自動車用HUD市場：技術別（ARベースHUD、従来型HUD）、HUDタイプ別（コンバイナー、フロントガラス）、提供形態別（ハードウェア、ソフトウェア）、車両クラス別、自律性レベル別、寸法タイプ別、車両タイプ別（PC、CV）、EVタイプ別、地域別 - 2028年までの世界予測

Automotive HUD Market by Technology (AR-based HUD, Conventional), HUD Type (Combiner, Windshield), Offering (Hardware, Software), Vehicle Class, Level of Autonomy, Dimension Type, Vehicle Type (PC, CV), EV Type and Region - Global Forecast to 2028

自動車用HUDの世界市場規模は、2023年の10億米ドルから2028年には22億米ドルに成長し、年平均成長率は16.6％と予測されている。主に新興市場における高級車やハイエンドセグメント車への需要の着実な伸びとともに... もっと見る

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自動車用HUDの世界市場規模は、2023年の10億米ドルから2028年には22億米ドルに成長し、年平均成長率は16.6％と予測されている。主に新興市場における高級車やハイエンドセグメント車への需要の着実な伸びとともに、乗員や車両の安全性に対する意識の高まりが、予測期間中の自動車用HUD市場の収益成長を後押しすると予想される。加えて、コネクテッドカーに対する需要の高まりと、車内体験の向上に対する需要の高まりも、市場成長を促進する主な要因として期待されている。
フロントガラス用HUD分野は予測期間中に顕著なCAGRで成長すると推定される
フロントガラスHUDは、コンバイナーHUDに比べてより多くの情報を提供するため、近い将来、フロントガラスHUDの需要が高まると予想される。さらに、フロントガラスHUDへの拡張現実技術の統合は、予測期間中にフロントガラスHUDセグメントの成長を促進すると予想される。2028年までには、中国や日本などの先進市場における高度な車載技術への需要の高まり、高度な車載安全システムを搭載したプレミアム車への需要の増加、ミッドセグメント車へのフロントガラスHUDの大幅な搭載率などにより、アジア太平洋地域がフロントガラスHUDの最大市場になると予想される。
予測期間中、2D HUDセグメントが自動車用HUD市場を支配する可能性が高い
2D HUDセグメントは、予測期間中、自動車用HUD市場において大きな成長機会を持つと予想される。2D HUDは、車両の速度、今後の曲がり角、交通状況、関連する警告に関する情報をリアルタイムで投影し、その結果、車両の所有者/運転者が周囲の環境を常に認識し、情報に基づいた意思決定を行うのに役立ちます。さらに、2D HUDは様々な先進運転支援システム（ADAS）や安全機能と連動し、これらのシステムからの警告や関連情報をドライバーに直接表示することができます。これらすべての前述のパラメータは、予測期間中の2D HUDセグメントの収益成長をサポートする可能性が高い。

アジア太平洋地域は自動車用HUD市場で高い成長の可能性を示す
アジア太平洋地域は、予測期間中、自動車用HUDの最大市場になると予測されている。市場分析では、中国、インド、日本、韓国、アジア太平洋地域がアジア太平洋地域とされている。この地域の市場成長を促進する主な要因の1つは、乗用車の生産台数が多いことと、コネクテッドカーやその他の先進技術の普及が進んでいることである。中国とインドは、自動車産業の製造拠点と考えられている。OICA（Organisation Internationale des Constructeurs d'Automobiles）によると、中国とインドは合わせて毎年約3,000万台の自動車を生産している。自動車生産台数の増加に伴い、自動車に関連する先端技術に対する需要も増加することが予想される。このことが、同地域における自動車用HUD市場の成長を促進すると予想される。

車載用HUD市場で事業を展開する様々な主要組織のCEO、マーケティング責任者、その他のイノベーション・技術責任者、経営幹部に対して詳細なインタビューを実施した。プライマリーの内訳は以下の通りである：
- 企業タイプ別自動車用HUDメーカー：60%、OEM：20%、Tier 2：20%、
- 役職別Cレベル幹部：23%、マネージャー：43%、エグゼクティブ：34
- 地域別ヨーロッパ45%、北米30%、アジア太平洋地域25
車載用HUD市場には、日本精機株式会社、日本精機株式会社、日本精機株式会社、日本精機株式会社、日本精機株式会社、日本精機株式会社、日本精機株式会社、日本精機株式会社などの主要メーカーが含まれる。(日本精機株式会社（日本）、Continental AG（ドイツ）、株式会社デンソー（日本）、パナソニックホールディングス株式会社（日本）、佛陵（中国）、矢崎総業株式会社（日本）、Valeo（フランス）などの主要メーカーで構成されている。
調査対象範囲
本調査は、様々なセグメントにわたる自動車用HUD市場をカバーしている。HUDタイプ、技術、寸法タイプ、車両クラス、提供、車両タイプ、電気自動車タイプ、推進タイプ、自律性レベル、販売チャネル、地域などの異なるセグメントにわたる市場規模および今後の成長可能性を推定することを目的としています。また、主要市場プレイヤーの詳細な競合分析、企業プロフィール、製品・事業提供、最近の開発、買収に関する主な見解も含まれています。

この調査レポートは、自動車用HUD市場を、HUDタイプ（フロントガラスHUD、コンバイナーHUD）、技術（従来型HUD、ARベースHUD）、提供（ハードウェア、ソフトウェア）、ディメンションタイプ（2D HUD、3D HUD）、車両タイプ（乗用車、商用車）、車両クラス（ミッドセグメント車、高級車、エコノミー車）、自律性のレベル（非自律走行車、半自律車、自律走行車）、推進力タイプ（ICE車、電気自動車）、販売チャネル（OE装着車、アフターマーケット）、電気自動車タイプ（バッテリー電気自動車（BEV）、燃料電池電気自動車（FCEV）、ハイブリッド電気自動車（HEV）、プラグインハイブリッド電気自動車（PHEV））、地域（アジア太平洋地域、欧州地域、北米地域、その他地域）。

本レポートでは、自動車用HUD市場の成長に影響を与える促進要因、阻害要因、課題、機会などの主要要因に関する詳細情報を網羅しています。主要な業界プレイヤーの詳細な分析により、事業概要、ソリューション、サービス、主要戦略、契約、パートナーシップ、協定、新製品・サービスの発表、M&A、自動車用HUD市場に関連する最近の動向などに関する洞察を提供します。車載用HUD市場のエコシステムにおける中小企業/新興企業の競合分析もカバーしています。
このレポートを購入する理由
本レポートは、車載用HUD市場全体とサブセグメントにおける収益数の最も近い近似値に関する情報を提供することで、本市場における市場リーダー/新規参入者を支援します。本レポートは、利害関係者が競争状況を理解し、自社のビジネスをより良く位置づけ、適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。また、本レポートは、関係者が市場の脈動を理解し、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供するのに役立ちます。
本レポートでは、以下のポイントに関する洞察を提供しています：

