貿易促進管理ソフトウェアの市場規模および予測（2020年～2030年）、世界および地域シェア、動向、成長機会分析レポートカバレッジ：コンポーネント別（ソリューション、サービス）、展開タイプ別（クラウド、オンプレミス）、用途別（大企業、中小企業）、業種別（小売・消費財、製薬、IT・サービス、製造、その他）

Trade Promotion Management Software Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Component (Solution and Services), Deployment Type (Cloud and On-premise), Application (Large Enterprises and Small & Medium Size Enterprises ), and Industry Vertical (Retail & Consumer Goods, Pharmaceutical, IT & Services, Manufacturing, and Others)

貿易促進管理ソフトウェア市場規模は、2022年に12.8億米ドル、2030年には26.9億米ドルに達すると予測されている。貿易促進管理ソフトウェア市場は、2022年から2030年にかけて年平均成長率9.7%を記録すると推定さ... もっと見る

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貿易促進管理ソフトウェア市場規模は、2022年に12.8億米ドル、2030年には26.9億米ドルに達すると予測されている。貿易促進管理ソフトウェア市場は、2022年から2030年にかけて年平均成長率9.7%を記録すると推定される。

APACでは、オーストラリア、中国、インド、日本、韓国がアジア太平洋貿易促進管理ソフトウェア市場シェアを牽引する技術革新の高まりを目の当たりにしている。技術の急速な発展、消費財・小売部門の強化に向けたこれらの国々の政府による好意的な取り組み、経済のデジタル化、中所得者層の可処分所得の増加により、この地域の全体的な経済は今後も成長を続けるだろう。

過去10年間、APACは経済成長を経験し、消費者支出の増加につながった。特に、中産階級レベルの所得層が広がり、この地域の若く技術に精通した人口構成が、貿易促進管理ソフトウェア市場の成長をさらに促進しているソフトウェア・ソリューションの採用を促進している。販売チャネルと市場へのルートの進化、eコマース・プレーヤーの勢いの増大、小規模ブランドとローカル・ブランドの参入は、アジア経済における一般的なトレンドのひとつであり、FMCG分野の成長を促進する上で重要な役割を果たすだろう。

業種別に見ると、貿易促進管理ソフトウェア市場は小売・消費財、医薬品、IT・サービス、製造業、その他に区分される。2022年の貿易促進管理ソフトウェア市場シェアは、小売・消費財セグメントが最大であった。世界的な経済発展、大衆の可処分所得の増加、現代的なライフスタイルの高い普及率が、小売・消費財業界を活気づけている。消費者は、ペースの速いライフスタイルのため、FMCG製品の使用に傾倒している。さらに、小売・消費財業界の市場ダイナミクスは非常に不安定であるため、小売・消費財企業は、絶えず変化する消費者の嗜好に対応するため、取引促進管理ソフトウェアを含む様々なオペレーション・ツールを導入している。販売促進管理ソフトウェアは、業界のメーカーや小売業者によって広く使用され、売上と収益を高めるために様々なプロモーションキャンペーンを最適化している。このように、小売・消費財業界の成長に加え、業務を最適化するためのデジタルソリューションの利用が増加していることから、取引促進管理ソフトウェア市場は大きな成長を遂げている。

製薬業界は、世界中で最も急成長している業界として知られている。アフリカやアジア太平洋地域の発展途上国における医療機関の普及率の上昇と相まって、世界中で病気や疾患の有病率が高まっていることが、医薬品業界の成長を後押しする主な要因の一つとなっている。様々なチャネルからの収益を最大化し、様々な地域の市場需要を満たすためにサプライチェーンを最適化するために、製薬企業は貿易促進管理ソフトウェアのような様々な高度なデジタルツールを採用するようになってきている。貿易促進管理ソフトウェアによって、企業は需要と供給の間のトレンドオフを分析し、さまざまな報告技術によって全体的な効率を高めることができる。このように、製薬業界ではサプライチェーンを最適化する必要性が高まっており、貿易促進管理ソフトウェアは大きな成長を遂げている。

