Summary

The Asia Pacific wine market is a tapestry woven with threads of history, heritage, and a deep appreciation for the land. It is a place where ancient winemaking traditions coexist with the pursuit of excellence and innovation. Indulge in the authenticity of the Asia Pacific wine market, where passion and tradition come together in every bottle. China, in particular, has witnessed a remarkable surge in wine consumption, making it one of the largest wine markets in the world. This growth is attributed to factors such as rising disposable incomes, urbanization, and changing consumer preferences. While the Asia Pacific region has historically been known as a major wine importer, there has been a notable increase in domestic wine production. Countries like China, Japan, India, and South Korea have been investing in vineyard expansion and modern winemaking techniques, leading to a rise in the production of high-quality wines within the region. With the increasing affluence in the region, there has been a rise in the demand for premium and luxury wines. Consumers are willing to explore higher-priced wines and are seeking unique and exclusive offerings. This trend has led to the growth of premium wine segments and the emergence of luxury wine brands catering to the discerning tastes of affluent consumers.

According to the research report, “Asia-Pacific Wine Market Outlook, 2028” published by Bonafide Research, the market is expected to grow with 6.60% CAGR by 2023-28. The Asia Pacific wine market boasts a diverse range of indigenous grape varieties that contribute to its distinct character. For Instance, China has the native grape variety called Koshu in Japan, Marselan in China, and Asai in India. These local grape varieties offer unique flavors and aromas, reflecting the terroir and cultural heritage of the region. The Asia Pacific region has witnessed a surge in wine tourism as more travelers explore the picturesque vineyards and wineries. Destinations such as Australia's Barossa Valley, New Zealand's Marlborough region, and China's Ningxia have become popular attractions for wine enthusiasts seeking immersive experiences, including vineyard tours, tastings, and food and wine pairing events. As the interest in wine grows, so does the demand for wine education and appreciation. The Asia Pacific region has seen a rise in wine schools, sommelier courses, and wine-related events. Consumers are eager to learn about wine production, grape varieties, and wine pairing, fostering a deeper understanding and appreciation for the intricacies of wine. The Asia Pacific wine market has embraced the digital age, with a significant increase in online wine sales. E-commerce platforms and wine delivery services have made it easier for consumers to access a wide range of wines from around the world. This trend has further expanded the options available to wine enthusiasts, allowing them to explore and purchase wines conveniently. In addition, Wine and food pairing is an integral part of the Asia Pacific wine market. Countries like Japan and China have a long-standing culinary culture that emphasizes harmonious pairings. Local cuisines, such as Japanese sushi or Chinese dim sum, have inspired unique wine pairing experiences, creating a market that appreciates the synergy between food and wine.

The Asia Pacific wine market has become an attractive destination for wine investors. Collectors and investors in the region have shown a growing interest in wine as an alternative investment asset class. Fine wines from renowned regions such as Bordeaux, Burgundy, and Napa Valley have gained popularity among investors seeking long-term value appreciation and diversification. Several governments in the Asia Pacific region have recognized the potential of the wine industry and have implemented supportive policies and initiatives to promote its growth. For instance, the Australian government has invested in marketing campaigns to raise the international profile of Australian wines, while the Chinese government has designated certain regions as "wine zones" to encourage wine production and tourism. Penfolds is an iconic Australian wine brand known for its exceptional red wines, particularly its flagship wine, Penfolds Grange. With a history dating back to 1844, Penfolds produces a wide range of premium wines from various Australian wine regions, including Barossa Valley, Coonawarra, and Adelaide Hills. Jacob's Creek is another well-known Australian wine brand that offers a diverse portfolio of wines, including Shiraz, Chardonnay, and Riesling. It is recognized for its consistent quality and accessibility, making it a popular choice among wine enthusiasts worldwide. In addition, Cloudy Bay is a renowned New Zealand wine brand that played a significant role in establishing Marlborough as a premier Sauvignon Blanc region. It is celebrated for producing vibrant and expressive wines, including its flagship Sauvignon Blanc, as well as Chardonnay and Pinot Noir. Vinexpo Hong Kong is one of the most significant wine trade exhibitions in Asia. It showcases a wide range of wines, spirits, and related products from various regions worldwide. The event brings together industry professionals, including producers, distributors, and buyers, to network, explore new releases, and engage in business transactions. Also, organized by the Hong Kong Trade Development Council, the Hong Kong International Wine & Spirits Fair is an annual event that features a comprehensive selection of wines, spirits, and related products. The fair includes tastings, seminars, masterclasses, and networking opportunities for industry professionals and wine enthusiasts. In addition, ProWine Asia is a leading trade fair for wines and spirits in the Asia Pacific region. It takes place in different cities, including Hong Kong, Singapore, and Shanghai, attracting exhibitors and visitors from around the world. The event provides a platform for networking, showcasing products, and discovering industry trends.