- 主な促進要因（乗員および車両の安全性に対する意識の高まり、車内体験の向上に対する需要、コネクテッドカーに対する需要の高まり、新興市場を中心とした高級車およびハイエンド車セグメントにおける着実な成長、先進技術の統合）、阻害要因（自動車コックピットにおけるより広いスペースへの要求、輝度・明るさの不足、高電力消費）の分析、自動車用HUD市場の成長に影響を与える機会（半自律走行車の需要増加、電気自動車の普及率上昇、中低級車セグメントにおける低価格のポータブルHUDの導入、包括的な音声操作ヘッドアップディスプレイシステムの開発、自動車用ヘッドアップディスプレイへの投資の増加）、課題（高度なヘッドアップディスプレイシステムの高コスト、必要な技術更新
- 製品開発/イノベーション：車載用HUD市場における今後の技術、研究開発活動、新製品・サービス開始に関する詳細な洞察

- 市場開発：有利な市場に関する包括的な情報 - 当レポートでは、様々な地域の自動車用HUD市場を分析しています。

- 市場の多様化：自動車用HUD市場における新製品＆サービス、未開拓地域、最近の開発、投資に関する詳細情報

- 競合評価：日本精機(株)のような主要企業の市場シェア、成長戦略、サービス内容を詳細に評価。Ltd.（日本）、Continental AG（コンチネンタル(自動車用HUD市場における日本精機株式会社（日本）、コンチネンタルAG（ドイツ）、株式会社デンソー（日本）、パナソニックホールディングス株式会社（日本）、富菱集団有限公司（中国）などの主要企業の市場シェア、成長戦略、サービス提供などを詳細に評価する。

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1 INTRODUCTION 32
1.1 STUDY OBJECTIVES 32
1.2 MARKET DEFINITION 33
TABLE 1 AUTOMOTIVE HUD MARKET DEFINITION, BY HUD TYPE 33
TABLE 2 AUTOMOTIVE HUD MARKET DEFINITION, BY VEHICLE TYPE 33
TABLE 3 AUTOMOTIVE HUD MARKET DEFINITION, BY TECHNOLOGY 34
TABLE 4 AUTOMOTIVE HUD MARKET DEFINITION, BY LEVEL OF AUTONOMY 34
TABLE 5 AUTOMOTIVE HUD MARKET DEFINITION, BY DIMENSION TYPE 34
TABLE 6 AUTOMOTIVE HUD MARKET DEFINITION, BY VEHICLE CLASS 35
TABLE 7 AUTOMOTIVE HUD MARKET DEFINITION, BY PROPULSION TYPE 35
TABLE 8 AUTOMOTIVE HUD MARKET DEFINITION, BY OFFERING 35
TABLE 9 AUTOMOTIVE HUD MARKET DEFINITION, BY ELECTRIC VEHICLE TYPE 36
1.2.1 INCLUSIONS AND EXCLUSIONS 36
TABLE 10 AUTOMOTIVE HUD MARKET: INCLUSIONS AND EXCLUSIONS 36
1.3 MARKET SCOPE 38
FIGURE 1 MARKETS COVERED 38
1.3.1 REGIONS COVERED 38
1.3.2 YEARS CONSIDERED 39
1.4 CURRENCY CONSIDERED 39
TABLE 11 USD EXCHANGE RATES 39
1.5 STAKEHOLDERS 40
1.6 SUMMARY OF CHANGES 40
2 RESEARCH METHODOLOGY 42
2.1 RESEARCH DATA 42
FIGURE 2 RESEARCH DESIGN 42
FIGURE 3 RESEARCH METHODOLOGY MODEL 43
2.1.1 SECONDARY DATA 43
2.1.1.1 List of key secondary sources 44
2.1.1.2 Key data from secondary sources 45
2.1.2 PRIMARY DATA 45
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS 46
2.1.2.1 List of primary participants 46
2.2 MARKET SIZE ESTIMATION 47
FIGURE 5 RESEARCH METHODOLOGY: HYPOTHESIS BUILDING 48
2.2.1 RECESSION IMPACT ANALYSIS 49

2.3 MARKET SIZE ESTIMATION 49
2.3.1 BOTTOM-UP APPROACH 49
FIGURE 6 DETAILED ILLUSTRATION OF BOTTOM-UP APPROACH 50
FIGURE 7 AUTOMOTIVE HUD MARKET: BOTTOM-UP APPROACH 51
2.3.2 TOP-DOWN APPROACH 51
FIGURE 8 GLOBAL AUTOMOTIVE HUD MARKET: TOP-DOWN APPROACH 51
FIGURE 9 AUTOMOTIVE HUD MARKET: RESEARCH DESIGN & METHODOLOGY 52
2.4 DATA TRIANGULATION 53
FIGURE 10 DATA TRIANGULATION METHODOLOGY 53
2.5 FACTOR ANALYSIS 54
FIGURE 11 FACTOR ANALYSIS FOR MARKET SIZING: DEMAND AND SUPPLY SIDES 54
2.6 RESEARCH ASSUMPTIONS 55
2.7 RESEARCH LIMITATIONS 56
3 EXECUTIVE SUMMARY 57
FIGURE 12 AUTOMOTIVE HUD MARKET OUTLOOK 58
FIGURE 13 AUTOMOTIVE HUD MARKET, BY REGION 59
FIGURE 14 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023 VS 2028 59
FIGURE 15 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2023 & 2028 60
FIGURE 16 KEY PLAYERS IN AUTOMOTIVE HUD MARKET 60
4 PREMIUM INSIGHTS 62
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AUTOMOTIVE HUD MARKET 62
FIGURE 17 INCREASING INCLINATION TOWARD ADAS TECHNOLOGY AND AUTONOMOUS MOBILITY TO DRIVE MARKET 62
4.2 AUTOMOTIVE HUD MARKET, BY REGION 63
FIGURE 18 ASIA PACIFIC ESTIMATED TO LEAD MARKET IN 2023 63
4.3 AUTOMOTIVE HUD MARKET, BY HUD TYPE 63
FIGURE 19 WINDSHIELD HUD SEGMENT TO LEAD MARKET FROM 2023 TO 2028 63
4.4 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY 64
FIGURE 20 CONVENTIONAL HUD SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 64
4.5 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE 64
FIGURE 21 2D HUD SEGMENT TO REGISTER HIGHER CAGR THAN 3D HUD SEGMENT DURING FORECAST PERIOD 64
4.6 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE 65
FIGURE 22 BEVS SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 65
4.7 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE 65
FIGURE 23 PASSENGER VEHICLES SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 65
4.8 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY 66
FIGURE 24 SEMI-AUTONOMOUS CARS SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 66

