTER’S FIVE FORCES ANALYSIS 79 6.8.1 DEGREE OF COMPETITION 80 6.8.2 BARGAINING POWER OF SUPPLIERS 80 6.8.3 BARGAINING POWER OF BUYERS 81 6.8.4 THREAT OF SUBSTITUTES 81 6.8.5 THREAT OF NEW ENTRANTS 81 6.9 CASE STUDIES 82 6.9.1 COMBINING AVA’S DIGITAL HEALTH PLATFORM WITH DSM’S EXPERTISE 82 6.9.2 WELLNESS COACHES USA, LLC. OFFERED NUTRITION SERVICES TO CORPORATE CLIENTS 82 6.10 KEY CONFERENCES & EVENTS IN 2022-2023 83 TABLE 10 DETAILED LIST OF CONFERENCES & EVENTS, 2022–2023 83 6.11 KEY STAKEHOLDERS AND BUYING CRITERIA 83 6.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 83 TABLE 11 INFLUENCE OF STAKEHOLDERS ON BUYING DIFFERENT PRODUCT TYPES 83 6.11.2 BUYING CRITERIA 84 FIGURE 27 KEY BUYING CRITERIA FOR PERSONALIZED NUTRITION INDUSTRIAL FOOD APPLICATIONS 84 TABLE 12 KEY BUYING CRITERIA FOR PERSONALIZED NUTRITION INDUSTRIAL FOOD APPLICATIONS 84 7 KEY REGULATIONS FOR PERSONALIZED NUTRITION 85 7.1 NORTH AMERICA 85 7.1.1 CANADA 85 7.1.2 US 85 7.1.3 MEXICO 85 7.1.4 EUROPEAN UNION REGULATIONS 85 7.1.4.1 Asia Pacific 86 7.1.4.1.1 China 86 7.1.4.1.2 India 87 7.1.4.1.3 Australia & New Zealand 87 7.2 TARIFF AND REGULATORY LANDSCAPE 87 7.2.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 87 TABLE 13 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 87 TABLE 14 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88 TABLE 15 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 89 TABLE 16 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 90 8 PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE 91 8.1 INTRODUCTION 92 FIGURE 28 PERSONALIZED NUTRITION MARKET, BY TYPE, 2022 VS. 2027 (USD MILLION) 92 TABLE 17 PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 92 TABLE 18 PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 93 8.2 ACTIVE MEASUREMENT 93 8.2.1 GROWING AWARENESS ABOUT CUSTOMIZABLE NUTRITIONAL SOLUTIONS 93 TABLE 19 ACTIVE MEASUREMENT MARKET, BY REGION, 2019–2021 (USD MILLION) 93 TABLE 20 ACTIVE MEASUREMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 94 TABLE 21 ACTIVE MEASUREMENT MARKET, BY SUBTYPE, 2019–2021 (USD MILLION) 94 TABLE 22 ACTIVE MEASUREMENT MARKET, BY SUBTYPE, 2022–2027 (USD MILLION) 94 8.2.2 APPS 94 8.2.2.1 Busier lifestyles to drive demand for apps 94 8.2.3 TESTING KITS 95 8.2.3.1 Advancements in genetic profiling technologies to drive demand for testing kits 95 8.2.4 PROGRAMS 96 8.2.4.1 Increased preference for diet plans to drive demand for personalized programs 96 8.3 STANDARD MEASUREMENT 97 8.3.1 RISING HEALTH AWARENESS TO DRIVE DEMAND FOR STANDARD MEASUREMENT PLANS 97 TABLE 23 STANDARD MEASUREMENT MARKET, BY REGION, 2019–2021 (USD MILLION) 97 TABLE 24 STANDARD MEASUREMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 98 9 PERSONALIZED NUTRITION MARKET, BY APPLICATION 99 9.1 INTRODUCTION 100 FIGURE 29 PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022 VS. 2027 (USD MILLION) 100 TABLE 25 PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 101 TABLE 26 PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 101 9.2 STANDARD SUPPLEMENTS 101 9.2.1 GROWING AWARENESS ABOUT NUTRITIONAL DEFICIENCY AND CUSTOMIZABLE SOLUTIONS 101 TABLE 27 STANDARD SUPPLEMENTS MARKET, BY REGION, 2019–2021 (USD MILLION) 102 TABLE 28 STANDARD SUPPLEMENTS MARKET, BY REGION, 2022–2027 (USD MILLION) 102 TABLE 29 STANDARD SUPPLEMENTS MARKET, BY SUBTYPE, 2019–2021 (USD MILLION) 102 TABLE 30 STANDARD SUPPLEMENTS MARKET, BY SUBTYPE, 2022–2027 (USD MILLION) 102 9.2.2 HEALTH NUTRITION 103 9.2.2.1 Increasing awareness about healthier lifestyles to drive demand 103 9.2.3 SPORTS NUTRITION 103 9.2.3.1 Growing need for sports enthusiasts to improve athletic performance to drive demand 103 9.3 DISEASE-BASED 104 9.3.1 CHANGING LIFESTYLES AND CUSTOMIZED SOLUTIONS TO PREVENT DISEASES TO DRIVE GROWTH 104 TABLE 31 DISEASE-BASED MARKET, BY REGION, 2019–2021 (USD MILLION) 104 TABLE 32 DISEASE-BASED MARKET, BY REGION, 2022–2027 (USD MILLION) 105 TABLE 33 DISEASE-BASED MARKET, BY SUBTYPE, 2019–2021 (USD MILLION) 105 TABLE 34 DISEASE-BASED MARKET, BY SUBTYPE, 2022–2027 (USD MILLION) 105 9.3.2 LIFESTYLE 105 9.3.2.1 Dietary habits affecting consumer lifestyles to drive demand for personalized nutrition 105 9.3.3 INHERITED 106 9.3.3.1 Growing trend of genetic testing for personalized nutrition to drive market 106 10 PERSONALIZED NUTRITION MARKET, BY END USE 107 10.1 INTRODUCTION 108 FIGURE 30 PERSONALIZED NUTRITION MARKET, BY END USE, 2022 VS. 2027 (USD MILLION) 108 TABLE 35 PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 108 TABLE 36 PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 109 10.2 DIRECT-TO-CONSUMER 109 10.2.1 INCREASING DEMAND FOR NUTRITIONAL SUPPLEMENTS TO DRIVE GROWTH 109 TABLE 37 DIRECT-TO-CONSUMER MARKET, BY REGION, 2019–2021 (USD MILLION) 109 TABLE 38 DIRECT-TO-CONSUMER MARKET, BY REGION, 2022–2027 (USD MILLION) 110 10.3 WELLNESS & FITNESS CENTERS 110 10.3.1 RISING HEALTH-CONSCIOUS POPULATION TO DRIVE DEMAND FOR PERSONALIZED NUTRITION 110 TABLE 39 WELLNESS & FITNESS CENTERS MARKET, BY REGION, 2019–2021 (USD MILLION) 110 TABLE 40 WELLNESS & FITNESS CENTERS MARKET, BY REGION, 2022–2027 (USD MILLION) 111 10.4 HOSPITALS & CLINICS 111 10.4.1 PREVENTIVE HEALTHCARE IN HOSPITALS AND CLINICS TO DRIVE MARKET 111 TABLE 41 HOSPITALS & CLINICS MARKET, BY REGION, 2019–2021 (USD MILLION) 111 TABLE 42 HOSPITALS & CLINICS MARKET, BY REGION, 2022–2027 (USD MILLION) 112 10.5 INSTITUTIONS 112 10.5.1 GROWING DEMAND FOR PERSONALIZED PROGRAMS TO IMPROVE EFFICIENCY AND PRODUCTIVITY OF INDIVIDUALS 112 TABLE 43 INSTITUTIONS MARKET, BY REGION, 2019–2021 (USD MILLION) 113 TABLE 44 INSTITUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION) 113 11 PERSONALIZED NUTRITION MARKET, BY FORM 114 11.1 INTRODUCTION 115 FIGURE 31 PERSONALIZED NUTRITION MARKET, BY FORM, 2022 VS. 2027 (USD MILLION) 115 TABLE 45 PERSONALIZED NUTRITION MARKET, BY FORM, 2019–2021 (USD MILLION) 115 TABLE 46 PERSONALIZED NUTRITION MARKET, BY FORM, 2022–2027 (USD MILLION) 116 11.2 TABLETS 116 11.2.1 LONGEVITY OF TABLETS TO DRIVE MARKET 116 TABLE 47 PERSONALIZED NUTRITION MARKET FOR TABLETS, BY REGION, 2019–2021 (USD MILLION) 117 TABLE 48 PERSONALIZED NUTRITION MARKET FOR TABLETS, BY REGION, 2022–2027 (USD MILLION) 117 11.3 CAPSULES 117 11.3.1 RAPID ABSORPTION OF NUTRIENTS THROUGH CAPSULES 117 TABLE 49 PERSONALIZED NUTRITION MARKET FOR CAPSULES, BY REGION, 2019–2021 (USD MILLION) 118 TABLE 50 PERSONALIZED NUTRITION MARKET FOR CAPSULES, BY