コネクテッドトイ市場：用途（教育、娯楽、その他）、年齢層（1〜5歳、6〜8歳、9〜12歳、13〜19歳）、接続機器（スマートフォン／タブレット、PC／ラップトップ）、地域別 - 2027年までの世界予測

Connected Toys Market by Application (Education, Entertainment, Other Applications), Age Group (1 -5 Years, 6 -8 Years, 9-12 Years, 13-19 Years), Interfacing Device (Smartphone/Tablet and PC/Laptop) and Region - Global Forecast to 2027

コネクテッドトイの市場規模は、2022年の80億米ドルから2027年には207億米ドルへと、予測期間中に20.9%のCAGRで成長すると予測されています。エコシステムにおける様々な主要プレイヤーが、競争力のある多様な市... もっと見る

出版社	出版年月	電子版価格	ページ数	図表数	言語
MarketsandMarkets マーケッツアンドマーケッツ	2022年9月22日	US$4,950 シングルユーザライセンスライセンス・価格情報注文方法はこちら	213	272	英語

日本語のページは自動翻訳を利用し作成しています。

サマリー

コネクテッドトイの市場規模は、2022年の80億米ドルから2027年には207億米ドルへと、予測期間中に20.9%のCAGRで成長すると予測されています。エコシステムにおける様々な主要プレイヤーが、競争力のある多様な市場を形成しています。共働き世帯の増加により、玩具のモニタリングやトラッキングのニーズが高まっていること、また、よりインタラクティブで自己関与型の玩具を求める子供の傾向が、今後のコネクテッド・トイズ市場の普及を促進すると予想されます。コネクテッド・トイは、親が子供の活動を理解し、遊びから親子の対話につなげるための情報を提供することで、親や家族が子供の成長を監視し、参加することを可能にします。例えば、ハズブロ社は、アプリとライトセーバーの玩具を組み合わせた「スター・ウォーズライトセーバー・アカデミー」を2019年2月に発売することを発表しました。Bluetooth対応のこのアプリは、モーショントラッキングを利用して、子どもの行動を記録し、検証します。リアルタイムでのトレーニングやパフォーマンス評価を容易にするため、こうして得られた情報を用いて音声によるフィードバックを行います。
接続機器別では、スマートフォン／タブレット端末が予測期間中に大きな市場規模を占める
スマートフォンやタブレット端末と連携する玩具は、スマートフォンと連携し、遠隔地のネットワークインフラから制御することができる。時には、これらの玩具は、子供やクラウドベースのプラットフォームから情報を収集するための洗練されたセンサーベースの技術を使用し、リアルタイムの相互作用を通じてこの情報を処理します。このクラウドベースのプロセスは、人間の知能をシミュレートし、よりパーソナライズされた、あるいは個別の対応を子どもに提供できるアルゴリズムに依存しています。例えば、Wonder Workshop社が開発したDashとDotは、音声に反応し、子どもが直感的に操作できる学習ロボットです。アプリやスマートフォンを使ってプログラミングをすることができます。Dashは "子供にとって初めてのリアルなロボット友達"、Dotは "スマートロボット "として宣伝されています。これらの玩具は、6歳以上の子供に推奨されている。
アプリケーション別では、エンターテインメント分野が予測期間中に最も高いCAGRで成長する。
エンターテインメント性の高い玩具を与え、一緒に遊ぶことで、保護者は楽しみながら子供との絆を深めることができます。また、おもちゃやゲームは、教育とともに子供の成長にも重要な役割を果たします。幼少期は、子供の能力や興味が現れる時期です。音楽を聴いている5歳児はピアノに興味を持ち、絵本の時間が好きな4歳児は読書に興味を持つかもしれません。また、運動能力や手先の器用さなど、身体的な能力も発達の過程で磨かれます。玩具の革新的な技術は、すべての年齢層が何時間も楽しめることを保証しています。