4.9 AUTOMOTIVE HUD MARKET, BY PROPULSION TYPE 66
FIGURE 25 ELECTRIC VEHICLES SEGMENT TO GROW AT HIGHER RATE THAN ICE VEHICLES SEGMENT DURING FORECAST PERIOD 66
4.10 AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS 67
FIGURE 26 ECONOMY CARS SEGMENT TO GROW AT HIGHEST RATE FROM 2023 TO 2028 67
4.11 AUTOMOTIVE HUD MARKET, BY OFFERING 67
FIGURE 27 SOFTWARE SEGMENT TO GROW AT HIGHER RATE THAN HARDWARE SEGMENT DURING FORECAST PERIOD 67
5 MARKET OVERVIEW 68
5.1 INTRODUCTION 68
5.2 MARKET DYNAMICS 69
FIGURE 28 AUTOMOTIVE HUD MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 69
5.2.1 DRIVERS 70
5.2.1.1 Increasing awareness about passenger and vehicle safety 70
FIGURE 29 ROAD TRAFFIC INJURIES (2022) 70
TABLE 12 EUROPE: ANNUAL NUMBER OF ROAD ACCIDENT FATALITIES (2020–2022) 70
5.2.1.2 Demand for enhanced in-vehicle experience 71
FIGURE 30 HUD BENEFITS FOR END USERS 71
FIGURE 31 CATEGORIES OF HUD DESIGNS 72
TABLE 13 APPLICATIONS THAT BENEFIT FROM HUDS 72
5.2.1.3 Rising popularity of connected vehicles 72
FIGURE 32 CONNECTED CAR MARKET, 2021 VS 2026 (USD BILLION) 73
5.2.1.4 Steady growth in demand for luxury and high-end segment cars, mainly in emerging markets 73
TABLE 14 VEHICLES EQUIPPED WITH HUDS, 2021–2022 74
5.2.1.5 Integration of advanced technologies 74
5.2.2 RESTRAINTS 74
5.2.2.1 Requirement for more space in automotive cockpits 74
5.2.2.2 Lack of luminance and high power consumption 75
5.2.3 OPPORTUNITIES 75
5.2.3.1 Increasing demand for semi-autonomous vehicles 75
TABLE 15 LEVEL OF AUTONOMY, 2019–2022 75
5.2.3.2 Rising penetration of electric vehicles 76
FIGURE 33 GLOBAL BEV AND PHEV SALES, 2018–2022 77
FIGURE 34 MONETARY EV INCENTIVES IN WESTERN EUROPE (2022) 78
TABLE 16 MAJOR ANNOUNCEMENTS ON ELECTRIFICATION, 2021–2022 78
5.2.3.3 Introduction of portable HUDs at lower prices in low and middle-segment cars 79
5.2.3.4 Development of comprehensive voice-operated HUD systems 79
5.2.3.5 Increasing investment in automotive HUDs 79

