Summary

The Middle East & Africa digital English language learning market was valued at US$ 269.04 million in 2022 and is expected to reach US$ 934.58 million by 2030; it is estimated to register a CAGR of 16.8% from 2022 to 2030.

Rising Digitalization in Educational Sector Bolsters Middle East & Africa Digital English Language Learning Market

In the 21st century, technology is taking over every industry. The educational sector in developing countries is one of the industries where digitalization is evolving rapidly. Developing countries are witnessing high demand for digitalized education. Digitalization in the educational sector is the key factor driving English language learning in non-English-speaking countries such as China, Japan, and the UAE. Digitalized learning involves several techniques that enhance students' ability to learn, speak, and write English and learn other subjects. A few techniques include online courses, digital textbooks, online examinations, and animation. Digitalized education has modernized the educational sector in various countries across the globe, and several other developing countries are increasingly adopting the same to prepare students to meet the standards of students in various Western countries. The digital English language learning market is gaining pace, attributed to the rising digitalization in the educational sector. Also, various companies are launching English learning platforms. Increased demand for online English grammar classes among students in countries such as China, India, Brazil, and the UAE and the modern techniques adopted by schools, universities, and educational institutes facilitate the growth of the digital English language learning market.

Middle East & Africa Digital English Language Learning Market Overview

The Middle East & Africa (MEA) includes countries such as South Africa, Saudi Arabia, and the UAE. Provinces in the MEA are working toward "Saudiization" programs to expand their economies and ensure that the future workforce requirement is met through human capital. This has led to the rising adoption of digital learning solutions in the MEA. Furthermore, the growing adoption of cloud technology is expected to streamline the learning processes in this region. It is also projected to drive the demand for cloud-based English language learning in the MEA. However, the region faces challenges regarding API integration support with third-party programs, including collaboration tools and content management.

According to a study by Talent LMS, gamified E-learning courses tend to have a greater completion rate. In fact, gamified E-learning courses have a completion rate of 90%, while non-gamified courses have a completion rate of only 35%. Also, soft skills, IT skills, and business skills are the most popular among learners in the region. ]. The same survey found that the most preferred learning is through mobile devices, with 74% of learners in the region preferring to access E-Learning content through their smartphones. Thus, the increasing number of E-learning platforms in the MEA is driving the digital English language learning market.

Currently, most economies in the Middle East are struggling to develop beyond oil. Owing to this, several formative projects have been represented by the legislature of Middle Eastern and African countries, resulting in compulsion for the organizations to facilitate learning and innovative projects for improvisation improving of the skillsetthe skills of the employees. Edraak is one of the major MOOC (massive open online course (MOOC) platforms, which is a resultant initiative of the ORF (Queen Rania Foundation (QRF). Egypt and Turkey are the key buyers of digital English language learning courses in the MEA.

Middle East & Africa Digital English Language Learning Market Revenue and Forecast to 2030 (US$ Million)

Middle East & Africa Digital English Language Learning Market Segmentation

The Middle East & Africa digital English language learning market is categorized into product type, business type, end user, and country.

Based on product type, the Middle East & Africa digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022.

By business type, the Middle East & Africa digital English language learning market is divided into B2B and B2C. The B2B segment held a larger share of Middle East & Africa digital English language learning market in 2022.

In terms of end user, the Middle East & Africa digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held a larger share of Middle East & Africa digital English language learning market in 2022. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 - 5, 6 - 11, 12 - 16, 17 - 30, and 30 Above.

Based on country, the Middle East & Africa digital English language learning market is categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Saudi Arabia dominated the Middle East & Africa digital English language learning market share in 2022.

Houghton Mifflin Harcourt Co, MACMILLAN, McGraw-Hill Education Inc, OXFORD UNIVERSITY PRESS, Pearson Plc, Sanako Corporation, CAMBRIDGE UNIVERSITY PRESS, Chegg Inc Berlitz Corporation, and IXL Learning are some of the leading companies operating in the Middle East & Africa Digital English Language Learning market.

