Summary

China is indeed one of the largest consumers of barley in the Asia-Pacific region. China has a significant population and a diverse culinary culture, which contributes to its consumption of various food products, including barley flakes. Barley is a widely grown crop in China, and its consumption has been increasing due to growing health consciousness and changing dietary preferences. Barley flakes, as a nutritious and versatile ingredient, have gained popularity in the Chinese market. The demand for barley flakes in China is influenced by various factors, including consumer preferences, dietary trends, health consciousness, and the availability of alternative breakfast cereals. Market dynamics, such as supply and demand, production volumes, imports, exports, and price fluctuations, can also impact the market. China does import barley and barley-based products, including barley flakes, to meet its domestic demand. Import sources for barley flakes can vary, with countries like the United States, Canada, Australia, and European nations being potential suppliers. In China, the import and sale of food products, including barley flakes, are regulated by various government agencies, primarily the General Administration of Customs (GAC) and the China Food and Drug Administration (CFDA). These agencies enforce regulations to ensure food safety, quality, and compliance with labeling requirements.

According to the research report "China Barley Flakes Market Overview, 2028," published by Bonafide Research, the China Barley Flakes market was valued at USD 1.30 Billion in 2022. The growing popularity of natural, minimally processed, and functional foods provides a chance for barley flakes to appeal to health-conscious customers. The rising popularity of plant-based diets and vegetarian/vegan lifestyles presents a potential for barley flakes as a plant-derived protein and fiber source. Busy lives and the need for easy and ready-to-eat choices drive the market for breakfast cereals and on-the-go snacks. Barley flakes can be used to make ready-to-eat cereal bars, granola mixes, or instant porridge, giving customers a handy and nutritional choice. Manufacturers may differentiate and innovate their barley flakes goods by introducing new flavors, mixes, or beneficial components.

In China, the conventional barley flakes market tends to be larger and more established compared to the organic barley flakes market. This is primarily due to factors such as consumer preferences, availability, and pricing dynamics. One of the main reasons for the higher market share of conventional barley flakes is consumer demand. Conventional food products have traditionally dominated the market, and consumers are often more familiar with and accustomed to conventional options. Additionally, conventional barley flakes may be more widely available in supermarkets and other retail outlets, making them more accessible to consumers. Price plays a significant role in consumer choices. Conventional barley flakes are generally more affordable compared to organic counterparts due to factors such as economies of scale in production and lower certification and regulatory costs. In China, hulled barley flakes are particularly popular among various types of barley flakes. One reason for the popularity of hulled barley flakes in China is their desirable texture and taste. Hulled barley flakes have a chewy and slightly nutty flavor, providing a pleasant eating experience. The texture and taste profile make them versatile for use in a wide range of culinary applications, such as breakfast cereals, porridge, granola, and baked goods.

Barley flakes have a greater range of uses in the food sector than in the beverage industry and animal feed products in Mexico. Barley flakes are a popular ingredient in a number of dishes due to their nutritional profile and versatility. Consumers may buy barley flakes directly from retailers and health food stores. The B2B market for barley flakes, on the other hand, frequently includes manufacturers, food processors, and other food-related businesses. However, the B2B market for barley flakes is not as extensive as the B2C industry.

The COVID-19 epidemic and the Russia-Ukraine war have both had a substantial influence on the market for barley flakes. The Russia-Ukraine conflict has hampered global supply chains, as Russia and Ukraine are two of the world's top barley exporters. This has resulted in even higher barley flakes costs. The COVID-19 epidemic has affected the worldwide supply chain, making imports of barley flakes more complex and expensive. This has also resulted in increased barley flakes costs in the China.

