Summary

EMEA Mice Market Research Report Information by Event Type (Meetings, Incentives, Conferences, and Exhibitions), by Booking Mode (Online and Offline), by Region Forecast to 2032

Market Overview
The MICE market is projected to witness significant growth during the review period, exhibiting a CAGR of 8.3%. The market was estimated to be USD 441002.1 Million in 2023 and is expected to reach a value of USD 901024.3 Million by the end of the forecast period (2024-2032).
The Europe and Middle East MICE markets are primarily driven by increased globalization and economic integration in these regions. As firms expand globally, corporate meetings and professional events become increasingly important for fostering teamwork, sharing expertise, and developing strategic connections. Furthermore, advances in transportation and communication technologies have made it easier for workers to travel and stay connected, driving up demand for MICE events. Economic stability and prosperity in these regions have also enabled businesses to invest in such operations, assuring continuing market expansion.
Another key driver is the rapid development of MICE-specific infrastructure. Europe has a plethora of world-class conference centers, exhibition halls, and hotels outfitted with modern amenities for hosting large-scale events. Cities such as Paris, London, Frankfurt, and Barcelona are known for their cutting-edge venues and excellent hospitality services. Similarly, in the Middle East, countries such as the UAE and Qatar have made significant investments in modern MICE infrastructure. Dubai, for example, has established itself as a global conference and exposition destination because of its excellent facilities and strategic location. This considerable infrastructure development attracts international events, which help to strengthen the MICE business.
Market Segmentation
Based on the Event Type, the Europe and Middle East Mice market has been bifurcated into Meetings, Incentives, Conferences, and Exhibitions.
Based on Booking Mode, the Europe and Middle East Mice market has been bifurcated into Online and Offline.
The report on the Europe and Middle East Mice Market has been segmented based on Region Europe and Middle East & Africa.

Major Players
Key players in the region include BCD Travel, Special Holidays Travel Pvt Ltd, Maritz, ITA Airways, ATPI, FCTG (Flight Centre Travel Group), Plan Journeys Pvt. Ltd., MICE Capital, and The Creative Group.

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 16
2 MARKET INTRODUCTION 18
2.1 DEFINITION 18
2.2 SCOPE OF THE STUDY 18
2.3 RESEARCH OBJECTIVE 18
2.4 MARKET STRUCTURE 19