5.2.4 CHALLENGES 80
5.2.4.1 High cost of advanced HUD systems 80
5.2.4.2 Requirement for regular updates 80
5.3 IMPACT OF MARKET DYNAMICS 80
TABLE 17 AUTOMOTIVE HUD MARKET: IMPACT OF MARKET DYNAMICS 80
5.4 SUPPLY CHAIN ANALYSIS 81
FIGURE 35 SUPPLY CHAIN ANALYSIS OF AUTOMOTIVE HUD MARKET 82
5.5 ECOSYSTEM ANALYSIS 83
TABLE 18 ROLE OF COMPANIES IN AUTOMOTIVE HUD MARKET ECOSYSTEM 83
5.6 KEY STAKEHOLDERS AND BUYING CRITERIA 84
5.6.1 KEY STAKEHOLDERS IN BUYING PROCESS 84
FIGURE 36 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR HUD TYPES 84
TABLE 19 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR HUD TYPES (%) 84
5.6.2 BUYING CRITERIA 85
FIGURE 37 KEY BUYING CRITERIA FOR AUTOMOTIVE HUDS 85
TABLE 20 KEY BUYING CRITERIA FOR HUD TYPES 85
5.7 SUPPLIER ANALYSIS 85
TABLE 21 SUPPLIER ANALYSIS FOR AUTOMOTIVE HUDS, BY REGION 85
5.8 PATENT ANALYSIS 87
5.8.1 INTRODUCTION 87
FIGURE 38 PUBLICATION TRENDS (2012–2022) 87
5.8.2 LEGAL STATUS OF PATENTS (2012–2022) 88
FIGURE 39 LEGAL STATUS OF PATENTS FILED FOR AUTOMOTIVE HUDS (2012–2022) 88
5.8.3 TOP PATENT APPLICANTS (2012–2022) 88
FIGURE 40 AUTOMOTIVE HUDS, BY APPLICANT 88
TABLE 22 PATENT ANALYSIS (COMPLETED PATENTS): AUTOMOTIVE HUD MARKET (2017–2022) 89
5.9 CASE STUDY ANALYSIS 90
5.9.1 THERMAL SOLUTION BY BOYD FOR AUTOMOTIVE HUDS 90
5.9.2 COMPACT HUD SYSTEMS BY VISTEON CORPORATION 90
5.9.3 COMPLETE TEST SYSTEMS FOR HUD WINDSHIELDS BY CP INDUSTRIES AND RADIANT 91
5.9.4 PROOF OF CONCEPT (POC) DEVELOPMENT OF LASER-BASED & GESTURE-CONTROLLED HUDS BY EMBITEL 91
5.10 TARIFF AND REGULATORY LANDSCAPE 92
5.10.1 REGULATIONS/STANDARDS FOR HUDS 92
5.10.2 LIST OF KEY REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 92
TABLE 23 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 92
TABLE 24 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 93
TABLE 25 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 94
5.11 PRICING ANALYSIS 95
5.11.1 AVERAGE SELLING PRICE TRENDS 96
FIGURE 41 PRICING ANALYSIS: AUTOMOTIVE HUD MARKET (USD) 96
5.12 TRENDS AND DISRUPTIONS IMPACTING MARKET 96
FIGURE 42 TRENDS AND DISRUPTIONS IN AUTOMOTIVE HUD MARKET 96
5.13 KEY CONFERENCES AND EVENTS IN 2023 & 2024 97
TABLE 26 AUTOMOTIVE HUD MARKET: LIST OF CONFERENCES AND EVENTS 97
5.14 AUTOMOTIVE HUD MARKET SCENARIO, 2023–2028 97
5.14.1 MOST LIKELY SCENARIO 97
TABLE 27 AUTOMOTIVE HUD MARKET: MOST LIKELY SCENARIO, BY REGION, 2023–2028 (USD MILLION) 98
5.14.2 OPTIMISTIC SCENARIO 98
TABLE 28 AUTOMOTIVE HUD MARKET: OPTIMISTIC SCENARIO, BY REGION, 2023–2028 (USD MILLION) 98
5.14.3 PESSIMISTIC SCENARIO 98
TABLE 29 AUTOMOTIVE HUD MARKET: PESSIMISTIC SCENARIO, BY REGION, 2023–2028 (USD MILLION) 99
5.15 TECHNOLOGICAL OVERVIEW 99
5.15.1 INTRODUCTION 99
FIGURE 43 HUD EVOLUTION 99
5.15.2 CURRENT SENSOR TECHNOLOGIES USED IN HUDS 100
5.15.2.1 Radar 100
5.15.2.2 LiDAR 100
5.15.2.3 Image sensors 100
5.15.3 TECHNOLOGICAL ADVANCEMENTS IN NEAR FUTURE 100
5.15.4 ADOPTION OF CONNECTED VEHICLES 101
5.16 EMERGING TRENDS 101
5.16.1 MOTORCYCLE WINDSHIELD HUDS 101
5.16.2 MOTORCYCLE HELMET HUDS 102
5.16.3 AR HUDS 102
5.16.3.1 Development of conventional and AR HUDs, 2017–2023 103
5.16.3.2 Technology roadmap for automotive HUDs 103
5.16.3.2.1 Roadmap by technology (conventional and AR HUDs) 104
6 AUTOMOTIVE HUD MARKET, BY HUD TYPE 105
6.1 INTRODUCTION 106
6.1.1 OPERATIONAL DATA 106
TABLE 30 PRODUCT OFFERINGS BY LEADING AUTOMOTIVE HUD MANUFACTURERS 106
FIGURE 44 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2023 VS. 2028 (USD MILLION) 107
TABLE 31 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2018–2022 (‘000 UNITS) 107
TABLE 32 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2023–2028 (‘000 UNITS) 107
TABLE 33 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2018–2022 (USD MILLION) 107
TABLE 34 AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2023–2028 (USD MILLION) 108
6.2 WINDSHIELD HUD 108
6.2.1 INCREASING ADVANCED FEATURES IN WINDSHIELD HUDS TO DRIVE MARKET 108
TABLE 35 MODELS EQUIPPED WITH WINDSHIELD HUDS, 2022–2023 109
TABLE 36 WINDSHIELD HUD MARKET, BY REGION, 2018–2022 (‘000 UNITS) 110
TABLE 37 WINDSHIELD HUD MARKET, BY REGION, 2023–2028 (‘000 UNITS) 110
TABLE 38 WINDSHIELD HUD MARKET, BY REGION, 2018–2022 (USD MILLION) 110
TABLE 39 WINDSHIELD HUD MARKET, BY REGION, 2023–2028 (USD MILLION) 110
6.3 COMBINER HUD 111
6.3.1 RISING DEMAND FOR COMBINER HUDS IN COMPACT PASSENGER CARS TO DRIVE MARKET 111
TABLE 40 MODELS EQUIPPED WITH COMBINER HUDS, 2021–2023 111
6.4 KEY PRIMARY INSIGHTS 112
7 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY 113
7.1 INTRODUCTION 114
7.1.1 OPERATIONAL DATA 114
TABLE 41 TECHNOLOGY OFFERINGS BY LEADING AUTOMOTIVE HUD MANUFACTURERS 114
FIGURE 45 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2023 VS. 2028 (USD MILLION) 114
TABLE 42 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION) 115
TABLE 43 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 115
TABLE 44 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2018–2022 (‘000 UNITS) 115
TABLE 45 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2023–2028 (‘000 UNITS) 115
7.2 CONVENTIONAL HUD 116
7.2.1 INCREASING FOCUS ON VEHICLE SAFETY TO DRIVE DEMAND FOR CONVENTIONAL HUDS 116
TABLE 46 MODELS EQUIPPED WITH CONVENTIONAL HUDS, 2022–2023 116
TABLE 47 CONVENTIONAL HUD MARKET, BY REGION, 2018–2022 (USD MILLION) 117
TABLE 48 CONVENTIONAL HUD MARKET, BY REGION, 2023–2028 (USD MILLION) 117
TABLE 49 CONVENTIONAL HUD MARKET, BY REGION, 2018–2022 (‘000 UNITS) 117
TABLE 50 CONVENTIONAL HUD MARKET, BY REGION, 2023–2028 (‘000 UNITS) 117
7.3 AR-BASED HUD 118
7.3.1 INCREASING ADOPTION OF ADAS TECHNOLOGY TO DRIVE MARKET 118
TABLE 51 MODELS EQUIPPED WITH AR-HUDS, 2021–2023 119
TABLE 52 AR-BASED HUD MARKET, BY REGION, 2018–2022 (USD MILLION) 119
TABLE 53 AR-BASED HUD MARKET, BY REGION, 2023–2028 (USD MILLION) 120
TABLE 54 AR-BASED HUD MARKET, BY REGION, 2018–2022 (‘000 UNITS) 120
TABLE 55 AR-BASED HUD MARKET, BY REGION, 2023–2028 (‘000 UNITS) 120
7.4 KEY PRIMARY INSIGHTS 121