REGION, 2022–2027 (USD MILLION) 118 11.4 LIQUIDS 118 11.4.1 HIGH ABSORPTION OF LIQUIDS TO PROPEL MARKET GROWTH 118 TABLE 51 PERSONALIZED NUTRITION MARKET FOR LIQUIDS, BY REGION, 2019–2021 (USD MILLION) 119 TABLE 52 PERSONALIZED NUTRITION MARKET FOR LIQUIDS, BY REGION, 2022–2027 (USD MILLION) 119 11.5 POWDERS 120 11.5.1 EASY RELEASE OF ACTIVE INGREDIENTS TO DRIVE USAGE OF POWDER FORM 120 TABLE 53 PERSONALIZED NUTRITION MARKET FOR POWDERS, BY REGION, 2019–2021 (USD MILLION) 120 TABLE 54 PERSONALIZED NUTRITION MARKET FOR POWDERS, BY REGION, 2022–2027 (USD MILLION) 120 11.6 OTHER FORMS 121 11.6.1 RELATIVELY LOW COST OF SOFT GELS TO DRIVE MARKET 121 TABLE 55 PERSONALIZED NUTRITION MARKET FOR OTHER FORMS, BY REGION, 2019–2021 (USD MILLION) 121 TABLE 56 PERSONALIZED NUTRITION MARKET FOR OTHER FORMS, BY REGION, 2022–2027 (USD MILLION) 122 12 PERSONALIZED NUTRITION MARKET, BY REGION 123 12.1 INTRODUCTION 124 FIGURE 32 PERSONALIZED NUTRITION MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 124 FIGURE 33 CHINA TO WITNESS SIGNIFICANT GROWTH (2022–2027) 125 TABLE 57 PERSONALIZED NUTRITION MARKET, BY REGION, 2019–2021 (USD MILLION) 125 TABLE 58 PERSONALIZED NUTRITION MARKET, BY REGION, 2022–2027 (USD MILLION) 125 12.2 NORTH AMERICA 126 FIGURE 34 NORTH AMERICA: PERSONALIZED NUTRITION MARKET SNAPSHOT 126 TABLE 59 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY COUNTRY, 2019–2021 (USD MILLION) 127 TABLE 60 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 127 TABLE 61 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 127 TABLE 62 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 127 TABLE 63 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 128 TABLE 64 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 128 TABLE 65 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 128 TABLE 66 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 128 TABLE 67 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY FORM, 2019–2021 (USD MILLION) 129 TABLE 68 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY FORM, 2022–2027 (USD MILLION) 129 12.2.1 US 129 12.2.1.1 Presence of emerging players to create growth opportunities 129 TABLE 69 US: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 130 TABLE 70 US: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 130 TABLE 71 US: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 131 TABLE 72 US: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 131 TABLE 73 US: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 131 TABLE 74 US: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 131 12.2.2 CANADA 132 12.2.2.1 Regulations regarding nutritional products to be potential challenge 132 TABLE 75 CANADA: CRUDE INCIDENCE RATES PER 100,000 PEOPLE AGED 65 YEARS AND OLDER 132 TABLE 76 CANADA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 133 TABLE 77 CANADA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 133 TABLE 78 CANADA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 133 TABLE 79 CANADA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 133 TABLE 80 CANADA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 134 TABLE 81 CANADA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 134 12.2.3 MEXICO 134 12.2.3.1 Low dietary intake among consumers to create growth opportunities for key players 134 TABLE 82 MEXICO: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 135 TABLE 83 MEXICO: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 135 TABLE 84 MEXICO: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 135 TABLE 85 MEXICO: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 135 TABLE 86 MEXICO: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 136 TABLE 87 MEXICO: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 136 12.3 EUROPE 136 TABLE 88 EUROPE: PERSONALIZED NUTRITION MARKET, BY COUNTRY, 2019–2021 (USD MILLION) 137 TABLE 89 EUROPE: PERSONALIZED NUTRITION MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 137 TABLE 90 EUROPE: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 137 TABLE 91 EUROPE: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 138 TABLE 92 EUROPE: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 138 TABLE 93 EUROPE: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 138 TABLE 94 EUROPE: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 138 TABLE 95 EUROPE: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 139 TABLE 96 EUROPE: PERSONALIZED NUTRITION MARKET, BY FORM, 2019–2021 (USD MILLION) 139 TABLE 97 EUROPE: PERSONALIZED NUTRITION MARKET, BY FORM, 2022–2027 (USD MILLION) 139 12.3.1 GERMANY 140 12.3.1.1 Aging population to drive demand for personalized solutions 140 TABLE 98 GERMANY: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 140 TABLE 99 GERMANY: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 140 TABLE 100 GERMANY: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 141 TABLE 101 GERMANY: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 141 TABLE 102 GERMANY: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 141 TABLE 103 GERMANY: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 141 12.3.2 FRANCE 142 12.3.2.1 Increasing trend of adopting high-nutrition diets to drive market growth 142 FIGURE 35 HEALTHCARE EXPENDITURE, 2019 142 TABLE 104 FRANCE: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 143 TABLE 105 FRANCE: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 143 TABLE 106 FRANCE: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 143 TABLE 107 FRANCE: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 143 TABLE 108 FRANCE: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 144 TABLE 109 FRANCE: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 144 12.3.3 UK 144 12.3.3.1 Increasing health consciousness among consumers to drive growth 144 TABLE 110 UK: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 145 TABLE 111 UK: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 145 TABLE 112 UK: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 145 TABLE 113 UK: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 145 TABLE 114 UK: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 146 TABLE 115 UK: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 146 12.3.4 ITALY 146 12.3.4.1 Growing inclination of consumers toward sports nutrition to positively impact Italian market 146 TABLE 116 ITALY: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 