3 RESEARCH METHODOLOGY 20
3.1 OVERVIEW 20
3.2 DATA FLOW 21
3.2.1 DATA MINING PROCESS 22
3.3 PURCHASED DATABASE: 23
3.4 SECONDARY SOURCES: 24
3.4.1 SECONDARY RESEARCH DATA FLOW: 25
3.5 PRIMARY RESEARCH: 26
3.5.1 PRIMARY RESEARCH DATA FLOW: 27
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 28
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 28
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 29
3.6.1 CONSUMPTION & NET TRADE APPROACH 29
3.6.2 REVENUE ANALYSIS APPROACH 29
3.7 DATA FORECASTING 30
3.7.1 DATA FORECASTING TECHNIQUE 30
3.8 DATA MODELING 31
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 31
3.8.2 DATA MODELING: 32
3.9 TEAMS AND ANALYST CONTRIBUTION 34
S 35
4 MARKET DYNAMICS 36
4.1 INTRODUCTION 36
4.2 DRIVERS 37
4.2.1 GROWING WORKING POPULATION 37
4.2.2 GROWING DIGITALIZATION 38
4.2.3 GROWING DEMAND FOR BUSINESS TOURISM 38
4.3 CHALLENGES 39
4.3.1 HIGH COST OF HOSTING MICE EVENTS 39
4.3.2 POLITICAL INSTABILITY 40
4.4 OPPORTUNITY 41
4.4.1 EMERGENCE OF NEW TECHNOLOGIES 41
4.4.2 INCREASING GOVERNMENT SUPPORT 41
4.5 STRATEGIC INSIGHTS 42
4.5.1 TECHNOLOGY UPDATE 42
4.5.2 REGIONAL MARKETS TO LOOKOUT FOR 42
4.6 REGULATORY UPDATE 43
4.6.1 PROMOTION AND MARKETING 43
4.6.2 INFRASTRUCTURE DEVELOPMENT 44
4.6.3 STREAMLINED VISA PROCESSES 44
4.6.4 SAFETY AND SECURITY MIDDLE EAST 45
4.7 MARKET TRENDS 45
4.8 IMPACT ANALYSIS OF COVID-19 46
4.8.1 IMPACT ON OVERALL EVENT MANAGEMENT INDUSTRY 46
4.8.1.1 ECONOMIC IMPACT 46
4.8.2 IMPACT ON EUROPE AND MIDDLE EAST MICE MARKET 47
4.8.3 IMPACT ON THE SUPPLY CHAIN OF MICE 47
4.8.4 IMPACT ON MARKET DEMAND OF MICE 48
4.8.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN 48
4.8.4.2 CONSUMER SENTIMENTS 49
4.8.5 IMPACT ON PRICING OF MICE 49
4.8.6 CONSUMER BEHAVIOR ANALYSIS 50
5 MARKET FACTOR ANALYSIS 51
5.1 VALUE CHAIN ANALYSIS 51
5.1.1 EVENT ORGANIZERS 51
5.1.2 VENUES AND FACILITIES 51
5.1.3 SERVICE PROVIDERS 52
5.2 SUPPLY CHAIN ANALYSIS 53
5.2.1 PARTICIPANTS (AT DIFFERENT NODES) 53
5.2.1.1 EVENT ORGANIZING COMPANIES 53
5.2.1.2 VENUES & FACILITIES 54
5.2.1.3 SERVICE PROVIDER 54
5.2.2 INTEGRATION LEVELS 55
5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) 55
5.3 PORTER’S FIVE FORCES MODEL 57
5.3.1 BARGAINING POWER OF SUPPLIERS 57
5.3.2 BARGAINING POWER OF BUYERS 58
5.3.3 THREAT OF NEW ENTRANTS 58
5.3.4 THREAT OF SUBSTITUTES 59
5.3.5 INTENSITY OF RIVALRY 59
6 EUROPE AND MIDDLE EAST MICE MARKET, BY EVENT TYPE 62
6.1 INTRODUCTION 62
6.2 MEETINGS 63
6.3 INCENTIVES 64
6.4 CONFERENCES 64
6.4.1 PANEL 65
6.4.2 PRESENTATIONS 66
6.4.3 SPEECHES 66
6.4.4 DISCUSSIONS 67
6.4.5 OTHERS 67
6.5 EXHIBITIONS 68
6.5.1 NETWORKING EVENTS 69
6.5.2 AWARDS 69
6.5.3 NEW BUSINESS PITCHES 69
