Summary

MICE Market Research Report Information By Event Type (Meetings, Incentives, Conferences, and Exhibitions), Booking Mode (Online and Offline), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) - Forecast Till 2032

Overview of the Market
In 2023, the MICE market was estimated to be worth USD 933.22 billion. According to projections, the MICE market industry would expand at a compound annual growth rate (CAGR) of 8.38% from 2024 to 2032, from USD 993.44 billion to USD 1,891.53 billion. Today's growing technological innovation is driving the demand for processed MICE. Technological developments are a disruptive force in the dynamic global meetings, incentives, conferences, and exhibitions/events (MICE) business, changing how events are envisioned, organized, and enjoyed. The sector has grown and gained international recognition thanks to the use of cutting-edge technology like mobile event apps, virtual and augmented reality (VR/AR), and sophisticated event management software.
Perspectives on Market Segments
The MICE market has been divided into four segments based on the type of event: meetings, incentives, conferences, and exhibitions.
The MICE market has been divided into online and offline segments according on the booking mode.

Local Perspectives
With a market share of 44.56% in 2022, the Europe MICE market is projected to grow at a compound annual growth rate (CAGR) of 8.3%. Europe's rich historical relevance, cultural diversity, and top-notch infrastructure make it a key player in the global Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) sector. The continent has made a name for itself as a top location for a variety of business gatherings, drawing professionals, delegates, and organizers from all over the world.
With a developed and well-established market that is essential to the global business events scene, North America is a dominant force in the Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) sector. The United States and Canada, which have established a reputation for hosting many international conferences, exhibits, and corporate events of various sizes, are important participants in this vibrant industry.
A vibrant and quickly expanding player in the global Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) industry is the Asia Pacific area. The region is becoming more and more well-known in the business events industry because of nations like China, Japan, Singapore, and Australia positioning themselves as important locations for international conferences and events.
Growing globalization helps the MICE market in South America. South America is becoming a desirable location for holding events that promote global cooperation as companies grow and look for new markets. Professionals from all over the world may easily gather in this area because of its advantageous geographic placement between North America, Europe, and Asia.
Strategic investments, infrastructure development, and a dedication to establishing important locations as international centers for business events are driving a significant increase in Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) activities in the Middle East & Africa (MEA) area.
Key Players
MICE Hospitality (Singapore), GLOBAL MICE LTD (UK), Meetings and Incentives Worldwide, Inc. (USA), Creative Group, Inc. (USA), MICE Service Groups (Switzerland), Cathay Pacific Airways Limited (China), Thai Airways International Public (Thailand), International Travel House Ltd. (India), and FCM Meetings & Events (Singapore) are some of the major players in the MICE market.

