Summary

The Analytics as a service market is projected to grow from USD 13.3 billion in 2024 to USD 39.8 billion by 2029, at a compound annual growth rate (CAGR) of 24.5% during the forecast period. The rise in demand for advanced analytics techniques due to increasing data volumes, and the proliferation of big data, IoT devices, and digital transformation initiatives across industries forms a foundational driver in the AaaS market.
“By software by integration, embedded segment to register for largest growing market during the forecast period.”
The growth of embedded software within the Analytics as a Service market is significantly enhancing the capability and efficiency of data analytics solutions. Embedded software integrates directly into other software environments, providing seamless and real-time data processing and analysis. This integration allows for more precise data collection, improved performance, and reduced latency, which are critical for industries requiring instantaneous analytics, such as IoT, automotive, and industrial automation. As businesses increasingly seek to derive actionable insights from massive datasets, the demand for sophisticated embedded software solutions within the AaaS market is surging.
“By vertical, BFSI to witness the fastest growing market during the forecast period.”
The BFSI industry is significantly driving the growth of the Analytics as a Service market, as financial institutions increasingly seek advanced analytics solutions to enhance decision-making, risk management, and customer experience. The sector's complex data landscape and regulatory requirements necessitate robust analytics to identify patterns, predict trends, and ensure compliance. The adoption of AaaS allows BFSI firms to leverage sophisticated tools without extensive in-house infrastructure investments, enabling real-time insights and agile responses to market changes. Additionally, the rise of digital banking, fintech innovations, and the growing importance of cybersecurity are further accelerating the demand for AaaS in the BFSI industry, underscoring its critical role in driving operational efficiency and competitive advantage.
“By region, Asia Pacific to register the highest CAGR market during the forecast period.” The Analytics as a Service market in Asia Pacific is experiencing remarkable growth, driven by rapid technological advancements, the proliferation of internet and mobile devices, and significant investments in artificial intelligence (AI) and machine learning (ML). Countries like China, India, Japan, and South Korea are at the forefront of this expansion, leveraging their robust IT infrastructure and large, digitally-savvy populations. The region's businesses are increasingly adopting AaaS to gain insights from vast amounts of data, optimize operations, and enhance customer experiences. Additionally, government initiatives promoting digitalization and smart city projects are further accelerating the adoption of AaaS solutions.

Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the AaaS market.
 By Company: Tier I: 34%, Tier II: 43%, and Tier III: 23%
 By Designation: C-Level Executives: 28%, D-Level Executives: 50%, and Others: 22%
 By Region: North America: 30%, Europe: 35%, Asia Pacific: 20%, Latin America-5%, and
Middle East and Africa- 10%,
The report includes the study of key players offering AaaS solutions. It profiles major vendors in the AaaS market. The major players in the AaaS market include Microsoft (US), IBM (US), Google (US), Oracle (US), SAP (Germany), AWS (US), SAS Institute (US), Teradata (US), Qlik (US), Salesforce (US), MicroStrategy (US), Cloudera (US), Altair (US), TIBCO Software (US), Kellton (India), Innowise (US), Alteryx (US), Jaspersoft (US), MSys Technologies (India), Synoptek (US), Flatworld Solutions (India), Protiviti (US), Polestar Solutions (India), Rapyder (India), ScienceSoft (US), GoodData (US), Kyvos Insights (US), DataToBiz (India), ThoughtSpot (US), Sisense (Israel), and eCloudChain (Germany).



Research Coverage
The AaaS market research study involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly industry experts from the core and related industries, preferred AaaS providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.

Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall AaaS market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of key drivers (Increasing availability of data connectivity through multi-cloud and hybrid environments, rise in demand for advanced analytics techniques due to increasing data volumes, and proliferation of big data, IoT devices, and digital transformation initiatives across industries), restraints (Discrepancy among data sources impedes the advancement of AaaS, data security and privacy concerns), opportunities (Exploiting Generative AI for enhanced data democratization, emergence of data fabric and edge computing), and challenges (Ensuring data quality and consistency, complexity of technical systems and architecture)
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the AaaS market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the AaaS market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the AaaS market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players including Microsoft (US), IBM (US), Google (US), Oracle (US), SAP (Germany), AWS (US), SAS Institute (US), Teradata (US), Qlik (US), Salesforce (US), among others in the AaaS market strategies. The report also helps stakeholders understand the pulse of the AaaS market and provides them with information on key market drivers, restraints, challenges, and opportunities.