予測期間中に最も高い成長率を記録するのはアジア太平洋地域
アジア太平洋地域の都市部の人々の生活の質の向上と所得の増加により、玩具の需要に変化が見られます。従来の中・低価格の電池式玩具、工作セット、装飾玩具から、革新的な電子玩具、インテリジェント玩具、高級なぬいぐるみ玩具への移行が見られるようになりました。インドや中国などの国では、平均所得が毎年7～10％の割合で上昇しており、業界関係者はこれらの国に大きく賭けています。近年、ハイテク電子玩具の人気はますます高まっています。比較的高い技術力を持つインタラクティブな電子玩具が主流になりつつある。

プライマリーの内訳

本調査では、ソリューションベンダーからTier1企業まで、様々な業界専門家の知見を掲載しています。プライマリーの内訳は以下の通りです。

- 企業タイプ別Tier 1企業：18%、Tier 2企業：9%、Tier 3企業：73
- 役職別Cレベル：9％、Dレベル：18％、その他：73
- 地域別北米：55%、欧州：9%、アジア太平洋：36
Connected Toysレポート対象主要企業マテル（米国）、ハスブロ（米国）、レゴ（デンマーク）、ソニー（日本）、VTech（香港）、UBTECH（中国）、DJI（中国）、アイロボット（米国）、スフェロ（米国）、デジタルドリームラボ（米国）、Pillar Learning（米国）、Wonder Workshop（米国）、。TOSY Robotics（ベトナム）、Workinman Interactive（ニューヨーク）、WowWee Group（香港）、KEYi Technology（中国）、Miko（インド）、Makeblock（中国）、Smart Teddy（米国）、Intelino（米国）、Fischertechnik（ドイツ）、Potensic（中国）、Mainbot（フランス）、Roybi（米国）、PlayShifu（インド）です。これらのプレイヤーは、コネクテッドトイにおける足跡を拡大するために、パートナーシップ、契約や協力、新製品の発売や製品の強化、買収など、さまざまな成長戦略を採用しています。

調査対象範囲
当市場調査は、セグメント別のコネクテッドトイ市場規模をカバーしています。アプリケーション、コンポーネント、展開、組織規模、用途、垂直、地域などのセグメントにわたる市場規模および成長性の推定を目的としています。本調査には、主要な市場プレイヤーの詳細な競合分析、企業プロファイル、製品および事業提供に関する主要な見解、最近の開発、市場戦略が含まれています。
本レポートを購入する主な利点
本レポートは、世界のコネクテッドトイ市場とそのサブセグメントにおける収益数の最も近い近似値に関する情報を提供し、市場リーダー／新規参入者を支援します。本レポートは、利害関係者が競争環境を理解し、自社のビジネスをより良く位置づけ、適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。さらに、当レポートは、利害関係者が市場の脈動を理解し、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供するための洞察を提供します。

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1 INTRODUCTION 32
1.1 STUDY OBJECTIVES 32
1.2 MARKET DEFINITION 32
1.3 STUDY SCOPE 33
1.3.1 MARKETS COVERED 33
FIGURE 1 CONNECTED TOYS MARKET SEGMENTATION 33
1.3.2 GEOGRAPHIC SCOPE 33
FIGURE 2 CONNECTED TOYS MARKET: GEOGRAPHIC SCOPE 33
1.3.3 INCLUSIONS AND EXCLUSIONS 34
1.3.4 YEARS CONSIDERED 34
1.4 CURRENCY 35
TABLE 1 USD EXCHANGE RATES, 2019–2021 35
1.5 LIMITATIONS 35
1.6 SUMMARY OF CHANGES 35
1.7 STAKEHOLDERS 36
2 RESEARCH METHODOLOGY 37
2.1 RESEARCH DATA 37
FIGURE 3 CONNECTED TOYS MARKET: RESEARCH DESIGN 38
2.1.1 SECONDARY DATA 38
2.1.1.1 Secondary sources 39
2.1.2 PRIMARY DATA 39
2.1.2.1 Primary interviews with experts 39
2.1.2.2 List of key primary interview participants 40
2.1.2.3 Breakdown of primaries 40
2.1.2.4 Primary sources 40
2.1.2.5 Key industry insights 41
2.2 MARKET SIZE ESTIMATION 41
2.2.1 BOTTOM-UP APPROACH 41
FIGURE 4 BOTTOM-UP APPROACH 42
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM OF CONNECTED TOYS MARKET 42
2.2.2 TOP-DOWN APPROACH 42
FIGURE 6 TOP-DOWN APPROACH 43
2.2.3 CONNECTED TOYS MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 43
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 43
2.2.4 CONNECTED TOYS MARKET ESTIMATION: SUPPLY-SIDE ANALYSIS 44
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS 44

