Summary

Overview
Global Wheatgrass Powder Market reached US$ 194.13 million in 2022 and is expected to reach US$ 283.08 billion by 2030, growing with a CAGR of 4.83% during the forecast period 2023-2030.
Consumer awareness about the health benefits of wheatgrass is growing significantly. Wheatgrass is recognized for its potential to support detoxification, boost the immune system, and provide essential nutrients. This increased awareness is boosting the demand in the market, with consumers seeking products that offer these health advantages.
North American market is experiencing a trend towards health and wellness. Consumers are increasingly seeking products like wheatgrass powder that offer health benefits, including detoxification, immune system support, and essential nutrients. This wellness-focused approach is contributing to the region's dominance in the global wheatgrass powder market.
Dynamics
Growing Awareness about the Health Benefits of Wheatgrass Powder
Growing shift in consumer preferences towards healthier and more natural food choices. Wheatgrass powder is perceived as a nutritious and health-promoting superfood, which aligns with the market's growing emphasis on health and wellness. Wheatgrass is often associated with its detoxification and cleansing properties. Many consumers are turning to wheatgrass powder as part of their dietary regimen to support detoxification and maintain overall health.
Wheatgrass powder is a plant-based product, appealing to consumers who are looking for natural and vegan options. The wheatgrass powder market benefits from the demand for plant-based foods and ingredients. Consumers turn to wheatgrass powder as a potential aid in weight management and as part of a balanced diet, further contributing to its market growth.
Expanding Functional Food and Beverage Industry
The functional food and beverage industry focuses on products that offer health benefits beyond basic nutrition. Wheatgrass powder is recognized for its nutritional value and potential health benefits, making it a valuable functional ingredient for incorporating into various food and beverage products. The market benefits from the growing preference for natural, plant-derived ingredients.
Wheatgrass powder offers convenience and portability, allowing manufacturers to create functional products that are easy for consumers. Consumers are seeking food and beverage products that promote health and well-being. Wheatgrass powder aligns with these trends due to its rich potential health advantages. Manufacturers are responding to this demand by adding wheatgrass powder to their products.
Limited Shelf Life of Wheatgrass Powder
Wheatgrass powder, like many organic products, has a limited shelf life. Over time, exposure to air, light, and moisture can cause it to deteriorate in quality and potentially become less safe for consumption. This quality degradation can deter consumers from purchasing the product, affecting market growth. Wheatgrass powder's limited shelf life leads consumers to choose alternative products with better preservation characteristics, affecting market demand.
The limited shelf life of wheatgrass powder can pose challenges in terms of inventory control, potentially resulting in increased costs associated with product waste. A short shelf life can complicate the distribution and logistics of wheatgrass powder. Companies need to manage the product carefully to ensure it reaches consumers within the acceptable shelf life period. This can increase operational costs and complexity in the supply chain.
Segment Analysis
The global wheatgrass powder market is segmented based on nature, distribution channel, application, and region.
Growing Consumer Preference for Health and Wellness and Rising Awareness of Organic Wheatgrass Powder
The organic segment holds the largest share of the global wheatgrass powder market. The global wheatgrass powder market is witnessing a shift in consumer preferences toward health and wellness. Organic wheatgrass powder is perceived as a healthier option because it is free from synthetic pesticides, herbicides, and chemical fertilizers. This preference for health-conscious products is propelling the organic segment's growth.
Increased awareness about organic farming practices and their positive impact on the environment and personal health is significantly influencing the global wheatgrass powder market. Consumers are increasingly recognizing the benefits of organic cultivation, leading to a higher demand for the organic segment in the wheatgrass powder market.
Geographical Penetration
Increasing Availability of High-Quality Wheatgrass Sources, Health and Fitness Culture, and Product Offerings in North America
North America is a dominant force in the global wheatgrass powder market. The region has access to high-quality wheatgrass sources and advanced farming practices. This ensures a reliable supply of wheatgrass for powder production, meeting the market's demands. The region had a strong health and fitness culture, with a significant portion of the population actively seeking nutritional supplements and superfoods. Wheatgrass powder is well-received within this cultural context.
North America has prominent manufacturing facilities for wheatgrass powder, which adheres to stringent quality control standards, ensuring the production of high-quality products. North American manufacturers and suppliers are diversifying their product offerings by introducing a wide range of wheatgrass powder formulations. These diverse options cater to different consumer preferences, contributing to market dominance.
COVID-19 Impact Analysis
The wheatgrass powder market experienced disruptions in the supply chain during the early stages of the pandemic. Lockdowns, restrictions on movement, and factory closures hindered the production and distribution of wheatgrass powder products, which has led to shortages and delayed market growth. Many physical retail stores faced challenges during the pandemic due to lockdowns and reduced foot traffic.