Aera Technology社、TELUS社、o9 Solutions社、オラクル社、SAP SE社、UpClear社、Anaplan社、Aforza社、Wipro社、Psignite社などが、この市場調査で紹介されている貿易促進管理ソフトウェア市場の主要企業である。

貿易促進管理ソフトウェア市場全体の規模は、一次情報源と二次情報源の両方を使用して導き出されています。貿易促進管理ソフトウェア市場規模に関連する質的・量的情報を得るために、社内外の情報源を用いて徹底的な二次調査を実施しました。また、このプロセスは、すべての市場セグメントに関する市場の概要と予測を得るのに役立ちます。また、データを検証し、分析的洞察を得るために、業界関係者に複数の一次インタビューを実施しました。このプロセスには、副社長、事業開発マネージャー、マーケットインテリジェンスマネージャー、国内営業マネージャーなどの業界専門家と、貿易促進管理ソフトウェア市場を専門とする評価専門家、調査アナリスト、主要オピニオンリーダーなどの外部コンサルタントが参加しています。

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TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Trade Promotion Management Software Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in Value Chain
5. Trade Promotion Management Software Market - Key Industry Dynamics
5.1 Trade Promotion Management Software Market - Key Industry Dynamics
5.2 Market Drivers
5.2.1 Rise in Expenditure on Trade Promotion Management
5.2.2 Growing Need for Software Solutions
5.2.3 Digitalization of Trade Promotion Operations
5.3 Market Restraints
5.3.1 Preference for Spreadsheet and Sell-out Based Payments
5.4 Market Opportunities
5.4.1 Focus Towards Online Promotions
5.4.2 Revolution of Data Analytics
5.5 Future Trends
5.5.1 Use of Advanced Analytics for Trade Promotion Management
5.6 Impact of Drivers and Restraints:
6. Trade Promotion Management Software Market - Global Market Analysis
6.1 Trade Promotion Management Software Market Revenue (US$ Million), 2022 – 2030
6.2 Trade Promotion Management Software Market Forecast and Analysis
7. Trade Promotion Management Software Market Analysis - Component
7.1 Solution
7.1.1 Overview
7.1.2 Solution Market, Revenue and Forecast to 2030 (US$ Million)
7.2 Services
7.2.1 Overview
7.2.2 Services Market, Revenue and Forecast to 2030 (US$ Million)
8. Trade Promotion Management Software Market Analysis – Deployment Type
8.1 Cloud
8.1.1 Overview
8.1.2 Cloud Market, Revenue and Forecast to 2030 (US$ Million)
8.2 On-Premise
8.2.1 Overview
8.2.2 On-Premise Market, Revenue and Forecast to 2030 (US$ Million)
9. Trade Promotion Management Software Market Analysis - Application
9.1 Large Enterprises
9.1.1 Overview
9.1.2 Large Enterprises Market, Revenue and Forecast to 2030 (US$ Million)
9.2 SMEs
9.2.1 Overview
9.2.2 SMEs Market, Revenue and Forecast to 2030 (US$ Million)
10. Trade Promotion Management Software Market Analysis - Industry Vertical
10.1 Retail & Consumer Goods
10.1.1 Overview
10.1.2 Retail & Consumer Goods Market, Revenue and Forecast to 2030 (US$ Million)
10.2 Pharmaceutical
10.2.1 Overview
10.2.2 Pharmaceutical Market, Revenue and Forecast to 2030 (US$ Million)
10.3 IT and Services
10.3.1 Overview
10.3.2 IT and Services Market, Revenue and Forecast to 2030 (US$ Million)
10.4 Manufacturing
10.4.1 Overview
10.4.2 Manufacturing Market, Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
11. Trade Promotion Management Software Market - Geographical Analysis
11.1 Overview
11.2 North America: Trade Promotion Management Software Market
11.2.1 North America: Revenue, and Forecast to 2030 (US$ Million)
11.2.2 North America: Trade Promotion Management Software Market, by Component
11.2.3 North America: Trade Promotion Management Software Market, by Deployment Type
11.2.4 North America: Trade Promotion Management Software Market, by Application
11.2.5 North America: Trade Promotion Management Software Market, by Industry Vertical
11.2.6 North America: Trade Promotion Management Software Market, by Key Country
11.2.6.1 US: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.2.6.1.1 US Trade Promotion Management Software Market Breakdown by Component
11.2.6.1.2 US Trade Promotion Management Software Market Breakdown by Deployment Type
11.2.6.1.3 US Trade Promotion Management Software Market Breakdown by Application
11.2.6.1.4 US Trade Promotion Management Software Market Breakdown by Industry Vertical
11.2.6.2 Canada: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.2.6.2.1 Canada Trade Promotion Management Software Market Breakdown by Component
