サマリー

北米のアシュワガンダ市場は、2022年の17,374.94千米ドルから2030年には44,082.07千米ドルに達し、2023年から2030年までの予測期間において年平均成長率12.4％で成長すると予測される。

市場細分化：
北米アシュワガンダ市場：タイプ別（KSM-66、Sensoril、ハイドロアルコールアシュワガンダ、粗アシュワガンダ、その他）、製品タイプ別（アシュワガンダ根製品、アシュワガンダ葉製品、アシュワガンダ葉・根混合製品）、ウィサノライド含有量（1%ウィサノライド、3 2% ウィサノライド、2.5％ウィサノライド、5％ウィサノライド、10％ウィサノライド、その他）、カテゴリー（レギュラー、フルスペクトラム）、形態（パウダー、カプセル、リキッド）、機能（スタミナ向上、免疫力向上、総合的なウェルビーイング、不安やストレスの軽減、脳の健康、筋力向上、その他）、用途（食品・飲料、医薬品、栄養補助食品、スポーツ栄養、その他）、国（アメリカ、業界動向と2030年までの予測
北米アシュワガンダ市場ダイナミクスの概要：

促進要因
- アシュワガンダサプリメントの需要急増

抑制要因

- アシュワガンダの効能に関する認知度の低さ
機会

- アーユルヴェーダ医薬品の急速な普及

市場プレイヤー

北米のアシュワガンダ市場に参入している主な企業は以下の通りである：

- KSM66アシュワガンダ（Ixoreal Biomed社）
- サミ・サビンサ・グループ
- ダブール・インディア・リミテッド（2022年）
- ヒマラヤ・ウェルネス社
- スワンソン
- ザンドケア（エマミ社子会社）
- パタンジャリ・アーユルヴェーダ
- ハーブケム
- エイペックス・インターナショナル
- ケリーグループ plc (2022)
- カイラリ・アーユルヴェーダ・プロダクツ
- バイオプレックス研究所
- ナトレオン・インク
- メディコンダ・ニュートリエンツ
- カルルバ株式会社
- オーガニック・インディア社
- ゾイック・ファーマシューティカルズ
- クリエイティブ酵素
- アウヌトラ・インダストリーズ社