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 18
2 MARKET INTRODUCTION 21
2.1 DEFINITION 21
2.2 SCOPE OF THE STUDY 21
2.3 RESEARCH OBJECTIVE 22
2.4 MARKET STRUCTURE 22
3 RESEARCH METHODOLOGY 23
3.1 OVERVIEW 23
3.2 DATA FLOW 25
3.2.1 Data Mining Process 25
3.3 PURCHASED DATABASE: 26
3.4 SECONDARY SOURCES: 27
3.4.1 Secondary Research data flow: 28
3.5 PRIMARY RESEARCH: 29
3.5.1 Primary Research DATA FLOW: 30
3.5.2 Primary Research: Number of Interviews conducted 31
3.5.3 Primary Research: Regional Coverage 31
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 32
3.6.1 Consumption & Net Trade Approach 32
3.6.2 Revenue Analysis Approach 32
3.7 DATA FORECASTING 33
3.7.1 Data forecasting Technique 33
3.8 DATA MODELING 34
3.8.1 microeconomic factor analysis: 34
3.8.2 Data modeling: 35
3.9 TEAMS AND ANALYST CONTRIBUTION 37
4 MARKET DYNAMICS 38
4.1 INTRODUCTION 38
4.2 DRIVERS 39
4.2.1 Increasing technological advancements 39
4.2.2 Growing Corporate Demand for Employee Engagement 39
4.2.3 Rapid Globalization of Businesses 40
4.3 RESTRAINTS 42
4.3.1 Economic fluctuations and uncertainties pose a formidable restraint 42
4.3.2 The Impact of Geopolitical Instability on the MICE Industry 42
4.4 OPPORTUNITY 44
4.4.1 Rise of Sustainable Events 44
4.4.2 Emergence of Niche Markets 45
4.5 CHALLENGES 46
4.5.1 The Challenge of Hybrid Event Execution Complexity in the MICE Industry 46
4.6 TRENDS 47
4.6.1 Hybrid Event Evolution 47
4.6.2 Tech-Infused Experiences 47
4.6.3 Wellness and Sustainability Focus 47
4.7 STRATEGIC INSIGHTS 47
4.7.1 Technology UPDATE 47
4.7.2 Regional Markets to Lookout For 48
4.8 REGULATORY UPDATE 48
4.9 IMPACT ANALYSIS OF COVID-19 49
4.9.1 Impact on Overall Event Management Industry 50
4.9.1.1 Economic Impact 51
4.9.2 Impact on global MICE market 51
4.9.3 Impact on the supply chain of MICE 52
4.9.4 Impact on Market Demand of MICE 53
4.9.4.1 Impact Due to Restrictions/Lockdown 53
4.9.4.2 Consumer Sentiments 54
4.9.5 Impact on Pricing of MICE 54
4.9.6 Consumer Behavior Analysis 55
5 MARKET FACTOR ANALYSIS 57
5.1 VALUE CHAIN ANALYSIS 57
5.1.1 Event Planning and Conceptualization 57
5.1.2 Venue Selection and Management 58
5.1.3 Participant Registration and Engagement 59
5.1.4 Technology Integration 59
5.2 SUPPLY CHAIN ANALYSIS 60
5.2.1 Suppliers of Event Equipment and Technology 61
5.2.2 Venue Providers 61
5.2.3 Hospitality and Catering Services 62
5.2.4 Technology Solution Providers 63
5.3 PORTER’S FIVE FORCES MODEL 64
5.3.1 Bargaining Power of Suppliers 64
5.3.2 Bargaining Power of Buyers 65
5.3.3 Threat of New Entrants 66
5.3.4 Threat of Substitutes 67
5.3.5 Intensity of Rivalry 67
6 GLOBAL MICE MARKET, BY EVENT TYPE 69
6.1 INTRODUCTION 69
6.2 MEETINGS 70
6.3 INCENTIVES 71
6.4 CONFERENCES 71
6.4.1 Panel 72
6.4.2 Presentations 72
6.4.3 Speeches 72
6.4.4 Discussions 72
6.4.5 Others 72
6.5 EXHIBITIONS 73
6.5.1 Networking Events 73
6.5.2 Awards 73
6.5.3 New Business Pitches 73
7 GLOBAL MICE MARKET, BY BOOKING MODE 74
7.1 INTRODUCTION 74
7.2 ONLINE 75
7.3 OFFLINE 75
8 GLOBAL MICE MARKET, BY REGION 76
8.1 OVERVIEW 76
8.2 NORTH AMERICA 77
8.2.1 US 80
8.2.2 Canada 81
8.2.3 Mexico 82
8.3 EUROPE 84
8.3.1 GERMANY 87
8.3.2 France 88
8.3.3 UK 90
8.3.4 Italy 91
8.3.5 Spain 92
8.3.6 rest of Europe 94
8.4 ASIA PACIFIC 96
8.4.1 China 99
8.4.2 Japan 100
8.4.3 India 102
8.4.4 South korea 103
8.4.5 rest of Asia Pacific 104
8.5 SOUTH AMERICA 106
8.5.1 Brazil 109
8.5.2 Argetina 111
8.5.3 Rest of South America 112
8.6 MEA 114
8.6.1 GCC Countries 117
8.6.2 Turkey 118
8.6.3 Northern Africa 120
8.6.4 Southern Africa 121
9 COMPETITIVE LANDSCAPE 123
9.1 INTRODUCTION 123
9.2 COMPETITION DASHBOARD 124
9.2.1 PRODUCT PORTFOLIO 125
9.2.2 REGIONAL PRESENCE 125
9.2.3 STRATEGIC ALLIANCES 125
9.2.4 INDUSTRY EXPERIENCES 125
9.3 COMPETITIVE ANALYSIS, 2022 126
9.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS? 126
9.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS 127
10 COMPANY PROFILES 128
10.1 THAI AIRWAYS INTERNATIONAL PCL 128
10.1.1 COMPANY OVERVIEW 128
10.1.2 FINANCIAL OVERVIEW 129
10.1.3 PRODUCTS OFFERed 129
10.1.4 SWOT ANALYSIS 130
10.1.5 Key Strategy 130
10.2 INTERNATIONAL TRAVEL HOUSE LTD 131
10.2.1 COMPANY OVERVIEW 131
10.2.2 PRODUCTS OFFERed 132
10.2.3 SWOT ANALYSIS 132
10.2.4 Key Strategy 133
10.3 MICE SERVICE GROUP 134
10.3.1 COMPANY OVERVIEW 134
10.3.3 SWOT ANALYSIS 135
10.4 CATHAY PACIFIC AIRWAYS LIMITED 136
10.4.1 COMPANY OVERVIEW 136
10.4.3 KEY STRATEGY 137
10.5 MICE HOSPITALITY 138
10.5.1 COMPANY OVERVIEW 138
10.5.3 KEY STRATEGY 139
10.6 GLOBAL MICE LTD 140
10.6.1 COMPANY OVERVIEW 140
10.6.3 KEY STRATEGY 141
10.7 MEETINGS AND INCENTIVES WORLDWIDE, INC 142
10.7.1 COMPANY OVERVIEW 142
10.7.2 KEY STRATEGY 143
10.8 CREATIVE GROUP, INC. 144
10.8.1 COMPANY OVERVIEW 144
10.8.2 KEY STRATEGY 145
10.9 FCM MEETINGS & EVENTS 146
10.9.1 COMPANY OVERVIEW 146
10.9.2 KEY STRATEGY 147
10.10 BCD MEETING AND EVENTS 148
10.10.1 COMPANY OVERVIEW 148
10.10.2 KEY STRATEGY 149