8 AUTOMOTIVE HUD MARKET, BY SALES CHANNEL 122
8.1 INTRODUCTION 122
8.2 OE-FITTED 122
8.3 AFTERMARKET 123
8.4 KEY INDUSTRY INSIGHTS 123
9 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE 124
9.1 INTRODUCTION 125
FIGURE 46 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE, 2023 VS. 2028 (‘000 UNITS) 125
TABLE 56 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE, 2018–2022 (‘000 UNITS) 125
TABLE 57 AUTOMOTIVE HUD MARKET, BY DIMENSION TYPE, 2023–2028 (‘000 UNITS) 126
9.2 2D HUD 126
9.2.1 INCREASING FOCUS ON CAR SAFETY TO DRIVE MARKET 126
TABLE 58 2D HUD MARKET, BY REGION, 2018–2022 (‘000 UNITS) 126
TABLE 59 2D HUD MARKET, BY REGION, 2023–2028 (‘000 UNITS) 127
9.3 3D HUD 127
9.3.1 INCREASING ADOPTION OF AR HUDS TO DRIVE MARKET 127
TABLE 60 3D HUD MARKET, BY REGION, 2023–2028 (‘000 UNITS) 127
9.4 KEY PRIMARY INSIGHTS 128
10 AUTOMOTIVE HUD MARKET, BY OFFERING 129
10.1 INTRODUCTION 130
FIGURE 47 AUTOMOTIVE HUD MARKET, BY OFFERING, 2023 VS. 2028 (USD MILLION) 130
TABLE 61 AUTOMOTIVE HUD MARKET, BY OFFERING, 2018–2022 (USD MILLION) 130
TABLE 62 AUTOMOTIVE HUD MARKET, BY OFFERING, 2023–2028 (USD MILLION) 131
10.2 HARDWARE 131
10.2.1 GROWING FOCUS ON PASSENGER AND VEHICLE SAFETY TO DRIVE MARKET 131
10.3 SOFTWARE 131
10.3.1 INCREASING ADOPTION OF V2X TECHNOLOGY TO DRIVE MARKET 131
10.4 KEY PRIMARY INSIGHTS 132
11 AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS 133
11.1 INTRODUCTION 134
FIGURE 48 AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2023 VS. 2028 (USD MILLION) 134
TABLE 63 AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2018–2022 (‘000 UNITS) 134
TABLE 64 AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2023–2028 (‘000 UNITS) 135
TABLE 65 AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2018–2022 (USD MILLION) 135
TABLE 66 AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS, 2023–2028 (USD MILLION) 135

11.2 ECONOMY CARS 136
11.2.1 HIGHER PENETRATION OF ECONOMY CARS EQUIPPED WITH HUDS TO DRIVE MARKET 136
TABLE 67 ECONOMY CARS: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2022 (‘000 UNITS) 136
TABLE 68 ECONOMY CARS: AUTOMOTIVE HUD MARKET, BY REGION, 2023–2028 (‘000 UNITS) 136
TABLE 69 ECONOMY CARS: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2022 (USD MILLION) 136
TABLE 70 ECONOMY CARS: AUTOMOTIVE HUD MARKET, BY REGION, 2023–2028 (USD MILLION) 137
11.3 MID-SEGMENT CARS 137
11.3.1 PREFERENCE FOR CONVENTIONAL HUDS IN MID-SEGMENT CARS TO DRIVE MARKET 137
TABLE 71 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2022 (‘000 UNITS) 138
TABLE 72 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION, 2023–2028 (‘000 UNITS) 138
TABLE 73 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2022 (USD MILLION) 138
TABLE 74 MID-SEGMENT CARS: AUTOMOTIVE HUD MARKET, BY REGION, 2023–2028 (USD MILLION) 138
11.4 LUXURY CARS 139
11.4.1 INCREASING DEMAND FOR SAFETY FEATURES IN LUXURY CARS TO DRIVE MARKET 139
TABLE 75 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2022 (‘000 UNITS) 139
TABLE 76 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION, 2023–2028 (‘000 UNITS) 139
TABLE 77 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION, 2018–2022 (USD MILLION) 140
TABLE 78 LUXURY CARS: AUTOMOTIVE HUD MARKET, BY REGION, 2023–2028 (USD MILLION) 140
11.4.2 KEY INDUSTRY INSIGHTS 140
12 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE 141
12.1 INTRODUCTION 142
TABLE 79 LIST OF LEVEL 2 VEHICLES, 2021–2022 142
FIGURE 49 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023 VS. 2028 (USD MILLION) 143
TABLE 80 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (‘000 UNITS) 143
TABLE 81 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (‘000 UNITS) 143
TABLE 82 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (USD MILLION) 143
TABLE 83 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (USD MILLION) 144
12.2 PASSENGER CARS 144
12.2.1 INCREASING SALES OF HUD-EQUIPPED PASSENGER CARS TO DRIVE MARKET 144
TABLE 84 PASSENGER CAR MODELS EQUIPPED WITH AUTOMOTIVE HUDS 145
TABLE 85 AUTOMOTIVE HUD MARKET FOR PASSENGER CARS, BY REGION, 2018–2022 (‘000 UNITS) 145
TABLE 86 AUTOMOTIVE HUD MARKET FOR PASSENGER CARS, BY REGION, 2023–2028 (‘000 UNITS) 145
TABLE 87 AUTOMOTIVE HUD MARKET FOR PASSENGER CARS, BY REGION, 2018–2022 (USD MILLION) 145
TABLE 88 AUTOMOTIVE HUD MARKET FOR PASSENGER CARS, BY REGION, 2023–2028 (USD MILLION) 146
12.3 COMMERCIAL VEHICLES 146
12.3.1 HIGH SALES VOLUME OF COMMERCIAL VEHICLES TO DRIVE MARKET 146
TABLE 89 AUTOMOTIVE HUD MARKET FOR COMMERCIAL VEHICLES, BY REGION, 2023–2028 (‘000 UNITS) 147
TABLE 90 AUTOMOTIVE HUD MARKET FOR COMMERCIAL VEHICLES, BY REGION, 2023–2028 (USD MILLION) 147
12.4 KEY PRIMARY INSIGHTS 147
13 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY 148
13.1 INTRODUCTION 149
FIGURE 50 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY, 2023 VS. 2028 (USD MILLION) 150
TABLE 91 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY, 2018–2022(‘000 UNITS) 151
TABLE 92 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY, 2023–2028 (‘000 UNITS) 151
TABLE 93 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY, 2018–2022 (USD MILLION) 151
TABLE 94 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY, 2023–2028 (USD MILLION) 151
13.2 SEMI-AUTONOMOUS CARS 152
13.2.1 RISING ADOPTION OF ADVANCED FEATURES IN SEMI-AUTONOMOUS CARS TO DRIVE MARKET 152
13.2.1.1 Level 1 (L1) 152
13.2.1.2 Level 2 (L2) 152
13.2.1.3 Level 3 (L3) 153
13.3 AUTONOMOUS CARS 154
13.3.1 INTEGRATION OF AR HUDS IN AUTONOMOUS CARS TO DRIVE MARKET 154
TABLE 95 FEW POPULAR AUTONOMOUS VEHICLES FROM COMPANIES ACROSS WORLD 154
13.3.1.1 Level 4 (L4) 155
13.3.1.2 Level 5 (L5) 155
13.4 NON-AUTONOMOUS CARS 156
13.4.1 INCREASING VEHICLE PRODUCTION TO DRIVE MARKET 156
13.5 KEY INDUSTRY INSIGHTS 156