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Table of Contents

1 INTRODUCTION 44
1.1 STUDY OBJECTIVES 44
1.2 MARKET DEFINITION 44
1.2.1 INCLUSIONS AND EXCLUSIONS 45
1.3 STUDY SCOPE 45
1.3.1 MARKET SEGMENTATION 46
FIGURE 1 ANALYTICS AS A SERVICE MARKET SEGMENTATION 46
TABLE 1 ANALYTICS AS A SERVICE MARKET: DETAILED SEGMENTATION 46
1.3.2 REGIONS COVERED 49
FIGURE 2 REGIONAL SEGMENTATION 49
1.3.3 YEARS CONSIDERED 49
1.4 CURRENCY CONSIDERED 50
TABLE 2 USD EXCHANGE RATES, 2019–2023 50
1.5 STAKEHOLDERS 50
1.6 SUMMARY OF CHANGES 51
1.6.1 RECESSION IMPACT 51
2 RESEARCH METHODOLOGY 52
2.1 RESEARCH DATA 52
FIGURE 3 ANALYTICS AS A SERVICE MARKET: RESEARCH DESIGN 52
2.1.1 SECONDARY DATA 53
2.1.2 PRIMARY DATA 53
TABLE 3 PRIMARY INTERVIEWS 53
2.1.2.1 Breakup of primary profiles 54
2.1.2.2 Key industry insights 54
2.2 DATA TRIANGULATION 55
FIGURE 4 DATA TRIANGULATION 55
2.3 MARKET SIZE ESTIMATION 56
FIGURE 5 ANALYTICS AS A SERVICE MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 56
2.3.1 TOP-DOWN APPROACH 56
2.3.2 BOTTOM-UP APPROACH 57
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1, BOTTOM-UP (SUPPLY-SIDE) – COLLECTIVE REVENUE GENERATED FROM SALES OF ANALYTICS AS A SERVICE SOFTWARE/SERVICES 57
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2, BOTTOM-UP (SUPPLY-SIDE) 58
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 3, BOTTOM-UP (SUPPLY-SIDE) 58
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 4, BOTTOM-UP (DEMAND-SIDE) – SHARE OF ANALYTICS AS A SERVICE THROUGH TOTAL SPENDING ON DIGITAL SOLUTIONS 59
2.4 MARKET FORECAST 60
TABLE 4 FACTOR ANALYSIS 60
2.5 RESEARCH ASSUMPTIONS 61
2.6 STUDY LIMITATIONS 62
2.7 IMPLICATIONS OF RECESSION ON ANALYTICS AS A SERVICE MARKET 62
TABLE 5 IMPACT OF RECESSION ON GLOBAL ANALYTICS AS A SERVICE MARKET 63
3 EXECUTIVE SUMMARY 64
TABLE 6 GLOBAL ANALYTICS AS A SERVICE MARKET SIZE AND GROWTH RATE, 2019–2023 (USD MILLION, Y-O-Y %) 65
TABLE 7 GLOBAL ANALYTICS AS A SERVICE MARKET SIZE AND GROWTH RATE, 2024–2029 (USD MILLION, Y-O-Y %) 65
FIGURE 10 SOFTWARE SEGMENT TO DOMINATE MARKET IN 2024 66
FIGURE 11 BI & VISUALIZATION SEGMENT TO HOLD LARGEST MARKET SHARE IN 2024 66
FIGURE 12 EMBEDDED INTEGRATION SEGMENT TO DOMINATE MARKET IN 2024 66
FIGURE 13 PUBLIC CLOUD SEGMENT TO HOLD LARGEST MARKET SHARE IN 2024 67
FIGURE 14 CONSULTING & ENGINEERING SERVICES SEGMENT TO DOMINATE MARKET IN 2024 67
FIGURE 15 UNSTRUCTURED DATA TYPE TO DOMINATE MARKET IN 2024 67
FIGURE 16 REAL-TIME ANALYTICS TO DOMINATE MARKET IN 2024 68
FIGURE 17 MARKETING ANALYTICS SEGMENT TO HOLD LARGEST SHARE IN 2024 68
FIGURE 18 HEALTHCARE & LIFE SCIENCES SEGMENT TO GROW AT HIGHEST CAGR AND BFSI TO ACCOUNT FOR LARGEST MARKET SIZE DURING FORECAST PERIOD 68
FIGURE 19 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 69
4 PREMIUM INSIGHTS 70
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN ANALYTICS AS A SERVICE MARKET 70
FIGURE 20 GROWING TRANSITION TO CLOUD-BASED ANALYTICS TO DRIVE MARKET GROWTH 70
4.2 ANALYTICS AS A SERVICE MARKET: TOP THREE ANALYTICS TYPES 70
FIGURE 21 HR ANALYTICS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 70
4.3 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY OFFERING AND DATA TYPE 71
FIGURE 22 SOFTWARE AND STRUCTURED SEGMENTS TO HOLD LARGER MARKET SHARES IN 2024 71
4.4 ANALYTICS AS A SERVICE MARKET, BY REGION 71
FIGURE 23 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2024 71
5 MARKET OVERVIEW AND INDUSTRY TRENDS 72
5.1 INTRODUCTION 72
5.2 MARKET DYNAMICS 72
FIGURE 24 ANALYTICS AS A SERVICE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 72
5.2.1 DRIVERS 73
5.2.1.1 Enhanced data connectivity through multi-cloud and hybrid environments 73
5.2.1.2 Rise in demand for advanced analytical techniques due to increasing data volumes 73
5.2.1.3 Proliferation of big data, IoT devices, and digital transformation initiatives across industries 73
5.2.2 RESTRAINTS 74
5.2.2.1 Discrepancy among data sources 74
5.2.2.2 Data security and privacy concerns 74
5.2.3 OPPORTUNITIES 75
5.2.3.1 Exploiting generative AI for enhanced data democratization 75
5.2.3.2 Emergence of data fabric and edge computing 75
5.2.4 CHALLENGES 75
5.2.4.1 Ensuring data quality and consistency 75
5.2.4.2 Complexities of technical systems and architecture 76
5.3 EVOLUTION OF ANALYTICS AS A SERVICE MARKET 76
FIGURE 25 EVOLUTION OF ANALYTICS AS A SERVICE MARKET 76
