Summary

Overview
Global Artificial Intelligence (AI) in Security Market reached US$ 21.0 billion in 2022 and is expected to reach US$ 54.2 billion by 2030, growing with a CAGR of 19.1% during the forecast period 2023-2030.
The increasing number and rising complexity for cyber threats, as well as physical security concerns, are pushing organizations to seek more advanced and automated security solutions. The sheer volume of data generated in the digital age is overwhelming for human analysts to process effectively. Real-time analysis of enormous data sets by AI could help to find vulnerabilities and risks.
For instance, on 21 September 2023, McAfee, a leading cybersecurity company, recently unveiled an innovative AI-powered scam protection feature designed to identify and block scams in real-time. As cyber threats continue to evolve and become more sophisticated, this technology represents a significant advancement in online security. The AI-powered scam protection system leverages machine learning algorithms and real-time data analysis to detect fraudulent activities.
Asia-Pacific is among the growing regions in the global artificial intelligence (AI) in security market covering more than 3/7th of the market and the region has witnessed a surge in cyber threats and attacks in recent years. With the growing reliance on digital technologies and the internet, businesses and governments in the region face constant cybersecurity challenges. AI offers advanced threat detection and response capabilities, making it a crucial tool for addressing these threats.
Dynamics
Government Initiatives Boost the Market
Government agencies often allocate substantial funds to support AI research and development in the security domain and these investments can fund the creation of AI technologies, cybersecurity solutions and related projects. Financial support encourages innovation and accelerates the adoption of AI in security. Governments establish regulatory frameworks and standards for AI adoption in security, these regulations can ensure responsible AI usage, data privacy and ethical practices.
According to a report from the Carnegie Endowment for International Peace, in 2022, the Chinese government has implemented three distinct approaches to artificial intelligence governance, each championed by different branches of the bureaucracy and this powerful regulator focuses on rule-based governance for specific AI applications. It released draft rules for regulating internet recommendation algorithms, including provisions for algorithmic interpretability and user rights protection. The Cyberspace Administration of China is working on a three-year roadmap for governing all internet algorithms, involving multiple regulators.
Implementing Machine Learning with AI Enables Threats and Malware
Cyber threats and malware attacks have grown increasingly sophisticated and adaptive. Traditional signature-based approaches are no longer sufficient to detect and prevent these advanced threats. ML and AI can analyze patterns and behaviors to identify novel threats. The availability of large datasets is crucial for training models to recognize normal and malicious behavior.
According to a report from the Senate Committee on Armed Services, U.S. Senate Armed Services Committee's Subcommittee on Cyber held a congressional hearing in May 2022 focused on the significance of leveraging artificial intelligence (AI) and machine learning (ML) in the realm of cyberspace. The hearing featured key representatives from Google and the Center for Security and Emerging Technology at Georgetown University.
Technology Advancement Boosts the Market
The rising complexity of cyber threats like malware, ransomware and phishing attacks has created a strong demand for the growth of AI-powered security solutions. In real-time AI analyzes a large volume of data accurately and quickly which is essential for identifying patterns and anomalies that indicate security breaches. It also automates many routines of security tasks like monitoring network traffic and flagging suspicious activities.
For instance, on 20 September 2022, NVIDIA introduced the NVIDIA IGX platform for high-precision edge AI, designed to enhance security and safety in industries such as manufacturing, logistics and healthcare and this platform is programmable and configurable, providing an adaptable solution for various industries needs. It aims to improve human-machine collaboration and safety in physical-world environments. IGX focuses on improving the safety and security of autonomous systems operating in industries with stringent regulations, such as manufacturing and logistics.
Incorrect Identification and Data Breaches
AI-powered security systems generate incorrect identification threat activity called false positives and false negatives (failing to detect actual threats). Achieving the right balance between accurate threat detection and minimizing false alarms can be challenging. Cybercriminals can use adversarial attacks to manipulate AI algorithms. They can craft malicious inputs designed to evade detection or mislead AI systems, making them less reliable.
According to an IBM report in 2023, the average cost of a data breach worldwide increased to an all-time high of US$ 4.45 Million, a 15% rise over the previous three years. Over the same three-year period, detection and escalation costs significantly increased by 42% and they now make up the majority of breach expenses, indicating a shift toward more involved breach investigations.
Segment Analysis
The global artificial intelligence (AI) in security market is segmented based on offering, deployment type, security type, technology, application, end-user and region.
AI-Powered Security Solutions in Cloud Environments
Advanced security solutions are becoming more and more important as cyber threats become more complex and widespread. Massive volumes of data may be instantly analyzed by AI, enabling real-time danger detection and reaction. The size and complexity of cloud environments provide many opportunities for possible threats to enter. AI can handle the scale of cloud computing, continuously monitoring and analyzing network traffic, user behavior and system logs.
For instance, on 29 August 2023, Google Cloud leveraged its acquisition of cybersecurity firm Mandiant to offer managed threat-hunting services to its Chronicle Security Operations customers. The service, Mandiant Hunt for Chronicle Security Operations, will provide access to Mandiant's threat-hunting intelligence and personnel within customers' Chronicle environments.
Geographical Penetration
Rising Cyber Threats Boost the Market
North America is dominating the global artificial intelligence (AI) in security market covering more than 1/3rd of the market particularly U.S. and Canada face a growing and evolving cyber threat landscape. The frequency and sophistication of cyberattacks, data breaches and ransomware incidents have increased. For efficiently identifying, reducing and responding to these dangers, AI is viewed as a crucial tool.