147 TABLE 117 ITALY: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 147 TABLE 118 ITALY: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 147 TABLE 119 ITALY: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 147 TABLE 120 ITALY: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 148 TABLE 121 ITALY: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 148 12.3.5 SPAIN 148 12.3.5.1 Growing interest in maintaining healthy lifestyle to drive market 148 TABLE 122 SPAIN: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 149 TABLE 123 SPAIN: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 149 TABLE 124 SPAIN: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 149 TABLE 125 SPAIN: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 149 TABLE 126 SPAIN: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 150 TABLE 127 SPAIN: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 150 12.3.6 REST OF EUROPE 150 12.3.6.1 Increasing premiumization trend to drive demand for customized solutions 150 TABLE 128 REST OF EUROPE: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 151 TABLE 129 REST OF EUROPE: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 151 TABLE 130 REST OF EUROPE: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 151 TABLE 131 REST OF EUROPE: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 151 TABLE 132 REST OF EUROPE: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 152 TABLE 133 REST OF EUROPE: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 152 12.4 ASIA PACIFIC 152 FIGURE 36 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET SNAPSHOT 153 TABLE 134 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY COUNTRY, 2019–2021 (USD MILLION) 153 TABLE 135 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 154 TABLE 136 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 154 TABLE 137 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 154 TABLE 138 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 154 TABLE 139 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 155 TABLE 140 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 155 TABLE 141 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 155 TABLE 142 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY FORM, 2019–2021 (USD MILLION) 156 TABLE 143 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY FORM, 2022–2027 (USD MILLION) 156 12.4.1 CHINA 156 12.4.1.1 Health-related concerns in China to drive personalized nutrition market 156 TABLE 144 CHINA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 157 TABLE 145 CHINA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 157 TABLE 146 CHINA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 158 TABLE 147 CHINA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 158 TABLE 148 CHINA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 158 TABLE 149 CHINA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 158 12.4.2 JAPAN 159 12.4.2.1 Aging population to drive demand for personalized nutrition 159 TABLE 150 JAPAN: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 159 TABLE 151 JAPAN: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 159 TABLE 152 JAPAN: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 160 TABLE 153 JAPAN: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 160 TABLE 154 JAPAN: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 160 TABLE 155 JAPAN: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 160 12.4.3 SOUTH KOREA 161 12.4.3.1 Favorable government initiatives and regulations to support market growth 161 TABLE 156 SOUTH KOREA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 161 TABLE 157 SOUTH KOREA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 161 TABLE 158 SOUTH KOREA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 162 TABLE 159 SOUTH KOREA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 162 TABLE 160 SOUTH KOREA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 162 TABLE 161 SOUTH KOREA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 162 12.4.4 AUSTRALIA 163 12.4.4.1 Growing health concerns among individuals to drive demand for personalized solutions 163 TABLE 162 AUSTRALIA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 163 TABLE 163 AUSTRALIA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 163 TABLE 164 AUSTRALIA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 164 TABLE 165 AUSTRALIA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 164 TABLE 166 AUSTRALIA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 164 TABLE 167 AUSTRALIA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 164 12.4.5 INDIA 165 12.4.5.1 Millennials to play important role in driving demand for personalized nutrition 165 TABLE 168 INDIA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 165 TABLE 169 INDIA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 165 TABLE 170 INDIA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 166 TABLE 171 INDIA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 166 TABLE 172 INDIA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 166 TABLE 173 INDIA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 166 12.4.6 REST OF ASIA PACIFIC 167 12.4.6.1 Increasing consumer preferences for health-enriching alternatives to drive market 167 TABLE 174 REST OF ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 167 TABLE 175 REST OF ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 167 TABLE 176 REST OF ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 167 TABLE 177 REST OF ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 168 TABLE 178 REST OF ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 168 TABLE 179 REST OF ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 168 12.5 REST OF THE WORLD 169 TABLE 180 ROW: PERSONALIZED NUTRITION MARKET, BY REGION, 2019–2021 (USD MILLION) 169 TABLE 181 ROW: PERSONALIZED NUTRITION MARKET, BY REGION, 2022–2027 (USD MILLION) 169 TABLE 182 ROW: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 169 TABLE 183 ROW: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 170 TABLE 184 ROW: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 170 TABLE 185 ROW: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 170 TABLE 186 ROW: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 170 TABLE 187 ROW: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 171 TABLE 188 ROW: PERSONALIZED