The Asia Pacific wine market has seen unique cross-cultural blending practices, where winemakers combine grape varieties from different regions to create distinctive and innovative wines. For instance, Australian winemakers have experimented with blending Shiraz with Chinese grape varieties, resulting in unique wine styles that blend the characteristics of both regions. The Asia Pacific wine market offers export opportunities for winemakers from both within the region and internationally. Countries like Australia and New Zealand have successfully tapped into the export market, with their wines gaining recognition and popularity worldwide. China has also become a major player in the importation of wines, creating opportunities for wine producers from various regions to enter the Chinese market. Winemakers in the Asia Pacific region have increasingly sought collaborations and partnerships with international producers, sharing expertise and knowledge. This collaboration allows for the exchange of winemaking techniques, blending traditions, and marketing strategies, ultimately enhancing the quality and diversity of wines available in the market.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Wine Market with its value and forecast along with its segments
• Country-wise Personal Protective Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Product type

• Still Wine
• Sparkling Wine

By Color

• Red Wine
• White Wine
• Rose Wine
• Others

By Sweetness Level

• Semi-Sweet
• Dry
• Sweet
• Semi-Dry

By Distribution Channel

• On Trade
• Off Trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to wine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.




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Table of Contents

Table of Content
1. Executive Summary
2. Research Methodology
2.1. Secondary Research
2.2. Primary Data Collection
2.3. Market Formation & Validation
2.4. Report Writing, Quality Check & Delivery
3. Market Structure
3.1. Market Considerate
3.2. Assumptions
3.3. Limitations
3.4. Abbreviations
3.5. Sources
3.6. Definitions
4. Economic /Demographic Snapshot
5. Global Wine Market Outlook
5.1. Market Size By Value
5.2. Market Share By Region
5.3. Market Size and Forecast, By Geography
5.4. Market Size and Forecast, By Types
5.5. Market Size and Forecast, By Color
5.6. Market Size and Forecast, By Distribution Channel
5.7. Market Size and Forecast, By Sweetness Level
6. Asia-Pacific Wine Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Types
6.4. Market Size and Forecast, By Color
6.5. Market Size and Forecast, By Distribution Channel
6.6. Market Size and Forecast, By Sweetness Level
7. Market Dynamics
7.1. Market Drivers & Opportunities
7.2. Market Restraints & Challenges
7.3. Market Trends
7.4. Covid-19 Effect
7.5. Supply chain Analysis
7.6. Policy & Regulatory Framework
7.7. Industry Experts Views
7.8. China Wine Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Types
7.8.3. Market Size and Forecast By Color
7.8.4. Market Size and Forecast By Distribution Channel
7.8.5. Market Size and Forecast By Sweetness Level
7.9. Japan Wine Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Types
7.9.3. Market Size and Forecast By Color
7.9.4. Market Size and Forecast By Distribution Channel
7.9.5. Market Size and Forecast By Sweetness Level
7.10. India Wine Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Types
7.10.3. Market Size and Forecast By Color
7.10.4. Market Size and Forecast By Distribution Channel
7.10.5. Market Size and Forecast By Sweetness Level
7.11. Australia Wine Market Outlook
7.11.1. Market Size By Value
7.11.2. Market Size and Forecast By Types
7.11.3. Market Size and Forecast By Color
7.11.4. Market Size and Forecast By Distribution Channel
7.11.5. Market Size and Forecast By Sweetness Level
7.12. South Korea Wine Market Outlook
7.12.1. Market Size By Value
7.12.2. Market Size and Forecast By Types
7.12.3. Market Size and Forecast By Color
7.12.4. Market Size and Forecast By Distribution Channel
7.12.5. Market Size and Forecast By Sweetness Level
8. Competitive Landscape
8.1. Competitive Dashboard
8.2. Business Strategies Adopted by Key Players
8.3. Key Players Market Share Insights and Analysis, 2022
8.4. Key Players Market Positioning Matrix
8.5. Porter's Five Forces
8.6. Company Profile
8.6.1. Brown–Forman Corporation
8.6.1.1. Company Snapshot
8.6.1.2. Company Overview
8.6.1.3. Financial Highlights
8.6.1.4. Geographic Insights
8.6.1.5. Business Segment & Performance
8.6.1.6. Product Portfolio
8.6.1.7. Key Executives
8.6.1.8. Strategic Moves & Developments
8.6.2. Diageo plc
8.6.3. Jackson Family Wines
8.6.4. Bacardi Limited
8.6.5. The Wine Group
8.6.6. Treasury Wine Estates Limited
8.6.7. Pernod Ricard Winemakers
8.6.8. Constellation Brands, Inc.
8.6.9. Henkell & Co. Sektkellerei
8.6.10. Davide Campari-Milano N.V.
8.6.11. LVMH Moët Hennessy Louis Vuitton
8.6.12. John Distilleries Pvt Ltd
8.6.13. Accolade Wines
8.6.14. Yellow Tail
8.6.15. Sula Vineyards
9. Strategic Recommendations
10. Annexure
10.1. FAQ`s
10.2. Notes
10.3. Related Reports
11. Disclaimer
 