5.4 SUPPLY CHAIN ANALYSIS 78
FIGURE 26 ANALYTICS AS A SERVICE MARKET: SUPPLY CHAIN ANALYSIS 78
5.5 ECOSYSTEM ANALYSIS 79
TABLE 8 ANALYTICS AS A SERVICE MARKET: ECOSYSTEM 79
FIGURE 27 KEY PLAYERS IN ANALYTICS AS A SERVICE MARKET ECOSYSTEM 81
5.5.1 SOFTWARE PROVIDERS 81
5.5.2 MANAGED SERVICE PROVIDERS 81
5.5.3 CLOUD SERVICE PROVIDERS 82
5.5.4 END USERS 82
5.5.5 REGULATORY BODIES 82
5.6 INVESTMENT LANDSCAPE AND FUNDING SCENARIO 82
FIGURE 28 ANALYTICS AS A SERVICE MARKET: INVESTMENT LANDSCAPE AND FUNDING SCENARIO (USD MILLION AND NUMBER OF FUNDING ROUNDS) 83
5.7 CASE STUDY ANALYSIS 83
5.7.1 CASE STUDY 1: OCBC BANK IMPLEMENTED INNOVATIVE BANKING SOLUTION USING CLOUDERA DATA PLATFORM 83
5.7.2 CASE STUDY 2: USE OF INNOWISE CRM SOFTWARE LED TO REDUCTION IN ADMINISTRATIVE COSTS FOR HEALTHCARE COMPANY 84
5.7.3 CASE STUDY 3: JASPERSOFT REVOLUTIONIZED TIME AND EXPENSE MANAGEMENT FOR DATABASICS 84
5.7.4 CASE STUDY 4: REPSLY ENHANCED RETAIL EXECUTION PLATFORM BY INTEGRATING ROBUST ANALYTICS THROUGH GOODDATA 84
5.7.5 CASE STUDY 5: GLOBE LIFE INSURANCE DEPLOYED UNISYS PREDICTIVE DATA ANALYTICS PLATFORM TO FUEL BUSINESS EXPANSION 85
5.8 TECHNOLOGY ANALYSIS 85
5.8.1 KEY TECHNOLOGIES 85
5.8.1.1 Artificial intelligence 85
5.8.1.2 Cloud computing 86
5.8.1.3 Big data analytics 86
5.8.2 COMPLEMENTARY TECHNOLOGIES 86
5.8.2.1 AR & VR 86
5.8.2.2 5G 86
5.8.2.3 Blockchain 87
5.8.3 ADJACENT TECHNOLOGIES 87
5.8.3.1 Edge computing 87
5.8.3.2 Cybersecurity 87
5.8.3.3 Internet of Things 88
5.9 REGULATORY LANDSCAPE 88
5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 89
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 90
TABLE 12 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 91
TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 91
5.9.2 REGULATIONS: ANALYTICS AS A SERVICE 92
5.9.2.1 North America 92
5.9.2.1.1 US 92
5.9.2.1.2 Canada 92
5.9.2.2 Europe 92
5.9.2.3 Asia Pacific 93
5.9.2.3.1 Singapore 93
5.9.2.3.2 China 93
5.9.2.3.3 India 93
5.9.2.3.4 Japan 93
5.9.2.4 Middle East & Africa 93
5.9.2.4.1 UAE 93
5.9.2.4.2 KSA 94
5.9.2.4.3 South Africa 94
5.9.2.5 Latin America 94
5.9.2.5.1 Brazil 94
5.9.2.5.2 Mexico 94
5.10 PATENT ANALYSIS 94
5.10.1 METHODOLOGY 94
5.10.2 PATENTS FILED, BY DOCUMENT TYPE 95
TABLE 14 PATENTS FILED, 2013–2023 95
5.10.3 INNOVATIONS AND PATENT APPLICATIONS 95
FIGURE 29 NUMBER OF PATENTS GRANTED TO VENDORS IN LAST 10 YEARS 95
5.10.3.1 Top 10 patent applicants 96
FIGURE 30 TOP 10 PATENT APPLICANTS IN LAST 10 YEARS 96
TABLE 15 TOP 20 PATENT OWNERS IN ANALYTICS AS A SERVICE MARKET, 2013–2023 96
TABLE 16 ANALYTICS AS A SERVICE MARKET: LIST OF PATENTS GRANTED, 2022–2023 97
FIGURE 31 REGIONAL ANALYSIS OF PATENTS GRANTED, 2013–2023 100
5.11 PRICING ANALYSIS 100
5.11.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOFTWARE TYPE 101
FIGURE 32 AVERAGE SELLING PRICES OF KEY PLAYERS FOR TOP 3 SOFTWARE TYPES 101
TABLE 17 AVERAGE SELLING PRICES OF KEY PLAYERS FOR TOP 3 SOFTWARE TYPE 101
5.11.2 INDICATIVE PRICING ANALYSIS, BY OFFERING 102
TABLE 18 INDICATIVE PRICING OF ANALYTICS AS A SERVICE OFFERINGS 102
5.12 KEY CONFERENCES AND EVENTS 102
TABLE 19 ANALYTICS AS A SERVICE MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2024–2025 102
5.13 PORTER’S FIVE FORCES ANALYSIS 103
TABLE 20 ANALYTICS AS A SERVICE MARKET: IMPACT OF PORTER’S FIVE FORCES 103
FIGURE 33 PORTER’S FIVE FORCES ANALYSIS 104
5.13.1 THREAT OF NEW ENTRANTS 104
5.13.2 THREAT OF SUBSTITUTES 104
5.13.3 BARGAINING POWER OF SUPPLIERS 105
5.13.4 BARGAINING POWER OF BUYERS 105
5.13.5 INTENSITY OF COMPETITIVE RIVALRY 105
5.14 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 105
FIGURE 34 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 105
5.15 KEY STAKEHOLDERS & BUYING CRITERIA 106
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS 106
FIGURE 35 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 106
TABLE 21 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 107
5.15.2 BUYING CRITERIA 107
FIGURE 36 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 107
TABLE 22 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 107
6 ANALYTICS AS A SERVICE MARKET, BY OFFERING 108
6.1 INTRODUCTION 109
6.1.1 OFFERING: ANALYTICS AS A SERVICE MARKET DRIVERS 109
FIGURE 37 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 109
TABLE 23 ANALYTICS AS A SERVICE MARKET, BY OFFERING, 2019–2023 (USD MILLION) 110