14 AUTOMOTIVE HUD MARKET, BY PROPULSION TYPE 157
14.1 INTRODUCTION 158
14.1.1 OPERATIONAL DATA 158
FIGURE 51 NEW PASSENGER CAR REGISTRATIONS IN EUROPE, BY FUEL TYPE 158
TABLE 96 VEHICLE MODELS EQUIPPED WITH HUDS, BY PROPULSION TYPE 158
FIGURE 52 AUTOMOTIVE HUD MARKET, BY PROPULSION TYPE, 2023 VS. 2028 (USD MILLION) 159
TABLE 97 AUTOMOTIVE HUD MARKET, BY PROPULSION TYPE, 2018–2022 (‘000 UNITS) 159
TABLE 98 AUTOMOTIVE HUD MARKET, BY PROPULSION TYPE, 2023–2028 (‘000 UNITS) 159
TABLE 99 AUTOMOTIVE HUD MARKET, BY PROPULSION TYPE, 2018–2022 (USD MILLION) 160
TABLE 100 AUTOMOTIVE HUD MARKET, BY PROPULSION TYPE, 2023–2028 (USD MILLION) 160
14.2 ICE VEHICLES 160
14.2.1 INCREASING ADOPTION OF ADAS IN ICE VEHICLES TO DRIVE MARKET 160
14.3 ELECTRIC VEHICLES 161
14.3.1 ZERO-EMISSION TARGETS BY COUNTRIES TO DRIVE DEMAND FOR ELECTRIC VEHICLES 161
14.4 KEY PRIMARY INSIGHTS 161
15 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE 162
15.1 INTRODUCTION 163
FIGURE 53 ELECTRIC VEHICLE COMPARISON BY PROPULSION 163
FIGURE 54 AUTOMOTIVE HUD MARKET, ELECTRIC VEHICLE TYPE, 2023 VS. 2028 (USD MILLION) 164
TABLE 101 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE, 2018–2022 (‘000 UNITS) 164
TABLE 102 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE, 2023–2028 (‘000 UNITS) 164
TABLE 103 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE, 2018–2022 (USD MILLION) 165
TABLE 104 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE, 2023–2028 (USD MILLION) 165
15.2 OPERATIONAL DATA 165
TABLE 105 BEST-SELLING ELECTRIC VEHICLES IN 2022 165
TABLE 106 ELECTRIC VEHICLES EQUIPPED WITH AUTOMOTIVE HUDS, BY PROPULSION TYPE 166
15.3 BATTERY ELECTRIC VEHICLES 167
15.4 FUEL CELL ELECTRIC VEHICLES 167
15.5 HYBRID ELECTRIC VEHICLES 168
15.6 PLUG-IN HYBRID ELECTRIC VEHICLES 168
15.7 KEY PRIMARY INSIGHTS 168

16 AUTOMOTIVE HUD MARKET, BY REGION 169
16.1 INTRODUCTION 170
FIGURE 55 AUTOMOTIVE HUD MARKET, BY REGION, 2023 171
FIGURE 56 AUTOMOTIVE HUD MARKET, BY REGION, 2023 VS. 2028 (USD MILLION) 171
TABLE 107 AUTOMOTIVE HUD MARKET, BY REGION, 2018–2022 (’000 UNITS) 172
TABLE 108 AUTOMOTIVE HUD MARKET, BY REGION, 2023–2028 (‘000 UNITS) 172
TABLE 109 AUTOMOTIVE HUD MARKET, BY REGION, 2018–2022 (USD MILLION) 172
TABLE 110 AUTOMOTIVE HUD MARKET, BY REGION, 2023–2028 (USD MILLION) 172
TABLE 111 2D HUD PENETRATION, BY REGION, 2023–2028 173
TABLE 112 3D HUD PENETRATION, BY REGION, 2025 & 2028 173
16.2 ASIA PACIFIC 173
16.2.1 RECESSION IMPACT ANALYSIS 174
FIGURE 57 ASIA PACIFIC: AUTOMOTIVE HUD MARKET SNAPSHOT 174
TABLE 113 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2018–2022 (’000 UNITS) 175
TABLE 114 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2023–2028 (‘000 UNITS) 175
TABLE 115 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 175
TABLE 116 ASIA PACIFIC: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 175
16.2.2 CHINA 176
16.2.2.1 Increasing adoption of ADAS in passenger cars to drive market 176
TABLE 117 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (’000 UNITS) 176
TABLE 118 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028(’000 UNITS) 176
TABLE 119 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (USD MILLION) 177
TABLE 120 CHINA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (USD MILLION) 177
16.2.3 INDIA 177
16.2.3.1 Rising focus on road safety to drive market 177
TABLE 121 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (’000 UNITS) 178
TABLE 122 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (’000 UNITS) 178
TABLE 123 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (USD MILLION) 178
TABLE 124 INDIA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (USD MILLION) 178
16.2.4 JAPAN 179
16.2.4.1 Presence of leading automotive HUD manufacturers to drive market 179
TABLE 125 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (’000 UNITS) 179
TABLE 126 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (’000 UNITS) 179
TABLE 127 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (USD MILLION) 179
TABLE 128 JAPAN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (USD MILLION) 180
TABLE 129 JAPAN: AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2018–2022 (’000 UNITS) 180
TABLE 130 JAPAN: AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2023–2028 (’000 UNITS) 180
TABLE 131 JAPAN: AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2018–2022 (USD MILLION) 180
TABLE 132 JAPAN: AUTOMOTIVE HUD MARKET, BY HUD TYPE, 2023–2028 (USD MILLION) 180
16.2.5 SOUTH KOREA 181
16.2.5.1 Increasing adoption of HUDs by OEMs like Hyundai and Kia to drive market 181
TABLE 133 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (’000 UNITS) 181
TABLE 134 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (’000 UNITS) 182
TABLE 135 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (USD MILLION) 182
TABLE 136 SOUTH KOREA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (USD MILLION) 182
16.2.6 REST OF ASIA PACIFIC 183
16.3 EUROPE 183
16.3.1 RECESSION IMPACT ANALYSIS 184
FIGURE 58 EUROPE: AUTOMOTIVE HUD MARKET SNAPSHOT 184
TABLE 137 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2018–2022 (’000 UNITS) 184
TABLE 138 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2023–2028 (‘000 UNITS) 185
TABLE 139 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 185
TABLE 140 EUROPE: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 185
16.3.2 FRANCE 186
16.3.2.1 High presence of luxury car manufacturers to drive market 186
TABLE 141 LAUNCH OF SEMI-AUTONOMOUS CARS IN FRANCE, 2021–2022 186
TABLE 142 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022(’000 UNITS) 187
TABLE 143 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (’000 UNITS) 187
TABLE 144 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (USD MILLION) 187
TABLE 145 FRANCE: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (USD MILLION) 187