List of Figures

Figure 1: Global Wine Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Wine Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Wine Market Share By Region (2022)
Figure 6: Asia-Pacific Wine Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: Asia-Pacific Wine Market Share By Country (2022)
Figure 8: China Wine Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: Japan Wine Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: India Wine Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Australia Wine Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: South Korea Wine Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 13: Competitive Dashboard of top 5 players, 2022
Figure 14: Porter's Five Forces of Global Wine Market

List of Tables

Table 1: Global Wine Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Wine Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 6: Global Wine Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 7: Global Wine Market Size and Forecast, By Color (2017 to 2028F) (In USD Billion)
Table 8: Global Wine Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 9: Global Wine Market Size and Forecast, By Sweetness Level (2017 to 2028F) (In USD Billion)
Table 10: Asia-Pacific Wine Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 11: Asia-Pacific Wine Market Size and Forecast, By Color (2017 to 2028F) (In USD Billion)
Table 12: Asia-Pacific Wine Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 13: Asia-Pacific Wine Market Size and Forecast, By Sweetness Level (2017 to 2028F) (In USD Billion)
Table 14: Influencing Factors for Global Wine Market, 2022
Table 15: China Wine Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 16: China Wine Market Size and Forecast By Color (2017 to 2028F) (In USD Billion)
Table 17: China Wine Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 18: China Wine Market Size and Forecast By Sweetness Level (2017 to 2028F) (In USD Billion)
Table 19: Japan Wine Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 20: Japan Wine Market Size and Forecast By Color (2017 to 2028F) (In USD Billion)
Table 21: Japan Wine Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 22: Japan Wine Market Size and Forecast By Sweetness Level (2017 to 2028F) (In USD Billion)
Table 23: India Wine Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 24: India Wine Market Size and Forecast By Color (2017 to 2028F) (In USD Billion)
Table 25: India Wine Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 26: India Wine Market Size and Forecast By Sweetness Level (2017 to 2028F) (In USD Billion)
Table 27: Australia Wine Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 28: Australia Wine Market Size and Forecast By Color (2017 to 2028F) (In USD Billion)
Table 29: Australia Wine Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 30: Australia Wine Market Size and Forecast By Sweetness Level (2017 to 2028F) (In USD Billion)
Table 31: South Korea Wine Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 32: South Korea Wine Market Size and Forecast By Color (2017 to 2028F) (In USD Billion)
Table 33: South Korea Wine Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 34: South Korea Wine Market Size and Forecast By Sweetness Level (2017 to 2028F) (In USD Billion)