For instance, on 24 April 2023, North Dakota used artificial intelligence and machine learning to enhance its cybersecurity efforts. The state partnered with cybersecurity vendor Palo Alto Networks to build an autonomous security operations center (SOC) to protect 250,000 endpoints, including schools, government offices and police stations. AI and ML help automate low-level security incident resolution and address backlogged incidents, allowing human analysts to focus on more complex tasks.
Competitive Landscape
The major global players in the market include Palo Alto Networks Inc., Trellix, Darktrace,Cyclance Inc., Fortinet, Inc., Nozomi Networks Inc., , ESET, s.r.o., ThreatMetrix, Inc. and Vectra AI, Inc..
COVID-19 Impact Analysis
The lockdowns and social distancing measures in place organizations have turned to AI-driven surveillance and security solutions for remote monitoring of facilities and properties. AI-powered cameras and sensors can detect anomalies and potential security threats, reducing the need for physical security personnel on-site. AI-driven cybersecurity tools have become more critical as cyberattacks surged during the pandemic.
AI-driven cybersecurity tools have become more critical as cyberattacks surged during the pandemic. AI systems examine huge quantities of data to quickly identify and address dangers, assisting enterprises in safeguarding their networks and data. Security teams are able to focus on more complex and strategic aspects of security operations since AI has been used to automate regular security duties, such as security incident investigation and response.
Cyberattacks and cyber espionage activities tend to rise during periods of geopolitical crisis. Critical infrastructure, governmental institutions and private organizations may be the target of state-sponsored as well as non-state actors. Cybersecurity solutions powered by AI will be essential in identifying and countering these attacks. The conflict may lead to geopolitical tensions affecting international collaboration in AI research and development.
AI Impact
AI-powered security solutions analyze large amounts of data in real-time which allows for the rapid detection of security threats and anomalies. Machine learning algorithms identify patterns and behaviors associated with cyberattacks and enable quicker response times. Based on previous data and continuous network monitoring, AI may be used to anticipate potential security risks and this proactive approach helps organizations get ready for and stop cyberattacks before they happen.
AI-driven security tools can analyze user and entity behavior to identify suspicious activities. By understanding typical user behavior, AI can flag deviations that may indicate a security breach. AI can automate responses to security incidents, such as isolating compromised devices, blocking malicious traffic or initiating incident response procedures and this automation reduces the response time and minimizes human error.
For instance, on 11 September 2022, Lockheed Martin, in collaboration with the University of Iowa's Operator Performance Laboratory, successfully demonstrated the use of artificial intelligence (AI) in coordinating manned and unmanned aircraft in a simulated air-to-ground mission. The AI agents provided data for rapid decision-making and reduced pilot workload. The success of this demonstration could pave the way for AI-enabled collaboration in Joint All Domain Operations and autonomous mission completion.
Russia- Ukraine War Impact
Cyberattacks and cyber espionage activities tend to rise during periods of geopolitical crisis. Critical infrastructure, governmental institutions and private organizations may be the target of state-sponsored as well as non-state actors. Cybersecurity solutions powered by AI will be essential in identifying and countering these attacks. The conflict may lead to geopolitical tensions affecting international collaboration in AI research and development.
The conflict may disrupt the global supply chain for technology components, including semiconductors and other hardware critical for AI infrastructure. Supply chain disruptions can lead to delays in AI projects and impact the availability of AI-powered security solutions. Organizations and governments reallocate resources and priorities in AI development and deployment based on evolving security threats and national interests and which leads to a shift in focus towards AI technologies with direct relevance to security and defense.
By Offering
• Hardware
• Software
• Services
By Deployment Type
• Cloud
• On-Premise
By Security Type
• Network Security
• Endpoint Security
• Application Security
• Cloud Security
By Technology
• Machine Learning
• Natural Language Processing
• Context-Aware Computing
By Application
• Identity and Access Management
• Risk and Compliance Management
• Data Loss Prevention
• Unified Threat Management
• Security and Vulnerability Management
• Others
By End-User
• BFSI
• Retail
• Defense
• Manufacturing
• Enterprise
• Others
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• In October 2022, UBS and Microsoft recently announced an expansion of their relationship. UBS intends to run more than 50% of its applications, including crucial workloads, on Azure during the following five years. This action intends to update UBS's global technological infrastructure and is consistent with the bank's "cloud first" policy.
• In September 2022, Kyndryl, an independent company spun off from IBM's Managed Infrastructure Services business and Elastic, the company behind Elasticsearch and the Elastic Stack, announced an expanded partnership to enable data observability. The collaboration aims to help organizations gain better insights from their data by leveraging Kyndryl's expertise in data and AI operations alongside Elastic's solutions for search, observability and security.
• In March 2022, in collaboration with Mastercard, Samsung is developing biometric credit cards with integrated fingerprint scanners and these cards will feature numerous distinct Samsung chips and be compatible with the majority of point-of-sale terminals that support Mastercard chip payments.
Why Purchase the Report?
• To visualize the global artificial intelligence (AI) in security market segmentation based on offering, deployment type, security type, technology, application, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of artificial intelligence (AI) in security market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global artificial intelligence (AI) in security market report would provide approximately 85 tables, 93 figures and 204 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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