16.3.3 GERMANY 188
16.3.3.1 Presence of leading car and HUD manufacturers to drive market 188
TABLE 146 GERMANY: MODELS EQUIPPED WITH HUDS 188
TABLE 147 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (’000 UNITS) 188
TABLE 148 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (’000 UNITS) 188
TABLE 149 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (USD MILLION) 189
TABLE 150 GERMANY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (USD MILLION) 189
16.3.4 SPAIN 189
16.3.4.1 Increasing vehicle production to drive market 189
TABLE 151 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (’000 UNITS) 189
TABLE 152 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (’000 UNITS) 190
TABLE 153 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (USD MILLION) 190
TABLE 154 SPAIN: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (USD MILLION) 190
16.3.5 UK 191
16.3.5.1 High demand for luxury and high-end cars to drive market 191
TABLE 155 UK: CAR MODELS EQUIPPED WITH HUDS 191
TABLE 156 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (’000 UNITS) 191
TABLE 157 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028(’000 UNITS) 191
TABLE 158 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (USD MILLION) 192
TABLE 159 UK: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (USD MILLION) 192
16.3.6 ITALY 192
16.3.6.1 Rising demand for luxury vehicles to drive market 192
TABLE 160 ITALY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (’000 UNITS) 192
TABLE 161 ITALY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028(’000 UNITS) 193
TABLE 162 ITALY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (USD MILLION) 193
TABLE 163 ITALY: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (USD MILLION) 193
16.3.7 REST OF EUROPE 193
16.4 NORTH AMERICA 194
16.4.1 RECESSION IMPACT ANALYSIS 194
FIGURE 59 NORTH AMERICA: AUTOMOTIVE HUD MARKET SNAPSHOT 195
TABLE 164 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2018–2022 (’000 UNITS) 195
TABLE 165 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2023–2028 (‘000 UNITS) 196
TABLE 166 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 196
TABLE 167 NORTH AMERICA: AUTOMOTIVE HUD MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 196
16.4.2 CANADA 196
16.4.2.1 Increasing ADAS features in vehicles to drive market 196
TABLE 168 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (’000 UNITS) 197
TABLE 169 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (’000 UNITS) 197
TABLE 170 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (USD MILLION) 197
TABLE 171 CANADA: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (USD MILLION) 197
16.4.3 MEXICO 198
16.4.3.1 Steady increase in vehicle production to drive market 198
TABLE 172 MEXICO: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (’000 UNITS) 198
TABLE 173 MEXICO: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (’000 UNITS) 198
TABLE 174 MEXICO: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (USD MILLION) 198
TABLE 175 MEXICO: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (USD MILLION) 199
16.4.4 US 199
16.4.4.1 High demand for premium features in vehicles to drive market 199
TABLE 176 US: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (’000 UNITS) 199
TABLE 177 US: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (’000 UNITS) 199
TABLE 178 US: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2018–2022 (USD MILLION) 200
TABLE 179 US: AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2023–2028 (USD MILLION) 200
TABLE 180 LAUNCH OF SEMI-AUTONOMOUS CARS IN US, 2021–2023 200
TABLE 181 US: MODELS EQUIPPED WITH HUDS 201
16.5 REST OF THE WORLD 201
16.5.1 RECESSION IMPACT ANALYSIS 202
16.5.2 BRAZIL 202
16.5.3 IRAN 202
16.5.4 SOUTH AFRICA 202
17 COMPETITIVE LANDSCAPE 203
17.1 OVERVIEW 203

17.2 MARKET SHARE ANALYSIS, 2022 203
TABLE 182 AUTOMOTIVE HUD MARKET: DEGREE OF COMPETITION 203
FIGURE 60 AUTOMOTIVE HUD MARKET SHARE, 2022 204
17.3 REVENUE ANALYSIS OF TOP 5 PLAYERS 205
FIGURE 61 TOP PUBLIC/LISTED PLAYERS IN AUTOMOTIVE HUD MARKET, 2020–2022 205
17.4 COMPETITIVE SCENARIO 205
TABLE 183 NEW PRODUCT LAUNCHES, 2021–2023 206
17.4.1 DEALS 207
TABLE 184 DEALS, 2021–2023 207
17.4.2 OTHERS 209
TABLE 185 OTHERS, 2022–2023 209
17.5 COMPANY EVALUATION MATRIX 211
17.5.1 STARS 211
17.5.2 EMERGING LEADERS 211
17.5.3 PERVASIVE PLAYERS 211
17.5.4 PARTICIPANTS 211
FIGURE 62 AUTOMOTIVE HUD MARKET: COMPANY EVALUATION MATRIX, 2022 212
TABLE 186 AUTOMOTIVE HUD MARKET: COMPANY FOOTPRINT, 2022 213
TABLE 187 AUTOMOTIVE HUD MARKET: REGIONAL FOOTPRINT, 2022 213
TABLE 188 AUTOMOTIVE HUD MARKET: HUD TYPE FOOTPRINT, 2022 214
17.6 START-UP/SME EVALUATION MATRIX 214
17.6.1 PROGRESSIVE COMPANIES 214
17.6.2 RESPONSIVE COMPANIES 214
17.6.3 DYNAMIC COMPANIES 215
17.6.4 STARTING BLOCKS 215
FIGURE 63 AUTOMOTIVE HUD MARKET: COMPANY EVALUATION MATRIX FOR START-UPS/SMES, 2022 215
17.7 COMPETITIVE BENCHMARKING 216
TABLE 189 AUTOMOTIVE HUD MARKET: LIST OF KEY START-UPS/SMES 216
TABLE 190 AUTOMOTIVE HUD MARKET: COMPETITIVE BENCHMARKING OF KEY START-UPS/SMES 217
17.8 RIGHT TO WIN, 2020–2023 217
TABLE 191 RIGHT TO WIN, 2020–2023 217

