Summary

Barley flakes consumption in Japan has been on the rise in recent years. The market for barley flakes in Japan may vary depending on factors such as consumer preferences, dietary trends, and market demand. However, barley-based products, including barley flakes, have gained popularity in recent years due to their nutritional benefits and versatility. Barley is known for its high fiber content, vitamins, minerals, and antioxidants. It is often considered a healthier alternative to other grains due to its potential to promote heart health, aid digestion, and manage blood sugar levels. As a result, there has been an increasing demand for barley and barley-based products in Japan, including barley flakes. Japanese importers often source barley flakes from the US due to the country's large-scale barley production and well-established export infrastructure. Canada, Australia, several European countries, such as Germany, France, and the United Kingdom, also export barley flakes to Japan. Urban areas with a higher concentration of health-conscious consumers and access to a wide range of food products often witness a higher demand for such items. Major cities like Tokyo, Osaka, and Kyoto, with their diverse food scenes and health-oriented consumer base, may exhibit significant consumption of barley flakes. The Japanese government places a strong emphasis on food safety. The Ministry of Health, Labor and Welfare (MHLW) set regulations and standards for food products, including barley flakes, to ensure they meet safety requirements. Kachinuki Barley Festival (Aomori Prefecture), Iwate Barley Festival (Iwate Prefecture, Harvest festivals (Shūki Matsuri), and Local food and agricultural festivals these festivals celebrates the region's barley production.

According to the research report "Japan Barley Flakes Market Overview, 2028," published by Bonafide Research, the Japan Barley Flakes market is expected to reach market size of USD 475.54 Million by 2028. The barley flakes market is expected to increase in the future due to several factors like growing health consciousness, increasing preference for plant-based and gluten-free diets, product innovation and variety, marketing and awareness campaigns, food industry collaboration and partnerships, expansion of distribution channels, and by global food trends and influence.

It is generally observed that conventional barley flakes tend to have higher demand compared to organic alternatives in many regions. This can be due to factors such as price, availability, consumer preferences, and marketing. Organic products generally have a smaller market share compared to conventional ones, but their demand has been growing as more people prioritize organic and sustainably produced food. Hulled barley flakes are popular among all other types as owing to their flexibility and nutritional advantages. Hulled barley is a whole grain that has only had the outermost hull removed, leaving the bran and germ intact. As a result, hulled barley is high in dietary fiber, vitamins, minerals, and antioxidants. Hulled barley flakes are appropriate for vegetarian, vegan, or plant-based diets. They can also be used as a grain substitute for persons with dietary restrictions or allergies.

In the food sector, barley flakes have a broader range of applications than in the beverage industry and animal feed products in the China. Because of their nutritional profile and adaptability, barley flakes are a prominent component in a variety of culinary items. Direct consumer purchases of barley flakes are prevalent in retail outlets and health food stores. The B2B market for barley flakes, on the other hand, often comprises manufacturers, food processors, or other food-related enterprises. These companies may use barley flakes as an ingredient in food products such as cereals, snacks, or baked goods or they may use them in foodservice operations such as restaurants or cafeterias. However, the B2B market for barley flakes is not as extensive as the B2C industry.

The COVID-19 epidemic and the Russia-Ukraine war have both had a substantial influence on the market for barley flakes. The Russia-Ukraine conflict has hampered global supply chains, as Russia and Ukraine are two of the world's top barley exporters. This has resulted in even higher barley flakes costs. The COVID-19 epidemic has affected the worldwide supply chain, making imports of barley flakes more complex and expensive. This has also resulted in increased barley flakes costs in the China.

Considered in this report
• Geography: China
• Base year: 2017
• Estimated year: 2022
• Forecast year: 2028

Aspects covered in this report
• The China Barley Flakes market, with its value and forecast, along with its segments
• Various drivers and challenges
• Ongoing trends and developments
• Top-profiled companies
• Strategic suggestion

By Nature in the report
• Conventional Barley Flake
• Organic Barley Flake

By Product Type in the report
• Hulled Barley Flakes
• Dried Barley Flakes
• Toasted Barley Flakes
• Other barley flakes (pearled, Barley grits, Quick barley flakes)

By End User in the report
• Barley Flakes for Food Industry
• Barley flakes for beverages
• Barley flakes for Other End Use (Animal Feed)