TABLE 24 ANALYTICS AS A SERVICE MARKET, BY OFFERING, 2024–2029 (USD MILLION) 110
6.2 SOFTWARE, BY TYPE 110
FIGURE 38 BI & VISUALIZATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 110
TABLE 25 ANALYTICS AS A SERVICE MARKET, BY SOFTWARE TYPE, 2019–2023 (USD MILLION) 111
TABLE 26 ANALYTICS AS A SERVICE MARKET, BY SOFTWARE TYPE, 2024–2029 (USD MILLION) 111
TABLE 27 SOFTWARE: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 111
TABLE 28 SOFTWARE: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 112
6.2.1 DATA MINING 112
6.2.1.1 Growing need to extract valuable insights from large datasets to boost segment growth 112
TABLE 29 DATA MINING: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 112
TABLE 30 DATA MINING: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 113
6.2.2 DATA WAREHOUSING & DATA LAKES 113
6.2.2.1 Extensive use in handling structured as well as unstructured data to drive adoption 113
TABLE 31 DATA WAREHOUSING & DATA LAKES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 113
TABLE 32 DATA WAREHOUSING & DATA LAKES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 114
6.2.3 DATA INTEGRATION 114
6.2.3.1 Requirement of effective data centralization tools to drive demand 114
TABLE 33 DATA INTEGRATION: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 114
TABLE 34 DATA INTEGRATION: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 115
6.2.4 PREDICTIVE MODELLING 115
6.2.4.1 Extensive use in financial services sector to propel segment growth 115
TABLE 35 PREDICTIVE MODELLING: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 115
TABLE 36 PREDICTIVE MODELLING: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 116
6.2.5 BI & VISUALIZATION 116
6.2.5.1 Increasing need to make critical business decisions in limited time to boost segment growth 116
TABLE 37 BI & VISUALIZATION: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 116
TABLE 38 BI & VISUALIZATION: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 117
6.2.5.1.1 OLAP & reporting 117
6.2.5.1.2 Dashboards 117
6.2.6 ADVANCED ANALYTICS 117
6.2.6.1 Need to uncover hidden patterns and correlations for strategic decision-making to fuel segment growth 117
TABLE 39 ADVANCED ANALYTICS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 118
TABLE 40 ADVANCED ANALYTICS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 118
6.2.6.1.1 Descriptive analytics 118
6.2.6.1.2 Diagnostic analytics 119
6.2.6.1.3 Predictive analytics 119
6.2.6.1.4 Prescriptive analytics 119
6.3 SOFTWARE, BY INTEGRATION 119
FIGURE 39 EMBEDDED SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 120
TABLE 41 ANALYTICS AS A SERVICE MARKET, BY SOFTWARE INTEGRATION, 2019–2023 (USD MILLION) 120
TABLE 42 ANALYTICS AS A SERVICE MARKET, BY SOFTWARE INTEGRATION, 2024–2029 (USD MILLION) 120
6.3.1 STANDALONE 120
6.3.1.1 Increasing adoption of advanced solutions for streamlined data workflows to propel segment growth 120
TABLE 43 STANDALONE: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 121
TABLE 44 STANDALONE: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 121
6.3.2 EMBEDDED 121
6.3.2.1 Self-service analytics that empower users to boost segment growth 121
TABLE 45 EMBEDDED: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 122
TABLE 46 EMBEDDED: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 122
6.4 SOFTWARE, BY CLOUD TYPE 122
FIGURE 40 HYBRID SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 123
TABLE 47 ANALYTICS AS A SERVICE MARKET, BY CLOUD TYPE, 2019–2023 (USD MILLION) 123
TABLE 48 ANALYTICS AS A SERVICE MARKET, BY CLOUD TYPE, 2024–2029 (USD MILLION) 123
6.4.1 PUBLIC 123
6.4.1.1 Reduced upfront costs and enhanced resource allocation to drive segment 123
TABLE 49 PUBLIC: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 124
TABLE 50 PUBLIC: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 124
6.4.2 PRIVATE 124
6.4.2.1 Increasing demand for customized solutions tailored to specific business needs to drive segment 124
TABLE 51 PRIVATE: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 125
TABLE 52 PRIVATE: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 125
6.4.3 HYBRID 125
6.4.3.1 Combined benefits of public and private clouds to fuel segment growth 125
TABLE 53 HYBRID: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 126
TABLE 54 HYBRID: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 126
