Summary

India Artificial Grass Market Research Report Information by Installation (Flooring and Wall Cladding), by Fiber Base Material (Polypropylene, Polyethylene, and Nylon), by Infill Material (Petroleum-based infills, Sand-infill, and Plant-based Infills), by Price Range (Economy and Premium), by Distribution Channel (Store-based and non-store based), End User (Residential and Commercial) Forecast to 2032
Market Overview
The India Artificial Grass market is anticipated to experience substantial growth during the review period, with a compound annual growth rate (CAGR) of 8.45%. The market is anticipated to attain a value of USD 1,236.25 million by the conclusion of the forecast period (2024-2032), with an estimated value of USD 596.39 million in 2023.
The world's sports fields and landscapes have been transformed by the remarkable innovation of artificial grass, which is also known as synthetic turf. The creation of this item, which consists of strands of "grass" affixed to a fabric backdrop, is a remarkable demonstration of ingenuity and precision, despite its apparently uncomplicated appearance.
Market Segmentation
The India Artificial Grass market has been divided into two segments based on installation: wall cladding and flooring.
The market has been segmented into polypropylene, polyethylene, and nylon based on the fiber base material.
The India Artificial Grass market has been segmented into petroleum-based infills, sand-infills, and plant-based infills based on the infill material.
The market has been divided into economy and premium segments based on price.
The India Artificial Grass market has been segmented into residential and commercial segments based on the end user.
The market has been segmented into store-based and non-store-based segments based on the distribution channel.
The popularity of artificial grass products is increasing in various regions of India, each of which is characterized by its own growth drivers and trends. Vietnam, China, and Malaysia were the sources of the country's 6,800 artificial turf imports in 2023, which reflected an increasing demand for a variety of applications. This highlights a vast global change network, as Vietnam, the United States, and Hong Kong are the leading importers of synthetic turf. The manufacturing of synthetic grass merchandise in India is still in the expansion phase, with most of the supply being imported.

Major Players
Tarkett, Shaw Industries Group Inc., CCGrass, Shaw Industries Group India, MSG Sports Infratek India, Evergreen Bamboo India Pvt. Ltd, Act Global, Apex Sport Surfaces(I) Pvt Ltd., Welspun Flooring, SIS Pitches, and ILAN INDIA are the main stakeholders in the India Artificial Grass market.

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Table of Contents

Table of Contents
1 EXECUTIVE SUMMARY 20
1.1 MARKET ATTRACTIVENESS ANALYSIS 21
1.1.1 INDIA ARTIFICIAL GRASS MARKET, BY INSTALLATION 22
1.1.2 INDIA ARTIFICIAL GRASS MARKET, BY FIBER BASE MATERIAL 23
1.1.3 INDIA ARTIFICIAL GRASS MARKET, BY PRICE 24
1.1.4 INDIA ARTIFICIAL GRASS MARKET, BY END USER 25
1.1.5 INDIA ARTIFICIAL GRASS MARKET, BY DISTRIBUTION CHANNEL 26