NUTRITION MARKET, BY FORM, 2019–2021 (USD MILLION) 171 TABLE 189 ROW: PERSONALIZED NUTRITION MARKET, BY FORM, 2022–2027 (USD MILLION) 171 12.5.1 SOUTH AMERICA 172 12.5.1.1 Prevalence of chronic diseases leading to shift in consumer preferences for personalized products 172 TABLE 190 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 172 TABLE 191 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 172 TABLE 192 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 173 TABLE 193 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 173 TABLE 194 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 173 TABLE 195 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 173 12.5.2 MIDDLE EAST 174 12.5.2.1 Growing lifestyle-related concerns to drive demand for personalized nutrition programs 174 FIGURE 37 OBESITY RATES IN MIDDLE EAST 174 TABLE 196 MIDDLE EAST: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 174 TABLE 197 MIDDLE EAST: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 175 TABLE 198 MIDDLE EAST: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 175 TABLE 199 MIDDLE EAST: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 175 TABLE 200 MIDDLE EAST: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 175 TABLE 201 MIDDLE EAST: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 176 12.5.3 AFRICA 176 12.5.3.1 Low nutrition levels among consumers to present growth opportunities for personalized nutrition 176 TABLE 202 AFRICA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 176 TABLE 203 AFRICA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 177 TABLE 204 AFRICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 177 TABLE 205 AFRICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 177 TABLE 206 AFRICA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 177 TABLE 207 AFRICA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 178 13 COMPETITIVE LANDSCAPE 179 13.1 OVERVIEW 179 13.2 MARKET SHARE ANALYSIS, 2O21 179 FIGURE 38 MARKET SHARE, 2021 180 13.3 STRATEGIES ADOPTED BY KEY PLAYERS 180 13.4 REVENUE SHARE ANALYSIS OF KEY PLAYERS 182 FIGURE 39 TOTAL REVENUE ANALYSIS OF KEY PLAYERS, 2019–2021 (USD BILLION) 182 13.5 COMPANY EVALUATION QUADRANT (KEY PLAYERS) 183 13.5.1 STARS 183 13.5.2 EMERGING LEADERS 183 13.5.3 PERVASIVE PLAYERS 183 13.5.4 PARTICIPANTS 183 FIGURE 40 PERSONALIZED NUTRITION MARKET: COMPANY EVALUATION QUADRANT, 2020 (KEY PLAYERS) 184 13.6 PRODUCT FOOTPRINT 185 TABLE 208 KEY PLAYERS’ FOOTPRINT, BY PRODUCT TYPE 185 TABLE 209 KEY PLAYERS’ PRODUCT FOOTPRINT, BY APPLICATION 185 TABLE 210 KEY PLAYERS’ PRODUCT FOOTPRINT, BY REGION 186 TABLE 211 KEY PLAYERS’ OVERALL FOOTPRINT 187 13.7 STARTUP/SME EVALUATION QUADRANT (OTHER PLAYERS) 187 13.7.1 PROGRESSIVE COMPANIES 187 13.7.2 STARTING BLOCKS 187 13.7.3 RESPONSIVE COMPANIES 187 13.7.4 DYNAMIC COMPANIES 188 TABLE 212 PERSONALIZED NUTRITION: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 188 FIGURE 41 PERSONALIZED NUTRITION MARKET: COMPANY EVALUATION QUADRANT, 2020 (OTHER PLAYERS) 189 13.8 PRODUCT FOOTPRINT 190 TABLE 213 OTHER PLAYERS’ FOOTPRINT, BY PRODUCT TYPE 190 TABLE 214 OTHER PLAYERS’ PRODUCT FOOTPRINT, BY APPLICATION 190 TABLE 215 OTHER PLAYERS’ PRODUCT FOOTPRINT, BY REGION 191 TABLE 216 OTHER PLAYERS’ OVERALL FOOTPRINT 191 13.9 COMPETITIVE SCENARIO 192 13.9.1 PRODUCT LAUNCHES 192 TABLE 217 PERSONALIZED NUTRITION MARKET: PRODUCT LAUNCHES, 2019–2022 192 13.9.2 DEALS 194 TABLE 218 PERSONALIZED NUTRITION MARKET: DEALS, 2019–2022 194 13.9.3 OTHERS 197 TABLE 219 PERSONALIZED NUTRITION MARKET: EXPANSIONS, 2019 - 2022 197
SummaryAccording to MarketsandMarkets, the global personalized nutrition market size is estimated to be valued at USD 11.3 Billion in 2022. It is projected to reach USD 23.3 Billion by 2027, recording a CAGR of 15.5%, in terms of value. There is convincing evidence that adopting a proper lifestyle (including nutrition) can be more beneficial than pharmacological treatment in the prevention of diseases in susceptible patients. Dietary elements are known to play a role in health and diseases. Dietary guidelines that are too generalized have little effect and frequently only slightly increase food intake. Thus, personalizing dietary advice by considering the recipients’ unique traits may boost motivation for dietary adjustments. Table of Contents1 INTRODUCTION 351.1 STUDY OBJECTIVES 35 1.2 MARKET DEFINITION 35 1.3 MARKET SCOPE 36 FIGURE 1 PERSONALIZED NUTRITION MARKET SEGMENTATION 36 1.3.1 GEOGRAPHIC SCOPE 36 1.3.2 YEARS CONSIDERED 37 1.4 CURRENCY CONSIDERED 37 1.5 UNITS CONSIDERED 38 TABLE 1 USD EXCHANGE RATES CONSIDERED, 2018–2021 38 1.6 STAKEHOLDERS 38 1.7 SUMMARY OF CHANGES 39 2 RESEARCH METHODOLOGY 40 2.1 RESEARCH DATA 40 FIGURE 2 PERSONALIZED NUTRITION MARKET: RESEARCH DESIGN 40 2.1.1 SECONDARY DATA 41 2.1.1.1 Key data from secondary sources 41 2.1.2 PRIMARY DATA 42 2.1.2.1 Key data from primary sources 42 FIGURE 3 EXPERT INSIGHTS 43 2.1.2.2 Breakdown of primaries 43 2.2 MARKET SIZE ESTIMATION 44 2.2.1 PERSONALIZED NUTRITION MARKET SIZE ESTIMATION - METHOD 1 45 2.2.2 PERSONALIZED NUTRITION MARKET SIZE ESTIMATION - METHOD 2 45 2.2.3 PERSONALIZED NUTRITION MARKET SIZE ESTIMATION NOTES 46 2.3 DATA TRIANGULATION 47 FIGURE 4 DATA TRIANGULATION METHODOLOGY 47 2.4 ASSUMPTIONS 48 2.5 LIMITATIONS 48 3 EXECUTIVE SUMMARY 50 TABLE 2 PERSONALIZED NUTRITION MARKET SNAPSHOT, 2022 VS. 2027 51 FIGURE 5 PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022 VS. 2027 (USD MILLION) 52 FIGURE 6 PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022 VS. 2027 (USD MILLION) 52 FIGURE 7 PERSONALIZED NUTRITION MARKET, BY END USE, 2022 VS. 2027 (USD MILLION) 53 FIGURE 8 PERSONALIZED NUTRITION MARKET, BY FORM, 2022 VS. 2027 (USD MILLION) 53 FIGURE 9 PERSONALIZED NUTRITION MARKET SHARE AND GROWTH RATE (VALUE), BY REGION, 2021 54 4 PREMIUM INSIGHTS 55 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN PERSONALIZED NUTRITION MARKET 55 FIGURE 10 RISING DEMAND FOR PERSONALIZED NUTRITION DUE TO INCREASING DEMAND FOR PLANT-BASED FOOD 55 4.2 EUROPE: PERSONALIZED NUTRITION MARKET, BY END USE AND COUNTRY, 2021 56 FIGURE 11 DIRECT-TO-CONSUMER SEGMENT AND GERMANY ACCOUNTED FOR LARGEST SHARES IN EUROPE IN 2021 56 4.3 PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE 56 FIGURE 12 ACTIVE MEASUREMENT TO DOMINATE DURING FORECAST PERIOD 56 4.4 PERSONALIZED NUTRITION MARKET, BY END USE AND REGION 57 FIGURE 13 DIRECT-TO-CONSUMER AND NORTH