7 EUROPE AND MIDDLE EAST MICE MARKET BY BOOKING MODE 71
7.1 INTRODUCTION 71
7.2 ONLINE 72
7.3 OFFLINE 73
8 EUROPE AND MIDDLE EAST MICE MARKET BY REGION 74
8.1 OVERVIEW 74
8.2 EUROPE 74
8.2.1 GERMANY 75
8.2.2 FRANCE 75
8.2.3 UK 76
8.2.4 SPAIN 76
8.2.5 ITALY 77
8.2.6 REST OF EUROPE 77
8.2.7 GERMANY 80
8.2.8 FRANCE 81
8.2.9 UK 82
8.2.10 ITALY 83
8.2.11 SPAIN 84
8.2.12 REST OF EUROPE 86
8.3 MIDDLE EAST & AFRICA 87
8.3.1 GCC COUNTRIES 87
8.3.2 SAUDI ARABIA 88
8.3.3 UNITED ARAB EMIRATES (DUBAI) 88
8.3.4 TURKEY 89
8.3.5 SAUDI ARABIA 92
8.3.6 UAE 94
8.3.7 GCC COUNTRIES 95
8.3.8 TURKEY 96
9 COMPETITIVE LANDSCAPE 99
9.1 INTRODUCTION 99
9.2 COMPETITION DASHBOARD 99
9.2.1 PRODUCT PORTFOLIO 100
9.2.2 REGIONAL PRESENCE 100
9.2.3 STRATEGIC ALLIANCES 101
9.2.4 INDUSTRY EXPERIENCES 101
9.3 MARKET SHARE ANALYSIS, 2022 101
9.4 WHO ARE THE MARKET DISRUPTORS & INNOVATORS? 101
9.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS? 102
9.6 THE LEADING PLAYER IN TERMS OF NUMBER OF DEVELOPMENTS IN THE EUROPE AND MIDDLE EAST MICE MARKET 102
9.7 LIST OF KEY PLAYERS, BY COUNTRY 103
9.8 COMPARATIVE ANALYSIS: KEY PLAYER'S FINANCIAL 103
9.9 KEY DEVELOPMENTS & GROWTH STRATEGIES 104
9.9.1 PRODUCT LAUNCH 104
9.9.2 AWARD 104
10 COMPANY PROFILES 105
10.1 SPECIAL HOLIDAYS. 105
10.1.1 COMPANY OVERVIEW 105
10.1.2 PRODUCTS OFFERED 106
10.1.3 SWOT ANALYSIS 106
10.1.4 KEY STRATEGY 106
10.2 BOUTIQUE HOLLAND. 108
10.2.1 COMPANY OVERVIEW 108
10.2.2 PRODUCTS OFFERED 109
10.2.3 SWOT ANALYSIS 109
10.2.4 KEY STRATEGY 109
10.3 BCD TRAVEL 111
10.3.1 COMPANY OVERVIEW 111
10.3.2 PRODUCTS OFFERED 112
10.3.3 KEY DEVELOPMENTS 112
10.3.4 SWOT ANALYSIS 113
10.3.5 KEY STRATEGY 113
10.4 PLAN JOURNEYS PVT LTD. 114
10.4.1 COMPANY OVERVIEW 114
10.4.2 PRODUCTS OFFERED 114
10.4.3 SWOT ANALYSIS 115
10.4.4 KEY STRATEGY 115
10.5 MARITZ 116
10.5.1 COMPANY OVERVIEW 116
10.5.2 PRODUCTS OFFERED 117
10.5.3 SWOT ANALYSIS 117
10.5.4 KEY STRATEGY 117
10.6 ITA AIRWAYS 119
10.6.1 COMPANY OVERVIEW 119
10.6.2 PRODUCTS OFFERED 119
10.6.3 KEY DEVELOPMENTS 120
10.6.4 SWOT ANALYSIS 120
10.6.5 KEY STRATEGY 120
10.7 ATATPI 122
10.7.1 COMPANY OVERVIEW 122
10.7.2 PRODUCTS OFFERED 123
10.7.3 SWOT ANALYSIS 123
10.7.4 KEY STRATEGY 123
10.8 MICE CAPITAL. 125
10.8.1 COMPANY OVERVIEW 125
10.8.2 PRODUCTS OFFERED 125
10.8.3 SWOT ANALYSIS 126
10.8.4 KEY STRATEGY 126
10.9 CREATIVE GROUP, INC 127
10.9.1 COMPANY OVERVIEW 127
10.9.2 PRODUCTS OFFERED 127
10.9.3 KEY DEVELOPMENTS 128
10.9.4 SWOT ANALYSIS 128
10.9.5 KEY STRATEGY 128
10.10 FLIGHT CENTRE TRAVEL GROUP LIMITED 129
10.10.1 COMPANY OVERVIEW 129
10.10.2 FINANCIAL OVERVIEW 130
10.10.3 PRODUCTS OFFERED 130
10.10.4 KEY STRATEGY 131
10.11 DATA CITATIONS 133