1.1.6 INDIA ARTIFICIAL GRASS MARKET, BY INFILL MATERIAL 27
1.1.7 INDIA ARTIFICIAL GRASS MARKET, BY REGION 28
2 MARKET INTRODUCTION 30
2.1 DEFINITION 30
2.2 SCOPE OF THE STUDY 30
2.3 RESEARCH OBJECTIVE 30
2.4 MARKET STRUCTURE 31
3 RESEARCH METHODOLOGY 32
3.1 OVERVIEW 32
3.2 DATA FLOW 34
3.2.1 DATA MINING PROCESS 34
3.3 PURCHASED DATABASE: 35
3.4 SECONDARY SOURCES: 36
3.4.1 SECONDARY RESEARCH DATA FLOW: 37
3.5 PRIMARY RESEARCH: 38
3.5.1 PRIMARY RESEARCH DATA FLOW: 39
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 40
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 40
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 41
3.6.1 CONSUMPTION & NET TRADE APPROACH 41
3.6.2 REVENUE ANALYSIS APPROACH 41
3.7 DATA FORECASTING 42
3.7.1 DATA FORECASTING TECHNIQUE 42
3.8 DATA MODELING 43
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 43
3.8.2 DATA MODELING: 44
3.9 TEAMS AND ANALYST CONTRIBUTION 46
4 MARKET DYNAMICS 48
4.1 INTRODUCTION 48
4.2 DRIVERS 49
4.2.1 GROWING INNOVATIONS BY KEY PLAYERS 49
4.2.2 INCREASING APPLICATIONS IN SPORTS & RECREATIONAL ACTIVITIES 50
4.2.3 GROWING FOCUS ON LOW-MAINTENANCE PRODUCTS 51
4.3 RESTRAINTS 52
4.3.1 PRICE VOLATILITY 52
4.3.2 DISCOMFORT & MAXIMUM HEAT ABSORPTION 53
4.4 OPPORTUNITY 54
4.4.1 EXPANSION OF STORE-BASED RETAIL AND E-COMMERCE 54
4.4.2 ECO-FRIENDLY ARTIFICIAL GRASS CREATES LUCRATIVE PROSPECTS 56
4.5 CHALLENGES 56
4.5.1 STRINGENT GOVERNMENT REGULATIONS 56
4.6 STRATEGIC INSIGHTS 57
4.6.1 TECHNOLOGY UPDATE 57
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR 58
4.7 MARKET TRENDS 58
4.8 IMPACT ANALYSIS OF COVID-19 58
4.8.1 IMPACT ON OVERALL GRASS INDUSTRY 59
4.8.1.1 ECONOMIC IMPACT 59
4.8.2 IMPACT ON INDIA ARTIFICIAL GRASS MARKET 59
4.8.3 IMPACT ON THE SUPPLY CHAIN OF ARTIFICIAL GRASS 60
4.8.4 IMPACT ON MARKET DEMAND OF ARTIFICIAL GRASS 60
4.8.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN 60
4.8.4.2 CONSUMER SENTIMENTS 60
4.8.5 IMPACT ON PRICING OF ARTIFICIAL GRASS 61
4.9 CONSUMER BEHAVIOR ANALYSIS 61
5 MARKET FACTOR ANALYSIS 62
5.1 VALUE CHAIN ANALYSIS 62
5.1.1 RAW MATERIALS 62
5.1.2 MANUFACTURING / PRODUCTION/ PROCESSING 63
5.1.3 PACKING 63
5.2 SUPPLY CHAIN ANALYSIS 63
5.2.1 PARTICIPANTS (AT DIFFERENT NODES) 64
5.2.1.1 RAW MATERIAL SUPPLIERS 64
5.2.1.2 MANUFACTURERS 64
5.2.1.3 DISTRIBUTION CHANNEL 64
5.2.1.4 END USER 65
5.2.2 INTEGRATION LEVELS 65
5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) 65
5.3 PORTER’S FIVE FORCES MODEL 66
5.3.1 THREAT OF NEW ENTRANTS 66
5.3.2 BARGAINING POWER OF SUPPLIERS 67
5.3.3 THREAT OF SUBSTITUTES 67
5.3.4 BARGAINING POWER OF BUYERS 67
5.3.5 INTENSITY OF RIVALRY 67
5.1 REGULATORY LANDSCAPE 68
6 INDIA ARTIFICIAL GRASS MARKET, BY INSTALLATION 70
6.1 INTRODUCTION 70
6.2 FLOORING 71
6.3 WALL CLADDING 72
7 INDIA ARTIFICIAL GRASS MARKET, BY FIBER BASE MATERIAL 74
7.1 INTRODUCTION 74
7.2 POLYPROPYLENE 75
7.3 POLYETHYLENE 76
7.4 NYLON 77
8 INDIA ARTIFICIAL GRASS MARKET, BY INFILL MATERIAL 79
8.1 INTRODUCTION 79
8.2 PETROLEUM-BASED INFILLS 81
8.2.1 STYRENE-BUTADIENE RUBBER 81
8.2.2 ETHYLENE PROPYLENE DIENE MONOMERS 82
8.2.3 THERMOPLASTIC ELASTOMERS 82
8.2.4 OTHERS 82
8.3 SAND-INFILL 83
8.4 PLANT-BASED INFILLS 84
9 INDIA ARTIFICIAL GRASS MARKET, BY PRICE RANGE 86
