Summary

US and Mexico Sporting Goods Market Research Report by Sports Type (football, tennis, hockey, golf, running, diamond sports, volleyball, racquet sports, rugby, cricket, and others), by Gender (Male, Female, and Unisex), by Price Range (Economy/Mass and Premium), by Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online, and Others), by Sports Equipment (Gloves, Helmets and Pads, Rackets, Bats, Drivers/Woods, Irons, Balls, Kneepads, Arm Sleeves, and Others) Forecast to 2032

Market Overview
The US and Mexico sporting goods market was valued at USD 107.13 billion in 2023 and is expected to rise at a CAGR of 6.28% over the forecast period, reaching USD 184.52 billion in 2032.
The sporting goods industry has expanded in recent years in the United States as a result of increased customer participation in sports and outdoor recreational activities, which have increased its importance for health and fitness, as well as consistent investments by various companies and investors. The sector offers a wide range of products, including sports equipment, professionally designed attire for all games, and athletic accessories utilized during these events. This segment's upward trajectory implies improvements in health outcomes, more participation in physical activities, and innovative approaches to product creation. The driver's sportswear marketplaces give a larger emphasis on people's health and wellbeing. More consumers are investing in sports-related products because they understand the health benefits of physical activity. Running, football, volleyball, cricket, cycling, and gym routines are all becoming more popular, creating a need for high-quality equipment and clothes with technologically advanced features. Furthermore, there is a growing trend of athletes employing fitness tracking technologies combined with smart gear to monitor their performance while remaining healthy. Furthermore, the COVID-19 epidemic has boosted growth in the athletic goods market, resulting in an increase in home-based fitness solutions. With gyms and recreational facilities temporarily shuttered, many people switched to home workouts, resulting in increased sales of home gym equipment, yoga mats, and resistance bands. This move has had a long-term impact, with consumers continuing to favor home fitness solutions even when public areas reopen.
Marketing Segmentation
The sporting goods market in the United States and Mexico is divided into three product categories: sports apparel, sports footwear, and sports equipment. Sports gear is classified into four categories: top wear, bottom wear, accessories, and others. Sports footwear is classified into shoes, socks, and other items. Shoes are classified into running, diamond sports, volleyball, racquet sports, and others. The sports equipment category includes gloves, helmets and pads, rackets, bats, drivers/woods, irons, balls, kneepads, arm sleeves, and others.
The market is divided into sports types such as football, tennis, hockey, golf, running, diamond sports, volleyball, racquet sports, rugby, cricket, and others. Baseball and softball are the two sub-segments of diamond sports. The U.S. and Mexico sporting goods market is segmented by gender: male, female, and unisex.
The market is divided into two segments based on price: economy/mass and premium. The market is divided into five distribution channels: supermarkets and hypermarkets, convenience stores, specialty stores, online, and others.