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Table of Contents

Summary

The global automotive HUD market size is projected to grow from USD 1.0 billion in 2023 to USD 2.2 billion by 2028, at a CAGR of 16.6%. Increasing awareness about passenger as well as vehicle safety in conjunction with steady growth in demand for luxury and high-end segment cars, mainly in emerging markets are expected to bolster the revenue growth of the automotive HUD market during the forecast period. In addition, rising demand for connected vehicles paired with increasing demand for enhanced in-vehicle experience are also major factors expected to drive the market growth.
The windshield HUD segment is estimated to grow at a noticeable CAGR during the forecast period
Windshield HUDs offer more information compared to combiner HUDs, which, in turn, is expected to increase the demand for windshield HUDs in the near future. Additionally, the integration of augmented reality technology in windshield HUDs is expected to drive the growth of the windshield HUD segment during the forecast period. By 2028, Asia Pacific is expected to be the largest market for windshield HUDs due to the growing demand for advanced in-vehicle technology in advanced markets such as China and Japan, increasing demand for premium vehicles with advanced in-vehicle safety systems, and a significant installation rate of windshield HUDs in mid-segment vehicles.
2D HUD segment is likely to dominate the automotive HUD market during the forecast period
The 2D HUD segment is expected to have significant growth opportunities in the automotive HUD market during the forecast period. 2D HUDs project real-time information about the vehicle’s speed, upcoming turns, traffic conditions, and relevant warnings, which, in turn, help vehicle owners/drivers stay aware of their surrounding environment and make informed decisions. In addition, 2D HUDs can work in conjunction with various advanced driver assistance systems (ADAS) and safety features, displaying alerts and relevant information from these systems directly to the driver. All these aforementioned parameters are likely to support the revenue growth of the 2D HUD segment during the forecast period.

Asia Pacific shows high growth potential for automotive HUD market
Asia Pacific is projected to be the largest market for automotive HUDs during the forecast period. Countries such as China, India, Japan, South Korea, and the Rest of Asia Pacific are considered under Asia Pacific for market analysis. One of the key factors driving the market growth in this region is the large production of passenger vehicles, coupled with the increasing penetration of connected cars and other advanced technologies. China and India are considered manufacturing hubs for the automotive industry. According to the Organisation Internationale des Constructeurs d’Automobiles (OICA), China and India together produce approximately 30 million vehicles every year. With an increase in the production of vehicles, the demand for advanced technology associated with vehicles is expected to increase. This, in turn, is expected to drive the growth of the automotive HUD market in the region.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the automotive HUD market. The break-up of the primaries is as follows:
• By Company Type: Automotive HUD Manufacturers – 60%, OEMs – 20%, and Tier 2 –20%,
• By Designation: C Level Executives – 23%, Manager – 43%, and Executives – 34%
• By Region: Europe – 45%, North America – 30%, and Asia Pacific – 25%
The automotive HUD market comprises major manufacturers such as Nippon Seiki Co. Ltd. (Japan), Continental AG (Germany), DENSO Corporation (Japan), Panasonic Holdings Corporation (Japan), Foryou Corporation (China), Yazaki Corporation (Japan), and Valeo (France), etc.
Research Coverage:
The study covers the automotive HUD market across various segments. It aims at estimating the market size and future growth potential of this market across different segments such as HUD type, technology, dimension type, vehicle class, offering, vehicle type, electric vehicle type, propulsion type, level of autonomy, sales channel, and region. The study also includes an in-depth competitive analysis of key market players, their company profiles, key observations related to product and business offerings, recent developments, and acquisitions.

This research report categorizes Automotive HUD Market by HUD Type (Windshield HUD, and Combiner HUD), Technology (Conventional HUD and AR-based HUD), Offering (Hardware, and Software), Dimension Type (2D HUD and 3D HUD), Vehicle Type (Passenger Cars, and Commercial Vehicles), Vehicle Class (Mid-Segment Cars, Luxury Cars, and Economy Cars), Level of Autonomy (Non-autonomous Cars, Semi-autonomous Cars, and Autonomous Cars), Propulsion Type (ICE vehicles and Electric Vehicles), Sales Channel (OE Fitted and Aftermarket), Electric Vehicle Type (Battery Electric Vehicles (BEVs), Fuel Cell Electric Vehicles (FCEVs), Hybrid Electric Vehicles (HEVs), and Plug-In Hybrid Electric Vehicles (PHEVs)), and Region (Asia Pacific, Europe, North America and Rest of the World).

The report's scope covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the automotive HUD market. A detailed analysis of the key industry players provides insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the automotive HUD market. Competitive analysis of SMEs/startups in the automotive HUD market ecosystem is covered in this report.
Reasons to buy this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall automotive HUD market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:

• Analysis of key drivers (Increasing awareness about passenger and vehicle safety, demand for improvement of in-vehicle experience, increasing demand for connected vehicles, steady growth in luxury and high-end car segments, mainly in emerging markets, integration of advanced technologies), restraints (Requirement of greater space in automotive cockpit, lack of luminance & brightness and high-power consumption), opportunities (Increasing demand for semi-autonomous vehicles, rising penetration of electric vehicles, introduction of portable HUDs at lower prices in low and middle car segments, development of comprehensive voice-operated head-up display systems, increasing investment in automotive head-up displays), and challenges (High cost of advanced head-up display systems, required technological update) influencing the growth of the automotive HUD market
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the automotive HUD market

• Market Development: Comprehensive information about lucrative markets – the report analyses the automotive HUD market across varied regions.

• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the automotive HUD market

• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Nippon Seiki Co. Ltd. (Japan), Continental AG (Germany), DENSO Corporation (Japan), Panasonic Holdings Corporation (Japan), and Foryou Corporation (China), among others in the automotive HUD market

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（自動車市場）の最新刊レポート

MarketsandMarkets社のAutomotive and Transportation分野での最新刊レポート

本レポートと同じKEY WORD（automotive）の最新刊レポート

よくあるご質問

MarketsandMarkets社はどのような調査会社ですか?

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