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目次

TABLE OF CONTENTS
1 INTRODUCTION 73
1.1 OBJECTIVES OF THE STUDY 73
1.2 MARKET DEFINITION 73
1.3 OVERVIEW OF THE NORTH AMERICA ASHWAGANDHA MARKET 73
1.4 LIMITATION 75
1.5 MARKETS COVERED 75
2 MARKET SEGMENTATION 81
2.1 MARKETS COVERED 81
2.2 GEOGRAPHICAL SCOPE 82
2.3 YEARS CONSIDERED FOR THE STUDY 83
2.4 CURRENCY AND PRICING 83
2.5 DBMR TRIPOD DATA VALIDATION MODEL 84
2.6 TYPE LIFE-LINE CURVE 87
2.7 MULTIVARIATE MODELING 88
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 89
2.9 DBMR MARKET POSITION GRID 90
2.10 MARKET APPLICATION COVERAGE GRID 91
2.11 DBMR MARKET CHALLENGE MATRIX 92
2.12 VENDOR SHARE ANALYSIS 93
2.13 SECONDARY SOURCES 94
2.14 ASSUMPTIONS 94
3 EXECUTIVE SUMMARY 95
4 PREMIUM INSIGHTS 98
4.1 IMPACT OF ECONOMIC SLOWDOWN 99
4.1.1 IMPACT ON PRICE 99
4.1.2 IMPACT ON SUPPLY CHAIN 99
4.1.3 IMPACT ON SHIPMENT 99
4.1.4 IMPACT ON COMPANY'S STRATEGIC DECISIONS 100
4.2 PRICING INDEX 101
4.3 NEW PRODUCT LAUNCHES 102
4.4 MARKETING STRATEGIES ADOPTED BY KEY MARKET PLAYERS 103
4.4.1 PROMOTING PRODUCTS BY EMPHASIZING DIFFERENT FUNCTIONS 103
4.4.2 PARTNERSHIPS WITH OTHER BRANDS 103
4.4.3 A VAST NETWORK OF DISTRIBUTION 104
4.5 PRODUCTION CAPACITY OF KEY MANUFACTURING COMPANIES 105
4.6 NORTH AMERICA ASHWAGANDHA MARKET- INDUSTRY TRENDS AND FUTURE PERSPECTIVE 106
4.6.1 RISING ADOPTION OF ASHWAGANDHA INGREDIENTS BY END USERS 106
4.6.2 GROWING COLLABORATIONS AND PARTNERSHIPS 106
4.7 NORTH AMERICA ASHWAGHANDHA MARKET: LABELLING CLAIMS 106
4.8 FACTORS INFLUENCING PURCHASING DECISION OF CUSTOMERS 110
4.9 SUPPLY CHAIN OF NORTH AMERICA ASHWAGANDHA MARKET 111
4.9.1 RAW MATERIAL PROCUREMENT 111
4.9.2 ASHWAGANDHA PRODUCTION/PROCESSING 111
4.9.3 MARKETING AND DISTRIBUTION 112
4.9.4 END USERS 112
4.10 NORTH AMERICA ASHWAGANDHA MARKET: REGULATORY FRAMEWORK 113
4.10.1 U.S. 113
5 MARKET OVERVIEW 114
5.1 DRIVERS 116
5.1.1 RAPIDLY INCREASE IN DEMAND FOR ASHWAGANDHA SUPPLEMENTS 116
5.1.2 GROW IN POPULARITY OF ASHWAGANDHA OWING TO ITS NUTRITIONAL AND HEALTH BENEFITS 117
5.1.3 SURGE IN DEMAND FOR ASHWAGANDHA IN FUNCTIONAL FOOD AND BEVERAGES AND PHARMACEUTICAL INDUSTRY 117
5.2 RESTRAINTS 119
5.2.1 LESS AWARENESS REGARDING THE BENEFITS OF ASHWAGANDHA 119
5.2.2 SIDE EFFECTS OF ASHWAGANDHA 120
5.3 OPPORTUNITIES 121
5.3.1 RAPIDLY GROWING ADOPTION OF AYURVEDIC MEDICINES 121
5.3.2 SEDENTARY LIFESTYLE AMONG PEOPLE IS INCREASING DEMAND FOR ASHWAGANDHA TO PROMOTE HEALTH AND WELLNESS 123
5.3.3 RISE IN DEMAND FOR ASHWAGANDHA MEDICINES & SUPPLEMENTS DUE TO COVID-19 PANDEMIC 126
5.4 CHALLENGES 127
5.4.1 POOR QUALITY OF CLINICAL RESEARCH ON AYURVEDIC MEDICINES 127
5.4.2 SUPPLY CHAIN DISRUPTION DUE TO COVID-19 128
6 NORTH AMERICA ASHWAGANDHA MARKET, BY TYPE 131
6.1 OVERVIEW 132
6.2 KSM-66 133
6.3 SENSORIL 134
6.4 HYDRO-ALCOHOLIC ASHWAGANDHA 134
6.5 CRUDE ASHWAGANDHAA 135
