Summary

Market Overview
The Global Table Butter Market reached US$ 43.4 billion in 2022 and is expected to reach US$ 70.2 billion by 2030 and is expected to grow with a CAGR of 6.2% during the forecast period 2023-2030. The primary driver for the table butter market's expansion is the increasing demand for healthy organic butter, clarified butter, and grass-fed butter.
Butter has associated with several health benefits, as it is produced with low fat, low calories, and low cholesterol. Butter is prepared by churning process, cream separation process, and infused with different flavors. It is used for spreading on bread, making sandwiches, and enhancing the flavor of veggies and other dishes.
Key players are also focusing on brand improvement, product innovation, and launches to increase revenue and market share. For instance, on June 2022, Cavin Kare, an Indian-based company launched butter under the Cavin brand which comes in two varieties such as table butter and cooking butter. This launch can help in raising the global table butter market share value.
Market Dynamics
Increasing Health Consciousness and Health Benefits Caused by Butter are Driving Market Growth.
Butter is composed of lactones, fatty acids, triglycerides, diacetyl and dimethyl sulfide, and methyl ketone; these components are responsible for flavor. Butter has been a part of the diet as it provides various health benefits, and is also available in wide varieties such as organic butter, clarified butter, and others.
People want to consume butter as it provides vitamin D, a vital nutrient for bone growth and development. In addition to that butter also provides several fat-soluble vitamins such as A, E, and K, a good source of calcium, and prevents diseases such as osteoporosis, a condition that makes bones weak and fragile. Consequently, the market for table butter would increase more during the forecast period of 2021–2026.
Increasing Product Launches are Driving the Market Growth.
Increasing product launches are driving the market growth. The popularity of butter is increasing as people are becoming more aware of the health benefits caused by butter. The butter is available in different varieties such as clarified butter, unsalted butter, salted butter, grass-fed butter, and some others. These products can likely impede the market growth.
Major rivals are working assiduously to meet this demand by expanding their product offerings and keeping consumers' health in mind, which is driving the table butter market growth. For instance, in November 2021, Sid Farms, an Indian-based company launched unadulterated Cow and Buffalo butter loaded with the nutritional properties of homemade makhana.
Availability of Other Alternatives is Restraining the Market Growth.
Butter has long been associated with higher levels of saturated fat, which has led some consumers to seek healthier alternatives. And also butter can increase the cholesterol level which drives many individuals to opt for other alternative healthier choices. Margarine is considered as the best alternative to traditional butter. This choice can hinder the growth of the global table butter market.
These products are often marketed as healthier alternatives due to their lower saturated fat content. A rise in the vegan population, and increasing demand for plant-based butter alternatives such as almond butter, coconut oil, and others. According to the World Animal Foundation report in 2023, around 88 million are vegan population in the world. This causes restrain to the global table butter market.
COVID-19 Impact Analysis
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
Segment Analysis
The global bread and rolls market is segmented based on nature, end user, and region.
In the Global Market of Tabel Butter, the Organic Segment Holds the Largest Market Share.
The global table butter market has been segmented by nature into organic and conventional. The organic segment held the largest table butter market share of 50% in 2022 in the table butter market analysis report. Consumers are becoming more eager to spend money on high-end goods, and they are especially willing to do good for their health.
The rising production of low-fat, low calories and low-cholesterol butter products in the global market is leading to consumer reach expanding to a wider group. Rising health concerns and increasing awareness about the benefits of dairy butter among consumers across the globe are major driving factors of the market growth over the forecast period.
Geographical Analysis
The North America Region Held the Largest Share of the Table Butter Market.
The global table butter market is segmented into five parts of the world based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American table butter market held the largest market share of 42.6% in 2022 in the table butter market analysis. The growing urbanization and rising purchasing power of the users are leading to the increasing market chances for table butter over the forecast period.
Health-related factors, monetary factors that affect population purchasing power, and changes in consumer lifestyle are the main factors influencing butter consumption across North America. Modern lives, which include flexibility, mobility, cultural diversity, and understanding of different cultures, are also having an impact on butter consumption.
Competitive Landscape
The major global players in the market include Unilever, Groupe Lactalis, Nestle, Arla Foods amba, Glanbia pic, Fonterra Co-operative Group, Friesland Campina, Land O’Lakes, Ornua Co-operative Limited, and Organic Valley.
Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:
Covid-19 Impact:
The unprecedented COVID-19 pandemic in 2020 had a profound effect on the table butter industry. Covid-19 has had a considerable impact on the phases of the global table butter chain that involve table butter production, processing, distribution, and consumption as a result of lockdowns and restrictions imposed by various governments.
Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry in the world, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence and could have an impact on interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.
The COVID-19 pandemic issue has had an impact on the table butter industries as well. The COVID-19 pandemic is upending life, and the table butter processing sector is seeing an increase in trends like salted butter, unsalted butter, and organic butter. The table butter businesses are launching innovative programs, including organic butter, clarified butter, grass-fed butter, and others. Which are readily available and simple to consume.
Why Purchase the Report?
• To visualize the global bread and rolls market segmentation based on nature, end user, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of table butter market-level with all segments.
• The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.
The Global Bread and Rolls market report would provide approximately 54 tables, 62 figures and 190 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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