11.2.6.2.2 Canada Trade Promotion Management Software Market Breakdown by Deployment Type
11.2.6.2.3 Canada Trade Promotion Management Software Market Breakdown by Application
11.2.6.2.4 Canada Trade Promotion Management Software Market Breakdown by Industry Vertical
11.2.6.3 Mexico: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.2.6.3.1 Mexico Trade Promotion Management Software Market Breakdown by Component
11.2.6.3.2 Mexico Trade Promotion Management Software Market Breakdown by Deployment Type
11.2.6.3.3 Mexico Trade Promotion Management Software Market Breakdown by Application
11.2.6.3.4 Mexico Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3 Europe: Trade Promotion Management Software Market
11.3.1 Europe: Revenue, and Forecast to 2030 (US$ Million)
11.3.2 Europe: Trade Promotion Management Software Market, by Component
11.3.3 Europe: Trade Promotion Management Software Market, by Deployment Type
11.3.4 Europe: Trade Promotion Management Software Market, by Application
11.3.5 Europe: Trade Promotion Management Software Market, by Industry Vertical
11.3.6 Europe: Trade Promotion Management Software Market, by Key Country
11.3.6.1 Germany: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.1.1 Germany Trade Promotion Management Software Market Breakdown by Component
11.3.6.1.2 Germany Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.1.3 Germany Trade Promotion Management Software Market Breakdown by Application
11.3.6.1.4 Germany Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3.6.2 UK: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.2.1 UK Trade Promotion Management Software Market Breakdown by Component
11.3.6.2.2 UK Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.2.3 UK Trade Promotion Management Software Market Breakdown by Application
11.3.6.2.4 UK Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3.6.3 France: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.3.1 France Trade Promotion Management Software Market Breakdown by Component
11.3.6.3.2 France Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.3.3 France Trade Promotion Management Software Market Breakdown by Application
11.3.6.3.4 France Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3.6.4 Italy: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.4.1 Italy Trade Promotion Management Software Market Breakdown by Component
11.3.6.4.2 Italy Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.4.3 Italy Trade Promotion Management Software Market Breakdown by Application
11.3.6.4.4 Italy Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3.6.5 Russia: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.5.1 Russia Trade Promotion Management Software Market Breakdown by Component
11.3.6.5.2 Russia Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.5.3 Russia Trade Promotion Management Software Market Breakdown by Application
11.3.6.5.4 Russia Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3.6.6 Rest of Europe: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.6.1 Rest of Europe Trade Promotion Management Software Market Breakdown by Component
11.3.6.6.2 Rest of Europe Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.6.3 Rest of Europe Trade Promotion Management Software Market Breakdown by Application
11.3.6.6.4 Rest of Europe Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4 APAC: Trade Promotion Management Software Market
11.4.1 APAC: Revenue, and Forecast to 2030 (US$ Million)
11.4.2 APAC: Trade Promotion Management Software Market, by Component
11.4.3 APAC: Trade Promotion Management Software Market, by Deployment Type
11.4.4 APAC: Trade Promotion Management Software Market, by Application
11.4.5 APAC: Trade Promotion Management Software Market, by Industry Vertical
11.4.6 APAC: Trade Promotion Management Software Market, by Key Country
11.4.6.1 China: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.1.1 China Trade Promotion Management Software Market Breakdown by Component