6.5 SERVICES 126
FIGURE 41 BUSINESS INTELLIGENCE SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 127
TABLE 55 ANALYTICS AS A SERVICE MARKET, BY SERVICE, 2019–2023 (USD MILLION) 127
TABLE 56 ANALYTICS AS A SERVICE MARKET, BY SERVICE, 2024–2029 (USD MILLION) 127
TABLE 57 SERVICES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 128
TABLE 58 SERVICES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 128
6.5.1 CONSULTING & ENGINEERING SERVICES 128
6.5.1.1 Rising need to efficiently harness power of data to fuel segment growth 128
TABLE 59 CONSULTING & ENGINEERING SERVICES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 129
TABLE 60 CONSULTING & ENGINEERING SERVICES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 129
6.5.2 DATA GOVERNANCE SERVICES 129
6.5.2.1 Focus on ensuring data quality, security, and compliance to propel segment 129
TABLE 61 DATA GOVERNANCE SERVICES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 130
TABLE 62 DATA GOVERNANCE SERVICES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 130
6.5.3 DATA STORAGE SERVICES 130
6.5.3.1 Emergence of edge computing to support segment growth 130
TABLE 63 DATA STORAGE SERVICES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 131
TABLE 64 DATA STORAGE SERVICES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 131
6.5.4 BUSINESS INTELLIGENCE SERVICES 131
6.5.4.1 Integration of advanced technologies into analytics to drive segment 131
TABLE 65 BUSINESS INTELLIGENCE SERVICES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 132
TABLE 66 BUSINESS INTELLIGENCE SERVICES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 132
6.5.5 DATA WAREHOUSING SERVICES 132
6.5.5.1 Shift toward cloud deployment to fuel segment growth 132
TABLE 67 DATA WAREHOUSING SERVICES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 133
TABLE 68 DATA WAREHOUSING SERVICES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 133
7 ANALYTICS AS A SERVICE MARKET, BY DATA TYPE 134
7.1 INTRODUCTION 135
7.1.1 DATA TYPE: ANALYTICS AS A SERVICE MARKET DRIVERS 135
FIGURE 42 UNSTRUCTURED SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 136
TABLE 69 ANALYTICS AS A SERVICE MARKET, BY DATA TYPE, 2019–2023 (USD MILLION) 136
TABLE 70 ANALYTICS AS A SERVICE MARKET, BY DATA TYPE, 2024–2029 (USD MILLION) 136
7.2 STRUCTURED 136
7.2.1 INCREASING DEMAND TO DERIVE VALUE FROM DATA TO MAINTAIN COMPLEX INFRASTRUCTURE TO DRIVE SEGMENT 136
TABLE 71 STRUCTURED: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 137
TABLE 72 STRUCTURED: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 137
7.3 UNSTRUCTURED 137
7.3.1 RISE IN DEMAND FOR ENHANCED CUSTOMER EXPERIENCE TO PROPEL SEGMENT 137
TABLE 73 UNSTRUCTURED: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 138
TABLE 74 UNSTRUCTURED: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 138
8 ANALYTICS AS A SERVICE MARKET, BY DATA PROCESSING 139
8.1 INTRODUCTION 140
8.1.1 DATA PROCESSING: ANALYTICS AS A SERVICE MARKET DRIVERS 140
FIGURE 43 BATCH PROCESSING SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 141
TABLE 75 ANALYTICS AS A SERVICE MARKET, BY DATA PROCESSING, 2019–2023 (USD MILLION) 141
TABLE 76 ANALYTICS AS A SERVICE MARKET, BY DATA PROCESSING, 2024–2029 (USD MILLION) 141
8.2 REAL-TIME ANALYTICS 141
8.2.1 DEMAND FOR SOLUTIONS THAT INSTANTANEOUSLY DETECT ANOMALIES TO BOOST SEGMENT 141
TABLE 77 REAL-TIME ANALYTICS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 142
TABLE 78 REAL-TIME ANALYTICS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 142
8.3 BATCH PROCESSING 142
8.3.1 EXTENSIVE ADOPTION IN CONSOLIDATING AND ANALYZING DATA FROM MULTIPLE SOURCES TO DRIVE SEGMENT 142
TABLE 79 BATCH PROCESSING: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 143
TABLE 80 BATCH PROCESSING: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 143
9 ANALYTICS AS A SERVICE MARKET, BY ANALYTICS TYPE 144
9.1 INTRODUCTION 145
9.1.1 ANALYTICS TYPE: ANALYTICS AS A SERVICE MARKET DRIVERS 145
FIGURE 44 HR ANALYTICS SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 146
TABLE 81 ANALYTICS AS A SERVICE MARKET, BY ANALYTICS TYPE, 2019–2023 (USD MILLION) 146
TABLE 82 ANALYTICS AS A SERVICE MARKET, BY ANALYTICS TYPE, 2024–2029 (USD MILLION) 146
9.2 HR ANALYTICS 147
9.2.1 FOCUS ON OPTIMIZING ASPECTS OF HUMAN RESOURCES MANAGEMENT FOR ENHANCED ORGANIZATIONAL PERFORMANCE TO DRIVE SEGMENT 147