Major Players
Adidas AG, Nike, Inc., Under Armour, Inc., PUMA SE, and others are prominent players in the athletic goods sector in the United States and Mexico.

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 18
1.1 SMARKET ATTRACTIVENESS ANALYSIS 20
1.1.1 U.S. & MEXICO SPORTING GOODS MARKET, BY PRODUCT TYPE 21
1.1.2 U.S. & MEXICO SPORTING GOODS MARKET, BY PRICE RANGE 22
1.1.3 U.S. & MEXICO SPORTING GOODS MARKET, BY GENDER 23
1.1.4 U.S. & MEXICO SPORTING GOODS MARKET, BY SPORTS TYPE 24
1.1.5 U.S. & MEXICO SPORTING GOODS MARKET, BY DISTRIBUTION CHANNEL 25
2 MARKET INTRODUCTION 27
2.1 DEFINITION 27
2.2 SCOPE OF THE STUDY 27
2.3 RESEARCH OBJECTIVE 27
2.4 MARKET STRUCTURE 28
3 RESEARCH METHODOLOGY 29
3.1 OVERVIEW 29
3.2 DATA FLOW 31
3.2.1 DATA MINING PROCESS 31
3.3 PURCHASED DATABASE: 32
3.4 SECONDARY SOURCES: 33
3.4.1 SECONDARY RESEARCH DATA FLOW: 34
3.5 PRIMARY RESEARCH: 35
3.5.1 PRIMARY RESEARCH DATA FLOW: 36
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 37
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 37
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 38
3.6.1 CONSUMPTION & NET TRADE APPROACH 38
3.6.2 REVENUE ANALYSIS APPROACH 38
3.7 DATA FORECASTING 39
3.7.1 DATA FORECASTING TECHNIQUE 39
3.8 DATA MODELING 40
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 40
3.8.2 DATA MODELING: 42
3.9 TEAMS AND ANALYST CONTRIBUTION 44
4 MARKET DYNAMICS 46
4.1 INTRODUCTION 46
4.2 DRIVERS 47
4.2.1 RISING PARTICIPATION IN SPORTS AND OUTDOOR RECREATIONAL ACTIVITIES 47
4.2.2 SURGING IMPORTANCE OF HEALTH AND FITNESS 48
4.3 RESTRAINTS 49
4.3.1 SUPPLY CHAIN DISRUPTIONS 49
4.3.2 HIGH COST OF THE EQUIPMENT AND FLUCTUATING RAW MATERIAL PRICES 50
4.4 OPPORTUNITIES 51
4.4.1 DIVERSIFICATION INTO COMPLEMENTARY PRODUCTS 51
4.4.2 EXPANSION INTO NICHE MARKETS 51
4.5 CHALLENGES 52
4.5.1 PRESENCE OF FAKE PRODUCTS 52
4.5.2 COMPETITION FROM NON-TRADITIONAL BRANDS 52
4.6 STRATEGIC INSIGHTS 53
4.6.1 TECHNOLOGY UPDATE 53
4.7 REGULATORY UPDATE 54
4.8 MARKET TRENDS 54
5 MARKET FACTOR ANALYSIS 55
5.1 VALUE CHAIN ANALYSIS 55
5.1.1 SUPPORTIVE ACTIVITIES 56
5.1.1.1 FIRM INFRASTRUCTURE 56
5.1.1.2 HUMAN RESOURCES MANAGEMENT 56
5.1.1.3 TECHNOLOGY DEVELOPMENT 56
5.1.1.4 PROCUREMENT 56
5.1.2 PRIMARY ACTIVITIES 56
5.1.2.1 INBOUND LOGISTICS 56
5.1.2.2 OPERATIONS 56
5.1.2.3 OUTBOUND LOGISTICS 57
5.1.2.4 SERVICE 57
5.2 SUPPLY CHAIN ANALYSIS 57
5.2.1 PARTICIPANTS (AT DIFFERENT NODES) 58
5.2.1.1 RAW MATERIAL SUPPLIERS 58
5.2.1.2 MANUFACTURERS 58
5.2.1.3 DISTRIBUTERS 58
5.2.1.4 RETAILERS 59
5.2.1.5 END USERS/CUSTOMERS 59
5.3 PORTER’S FIVE FORCES MODEL 60
5.3.1 BARGAINING POWER OF SUPPLIERS 60
5.3.2 BARGAINING POWER OF BUYERS 61
5.3.3 THREAT OF NEW ENTRANTS 61
5.3.4 THREAT OF SUBSTITUTES 61
5.3.5 INTENSITY OF RIVALRY 61
5.4 IMPACT OF COVID-19 OUTBREAK ON SPORTING GOODS MARKET 62
5.4.1 IMPACT ON PRODUCTION 62
5.4.2 IMPACT ON SUPPLY CHAIN 62
5.4.3 IMPACT ON PRICING 63
5.4.4 OTHERS 63
6 U.S. & MEXICO SPORTING GOODS MARKET, BY PRODUCT TYPE 65
6.1 INTRODUCTION 65
6.2 SPORTS APPAREL 67
6.2.1 TOP WEAR 68
6.2.2 BOTTOM WEAR 68
6.2.3 ACCESSORIES 69
6.2.4 OTHERS 69
6.3 SPORTS FOOTWEAR 70
6.3.1 SHOES 71
6.3.1.1 GOLF 71
6.3.1.2 RUNNING 71
6.3.1.3 DIAMOND SPORTS 71
6.3.1.4 VOLLEYBALL 72
6.3.1.5 RACQUET SPORTS 72
6.3.1.6 OTHERS 72
6.3.2 SOCKS 73
6.3.3 OTHERS 73
6.4 SPORTS EQUIPMENT 73
6.4.1 GLOVES 74
6.4.2 HELMETS AND PADS 74
6.4.3 RACKETS 75
6.4.4 BATS 75
6.4.5 DRIVERS/WOODS 75
6.4.6 IRONS 76
6.4.7 KNEEPADS 76