By End User in the report
• B2C(Supermarket/hypermarket, Specialty Store, Online Retail, Convenience Stores)
• B2B

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then performing trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be helpful to industry consultants, manufacturers, suppliers, associations & organizations related to Barley Flakes Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Japan Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Japan Barley Flakes Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Nature
6.3. Market Size and Forecast By Product Type
6.4. Market Size and Forecast By End Use
6.5. Market Size and Forecast By Distribution Channel
7. Japan Barley Flakes Market Segmentations
7.1. Japan Barley Flakes Market, By Nature
7.1.1. Japan Barley Flakes Market Size, By Conventional Barley Flake, 2017-2028
7.1.2. Japan Barley Flakes Market Size, By Organic Barley Flake, 2017-2028
7.2. Japan Barley Flakes Market, By Product Type
7.2.1. Japan Barley Flakes Market Size, By Hulled Barley Flakes, 2017-2028
7.2.2. Japan Barley Flakes Market Size, By Dried Barley Flakes, 2017-2028
7.2.3. Japan Barley Flakes Market Size, By Toasted Barley Flakes, 2017-2028
7.2.4. Japan Barley Flakes Market Size, By Other Barley Flakes, 2017-2028
7.3. Japan Barley Flakes Market, By End Use
7.3.1. Japan Barley Flakes Market Size, By Barley Flakes for Food Industry, 2017-2028
7.3.2. Japan Barley Flakes Market Size, By Barley Flakes for Beverages, 2017-2028
7.3.3. Japan Barley Flakes Market Size, By Barley flakes for Other End Use, 2017-2028
7.4. Japan Barley Flakes Market, By Distribution Channel
7.4.1. Japan Barley Flakes Market Size, By B2C, 2017-2028
7.4.2. Japan Barley Flakes Market Size, By B2B, 2017-2028
8. Japan Barley Flakes Market Opportunity Assessment
8.1. By Nature, 2023 to 2028
8.2. By Product Type, 2023 to 2028
8.3. By End Use, 2023 to 2028
8.4. By Distribution Channel, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures
Figure 1: Japan Barley Flakes Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Nature
Figure 3: Market Attractiveness Index, By Product Type
Figure 4: Market Attractiveness Index, By End Use
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Porter's Five Forces of Japan Barley Flakes Market

List of Table
Table 1 : Influencing Factors for Global Barley Flakes Market, 2022
Table 2: Japan Barley Flakes Market Size and Forecast By Nature (2017, 2022 & 2028F)
Table 3: Japan Barley Flakes Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 4: Japan Barley Flakes Market Size and Forecast By End Use (2017, 2022 & 2028F)
Table 5: Japan Barley Flakes Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 6: Japan Barley Flakes Market Size of Conventional Barley Flake (2017 to 2028) in USD Million
Table 7: Japan Barley Flakes Market Size of Organic Barley Flake (2017 to 2028) in USD Million
Table 8: Japan Barley Flakes Market Size of Hulled Barley Flakes (2017 to 2028) in USD Million
Table 9: Japan Barley Flakes Market Size of Dried Barley Flakes (2017 to 2028) in USD Million
Table 10: Japan Barley Flakes Market Size of Toasted Barley Flakes (2017 to 2028) in USD Million
Table 11: Japan Barley Flakes Market Size of Other Barley Flakes (2017 to 2028) in USD Million
Table 12: Japan Barley Flakes Market Size of Barley Flakes for Food Industry (2017 to 2028) in USD Million
Table 13: Japan Barley Flakes Market Size of Barley Flakes for Beverages (2017 to 2028) in USD Million
Table 14: Japan Barley Flakes Market Size of Barley flakes for Other End Use (2017 to 2028) in USD Million
Table 15: Japan Barley Flakes Market Size of B2C (2017 to 2028) in USD Million
Table 16: Japan Barley Flakes Market Size of Supermarket/hypermarket (2017 to 2028) in USD Million
Table 17: Japan Barley Flakes Market Size of Specialty Store (2017 to 2028) in USD Million
Table 18: Japan Barley Flakes Market Size of Online Retail (2017 to 2028) in USD Million
Table 19: Japan Barley Flakes Market Size of Online Retail (2017 to 2028) in USD Million
Table 20: Japan Barley Flakes Market Size of B2B (2017 to 2028) in USD Million