Considered in this report
• Geography: China
• Base year: 2017
• Estimated year: 2022
• Forecast year: 2028

Aspects covered in this report
• The China Barley Flakes market, with its value and forecast, along with its segments
• Various drivers and challenges
• Ongoing trends and developments
• Top-profiled companies
• Strategic suggestion

By Nature in the report
• Conventional Barley Flake
• Organic Barley Flake

By Product Type in the report
• Hulled Barley Flakes
• Dried Barley Flakes
• Toasted Barley Flakes
• Other barley flakes (pearled, Barley grits, Quick barley flakes)

By End User in the report
• Barley Flakes for Food Industry
• Barley flakes for beverages
• Barley flakes for Other End Use (Animal Feed)

By End User in the report
• B2C(Supermarket/hypermarket, Specialty Store, Online Retail, Convenience Stores)
• B2B

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then performing trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be helpful to industry consultants, manufacturers, suppliers, associations & organizations related to Barley Flakes Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. China Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. China Barley Flakes Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Nature
6.3. Market Size and Forecast By Product Type
6.4. Market Size and Forecast By End Use
6.5. Market Size and Forecast By Distribution Channel
7. China Barley Flakes Market Segmentations
7.1. China Barley Flakes Market, By Nature
7.1.1. China Barley Flakes Market Size, By Conventional Barley Flake, 2017-2028
7.1.2. China Barley Flakes Market Size, By Organic Barley Flake, 2017-2028
7.2. China Barley Flakes Market, By Product Type
7.2.1. China Barley Flakes Market Size, By Hulled Barley Flakes, 2017-2028
7.2.2. China Barley Flakes Market Size, By Dried Barley Flakes, 2017-2028
7.2.3. China Barley Flakes Market Size, By Toasted Barley Flakes, 2017-2028
7.2.4. China Barley Flakes Market Size, By Other Barley Flakes, 2017-2028
7.3. China Barley Flakes Market, By End Use
7.3.1. China Barley Flakes Market Size, By Barley Flakes for Food Industry, 2017-2028
7.3.2. China Barley Flakes Market Size, By Barley Flakes for Beverages, 2017-2028
7.3.3. China Barley Flakes Market Size, By Barley flakes for Other End Use, 2017-2028
7.4. China Barley Flakes Market, By Distribution Channel
7.4.1. China Barley Flakes Market Size, By B2C, 2017-2028
7.4.2. China Barley Flakes Market Size, By B2B, 2017-2028
8. China Barley Flakes Market Opportunity Assessment
8.1. By Nature, 2023 to 2028
8.2. By Product Type, 2023 to 2028
8.3. By End Use, 2023 to 2028
8.4. By Distribution Channel, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures
Figure 1: China Barley Flakes Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Nature
Figure 3: Market Attractiveness Index, By Product Type
Figure 4: Market Attractiveness Index, By End Use
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Porter's Five Forces of China Barley Flakes Market

List of Table
Table 1 : Influencing Factors for Global Barley Flakes Market, 2022
Table 2: China Barley Flakes Market Size and Forecast By Nature (2017, 2022 & 2028F)
Table 3: China Barley Flakes Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 4: China Barley Flakes Market Size and Forecast By End Use (2017, 2022 & 2028F)
Table 5: China Barley Flakes Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 6: China Barley Flakes Market Size of Conventional Barley Flake (2017 to 2028) in USD Million
Table 7: China Barley Flakes Market Size of Organic Barley Flake (2017 to 2028) in USD Million
Table 8: China Barley Flakes Market Size of Hulled Barley Flakes (2017 to 2028) in USD Million
Table 9: China Barley Flakes Market Size of Dried Barley Flakes (2017 to 2028) in USD Million
Table 10: China Barley Flakes Market Size of Toasted Barley Flakes (2017 to 2028) in USD Million
Table 11: China Barley Flakes Market Size of Other Barley Flakes (2017 to 2028) in USD Million
Table 12: China Barley Flakes Market Size of Barley Flakes for Food Industry (2017 to 2028) in USD Million
Table 13: China Barley Flakes Market Size of Barley Flakes for Beverages (2017 to 2028) in USD Million
Table 14: China Barley Flakes Market Size of Barley flakes for Other End Use (2017 to 2028) in USD Million
Table 15: China Barley Flakes Market Size of B2C (2017 to 2028) in USD Million
Table 16: China Barley Flakes Market Size of Supermarket/hypermarket (2017 to 2028) in USD Million
Table 17: China Barley Flakes Market Size of Specialty Store (2017 to 2028) in USD Million
Table 18: China Barley Flakes Market Size of Online Retail (2017 to 2028) in USD Million
Table 19: China Barley Flakes Market Size of Online Retail (2017 to 2028) in USD Million
Table 20: China Barley Flakes Market Size of B2B (2017 to 2028) in USD Million