2.2.5 GROWTH FORECAST ASSUMPTIONS 44
TABLE 2 MARKET GROWTH ASSUMPTIONS 44
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 45
FIGURE 9 DATA TRIANGULATION 45
2.4 RESEARCH ASSUMPTIONS 46
2.4.1 FACTOR ASSESSMENT 47
TABLE 3 FACTOR ASSESSMENT: CONNECTED TOYS MARKET 47
3 EXECUTIVE SUMMARY 48
FIGURE 10 CONNECTED TOYS MARKET, 2020-2027 (USD MILLION) 49
FIGURE 11 CONNECTED TOYS MARKET, BY INTERFACING DEVICE 2022 VS. 2027 (USD MILLION) 49
FIGURE 12 CONNECTED TOYS MARKET, BY APPLICATION 2022 VS. 2027 (USD MILLION) 50
FIGURE 13 CONNECTED TOYS MARKET, BY AGE GROUP 2022 VS. 2027 (USD MILLION) 50
FIGURE 14 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL 2022 VS. 2027 (USD MILLION) 51
FIGURE 15 CONNECTED TOYS MARKET, BY TECHNOLOGY 2022 VS. 2027 (USD MILLION) 51
FIGURE 16 CONNECTED TOYS MARKET, BY REGION 2022 VS. 2027 (USD MILLION) 52
4 PREMIUM INSIGHTS 53
4.1 CONNECTED TOYS MARKET OVERVIEW 53
FIGURE 17 NEED TO PROTECT DIGITAL CONTENT TO DRIVE MARKET GROWTH 53
4.2 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2022) 53
FIGURE 18 EDUCATION AND WI-FI SEGMENT EXPECTED TO ACCOUNT FOR LARGEST MARKET SIZE IN 2022 53
4.3 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2022) 54
FIGURE 19 EDUCATION AND WI-FI SEGMENT EXPECTED TO ACCOUNT FOR LARGEST MARKET SIZE IN 2022 54
4.4 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION AND COMPONENT (2022) 54
FIGURE 20 EDUCATION AND WI-FI SEGMENT EXPECTED TO ACCOUNT FOR LARGEST MARKET SIZE IN 2022 54
4.5 GEOGRAPHICAL SNAPSHOT OF CONNECTED TOYS MARKET 55
FIGURE 21 ASIA PACIFIC EXPECTED TO ACHIEVE FASTEST GROWTH DURING FORECAST PERIOD 55
5 MARKET OVERVIEW AND INDUSTRY TRENDS 56
5.1 INTRODUCTION 56
5.2 MARKET DYNAMICS 56
FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CONNECTED TOYS MARKET 56
5.2.1 DRIVERS 57
5.2.1.1 Shift toward two-working-parent households giving rise to monitoring and tracking of toy devices 57
5.2.1.2 Inclination of children toward interactive and self-engaging toys 57
5.2.2 RESTRAINTS 58
5.2.2.1 Connected toys raising privacy concerns 58
5.2.3 OPPORTUNITIES 58
5.2.3.1 Increasing awareness of internet and technology 58
5.2.4 CHALLENGES 59
5.2.4.1 Negative effects on children's cognitive development 59
5.2.4.2 Heightened risks with constant connectivity 59
5.3 CONNECTED TOYS MARKET: SUPPLY CHAIN ANALYSIS 60
FIGURE 23 CONNECTED TOYS MARKET: SUPPLY CHAIN 60
5.4 ECOSYSTEM 61
FIGURE 24 CONNECTED TOYS MARKET: ECOSYSTEM 61
TABLE 4 CONNECTED TOYS MARKET: ECOSYSTEM 62
5.5 PRICING MODEL ADOPTED BY PLAYERS IN CONNECTED TOYS MARKET PLAYERS 63
TABLE 5 PRICING MODELS AND INDICATIVE PRICE POINTS, 2021–2022 63
5.6 TECHNOLOGY ANALYSIS 63
5.6.1 INTRODUCTION 63
5.6.2 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING 63
5.6.3 AUGMENTED/VIRTUAL REALITY 64
5.7 CASE STUDY ANALYSIS 64
5.7.1 CASE STUDY 1: SPHERO ROBOTS CREATE ENHANCED EXPERIENCE WHILE LEARNING COMPUTER SCIENCE 64
5.7.2 CASE STUDY 2: NTUC LEARNINGHUB TRAINING LEARNERS WITH UBTECH'S K12 MODEL 65
5.7.3 CASE STUDY 3: INDUCING PROBLEM-SOLVING ABILITIES IN CHILDREN WITH SPHERO'S LITTLEBITS 65
5.8 PATENT ANALYSIS 66
5.8.1 METHODOLOGY 66
5.8.2 TYPES OF PATENTS 66
TABLE 6 PATENTS FILED, 2019–2022 66
5.8.3 INNOVATION AND PATENT APPLICATIONS 67
FIGURE 25 TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2019–2022 67
5.8.3.1 Top applicants 67
FIGURE 26 TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2019–2022 67
TABLE 7 US: TOP TEN PATENT OWNERS IN CONNECTED TOYS MARKET, 2019–2022 68
TABLE 8 LIST OF PATENTS IN CONNECTED TOYS MARKET, 2020–2022 68
5.9 REVENUE SHIFT FOR CONNECTED TOYS MARKET 69