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Table of Contents

TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Digital English Language Learning Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
4.2.1 List of Vendors in the Value Chain
5. Middle East & Africa Digital English Language Learning Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Digitalization in Educational Sector
5.1.2 Increasing Gamification of Language Learning Platforms
5.2 Market Restraints
5.2.1 Data Security Risks
5.3 Market Opportunities
5.3.1 Governmental Initiatives
5.3.2 Use of Artificial Intelligence in English Language Learning Platforms
5.4 Future Trends
5.4.1 Increasing Use of Virtual Reality and Augmented Reality
5.5 Impact of Drivers and Restraints:
6. Digital English Language Learning Market - Middle East & Africa Market Analysis
6.1 Overview
6.2 Digital English Language Learning Market Revenue (US$ Million), 2020-2030
6.3 Digital English Language Learning Market Forecast Analysis
7. Middle East & Africa Digital English Language Learning Market Analysis - by Product Type
7.1 Cloud
7.1.1 Overview
7.1.2 Cloud: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
7.2 On-Premise
7.2.1 Overview
7.2.2 On-Premise: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa Digital English Language Learning Market Analysis - by Business Type
8.1 B2B
8.1.1 Overview
8.1.2 B2B: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
8.2 B2C
8.2.1 Overview
8.2.2 B2C: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9. Middle East & Africa Digital English Language Learning Market Analysis - by End User
9.1 Non-Academic Learners
9.1.1 Overview
9.1.2 Non-Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.1 Corporate
9.1.2.1.1 Overview
9.1.2.1.2 Corporate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.2 Private Language Schools
9.1.2.2.1 Overview
9.1.2.2.2 Private Language Schools: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3 Direct to Consumer
9.1.2.3.1 Overview
9.1.2.3.2 Direct to Consumer: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.1 TOEFL
9.1.2.3.2.1.1 TOEFL: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.2 TOEIC
9.1.2.3.2.2.1 TOEIC: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.3 Cambridge Business English Certificate
9.1.2.3.2.3.1 Cambridge Business English Certificate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.4 IELTS
9.1.2.3.2.4.1 IELTS: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.5 Others
9.1.2.3.2.5.1 Others: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2 Academic Learners
9.2.1 Overview
9.2.2 Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.1 0 to 5
9.2.2.1.1 Overview
9.2.2.1.2 0 to 5: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.2 6 to 11
9.2.2.2.1 Overview
9.2.2.2.2 6 to 11: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.3 12 to 16
9.2.2.3.1 Overview
9.2.2.3.2 12 to 16: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.4 17 to 30
9.2.2.4.1 Overview
9.2.2.4.2 17 to 30: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.5 30 Above
9.2.2.5.1 Overview
9.2.2.5.2 30 Above: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10. Middle East & Africa Digital English Language Learning Market - Country Analysis
10.1 Middle East & Africa Market Overview
10.1.1 Middle East & Africa: Digital English Language Learning Market, By Key Country - Revenue 2022 (US$ Million)
10.1.2 Middle East & Africa: Digital English Language Learning Market - Revenue and Forecast Analysis - by Country
10.1.2.1 Middle East & Africa: Digital English Language Learning Market - Revenue and Forecast Analysis - by Country
10.1.2.2 Saudi Arabia: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.2.1 Saudi Arabia: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.2.2 Saudi Arabia: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.2.3 Saudi Arabia: Digital English Language Learning Market Breakdown, by End User
10.1.2.2.3.1 Saudi Arabia: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.2.3.1.1 Saudi Arabia: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.2.3.2 Saudi Arabia: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.3 United Arab Emirates: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.3.1 United Arab Emirates: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.3.2 United Arab Emirates: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.3.3 United Arab Emirates: Digital English Language Learning Market Breakdown, by End User
10.1.2.3.3.1 United Arab Emirates: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.3.3.1.1 United Arab Emirates: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.3.3.2 United Arab Emirates: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.4 South Africa: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.4.1 South Africa: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.4.2 South Africa: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.4.3 South Africa: Digital English Language Learning Market Breakdown, by End User
10.1.2.4.3.1 South Africa: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.4.3.1.1 South Africa: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.4.3.2 South Africa: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.5 Rest of Middle East & Africa: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.5.1 Rest of Middle East & Africa: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.5.2 Rest of Middle East & Africa: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.5.3 Rest of Middle East & Africa: Digital English Language Learning Market Breakdown, by End User
10.1.2.5.3.1 Rest of Middle East & Africa: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.5.3.1.1 Rest of Middle East & Africa: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.5.3.2 Rest of Middle East & Africa: Digital English Language Learning Market Breakdown, by Academic Learners
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 Houghton Mifflin Harcourt Co
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 MACMILLAN
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 McGraw-Hill Education Inc
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 OXFORD UNIVERSITY PRESS
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Pearson Plc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Sanako Corporation
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 CAMBRIDGE UNIVERSITY PRESS
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Chegg Inc
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
13. Appendix
13.1 About the Insight Partners