AMERICA TO DOMINATE DURING FORECAST PERIOD 57 4.5 PERSONALIZED NUTRITION MARKET, BY APPLICATION 58 FIGURE 14 STANDARD SUPPLEMENTS TO DOMINATE DURING FORECAST PERIOD 58 4.6 PERSONALIZED NUTRITION MARKET, BY END USE 58 FIGURE 15 DIRECT-TO-CONSUMER TO DOMINATE DURING FORECAST PERIOD 58 4.7 PERSONALIZED NUTRITION MARKET, BY FORM 59 FIGURE 16 TABLETS TO DOMINATE DURING FORECAST PERIOD 59 4.8 PERSONALIZED NUTRITION MARKET SHARE, BY COUNTRY, 2021 59 FIGURE 17 US TO DOMINATE DURING FORECAST PERIOD 59 5 MARKET OVERVIEW 60 5.1 INTRODUCTION 60 5.2 MARKET DYNAMICS 61 FIGURE 18 PERSONALIZED NUTRITION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 61 5.2.1 DRIVERS 61 5.2.1.1 Shift in consumer preferences due to rise in health awareness 61 5.2.1.2 Rising geriatric population 62 FIGURE 19 AGING POPULATION IN JAPAN 63 FIGURE 20 BUSINESS MODEL OF NESTLE IN PERSONALIZED NUTRITION MARKET 63 5.2.1.3 Growing trend of digital healthcare 64 FIGURE 21 DIGITAL HEALTH TOOLS USED IN PERSONALIZED NUTRITION MARKET 65 5.2.1.4 Increasing obesity rates worldwide 65 5.2.2 RESTRAINTS 66 5.2.2.1 High cost of personalized testing and nutrition plans 66 5.2.2.2 High cost of personalized supplements 66 5.2.3 OPPORTUNITIES 66 5.2.3.1 Increasing innovations and advancements in technologies 66 5.2.3.2 Collaborations and strategic partnerships present growth opportunities for manufacturers 67 5.2.3.3 Consumer awareness about micronutrient deficiencies 68 TABLE 3 FOODS THAT BOOST IMMUNE SYSTEM 68 TABLE 4 MICRONUTRIENT DEFICIENCY CONDITIONS AND THEIR WORLDWIDE PREVALENCE 68 5.2.4 CHALLENGES 69 5.2.4.1 Stringent regulatory policies 69 6 INDUSTRY TRENDS 70 6.1 INTRODUCTION 70 6.2 VALUE CHAIN ANALYSIS 70 FIGURE 22 PERSONALIZED NUTRITION: VALUE CHAIN ANALYSIS 70 6.2.1 SAMPLING 70 6.2.2 TESTING AND ASSESSMENT 71 6.2.3 INTERPRETATION & RECOMMENDATION 71 6.2.4 END USERS 71 6.3 PRICING ANALYSIS 71 TABLE 5 GLOBAL ASP: PRICING ANALYSIS OF PERSONALIZED NUTRITION, BY PRODUCT TYPE 72 TABLE 6 GLOBAL ASP: PRICING ANALYSIS OF PERSONALIZED NUTRITION, BY KEY PLAYER, FOR PRODUCT TYPE 72 FIGURE 23 PRICING AND COMPLEXITY OF OFFERINGS IN NEXT-GENERATION PERSONALIZED NUTRITION MARKET 73 6.4 ECOSYSTEM MAP 73 6.4.1 PERSONALIZED NUTRITION MARKET MAP 73 TABLE 7 PERSONALIZED NUTRITION MARKET ECOSYSTEM 74 6.5 TRENDS/DISRUPTIONS IMPACTING BUYERS IN PERSONALIZED NUTRITION MARKET 74 FIGURE 24 REVENUE SHIFT FOR PERSONALIZED NUTRITION MARKET 75 6.6 TECHNOLOGY ANALYSIS 75 6.7 PATENT ANALYSIS 76 FIGURE 25 PATENTS GRANTED FOR PERSONALIZED NUTRITION MARKET, 2011–2021 77 FIGURE 26 REGIONAL ANALYSIS OF PATENTS GRANTED, 2011–2021 77 TABLE 8 KEY PATENTS PERTAINING TO PERSONALIZED NUTRITION MARKET, 2020–2021 78 6.8 PORTER’S FIVE FORCES ANALYSIS 79 TABLE 9 PORTER’S FIVE FORCES ANALYSIS 79 6.8.1 DEGREE OF COMPETITION 80 6.8.2 BARGAINING POWER OF SUPPLIERS 80 6.8.3 BARGAINING POWER OF BUYERS 81 6.8.4 THREAT OF SUBSTITUTES 81 6.8.5 THREAT OF NEW ENTRANTS 81 6.9 CASE STUDIES 82 6.9.1 COMBINING AVA’S DIGITAL HEALTH PLATFORM WITH DSM’S EXPERTISE 82 6.9.2 WELLNESS COACHES USA, LLC. OFFERED NUTRITION SERVICES TO CORPORATE CLIENTS 82 6.10 KEY CONFERENCES & EVENTS IN 2022-2023 83 TABLE 10 DETAILED LIST OF CONFERENCES & EVENTS, 2022–2023 83 6.11 KEY STAKEHOLDERS AND BUYING CRITERIA 83 6.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 83 TABLE 11 INFLUENCE OF STAKEHOLDERS ON BUYING DIFFERENT PRODUCT TYPES 83 6.11.2 BUYING CRITERIA 84 FIGURE 27 KEY BUYING CRITERIA FOR PERSONALIZED NUTRITION INDUSTRIAL FOOD APPLICATIONS 84 TABLE 12 KEY BUYING CRITERIA FOR PERSONALIZED NUTRITION INDUSTRIAL FOOD APPLICATIONS 84 7 KEY REGULATIONS FOR PERSONALIZED NUTRITION 85 7.1 NORTH AMERICA 85 7.1.1 CANADA 85 7.1.2 US 85 7.1.3 MEXICO 85 7.1.4 EUROPEAN UNION REGULATIONS 85 7.1.4.1 Asia Pacific 86 7.1.4.1.1 China 86 7.1.4.1.2 India 87 7.1.4.1.3 Australia & New Zealand 87 7.2 TARIFF AND REGULATORY LANDSCAPE 87 7.2.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 87 TABLE 13 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 87 TABLE 14 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88 TABLE 15 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 89 TABLE 16 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 90 8 PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE 91 8.1 INTRODUCTION 92 FIGURE 28 PERSONALIZED NUTRITION MARKET, BY TYPE, 2022 VS. 2027 (USD MILLION) 92 TABLE 17 PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 92 TABLE 18 PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 93 8.2 ACTIVE MEASUREMENT 93 8.2.1 GROWING AWARENESS ABOUT CUSTOMIZABLE NUTRITIONAL SOLUTIONS 93 TABLE 19 ACTIVE MEASUREMENT MARKET, BY REGION, 2019–2021 (USD MILLION) 93 TABLE 20 ACTIVE MEASUREMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 94 TABLE 21 ACTIVE MEASUREMENT MARKET, BY SUBTYPE, 2019–2021 (USD MILLION) 94 TABLE 22 ACTIVE MEASUREMENT MARKET, BY SUBTYPE, 2022–2027 (USD MILLION) 94 8.2.2 APPS 94 8.2.2.1 Busier lifestyles to drive demand for apps 94 8.2.3 TESTING KITS 95 8.2.3.1 Advancements in genetic profiling technologies to drive demand for testing kits 95 8.2.4 PROGRAMS 96 8.2.4.1 Increased preference for diet plans to drive demand for personalized programs 96 8.3 STANDARD MEASUREMENT 97 8.3.1 RISING HEALTH AWARENESS TO DRIVE DEMAND FOR STANDARD MEASUREMENT PLANS 97 TABLE 23 STANDARD MEASUREMENT MARKET, BY REGION, 2019–2021 (USD MILLION) 97 TABLE 24 STANDARD MEASUREMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 98 9 PERSONALIZED NUTRITION MARKET, BY APPLICATION 99 9.1 INTRODUCTION 100 FIGURE 29 PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022 VS. 2027 (USD MILLION) 100 TABLE 25 PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 101 TABLE 26 PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 101 9.2 STANDARD SUPPLEMENTS 101 9.2.1 GROWING AWARENESS ABOUT NUTRITIONAL DEFICIENCY AND CUSTOMIZABLE SOLUTIONS 101 TABLE 27 STANDARD SUPPLEMENTS MARKET, BY REGION, 2019–2021 (USD MILLION) 102 TABLE 28 STANDARD SUPPLEMENTS MARKET, BY REGION, 2022–2027 (USD MILLION) 102 TABLE 29 STANDARD SUPPLEMENTS MARKET, BY SUBTYPE, 2019–2021 (USD MILLION) 102 TABLE 30 STANDARD SUPPLEMENTS MARKET, BY SUBTYPE, 2022–2027 (USD MILLION) 102 9.2.2 HEALTH NUTRITION 103 9.2.2.1 Increasing awareness about healthier lifestyles to drive demand 103 9.2.3 SPORTS NUTRITION 103 9.2.3.1 Growing need for sports enthusiasts to improve athletic performance to drive demand 103 9.3 DISEASE-BASED 104 9.3.1 CHANGING