7 NORTH AMERICA ASHWAGANDHA MARKET, BY PRODUCT TYPE 136
7.1 OVERVIEW 137
7.2 ASHWAGANDHA ROOT PRODUCT 138
7.3 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 138
7.4 ASHWAGANDHA LEAF PRODUCTS 138
8 NORTH AMERICA ASHWAGANDHA MARKET, BY WITHANOLIDES CONTENT 140
8.1 OVERVIEW 141
8.2 5% WITHANOLIDES 142
8.3 10% WITHANOLIDES 142
8.4 2.5% WITHANOLIDES 142
8.5 2% WITHANOLIDES 143
8.6 1% WITHANOLIDES 144
8.7 OTHERS 144
9 NORTH AMERICA ASHWAGANDHA MARKET, BY CATEGORY 145
9.1 OVERVIEW 146
9.2 FULL SPECTRUM 147
9.3 REGULAR 147
10 NORTH AMERICA ASHWAGANDHA MARKET, BY FORM 148
10.1 OVERVIEW 149
10.2 POWDER 150
10.3 CAPSULE AND PILLS 150
10.4 LIQUID 151
11 NORTH AMERICA ASHWAGANDHA MARKET, BY FUNCTION 152
11.1 OVERVIEW 153
11.2 REDUCED ANXIETY AND STRESS 154
11.3 BRAIN HEALTH 154
11.4 IMPROVED IMMUNITY 155
11.5 IMPROVED STAMINA 155
11.6 MUSCLE STRENGTH 155
11.6.1 MUSCLE SIZE & STRENGTH 156
11.6.2 MUSCLE RECOVERY 156
11.7 OVERALL WELLBEING 156
11.8 OTHERS 157
12 NORTH AMERICA ASHWAGANDHA MARKET, BY APPLICATION 158
12.1 OVERVIEW 159
12.2 DIETARY SUPPLEMENTS 160
12.2.1 DIETARY SUPPLEMENTS, BY TYPE 160
12.2.1.1 IMMUNITY SUPPLEMENTS 160
12.2.1.2 BONE AND JOINT HEALTH SUPPLEMENTS 160
12.2.1.3 BRAIN HEALTH SUPPLEMENTS 161
12.2.1.4 OVERALL WELLBEING SUPPLEMENTS 161
12.2.1.5 SKIN HEALTH SUPPLEMENTS 161
12.2.1.6 OTHERS 161
12.2.2 DIETARY SUPPLEMENTS, BY ASHWAGANDHA TYPE 161
12.2.2.1 KSM-66 161
12.2.2.2 SENSORIL 161
12.2.2.3 OTHERS 161
12.2.3 DIETARY SUPPLEMENTS, BY ASHWAGANDHA PRODUCT TYPE 162
12.2.3.1 ASHWAGANDHA ROOT PRODUCT 162
12.2.3.2 ASHWAGANDHA LEAF PRODUCTS 162
12.2.3.3 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 162
12.3 PHARMACEUTICAL 162
12.3.1 PHARMACEUTICAL, BY ASHWAGANDHA TYPE 163
12.3.1.1 KSM-66 163
12.3.1.2 SENSORIL 163
12.3.1.3 OTHERS 163
12.3.2 PHARMACEUTICAL, BY ASHWAGANDHA PRODUCT TYPE 163
12.3.2.1 ASHWAGANDHA ROOT PRODUCT 164
12.3.2.2 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 164
12.3.2.3 ASHWAGANDHA LEAF PRODUCTS 164
12.3.3 FOOD & BEVERAGES 164
12.3.3.1 BEVERAGES 165
12.3.3.1.1 JUICES 165
12.3.3.1.2 FORTIFIED BEVERAGES 165
12.3.3.1.3 FUNCTIONAL BEVERAGES 166
12.3.3.1.4 FLAVORED MILK 166
12.3.3.1.5 MILK SHAKES 166
12.3.3.1.6 SMOOTHIES 166
12.3.3.1.7 PROCESSED MILK 166
12.3.3.1.8 OTHERS 166
12.3.3.2 PROCESSED FOOD 166
12.3.3.2.1 SAUCES, DRESSINGS AND CONDIMENTS 167
12.3.3.2.2 CANNED FRUITS & VEGETABLES 167
12.3.3.2.3 SOUPS 167
12.3.3.2.4 JAMS, PRESERVES & MARMALADES 167
12.3.3.2.5 READY MEALS 167
12.3.3.2.6 FRUIT & VEGETABLE PUREE 167
12.3.3.2.7 PICKLES 168
12.3.3.2.8 OTHERS 168
12.3.3.3 BAKERY 168
12.3.3.3.1 BREAD & ROLLS 168
12.3.3.3.2 BISCUIT 168
12.3.3.3.3 COOKIES & CRACKERS 169
12.3.3.3.4 CAKES, PASTRIES & TRUFFLE 169
12.3.3.3.5 TART & PIES 169
12.3.3.3.6 BROWNIES 169
12.3.3.3.7 OTHERS 169
12.3.3.4 FUNCTIONAL FOOD 169
12.3.3.5 DAIRY PRODUCTS 169
12.3.3.5.1 ICE CREAM 170
12.3.3.5.2 YOGURT 170
12.3.3.5.2.1 FROZEN 170