However, the pandemic heightened consumer awareness of health and wellness, which has led to a greater interest in products like wheatgrass powder, known for their potential health benefits. This surge in health consciousness positively impacted the market. With restrictions on physical shopping, e-commerce became the preferred channel for purchasing various products, including wheatgrass powder. The market benefited from the growth in online sales and expanded its customer reach.
Russia-Ukraine War Impact Analysis
The conflict disrupted the supply chain for wheatgrass powder, which relies on Ukraine as a significant global supplier. The market experienced interruptions in the availability of raw materials and, as a result, a decline in production. Prices for wheatgrass powder fluctuated as market participants reacted to the geopolitical instability in the region. These fluctuations affected both suppliers and consumers.
Businesses operating in the wheatgrass powder market began to explore alternative sourcing strategies. Many sought to diversify their supplier base to reduce reliance on the region affected by the conflict, thereby mitigating future supply chain risks. The market saw concerns regarding the quality and safety of wheatgrass powder sourced from the impacted region. This led to increased scrutiny of product quality and adherence to international standards.
By Nature
• Organic
• Conventional
By Distribution Channel
• Supermarkets and Hypermarkets
• Convenience Stores
• Online Sales
• Others
By Application
• Functional Food and Beverages
• Dietary Supplements
• Animal Feed
• Others
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• On October 13, 2023, Nutriherbs, a well-established Indian lifestyle brand, extended its presence to the US market, unveiling its celebrated product, Glow Builder! Nutriherbs has earned a reputation for formulating supplements using natural components and providing a wide array of solutions for diverse health and wellness needs.
• On June 22, 2023, LIQUADRY, recognized as the world’s foremost producer of organic wheatgrass and barleygrass juice powders, introduced an impressive range of clean-label super-greens that are rich in vital nutrients. With their patented drying process, BioActive Dehydration, LIQUADRY ensures the preservation of the distinctive characteristics of raw, fresh juice, delivering highly bioavailable and concentrated products that have the potential to enhance one's well-being.
Competitive Landscape
The major global players in the wheatgrass powder market include NOW Health Group, Inc., Pines International, Nutrisure Ltd, Myprotein, Dr. Berg Nutritionals, Navitas LLC, Synergy Natural, Girme's Wheatgrass, Amazing Grass and Organic India Pvt. Ltd.
Why Purchase the Report?
• To visualize the global wheatgrass powder market segmentation based on nature, distribution channel, application, and region, as well as understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous wheatgrass powder market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of critical products of all the major players.
The global wheatgrass powder market report would provide approximately 61 tables, 58 figures, and 186 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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Table of Contents

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Nature
3.2. Snippet by Distribution Channel
3.3. Snippet by Application
3.4. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Growing Awareness about the Health Benefits of Wheatgrass Powder
4.1.1.2. Expanding Functional Food and Beverage Industry
4.1.2. Restraints
4.1.2.1. Limited Shelf Life of Wheatgrass Powder
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Nature
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
7.1.2. Market Attractiveness Index, By Nature
7.2. Organic*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Conventional
8. By Distribution Channel
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarkets and Hypermarkets*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Convenience Stores
8.4. Online Sales
8.5. Others
9. By Application
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
9.1.2. Market Attractiveness Index, By Application
9.2. Functional Food and Beverages*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Dietary Supplements
9.4. Animal Feed
9.5. Others
10. By Region
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
10.1.2. Market Attractiveness Index, By Region
10.2. North America
10.2.1. Introduction
10.2.2. Key Region-Specific Dynamics
10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.2.6.1. U.S.
10.2.6.2. Canada
10.2.6.3. Mexico
10.3. Europe
10.3.1. Introduction
10.3.2. Key Region-Specific Dynamics
10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.3.6.1. Germany
10.3.6.2. UK
10.3.6.3. France
10.3.6.4. Italy
10.3.6.5. Russia
10.3.6.6. Rest of Europe
10.4. South America
10.4.1. Introduction
10.4.2. Key Region-Specific Dynamics
10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.4.6.1. Brazil
10.4.6.2. Argentina
10.4.6.3. Rest of South America
10.5. Asia-Pacific
10.5.1. Introduction
10.5.2. Key Region-Specific Dynamics
10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.5.6.1. China
10.5.6.2. India
10.5.6.3. Japan
10.5.6.4. Australia
10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
10.6.1. Introduction
10.6.2. Key Region-Specific Dynamics
10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11. Competitive Landscape
11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis
12. Company Profiles
12.1. NOW Health Group, Inc.*
12.1.1. Company Overview
12.1.2. Product Portfolio and Description
12.1.3. Financial Overview
12.1.4. Key Developments
12.2. Pines International
12.3. Nutrisure Ltd
12.4. Myprotein
12.5. Dr. Berg Nutritionals
12.6. Navitas LLC
12.7. Synergy Natural
12.8. Girme's Wheatgrass
12.9. Amazing Grass
12.10. Organic India Pvt. Ltd.
LIST NOT EXHAUSTIVE
13. Appendix
13.1. About Us and Services
13.2. Contact Us