LIFESTYLES AND CUSTOMIZED SOLUTIONS TO PREVENT DISEASES TO DRIVE GROWTH 104 TABLE 31 DISEASE-BASED MARKET, BY REGION, 2019–2021 (USD MILLION) 104 TABLE 32 DISEASE-BASED MARKET, BY REGION, 2022–2027 (USD MILLION) 105 TABLE 33 DISEASE-BASED MARKET, BY SUBTYPE, 2019–2021 (USD MILLION) 105 TABLE 34 DISEASE-BASED MARKET, BY SUBTYPE, 2022–2027 (USD MILLION) 105 9.3.2 LIFESTYLE 105 9.3.2.1 Dietary habits affecting consumer lifestyles to drive demand for personalized nutrition 105 9.3.3 INHERITED 106 9.3.3.1 Growing trend of genetic testing for personalized nutrition to drive market 106 10 PERSONALIZED NUTRITION MARKET, BY END USE 107 10.1 INTRODUCTION 108 FIGURE 30 PERSONALIZED NUTRITION MARKET, BY END USE, 2022 VS. 2027 (USD MILLION) 108 TABLE 35 PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 108 TABLE 36 PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 109 10.2 DIRECT-TO-CONSUMER 109 10.2.1 INCREASING DEMAND FOR NUTRITIONAL SUPPLEMENTS TO DRIVE GROWTH 109 TABLE 37 DIRECT-TO-CONSUMER MARKET, BY REGION, 2019–2021 (USD MILLION) 109 TABLE 38 DIRECT-TO-CONSUMER MARKET, BY REGION, 2022–2027 (USD MILLION) 110 10.3 WELLNESS & FITNESS CENTERS 110 10.3.1 RISING HEALTH-CONSCIOUS POPULATION TO DRIVE DEMAND FOR PERSONALIZED NUTRITION 110 TABLE 39 WELLNESS & FITNESS CENTERS MARKET, BY REGION, 2019–2021 (USD MILLION) 110 TABLE 40 WELLNESS & FITNESS CENTERS MARKET, BY REGION, 2022–2027 (USD MILLION) 111 10.4 HOSPITALS & CLINICS 111 10.4.1 PREVENTIVE HEALTHCARE IN HOSPITALS AND CLINICS TO DRIVE MARKET 111 TABLE 41 HOSPITALS & CLINICS MARKET, BY REGION, 2019–2021 (USD MILLION) 111 TABLE 42 HOSPITALS & CLINICS MARKET, BY REGION, 2022–2027 (USD MILLION) 112 10.5 INSTITUTIONS 112 10.5.1 GROWING DEMAND FOR PERSONALIZED PROGRAMS TO IMPROVE EFFICIENCY AND PRODUCTIVITY OF INDIVIDUALS 112 TABLE 43 INSTITUTIONS MARKET, BY REGION, 2019–2021 (USD MILLION) 113 TABLE 44 INSTITUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION) 113 11 PERSONALIZED NUTRITION MARKET, BY FORM 114 11.1 INTRODUCTION 115 FIGURE 31 PERSONALIZED NUTRITION MARKET, BY FORM, 2022 VS. 2027 (USD MILLION) 115 TABLE 45 PERSONALIZED NUTRITION MARKET, BY FORM, 2019–2021 (USD MILLION) 115 TABLE 46 PERSONALIZED NUTRITION MARKET, BY FORM, 2022–2027 (USD MILLION) 116 11.2 TABLETS 116 11.2.1 LONGEVITY OF TABLETS TO DRIVE MARKET 116 TABLE 47 PERSONALIZED NUTRITION MARKET FOR TABLETS, BY REGION, 2019–2021 (USD MILLION) 117 TABLE 48 PERSONALIZED NUTRITION MARKET FOR TABLETS, BY REGION, 2022–2027 (USD MILLION) 117 11.3 CAPSULES 117 11.3.1 RAPID ABSORPTION OF NUTRIENTS THROUGH CAPSULES 117 TABLE 49 PERSONALIZED NUTRITION MARKET FOR CAPSULES, BY REGION, 2019–2021 (USD MILLION) 118 TABLE 50 PERSONALIZED NUTRITION MARKET FOR CAPSULES, BY REGION, 2022–2027 (USD MILLION) 118 11.4 LIQUIDS 118 11.4.1 HIGH ABSORPTION OF LIQUIDS TO PROPEL MARKET GROWTH 118 TABLE 51 PERSONALIZED NUTRITION MARKET FOR LIQUIDS, BY REGION, 2019–2021 (USD MILLION) 119 TABLE 52 PERSONALIZED NUTRITION MARKET FOR LIQUIDS, BY REGION, 2022–2027 (USD MILLION) 119 11.5 POWDERS 120 11.5.1 EASY RELEASE OF ACTIVE INGREDIENTS TO DRIVE USAGE OF POWDER FORM 120 TABLE 53 PERSONALIZED NUTRITION MARKET FOR POWDERS, BY REGION, 2019–2021 (USD MILLION) 120 TABLE 54 PERSONALIZED NUTRITION MARKET FOR POWDERS, BY REGION, 2022–2027 (USD MILLION) 120 11.6 OTHER FORMS 121 11.6.1 RELATIVELY LOW COST OF SOFT GELS TO DRIVE MARKET 121 TABLE 55 PERSONALIZED NUTRITION MARKET FOR OTHER FORMS, BY REGION, 2019–2021 (USD MILLION) 121 TABLE 56 PERSONALIZED NUTRITION MARKET FOR OTHER FORMS, BY REGION, 2022–2027 (USD MILLION) 122 12 PERSONALIZED NUTRITION MARKET, BY REGION 123 12.1 INTRODUCTION 124 FIGURE 32 PERSONALIZED NUTRITION MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 124 FIGURE 33 CHINA TO WITNESS SIGNIFICANT GROWTH (2022–2027) 125 TABLE 57 PERSONALIZED NUTRITION MARKET, BY REGION, 2019–2021 (USD MILLION) 125 TABLE 58 PERSONALIZED NUTRITION MARKET, BY REGION, 2022–2027 (USD MILLION) 125 12.2 NORTH AMERICA 126 FIGURE 34 NORTH AMERICA: PERSONALIZED NUTRITION MARKET SNAPSHOT 126 TABLE 59 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY COUNTRY, 2019–2021 (USD MILLION) 127 TABLE 60 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 127 TABLE 61 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 127 TABLE 62 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 127 TABLE 63 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 128 TABLE 64 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 128 TABLE 65 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 128 TABLE 66 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 128 TABLE 67 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY FORM, 2019–2021 (USD MILLION) 129 TABLE 68 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY FORM, 2022–2027 (USD MILLION) 129 12.2.1 US 129 12.2.1.1 Presence of emerging players to create growth opportunities 129 TABLE 69 US: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 130 TABLE 70 US: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 130 TABLE 71 US: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 131 TABLE 72 US: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 131 TABLE 73 US: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 131 TABLE 74 US: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 131 12.2.2 CANADA 132 12.2.2.1 Regulations regarding nutritional products to be potential challenge 132 TABLE 75 CANADA: CRUDE INCIDENCE RATES PER 100,000 PEOPLE AGED 65 YEARS AND OLDER 132 TABLE 76 CANADA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 133 TABLE 77 CANADA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 133 TABLE 78 CANADA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 133 TABLE 79 CANADA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 133 TABLE 80 CANADA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 134 TABLE 81 CANADA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 134 12.2.3 MEXICO 134 12.2.3.1 Low dietary intake among consumers to create growth opportunities for key players 134 TABLE 82 MEXICO: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 135 TABLE 83 MEXICO: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 135 TABLE 84 MEXICO: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 135 TABLE 85 MEXICO: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 135 TABLE 86 MEXICO: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 136 TABLE 87 