TABLE 83 HR ANALYTICS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 147
TABLE 84 HR ANALYTICS: ANALYTICS AS A SERVICE MARKET BY REGION, 2024–2029 (USD MILLION) 147
9.2.1.1 Workforce planning & optimization 148
9.2.1.2 Talent acquisition & recruitment 148
9.2.1.3 Employee engagement & retention 148
9.2.1.4 Training & development 148
9.2.1.5 Performance management 149
9.2.1.6 Others 149
9.3 MARKETING ANALYTICS 149
9.3.1 EXTENSIVE USE IN IDENTIFYING EMERGING TRENDS TO FUEL SEGMENT GROWTH 149
TABLE 85 MARKETING ANALYTICS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 150
TABLE 86 MARKETING ANALYTICS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 150
9.3.1.1 Customer segmentation & targeting 150
9.3.1.2 Campaign performance analysis 151
9.3.1.3 Social media analytics 151
9.3.1.4 Customer lifetime value prediction 151
9.3.1.5 Market basket analysis 151
9.3.1.6 Others 152
9.4 SALES ANALYTICS 152
9.4.1 RISING NEED FOR INCREASED SALES EFFICIENCY FOR LONG-TERM BUSINESS GROWTH TO PROPEL SEGMENT 152
TABLE 87 SALES ANALYTICS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 153
TABLE 88 SALES ANALYTICS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 153
9.4.1.1 Sales forecasting 153
9.4.1.2 Pipeline management 153
9.4.1.3 Customer churn prediction 154
9.4.1.4 Sales performance optimization 154
9.4.1.5 Territory & quota planning 154
9.4.1.6 Others 155
9.5 FINANCE ANALYTICS 155
9.5.1 INCREASING VOLUME AND COMPLEXITY OF FINANCIAL DATA TO SUPPORT SEGMENT GROWTH 155
TABLE 89 FINANCE ANALYTICS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 155
TABLE 90 FINANCE ANALYTICS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 156
9.5.1.1 Financial planning & budgeting 156
9.5.1.2 Risk management 156
9.5.1.3 Fraud detection 156
9.5.1.4 Financial performance analysis 157
9.5.1.5 Cash flow analysis 157
9.5.1.6 Others 157
9.6 OPERATIONS ANALYTICS 158
9.6.1 FOCUS ON IMPROVING KEY OPERATIONAL METRICS TO FUEL SEGMENT GROWTH 158
TABLE 91 OPERATIONS ANALYTICS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 158
TABLE 92 OPERATIONS ANALYTICS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 158
9.6.1.1 Supply chain optimization 159
9.6.1.2 Inventory management 159
9.6.1.3 Production planning & scheduling 159
9.6.1.4 Quality control & defect analysis 159
9.6.1.5 Maintenance & asset management 160
9.6.1.6 Others 160
10 ANALYTICS AS A SERVICE MARKET, BY VERTICAL 161
10.1 INTRODUCTION 162
10.1.1 VERTICAL: ANALYTICS AS A SERVICE MARKET DRIVERS 162
FIGURE 45 HEALTHCARE & LIFE SCIENCES TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 163
TABLE 93 ANALYTICS AS A SERVICE MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 163
TABLE 94 ANALYTICS AS A SERVICE MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 164
10.2 BFSI 164
10.2.1 RISE IN USE OF ANALYTICAL ALGORITHMS TO MAKE INFORMED INVESTMENT DECISIONS TO DRIVE SEGMENT 164
TABLE 95 BFSI: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 165
TABLE 96 BFSI: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 165
10.2.1.1 Algorithmic trading & investment analysis 165
10.2.1.2 Loan portfolio management 166
10.2.1.3 Credit scoring & risk assessment 166
10.2.1.4 Financial fraud detection & prevention 166
10.2.1.5 Personalized financial planning 167
10.2.1.6 Others 167
10.3 TELECOMMUNICATIONS 167
10.3.1 FOCUS ON DELIVERING DEPENDABLE AND CUSTOMER-CENTRIC SERVICES TO DRIVE SEGMENT 167
TABLE 97 TELECOMMUNICATIONS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 168
TABLE 98 TELECOMMUNICATIONS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 168
10.3.1.1 Network performance monitoring 168
10.3.1.2 Subscriber management 169
10.3.1.3 Network infrastructure predictive maintenance 169
10.3.1.4 Telecom revenue assurance 169
10.3.1.5 Network capacity planning 170
10.3.1.6 Others 170
10.4 RETAIL & CONSUMER GOODS 170
10.4.1 INCREASING NEED FOR OPERATIONAL EFFICIENCY AND ENHANCED CUSTOMER EXPERIENCE TO PROPEL SEGMENT 170
TABLE 99 RETAIL & CONSUMER GOODS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 171
TABLE 100 RETAIL & CONSUMER GOODS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 171
10.4.1.1 Customer segmentation & personalization 171
10.4.1.2 Retail inventory management 172
10.4.1.3 E-commerce management 172
10.4.1.4 Price optimization 172
10.4.1.5 Point-of-sale management 173
10.4.1.6 Others 173