6.4.8 ARM SLEEVES 76
6.4.9 OTHERS 76
7 U.S. AND MEXICO SPORTING GOODS MARKET, BY PRICE RANGE 78
7.1 INTRODUCTION 78
7.2 ECONOMY/MASS 79
7.3 PREMIUM 80
8 U.S. AND MEXICO SPORTING GOODS MARKET, BY GENDER 82
8.1 INTRODUCTION 82
8.2 MALE 83
8.3 FEMALE 84
8.4 UNISEX 84
9 U.S. AND MEXICO SPORTING GOODS MARKET, BY SPORTS TYPE 86
9.1 INTRODUCTION 86
9.2 FOOTBALL 87
9.3 TENNIS 88
9.4 HOCKEY 89
9.5 GOLF 90
9.6 RUNNING 91
9.7 DIAMOND SPORTS 91
9.7.1 BASEBALL 92
9.7.2 SOFTBALL 92
9.8 VOLLEYBALL 93
9.9 RACQUET SPORTS 93
9.10 RUGBY 94
9.11 CRICKET 95
9.12 OTHERS 95
10 U.S. AND MEXICO SPORTING GOODS MARKET, BY DISTRIBUTION CHANNEL 97
10.1 INTRODUCTION 97
10.2 SUPERMARKETS & HYPERMARKETS 98
10.3 CONVENIENCE STORES 99
10.4 SPECIALTY STORES 99
10.5 ONLINE 100
10.6 OTHER 100
11 U.S. & MEXICO SPORTING GOODS MARKET, BY COUNTRY 102
11.1 OVERVIEW 102
11.2 U.S. 103
11.3 MEXICO 108
12 COMPETITIVE LANDSCAPE 112
12.1 INTRODUCTION 112
12.2 COMPETITION DASHBOARD 112
12.2.1 PRODUCT PORTFOLIO 113
12.2.2 REGIONAL PRESENCE 113
12.2.3 STRATEGIC ALLIANCES 114
12.2.4 INDUSTRY EXPERIENCES 114
12.3 MARKET SHARE ANALYSIS, 2023 114
12.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS 114
12.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS 115
12.6 COMPARATIVE ANALYSIS: KEY PLAYERS FINANCIAL 115
12.7 LIST OF KEY PLAYERS/BRANDS, BY REGION 116
12.8 KEY DEVELOPMENTS & GROWTH STRATEGIES 116
12.8.1 SUSTAINABLE DEVELOPMENT 116
12.8.2 MARKET EXPANSION 117
12.8.3 PRODUCT DEVELOPMENT 118
12.8.4 DIGITAL TRANSFORMATION 118
12.8.5 PRODUCT LAUNCH 119
12.8.6 MARKET LEADERSHIP 119
13 COMPANY PROFILES 120
13.1 NIKE INC. 120
13.1.1 COMPANY OVERVIEW 120
13.1.2 FINANCIAL OVERVIEW 122
13.1.3 PRODUCTS OFFERED 123
13.1.4 KEY DEVELOPMENTS 124
13.1.5 SWOT ANALYSIS 125
13.1.6 KEY STRATEGY 125
13.2 ADIDAS AG 127
13.2.1 COMPANY OVERVIEW 127
13.2.2 FINANCIAL OVERVIEW 129
13.2.3 PRODUCTS OFFERED 130
13.2.4 KEY DEVELOPMENTS 130
13.2.5 SWOT ANALYSIS 131
13.2.6 KEY STRATEGY 131
13.3 UNDER ARMOUR 133
13.3.1 COMPANY OVERVIEW 133
13.3.2 FINANCIAL OVERVIEW 134
13.3.3 PRODUCTS OFFERED 135
13.3.4 KEY DEVELOPMENTS 135
13.3.5 SWOT ANALYSIS 136
13.3.6 KEY STRATEGY 137
13.4 PUMA SE 138
13.4.1 COMPANY OVERVIEW 138
13.4.2 FINANCIAL OVERVIEW 139
13.4.3 PRODUCTS OFFERED 140
13.4.4 KEY DEVELOPMENTS 140
13.4.5 SWOT ANALYSIS 141
13.4.6 KEY STRATEGY 141
13.5 NEW BALANCE 143
13.5.1 COMPANY OVERVIEW 143
13.5.2 FINANCIAL OVERVIEW 144
13.5.3 PRODUCTS OFFERED 144
13.5.4 KEY DEVELOPMENTS 145
13.5.5 SWOT ANALYSIS 146
13.5.6 KEY STRATEGY 146
13.6 WILSON SPORTING GOODS 148
13.6.1 COMPANY OVERVIEW 148
13.6.2 FINANCIAL OVERVIEW 148
13.6.3 PRODUCTS OFFERED 149
13.6.4 KEY DEVELOPMENTS 149
13.6.5 SWOT ANALYSIS 150
13.6.6 KEY STRATEGY 150
13.7 FRANKLIN SPORTS 152
13.7.1 COMPANY OVERVIEW 152
13.7.2 FINANCIAL OVERVIEW 153
13.7.3 PRODUCTS OFFERED 153
13.7.4 KEY DEVELOPMENTS 153
13.7.5 SWOT ANALYSIS 154
13.7.6 KEY STRATEGY 154
13.8 VOIT 156
13.8.1 COMPANY OVERVIEW 156
13.8.2 FINANCIAL OVERVIEW 156
13.8.3 PRODUCTS OFFERED 157
13.8.4 KEY DEVELOPMENTS 158
13.8.5 SWOT ANALYSIS 158
13.8.6 KEY STRATEGY 159
13.9 RAWLINGS SPORTING GOODS 160
13.9.1 COMPANY OVERVIEW 160
13.9.2 FINANCIAL OVERVIEW 160
13.9.3 PRODUCTS OFFERED 161
13.9.4 KEY DEVELOPMENTS 161
13.9.5 SWOT ANALYSIS 162
13.9.6 KEY STRATEGY 162
13.10 FILA 164
13.10.1 COMPANY OVERVIEW 164
13.10.2 FINANCIAL OVERVIEW 164
13.10.3 PRODUCTS OFFERED 165
13.10.4 KEY DEVELOPMENTS 165
13.10.5 SWOT ANALYSIS 166
13.10.6 KEY STRATEGY 166
13.11 DATA CITATIONS 169