MEXICO: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 136 12.3 EUROPE 136 TABLE 88 EUROPE: PERSONALIZED NUTRITION MARKET, BY COUNTRY, 2019–2021 (USD MILLION) 137 TABLE 89 EUROPE: PERSONALIZED NUTRITION MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 137 TABLE 90 EUROPE: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 137 TABLE 91 EUROPE: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 138 TABLE 92 EUROPE: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 138 TABLE 93 EUROPE: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 138 TABLE 94 EUROPE: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 138 TABLE 95 EUROPE: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 139 TABLE 96 EUROPE: PERSONALIZED NUTRITION MARKET, BY FORM, 2019–2021 (USD MILLION) 139 TABLE 97 EUROPE: PERSONALIZED NUTRITION MARKET, BY FORM, 2022–2027 (USD MILLION) 139 12.3.1 GERMANY 140 12.3.1.1 Aging population to drive demand for personalized solutions 140 TABLE 98 GERMANY: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 140 TABLE 99 GERMANY: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 140 TABLE 100 GERMANY: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 141 TABLE 101 GERMANY: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 141 TABLE 102 GERMANY: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 141 TABLE 103 GERMANY: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 141 12.3.2 FRANCE 142 12.3.2.1 Increasing trend of adopting high-nutrition diets to drive market growth 142 FIGURE 35 HEALTHCARE EXPENDITURE, 2019 142 TABLE 104 FRANCE: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 143 TABLE 105 FRANCE: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 143 TABLE 106 FRANCE: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 143 TABLE 107 FRANCE: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 143 TABLE 108 FRANCE: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 144 TABLE 109 FRANCE: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 144 12.3.3 UK 144 12.3.3.1 Increasing health consciousness among consumers to drive growth 144 TABLE 110 UK: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 145 TABLE 111 UK: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 145 TABLE 112 UK: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 145 TABLE 113 UK: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 145 TABLE 114 UK: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 146 TABLE 115 UK: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 146 12.3.4 ITALY 146 12.3.4.1 Growing inclination of consumers toward sports nutrition to positively impact Italian market 146 TABLE 116 ITALY: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 147 TABLE 117 ITALY: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 147 TABLE 118 ITALY: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 147 TABLE 119 ITALY: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 147 TABLE 120 ITALY: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 148 TABLE 121 ITALY: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 148 12.3.5 SPAIN 148 12.3.5.1 Growing interest in maintaining healthy lifestyle to drive market 148 TABLE 122 SPAIN: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 149 TABLE 123 SPAIN: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 149 TABLE 124 SPAIN: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 149 TABLE 125 SPAIN: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 149 TABLE 126 SPAIN: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 150 TABLE 127 SPAIN: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 150 12.3.6 REST OF EUROPE 150 12.3.6.1 Increasing premiumization trend to drive demand for customized solutions 150 TABLE 128 REST OF EUROPE: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 151 TABLE 129 REST OF EUROPE: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 151 TABLE 130 REST OF EUROPE: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 151 TABLE 131 REST OF EUROPE: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 151 TABLE 132 REST OF EUROPE: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 152 TABLE 133 REST OF EUROPE: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 152 12.4 ASIA PACIFIC 152 FIGURE 36 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET SNAPSHOT 153 TABLE 134 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY COUNTRY, 2019–2021 (USD MILLION) 153 TABLE 135 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 154 TABLE 136 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 154 TABLE 137 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 154 TABLE 138 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 154 TABLE 139 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 155 TABLE 140 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 155 TABLE 141 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 155 TABLE 142 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY FORM, 2019–2021 (USD MILLION) 156 TABLE 143 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY FORM, 2022–2027 (USD MILLION) 156 12.4.1 CHINA 156 12.4.1.1 Health-related concerns in China to drive personalized nutrition market 156 TABLE 144 CHINA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 157 TABLE 145 CHINA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 157 TABLE 146 CHINA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 158 TABLE 147 CHINA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 158 TABLE 148 CHINA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 158 TABLE 149 CHINA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 158 12.4.2 JAPAN 159 12.4.2.1 Aging population to drive demand for personalized nutrition 159 TABLE 150 JAPAN: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 159 TABLE 151 JAPAN: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 159 TABLE 152 JAPAN: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 160 TABLE 153 JAPAN: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 160 TABLE 154 JAPAN: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 160 TABLE 155 JAPAN: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 160 12.4.3 SOUTH KOREA 161 12.4.3.1 Favorable government initiatives and regulations to support market growth 161 TABLE 156 SOUTH KOREA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 161 TABLE 157 SOUTH