10.5 HEALTHCARE & LIFE SCIENCES 174
10.5.1 IMPROVED HEALTHCARE OUTCOMES TO DRIVE DEMAND 174
TABLE 101 HEALTHCARE & LIFE SCIENCES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 174
TABLE 102 HEALTHCARE & LIFE SCIENCES: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 175
10.5.1.1 Clinical data management 175
10.5.1.2 Personalized treatment 175
10.5.1.3 Population health management 176
10.5.1.4 Drug discovery & development 176
10.5.1.5 Patient outcome prediction 176
10.5.1.6 Others 177
10.6 GOVERNMENT & DEFENSE 177
10.6.1 FOCUS ON ENHANCING VARIOUS ASPECTS OF GOVERNANCE AND SECURITY TO BOOST SEGMENT GROWTH 177
TABLE 103 GOVERNMENT & DEFENSE: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 178
TABLE 104 GOVERNMENT & DEFENSE: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 178
10.6.1.1 Predictive policing & crime pattern analysis 178
10.6.1.2 Cybersecurity & threat intelligence 179
10.6.1.3 Tax & welfare management 179
10.6.1.4 Emergency response optimization 179
10.6.1.5 Resource allocation & planning 180
10.6.1.6 Others 180
10.7 AUTOMOTIVE 180
10.7.1 INTEGRATION OF CONNECTED VEHICLES AND TELEMATICS SYSTEMS TO FUEL SEGMENT GROWTH 180
TABLE 105 AUTOMOTIVE: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 181
TABLE 106 AUTOMOTIVE: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 181
10.7.1.1 Autonomous vehicle development 182
10.7.1.2 Connected car services 182
10.7.1.3 Vehicle predictive maintenance 182
10.7.1.4 Telematics & usage-based insurance 183
10.7.1.5 Vehicle production optimization 183
10.7.1.6 Others 183
10.8 EDUCATION 184
10.8.1 IMPROVED STUDENT ENGAGEMENT AND ACADEMIC OUTCOMES TO PROPEL SEGMENT 184
TABLE 107 EDUCATION: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 184
TABLE 108 EDUCATION: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 185
10.8.1.1 Student performance management 185
10.8.1.2 Customized courses & personalized learning 185
10.8.1.3 Conflict anticipation & behavior detection 186
10.8.1.4 Adaptive testing & grading 186
10.8.1.5 Academic research 186
10.8.1.6 Others 187
10.9 MANUFACTURING 187
10.9.1 GROWING NEED TO FORECAST EQUIPMENT FAILURES AND OPTIMIZE MAINTENANCE SCHEDULES TO BOOST SEGMENT 187
TABLE 109 MANUFACTURING: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 188
TABLE 110 MANUFACTURING: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 188
10.9.1.1 Equipment & machinery predictive maintenance 188
10.9.1.2 Quality control & defect analysis 189
10.9.1.3 Smart manufacturing 189
10.9.1.4 Energy management & efficiency 189
10.9.1.5 Production process optimization 190
10.9.1.6 Others 190
10.10 TRANSPORTATION & LOGISTICS 190
10.10.1 REAL-TIME ROUTE OPTIMIZATION AND REDUCED FUEL CONSUMPTION TO DRIVE MARKET 190
TABLE 111 TRANSPORTATION & LOGISTICS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 191
TABLE 112 TRANSPORTATION & LOGISTICS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 191
10.10.1.1 Route optimization & traffic management 192
10.10.1.2 Fleet management 192
10.10.1.3 Vehicles & equipment maintenance 192
10.10.1.4 Supply chain visibility 193
10.10.1.5 Logistics & inventory management 193
10.10.1.6 Others 193
10.11 OTHER VERTICALS 194
TABLE 113 OTHER VERTICALS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 194
TABLE 114 OTHER VERTICALS: ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 194
11 ANALYTICS AS A SERVICE MARKET, BY REGION 195
11.1 INTRODUCTION 196
FIGURE 46 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 196
FIGURE 47 INDIA TO WITNESS FASTEST GROWTH DURING FORECAST PERIOD 196
TABLE 115 ANALYTICS AS A SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 197
TABLE 116 ANALYTICS AS A SERVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 197
11.2 NORTH AMERICA 197
11.2.1 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET DRIVERS 197
11.2.2 NORTH AMERICA: RECESSION IMPACT 198
FIGURE 48 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET SNAPSHOT 199
TABLE 117 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY OFFERING, 2019–2023 (USD MILLION) 199
TABLE 118 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY OFFERING, 2024–2029 (USD MILLION) 200
TABLE 119 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY SOFTWARE TYPE, 2019–2023 (USD MILLION) 200
TABLE 120 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY SOFTWARE TYPE, 2024–2029 (USD MILLION) 200