FIGURE 27 REVENUE IMPACT ON CONNECTED TOYS MARKET 69
5.10 PORTER'S FIVE FORCES ANALYSIS 69
TABLE 9 CONNECTED TOYS MARKET: PORTER'S FIVE FORCES MODEL 69
5.10.1 THREAT OF NEW ENTRANTS 70
5.10.2 THREAT OF SUBSTITUTES 70
5.10.3 BARGAINING POWER OF BUYERS 70
5.10.4 BARGAINING POWER OF SUPPLIERS 70
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 70
5.11 REGULATORY LANDSCAPE 71
5.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71
TABLE 10 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71
TABLE 11 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71
TABLE 12 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 72
TABLE 13 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 72
TABLE 14 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 73
5.11.1.1 North America 73
5.11.1.1.1 US 73
5.11.1.1.2 Canada 73
5.11.1.2 Europe 74
5.11.1.2.1 China 74
5.11.1.2.2 India 74
5.11.1.2.3 Australia 74
5.11.1.2.4 Japan 74
5.11.1.3 Middle East & Africa 74
5.11.1.3.1 Middle East 75
5.11.1.3.2 South Africa 76
5.11.1.4 Latin America 77
5.11.1.4.1 Brazil 77
5.11.1.4.2 Mexico 77
5.12 KEY STAKEHOLDERS & BUYING CRITERIA 77
5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 77
FIGURE 28 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS 77
TABLE 15 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS 78
5.12.2 BUYING CRITERIA 78
FIGURE 29 KEY BUYING CRITERIA 78
TABLE 16 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 78
5.13 KEY CONFERENCES & EVENTS IN 2022-2023 79
TABLE 17 CONNECTED TOYS MARKET: DETAILED LIST OF CONFERENCES & EVENTS 79
6 CONNECTED TOYS MARKET, BY APPLICATION 80
6.1 INTRODUCTION 81
6.1.1 APPLICATION: CONNECTED TOYS MARKET DRIVERS 81
FIGURE 30 ENTERTAINMENT SEGMENT EXPECTED TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 81
TABLE 18 CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 81
TABLE 19 CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 82
6.2 EDUCATION 82
6.2.1 GENERATING INTEREST TO MAKE LEARNING FUN AND INTERACTIVE 82
TABLE 20 EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 82
TABLE 21 EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 83
6.3 ENTERTAINMENT 83
6.3.1 CONNECTED TOYS HELP DISCOVER INTEREST WITH REDUCED SCREENTIME 83
TABLE 22 ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 83
TABLE 23 ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 84
6.4 OTHER APPLICATIONS 84
6.4.1 CONNECTED TOYS HELP BUILD HABITS AND KEEP TRACK OF CHILD’S ACTIVITIES 84
TABLE 24 OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 84
TABLE 25 OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 85
7 CONNECTED TOYS MARKET, BY AGE GROUP 86
7.1 INTRODUCTION 87
7.1.1 AGE GROUP: CONNECTED TOYS MARKET DRIVERS 87
FIGURE 31 9–12 YEARS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 87
TABLE 26 CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 87
TABLE 27 CONNECTED TOYS MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 88
7.2 1–5 YEARS 88
7.2.1 CONNECTED TOYS ENHANCE CURIOSITY OF KIDS TO LEARN, EXPLORE, AND DISCOVER NEW TOYS 88
TABLE 28 1-5: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 88
TABLE 29 1-5: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 89
7.3 6–8 YEARS 89
TABLE 30 6-8: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 89
TABLE 31 6-8: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 90
7.4 9–12 YEARS 90
7.4.1 CONNECTED TOYS DEVELOP CREATIVE THINKING AND IMPROVE PERSONALITY 90
TABLE 32 9-12: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 90
TABLE 33 9-12: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 91