12.3.3.5.2.2 FRESH 170
12.3.3.5.3 CHEESE 170
12.3.3.5.4 OTHERS 170
12.3.3.6 BREAKFAST CEREALS 170
12.3.3.7 OTHERS 170
12.3.4 FOOD & BEVERAGES, BY ASHWAGANDHA TYPE 170
12.3.4.1 KSM-66 171
12.3.4.2 SENSORIL 171
12.3.4.3 OTHERS 171
12.3.5 FOOD & BEVERAGES, BY ASHWAGANDHA PRODUCT TYPE 171
12.3.5.1 ASHWAGANDHA ROOT PRODUCT 171
12.3.5.2 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 172
12.3.5.3 ASHWAGANDHA LEAF PRODUCTS 172
12.4 SPORTS NUTRITION 172
12.4.1 SPORTS NUTRITION, BY TYPE 172
12.4.1.1 PROTEIN POWDERS 172
12.4.1.2 SPORT DRINKS 173
12.4.1.3 SPORTS DRINK MIXES 173
12.4.1.4 OTHERS 173
12.4.2 SPORTS NUTRITION, BY ASHWAGANDHA TYPE 173
12.4.2.1 KSM-66 173
12.4.2.2 SENSORIL 173
12.4.2.3 OTHERS 173
12.4.3 SPORTS NUTRITION, BY ASHWAGANDHA PRODUCT TYPE 173
12.4.3.1 ASHWAGANDHA ROOT PRODUCT 174
12.4.3.2 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 174
12.4.3.3 ASHWAGANDHA LEAF PRODUCTS 174
12.5 OTHERS 174
12.5.1 OTHERS, BY ASHWAGANDHA TYPE 175
12.5.1.1 KSM-66 175
12.5.1.2 SENSORIL 175
12.5.1.3 OTHERS 175
12.5.2 OTHERS, BY ASHWAGANDHA PRODUCT TYPE 175
12.5.2.1 ASHWAGANDHA ROOT PRODUCT 175
12.5.2.2 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 176
12.5.2.3 ASHWAGANDHA LEAF PRODUCTS 176
13 NORTH AMERICA ASHWAGANDHA MARKET, BY REGION 177
13.1 NORTH AMERICA 178
13.1.1 U.S. 191
13.1.2 MEXICO 199
13.1.3 CANADA 207
14 NORTH AMERICA ASHWAGANDHA MARKET: COMPANY LANDSCAPE 215
14.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 215
15 SWOT ANALYSIS 216
16 COMPANY PROFILINGS 217
16.1 KSM66 ASHWAGANDHA (IXOREAL BIOMED) 217
16.1.1 COMPANY SNAPSHOT 217
16.1.2 COMPANY SHARE ANALYSIS 217
16.1.3 PRODUCT PORTFOLIO 218
16.1.4 RECENT DEVELOPMENT 218
16.2 SAMI-SABINSA GROUP 219
16.2.1 COMPANY SANPSHOT 219
16.2.2 COMPANY SHARE ANALYSIS 219
16.2.3 PRODUCT PORTFOLIO 220
16.2.4 RECENT DEVELOPMENTS 220
16.3 DABUR INDIA LIMITED 222
16.3.1 COMPANY SNAPSHOT 222
16.3.2 REVENUE ANALYSIS 222
16.3.3 COMPANY SHARE ANALYSIS 223
16.3.4 BRAND PORTFOLIO 223
16.3.5 RECENT DEVELOPMENT 223
16.4 HIMALAYA WELLNESS COMPANY 226
16.4.1 COMPANY SNAPSHOT 226
16.4.2 COMPANY SHARE ANALYSIS 226
16.4.3 PRODUCT PORTFOLIO 227
16.4.4 RECENT DEVELOPMENT 227
16.5 SWANSON 228
16.5.1 COMPANY SNAPSHOT 228
16.5.2 COMPANY SHARE ANALYSIS 228
16.5.3 PRODUCT PORTFOLIO 229
16.5.4 RECENT DEVELOPMENT 229
16.6 APEX INTERNATIONAL 230
16.6.1 COMPANY SNAPSHOT 230
16.6.2 PRODUCT PORTFOLIO 230
16.6.3 RECENT DEVELOPMENT 231
16.7 AUNUTRA INDUSTRIES INC. 232
16.7.1 COMPANY SANPSHOT 232
16.7.2 PRODUCT PORTFOLIO 232
16.7.3 RECENT DEVELOPMENTS 233
16.8 BIOPREX LABS 234
16.8.1 COMPANY SNAPSHOT 234
16.8.2 PRODUCT PORTFOLIO 234
16.8.3 RECENT DEVELOPMENTS 235
16.9 CARRUBBA INC 236
16.9.1 COMPANY SNAPSHOT 236
16.9.2 PRODUCT PORTFOLIO 236
16.9.3 RECENT DEVELOPMENT 236
16.10 CREATIVE ENZYMES 237
16.10.1 COMPANY SNAPSHOT 237
16.10.2 PRODUCT PORTFOLIO 237
16.10.3 RECENT DEVELOPMENTS 238