TABLE 121 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY SOFTWARE INTEGRATION, 2019–2023 (USD MILLION) 201
TABLE 122 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY SOFTWARE INTEGRATION, 2024–2029 (USD MILLION) 201
TABLE 123 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY CLOUD TYPE, 2019–2023 (USD MILLION) 201
TABLE 124 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY CLOUD TYPE, 2024–2029 (USD MILLION) 201
TABLE 125 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY SERVICE, 2019–2023 (USD MILLION) 202
TABLE 126 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY SERVICE, 2024–2029 (USD MILLION) 202
TABLE 127 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY DATA TYPE, 2019–2023 (USD MILLION) 202
TABLE 128 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY DATA TYPE, 2024–2029 (USD MILLION) 202
TABLE 129 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY DATA PROCESSING, 2019–2023 (USD MILLION) 203
TABLE 130 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY DATA PROCESSING, 2024–2029 (USD MILLION) 203
TABLE 131 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY ANALYTICS TYPE, 2019–2023 (USD MILLION) 203
TABLE 132 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY ANALYTICS TYPE, 2024–2029 (USD MILLION) 203
TABLE 133 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 204
TABLE 134 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 204
TABLE 135 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 205
TABLE 136 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 205
11.2.3 US 205
11.2.3.1 Increasing demand for solutions that enable data-driven decision-making to drive market 205
11.2.4 CANADA 205
11.2.4.1 Demand for cloud-based solutions to boost market growth 205
11.3 EUROPE 206
11.3.1 EUROPE: ANALYTICS AS A SERVICE MARKET DRIVERS 206
11.3.2 EUROPE: RECESSION IMPACT 207
TABLE 137 EUROPE: ANALYTICS AS A SERVICE MARKET, BY OFFERING, 2019–2023 (USD MILLION) 207
TABLE 138 EUROPE: ANALYTICS AS A SERVICE MARKET, BY OFFERING, 2024–2029 (USD MILLION) 207
TABLE 139 EUROPE: ANALYTICS AS A SERVICE MARKET, BY SOFTWARE TYPE, 2019–2023 (USD MILLION) 208
TABLE 140 EUROPE: ANALYTICS AS A SERVICE MARKET, BY SOFTWARE TYPE, 2024–2029 (USD MILLION) 208
TABLE 141 EUROPE: ANALYTICS AS A SERVICE MARKET, BY SOFTWARE INTEGRATION, 2019–2023 (USD MILLION) 208
TABLE 142 EUROPE: ANALYTICS AS A SERVICE MARKET, BY SOFTWARE INTEGRATION, 2024–2029 (USD MILLION) 209
TABLE 143 EUROPE: ANALYTICS AS A SERVICE MARKET, BY CLOUD TYPE, 2019–2023 (USD MILLION) 209
TABLE 144 EUROPE: ANALYTICS AS A SERVICE MARKET, BY CLOUD TYPE, 2024–2029 (USD MILLION) 209
TABLE 145 EUROPE: ANALYTICS AS A SERVICE AAS MARKET, BY SERVICE, 2019–2023 (USD MILLION) 209
TABLE 146 EUROPE: ANALYTICS AS A SERVICE MARKET, BY SERVICE, 2024–2029 (USD MILLION) 210
TABLE 147 EUROPE: ANALYTICS AS A SERVICE MARKET, BY DATA TYPE, 2019–2023 (USD MILLION) 210
TABLE 148 EUROPE: ANALYTICS AS A SERVICE MARKET, BY DATA TYPE, 2024–2029 (USD MILLION) 210
TABLE 149 EUROPE: ANALYTICS AS A SERVICE MARKET, BY DATA PROCESSING, 2019–2023 (USD MILLION) 210
TABLE 150 EUROPE: ANALYTICS AS A SERVICE MARKET, BY DATA PROCESSING, 2024–2029 (USD MILLION) 211
TABLE 151 EUROPE: ANALYTICS AS A SERVICE MARKET, BY ANALYTICS TYPE, 2019–2023 (USD MILLION) 211
TABLE 152 EUROPE: ANALYTICS AS A SERVICE MARKET, BY ANALYTICS TYPE, 2024–2029 (USD MILLION) 211
TABLE 153 EUROPE: ANALYTICS AS A SERVICE MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 212
TABLE 154 EUROPE: ANALYTICS AS A SERVICE MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 212
TABLE 155 EUROPE: ANALYTICS AS A SERVICE MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 213
TABLE 156 EUROPE: ANALYTICS AS A SERVICE MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 213
11.3.3 UK 213
11.3.3.1 Need to achieve operational efficiency to boost market growth 213
11.3.4 GERMANY 214
11.3.4.1 Enhancing operational performance through adoption of advanced analytics solutions to propel market 214
11.3.5 FRANCE 214
11.3.5.1 Need for scalable and cost-effective platforms to drive market 214
11.3.6 ITALY 214
11.3.6.1 Efforts to digitize operations and enhance strategic decision-making to drive market growth 214
11.3.7 SPAIN 214
11.3.7.1 Growing use of analytics to enhance customer experiences and drive sales to boost market growth 214
11.3.8 REST OF EUROPE 215