9.1 INTRODUCTION 86
9.2 ECONOMY 87
9.3 PREMIUM 88
10 INDIA ARTIFICIAL GRASS MARKET, BY END USER 90
10.1 INTRODUCTION 90
10.2 RESIDENTIAL 91
10.3 COMMERCIAL 92
10.3.1 HOTEL 93
10.3.2 RESTAURANT 93
10.3.3 EDUCATIONAL SECTOR 94
10.3.4 OTHERS 94
11 INDIA ARTIFICIAL GRASS MARKET, BY DISTRIBUTION CHANNEL 96
11.1 INTRODUCTION 96
11.2 STORE-BASED 97
11.2.1 SUPERMARKET 98
11.2.2 SPECIALTY STORES 98
11.3 NON-STORE-BASED 99
11.3.1 E-COMMERCE 99
11.3.2 COMPANY-BASED WEBSITE 100
12 INDIA ARTIFICIAL GRASS MARKET, BY REGION 101
12.1 OVERVIEW 101
12.1.1 NORTH 103
12.1.2 SOUTH 106
12.1.3 EAST 111
12.1.4 WEST 115
13 COMPETITIVE LANDSCAPE 120
13.1 INTRODUCTION 120
13.2 COMPETITION DASHBOARD 120
13.2.1 PRODUCT PORTFOLIO 121
13.2.2 REGIONAL PRESENCE 122
13.2.3 STRATEGIC ALLIANCES 122
13.2.4 INDUSTRY EXPERIENCES 122
13.3 MARKET SHARE ANALYSIS, 2023 123
13.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS 123
13.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS 123
13.6 COMPARATIVE ANALYSIS: KEY PLAYERS FINANCIAL 124
13.7 LIST OF KEY PLAYERS/BRANDS, BY REGION 124
13.8 KEY DEVELOPMENTS & GROWTH STRATEGIES 125
13.8.1 SUSTAINABLE DEVELOPMENT 125
13.8.2 TECHNOLOGICAL ADVANCEMENT 125
13.8.3 INVESTMENT 126
14 COMPANY PROFILES 127
14.1 TARKETT 127
14.1.1 COMPANY OVERVIEW 127
14.1.2 FINANCIAL OVERVIEW 128
14.1.3 PRODUCTS OFFERED 129
14.1.4 KEY DEVELOPMENTS 129
14.1.5 SWOT ANALYSIS 130
14.1.6 KEY STRATEGY 130
14.2 CCGRASS 132
14.2.1 COMPANY OVERVIEW 132
14.2.2 FINANCIAL OVERVIEW 132
14.2.3 PRODUCTS OFFERED 133
14.2.4 KEY DEVELOPMENTS 133
14.2.5 SWOT ANALYSIS 134
14.2.6 KEY STRATEGY 134
14.3 SHAW INDUSTRIES GROUP INC. 136
14.3.1 COMPANY OVERVIEW 136
14.3.2 FINANCIAL OVERVIEW 137
14.3.3 PRODUCTS OFFERED 137
14.3.4 KEY DEVELOPMENTS 137
14.3.5 SWOT ANALYSIS 138
14.3.6 KEY STRATEGY 138
14.4 MSG SPORTS INFRATEK INDIA 140
14.4.1 COMPANY OVERVIEW 140
14.4.2 FINANCIAL OVERVIEW 140
14.4.3 PRODUCTS OFFERED 141
14.4.4 KEY DEVELOPMENTS 141
14.4.5 SWOT ANALYSIS 142
14.4.6 KEY STRATEGY 142
14.5 EVERGREEN BAMBOO INDIA PVT. LTD 144
14.5.1 COMPANY OVERVIEW 144
14.5.2 FINANCIAL OVERVIEW 145
14.5.3 PRODUCTS OFFERED 145
14.5.4 KEY DEVELOPMENTS 145
14.5.5 SWOT ANALYSIS 146
14.5.6 KEY STRATEGY 146
14.6 ACT GLOBAL 148
14.6.1 COMPANY OVERVIEW 148
14.6.2 FINANCIAL OVERVIEW 148
14.6.3 PRODUCTS OFFERED 149
14.6.4 KEY DEVELOPMENTS 149
14.6.5 SWOT ANALYSIS 150
14.6.6 KEY STRATEGY 150
14.7 APEX SPORT SURFACES(I) PVT LTD. 152
14.7.1 COMPANY OVERVIEW 152
14.7.2 FINANCIAL OVERVIEW 152
14.7.3 PRODUCTS OFFERED 153
14.7.4 KEY DEVELOPMENTS 153
14.7.5 SWOT ANALYSIS 153
14.7.6 KEY STRATEGY 154
14.8 WELSPUN FLOORING 155
14.8.1 COMPANY OVERVIEW 155
14.8.2 FINANCIAL OVERVIEW 156
14.8.3 PRODUCTS OFFERED 156
14.8.4 KEY DEVELOPMENTS 156
14.8.5 SWOT ANALYSIS 157
14.8.6 KEY STRATEGY 158
14.9 SIS PITCHES 159
14.9.1 COMPANY OVERVIEW 159
14.9.2 FINANCIAL OVERVIEW 160
14.9.3 PRODUCTS OFFERED 160
14.9.4 KEY DEVELOPMENTS 160
14.9.5 SWOT ANALYSIS 161
14.9.6 KEY STRATEGY 161
14.10 ILAN INDIA 163
14.10.1 COMPANY OVERVIEW 163
14.10.2 FINANCIAL OVERVIEW 163
14.10.3 PRODUCTS OFFERED 163
14.10.4 KEY DEVELOPMENTS 164
14.10.5 SWOT ANALYSIS 164
14.10.6 KEY STRATEGY 165
14.11 DATA CITATIONS 167