11.4.6.1.2 China Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.1.3 China Trade Promotion Management Software Market Breakdown by Application
11.4.6.1.4 China Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4.6.2 Japan: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.2.1 Japan Trade Promotion Management Software Market Breakdown by Component
11.4.6.2.2 Japan Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.2.3 Japan Trade Promotion Management Software Market Breakdown by Application
11.4.6.2.4 Japan Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4.6.3 South Korea: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.3.1 South Korea Trade Promotion Management Software Market Breakdown by Component
11.4.6.3.2 South Korea Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.3.3 South Korea Trade Promotion Management Software Market Breakdown by Application
11.4.6.3.4 South Korea Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4.6.4 India: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.4.1 India Trade Promotion Management Software Market Breakdown by Component
11.4.6.4.2 India Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.4.3 India Trade Promotion Management Software Market Breakdown by Application
11.4.6.4.4 India Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4.6.5 Australia: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.5.1 Australia Trade Promotion Management Software Market Breakdown by Component
11.4.6.5.2 Australia Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.5.3 Australia Trade Promotion Management Software Market Breakdown by Application
11.4.6.5.4 Australia Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4.6.6 Rest of APAC: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.6.1 Rest of APAC Trade Promotion Management Software Market Breakdown by Component
11.4.6.6.2 Rest of APAC Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.6.3 Rest of APAC Trade Promotion Management Software Market Breakdown by Application
11.4.6.6.4 Rest of APAC Trade Promotion Management Software Market Breakdown by Industry Vertical
11.5 MEA: Trade Promotion Management Software Market
11.5.1 MEA: Revenue, and Forecast to 2030 (US$ Million)
11.5.2 MEA: Trade Promotion Management Software Market, by Component
11.5.3 MEA: Trade Promotion Management Software Market, by Deployment Type
11.5.4 MEA: Trade Promotion Management Software Market, by Application
11.5.5 MEA: Trade Promotion Management Software Market, by Industry Vertical
11.5.6 MEA: Trade Promotion Management Software Market, by Key Country
11.5.6.1 Saudi Arabia: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.5.6.1.1 Saudi Arabia Trade Promotion Management Software Market Breakdown by Component
11.5.6.1.2 Saudi Arabia Trade Promotion Management Software Market Breakdown by Deployment Type
11.5.6.1.3 Saudi Arabia Trade Promotion Management Software Market Breakdown by Application
11.5.6.1.4 Saudi Arabia Trade Promotion Management Software Market Breakdown by Industry Vertical
11.5.6.2 UAE: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.5.6.2.1 UAE Trade Promotion Management Software Market Breakdown by Component
11.5.6.2.2 UAE Trade Promotion Management Software Market Breakdown by Deployment Type
11.5.6.2.3 UAE Trade Promotion Management Software Market Breakdown by Application
11.5.6.2.4 UAE Trade Promotion Management Software Market Breakdown by Industry Vertical
11.5.6.3 South Africa: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.5.6.3.1 South Africa Trade Promotion Management Software Market Breakdown by Component
11.5.6.3.2 South Africa Trade Promotion Management Software Market Breakdown by Deployment Type
11.5.6.3.3 South Africa Trade Promotion Management Software Market Breakdown by Application
11.5.6.3.4 South Africa Trade Promotion Management Software Market Breakdown by Industry Vertical
11.5.6.4 Rest of MEA: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.5.6.4.1 Rest of MEA Trade Promotion Management Software Market Breakdown by Component