KOREA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 161 TABLE 158 SOUTH KOREA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 162 TABLE 159 SOUTH KOREA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 162 TABLE 160 SOUTH KOREA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 162 TABLE 161 SOUTH KOREA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 162 12.4.4 AUSTRALIA 163 12.4.4.1 Growing health concerns among individuals to drive demand for personalized solutions 163 TABLE 162 AUSTRALIA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 163 TABLE 163 AUSTRALIA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 163 TABLE 164 AUSTRALIA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 164 TABLE 165 AUSTRALIA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 164 TABLE 166 AUSTRALIA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 164 TABLE 167 AUSTRALIA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 164 12.4.5 INDIA 165 12.4.5.1 Millennials to play important role in driving demand for personalized nutrition 165 TABLE 168 INDIA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 165 TABLE 169 INDIA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 165 TABLE 170 INDIA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 166 TABLE 171 INDIA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 166 TABLE 172 INDIA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 166 TABLE 173 INDIA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 166 12.4.6 REST OF ASIA PACIFIC 167 12.4.6.1 Increasing consumer preferences for health-enriching alternatives to drive market 167 TABLE 174 REST OF ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 167 TABLE 175 REST OF ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 167 TABLE 176 REST OF ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 167 TABLE 177 REST OF ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 168 TABLE 178 REST OF ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 168 TABLE 179 REST OF ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 168 12.5 REST OF THE WORLD 169 TABLE 180 ROW: PERSONALIZED NUTRITION MARKET, BY REGION, 2019–2021 (USD MILLION) 169 TABLE 181 ROW: PERSONALIZED NUTRITION MARKET, BY REGION, 2022–2027 (USD MILLION) 169 TABLE 182 ROW: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 169 TABLE 183 ROW: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 170 TABLE 184 ROW: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 170 TABLE 185 ROW: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 170 TABLE 186 ROW: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 170 TABLE 187 ROW: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 171 TABLE 188 ROW: PERSONALIZED NUTRITION MARKET, BY FORM, 2019–2021 (USD MILLION) 171 TABLE 189 ROW: PERSONALIZED NUTRITION MARKET, BY FORM, 2022–2027 (USD MILLION) 171 12.5.1 SOUTH AMERICA 172 12.5.1.1 Prevalence of chronic diseases leading to shift in consumer preferences for personalized products 172 TABLE 190 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 172 TABLE 191 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 172 TABLE 192 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 173 TABLE 193 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 173 TABLE 194 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 173 TABLE 195 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 173 12.5.2 MIDDLE EAST 174 12.5.2.1 Growing lifestyle-related concerns to drive demand for personalized nutrition programs 174 FIGURE 37 OBESITY RATES IN MIDDLE EAST 174 TABLE 196 MIDDLE EAST: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 174 TABLE 197 MIDDLE EAST: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 175 TABLE 198 MIDDLE EAST: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 175 TABLE 199 MIDDLE EAST: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 175 TABLE 200 MIDDLE EAST: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 175 TABLE 201 MIDDLE EAST: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 176 12.5.3 AFRICA 176 12.5.3.1 Low nutrition levels among consumers to present growth opportunities for personalized nutrition 176 TABLE 202 AFRICA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2019–2021 (USD MILLION) 176 TABLE 203 AFRICA: PERSONALIZED NUTRITION MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 177 TABLE 204 AFRICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 177 TABLE 205 AFRICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 177 TABLE 206 AFRICA: PERSONALIZED NUTRITION MARKET, BY END USE, 2019–2021 (USD MILLION) 177 TABLE 207 AFRICA: PERSONALIZED NUTRITION MARKET, BY END USE, 2022–2027 (USD MILLION) 178 13 COMPETITIVE LANDSCAPE 179 13.1 OVERVIEW 179 13.2 MARKET SHARE ANALYSIS, 2O21 179 FIGURE 38 MARKET SHARE, 2021 180 13.3 STRATEGIES ADOPTED BY KEY PLAYERS 180 13.4 REVENUE SHARE ANALYSIS OF KEY PLAYERS 182 FIGURE 39 TOTAL REVENUE ANALYSIS OF KEY PLAYERS, 2019–2021 (USD BILLION) 182 13.5 COMPANY EVALUATION QUADRANT (KEY PLAYERS) 183 13.5.1 STARS 183 13.5.2 EMERGING LEADERS 183 13.5.3 PERVASIVE PLAYERS 183 13.5.4 PARTICIPANTS 183 FIGURE 40 PERSONALIZED NUTRITION MARKET: COMPANY EVALUATION QUADRANT, 2020 (KEY PLAYERS) 184 13.6 PRODUCT FOOTPRINT 185 TABLE 208 KEY PLAYERS’ FOOTPRINT, BY PRODUCT TYPE 185 TABLE 209 KEY PLAYERS’ PRODUCT FOOTPRINT, BY APPLICATION 185 TABLE 210 KEY PLAYERS’ PRODUCT FOOTPRINT, BY REGION 186 TABLE 211 KEY PLAYERS’ OVERALL FOOTPRINT 187 13.7 STARTUP/SME EVALUATION QUADRANT (OTHER PLAYERS) 187 13.7.1 PROGRESSIVE COMPANIES 187 13.7.2 STARTING BLOCKS 187 13.7.3 RESPONSIVE COMPANIES 187 13.7.4 DYNAMIC COMPANIES 188 TABLE 212 PERSONALIZED NUTRITION: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 188 FIGURE 41 PERSONALIZED NUTRITION MARKET: COMPANY EVALUATION QUADRANT, 2020 (OTHER PLAYERS) 189 13.8 PRODUCT FOOTPRINT 190 TABLE 213 OTHER PLAYERS’ FOOTPRINT, BY PRODUCT TYPE 190 TABLE 214 OTHER PLAYERS’ PRODUCT FOOTPRINT, BY APPLICATION 190 TABLE 215 OTHER PLAYERS’ PRODUCT FOOTPRINT, BY REGION 191 TABLE 216 OTHER PLAYERS’ OVERALL FOOTPRINT 191 13.9 COMPETITIVE SCENARIO 192 13.9.1 PRODUCT LAUNCHES 192 TABLE 217 PERSONALIZED NUTRITION MARKET: PRODUCT LAUNCHES, 2019–2022 192 13.9.2 DEALS 194 TABLE 218 PERSONALIZED NUTRITION MARKET: DEALS, 2019–2022 194 13.9.3 OTHERS 197 TABLE 219 PERSONALIZED NUTRITION MARKET: EXPANSIONS, 2019 - 2022 197
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