11.5.6.4.2 Rest of MEA Trade Promotion Management Software Market Breakdown by Deployment Type
11.5.6.4.3 Rest of MEA Trade Promotion Management Software Market Breakdown by Application
11.5.6.4.4 Rest of MEA Trade Promotion Management Software Market Breakdown by Industry Vertical
11.6 SAM: Trade Promotion Management Software Market
11.6.1 SAM: Revenue, and Forecast to 2030 (US$ Million)
11.6.2 SAM: Trade Promotion Management Software Market, by Component
11.6.3 SAM: Trade Promotion Management Software Market, by Deployment Type
11.6.4 SAM: Trade Promotion Management Software Market, by Application
11.6.5 SAM: Trade Promotion Management Software Market, by Industry Vertical
11.6.6 SAM: Trade Promotion Management Software Market, by Key Country
11.6.6.1 Brazil: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.6.6.1.1 Brazil Trade Promotion Management Software Market Breakdown by Component
11.6.6.1.2 Brazil Trade Promotion Management Software Market Breakdown by Deployment Type
11.6.6.1.3 Brazil Trade Promotion Management Software Market Breakdown by Application
11.6.6.1.4 Brazil Trade Promotion Management Software Market Breakdown by Industry Vertical
11.6.6.2 Argentina: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.6.6.2.1 Argentina Trade Promotion Management Software Market Breakdown by Component
11.6.6.2.2 Argentina Trade Promotion Management Software Market Breakdown by Deployment Type
11.6.6.2.3 Argentina Trade Promotion Management Software Market Breakdown by Application
11.6.6.2.4 Argentina Trade Promotion Management Software Market Breakdown by Industry Vertical
11.6.6.3 Rest of SAM: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.6.6.3.1 Rest of SAM Trade Promotion Management Software Market Breakdown by Component
11.6.6.3.2 Rest of SAM Trade Promotion Management Software Market Breakdown by Deployment Type
11.6.6.3.3 Rest of SAM Trade Promotion Management Software Market Breakdown by Application
11.6.6.3.4 Rest of SAM Trade Promotion Management Software Market Breakdown by Industry Vertical
12. Trade Promotion Management Software Market – Impact of COVID-19 Pandemic
12.1 Pre & Post Covid-19 Impact
13. Competitive Landscape
13.1 Heat Map Analysis by Key Players
13.2 Company Positioning & Concentration
14. Industry Landscape
14.1 Overview
14.2 Market Initiative
15. Company Profiles
15.1 Wipro Ltd
15.1.1 Key Facts
15.1.2 Business Description
15.1.3 Products and Services
15.1.4 Financial Overview
15.1.5 SWOT Analysis
15.1.6 Key Developments
15.2 PSignite Group Inc
15.2.1 Key Facts
15.2.2 Business Description
15.2.3 Products and Services
15.2.4 Financial Overview
15.2.5 SWOT Analysis
15.2.6 Key Developments
15.3 Aera Technology
15.3.1 Key Facts
15.3.2 Business Description
15.3.3 Products and Services
15.3.4 Financial Overview
15.3.5 SWOT Analysis
15.3.6 Key Developments
15.4 TELUS
15.4.1 Key Facts
15.4.2 Business Description
15.4.3 Products and Services
15.4.4 Financial Overview
15.4.5 SWOT Analysis
15.4.6 Key Developments
15.5 o9 Solutions, Inc.
15.5.1 Key Facts
15.5.2 Business Description
15.5.3 Products and Services
15.5.4 Financial Overview
15.5.5 SWOT Analysis
15.5.6 Key Developments
15.6 Oracle Corp
15.6.1 Key Facts
15.6.2 Business Description
15.6.3 Products and Services
15.6.4 Financial Overview
15.6.5 SWOT Analysis
15.6.6 Key Developments
15.7 SAP SE
15.7.1 Key Facts
15.7.2 Business Description
15.7.3 Products and Services
15.7.4 Financial Overview
15.7.5 SWOT Analysis
15.7.6 Key Developments
15.8 UpClear
15.8.1 Key Facts
15.8.2 Business Description
15.8.3 Products and Services
15.8.4 Financial Overview
15.8.5 SWOT Analysis
15.8.6 Key Developments
15.9 Anaplan Inc
15.9.1 Key Facts
15.9.2 Business Description
15.9.3 Products and Services
15.9.4 Financial Overview
15.9.5 SWOT Analysis
15.9.6 Key Developments
15.10 Aforza Inc
15.10.1 Key Facts
15.10.2 Business Description
15.10.3 Products and Services
15.10.4 Financial Overview
15.10.5 SWOT Analysis
15.10.6 Key Developments
16. Appendix
16.1 About The Insight Partners
16.2 Word Index

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Table of Contents

Summary

The trade promotion management software market size is expected US$ 1.28 billion in 2022 and is expected to reach US$ 2.69 billion by 2030. The trade promotion management software market is estimated to record a CAGR of 9.7% from 2022 to 2030.

In APAC, Australia, China, India, Japan, and South Korea are witnessing a rise in technological innovations driving the Asia Pacific trade promotion management software market share. Owing to the rapid developments in technology, favorable initiatives by governments of these countries for strengthening the consumer goods & retail sector, digitalization of economies, and growing disposable income of the middle-income class group, the region's overall economy will continue to grow in the coming years.

In the past decade, APAC experienced economic growth, leading to increased consumer spending—especially due to the broadening middle-class level income group and young and tech-savvy demographics of the region, driving the adoption of software solution which is further fostering trade promotion management software market growth. Evolving sales channels and routes-to-market, growing momentum by e-commerce players, and entry of small and local brands are among the prevailing trends in Asian economies, which will play a significant role in driving the growth of the FMCG sector.

Based on industry vertical, the trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, IT & services, manufacturing, and others. The retail & consumer goods segment held the largest trade promotion management software market share in 2022. Global economic development, increase in disposable income among the masses, and high adoption rate of the modern lifestyle are flourishing the retail & consumer goods industry. Consumers are more inclined toward the use of FMCG products due to their fast-paced lifestyle. Moreover, the highly volatile market dynamics in the retail & consumer goods industry are enabling the retail and consumer goods organizations to adopt various operations tools, including trade promotion management software, owing to the ever-changing consumer preference. Trade promotion management software is widely used by manufacturers and retailers in the industry to optimize various promotion campaigns in order to boost sales and revenue. Thus, owing to the growing retail & consumer goods industry, coupled with the increasing use of digital solutions for optimizing operations, the trade promotion management software market is experiencing significant growth.

The pharmaceutical industry is known to be the fastest-growing industry across the globe. The growing prevalence of diseases and ailments across the globe, coupled with increasing penetration of healthcare institutions in developing countries across Africa and Asia Pacific, is among the major factors fueling the growth of the pharmaceutical industry. To optimize the supply chain for maximizing revenue from various channels and fulfill market demand across various regions, pharmaceutical organizations are increasingly adopting various advanced digital tools such as trade promotion management software. The trade promotion management software enables organizations to analyze the trend-off between demand & supply and enhance overall efficiency with various reporting techniques. Thus, with the growing need for optimizing the supply chain in the pharmaceutical industry, the trade promotion management software is witnessing significant growth.

Aera Technology; TELUS; o9 Solutions, Inc.; Oracle; SAP SE; UpClear; Anaplan, Inc.; Aforza Inc.; Wipro; Psignite Inc are among the key Trade Promotion Management Software Market players that are profiled in this market study.

The overall Trade Promotion Management Software Market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Trade Promotion Management Software Market size. The process also helps obtain an overview and forecast of the market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights. This process includes industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Trade Promotion Management Software Market.

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（通信・IT）の最新刊レポート

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よくあるご質問

The Insight Partners社はどのような調査会社ですか?

調査レポートの納品までの日数はどの程度ですか?

注文の手続きはどのようになっていますか?

お支払方法の方法はどのようになっていますか?

データリソース社はどのような会社ですか?