7.5 TEENAGERS (13-19 YEARS) 91
7.5.1 ENCOURAGE TEAMWORK AND DEVELOP PROBLEM-SOLVING SKILLS 91
TABLE 34 TEENAGERS (13-19 YEARS): CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 91
TABLE 35 TEENAGERS (13-19 YEARS): CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 92
8 CONNECTED TOYS MARKET, BY INTERFACING DEVICE 93
8.1 INTRODUCTION 94
8.1.1 INTERFACING DEVICE: CONNECTED TOYS MARKET DRIVERS 94
FIGURE 32 SMARTPHONE/TABLET SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 94
TABLE 36 CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 95
TABLE 37 CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 95
8.2 SMARTPHONE/TABLET 95
8.2.1 ENHANCED NETWORK INFRASTRUCTURE AND SENSOR-BASED TECHNOLOGIES TO DRIVE GROWTH OF SMARTPHONE-CONNECTED TOYS 95
TABLE 38 SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 96
TABLE 39 SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 96
8.3 PC/LAPTOP 97
8.3.1 DAILY LEARNING EXERCISES FOR KIDS TO SURGE DEMAND FOR PC/LAPTOP SEGMENT 97
TABLE 40 PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 97
TABLE 41 PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 97
9 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL 98
9.1 INTRODUCTION 99
9.1.1 DISTRIBUTION CHANNEL: CONNECTED TOYS MARKET DRIVERS 99
FIGURE 33 ONLINE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 99
TABLE 42 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 99
TABLE 43 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 100
9.2 ONLINE 100
9.2.1 ONLINE DISTRIBUTION TO CREATE FASTER RESPONSE TO BUYER/MARKET DEMANDS 100
TABLE 44 ONLINE: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 100
TABLE 45 ONLINE: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 101

9.3 OFFLINE 101
9.3.1 HUGE PROFITS THROUGH DEPARTMENTAL DISTRIBUTION OF CONNECTED TOYS 101
TABLE 46 OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 101
TABLE 47 OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 102
10 CONNECTED TOYS MARKET, BY TECHNOLOGY 103
10.1 INTRODUCTION 104
10.1.1 TECHNOLOGY: CONNECTED TOYS MARKET DRIVERS 104
FIGURE 34 OTHER TECHNOLOGIES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 104
TABLE 48 CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 105
TABLE 49 CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 105
10.2 WI-FI 105
10.2.1 FACILITATE COMMUNICATION AMONG PARENTS, CHILDREN, AND TEACHERS 105
TABLE 50 WI-FI: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 106
TABLE 51 WI-FI: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 106
10.3 BLUETOOTH 106
10.3.1 BLUETOOTH-ENABLED TOYS ALLOW PARENTS TO MONITOR AND CONTROL THEIR CHILDREN’S ACTIVITIES 106
TABLE 52 BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 107
TABLE 53 BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 107
10.4 OTHER TECHNOLOGIES 107
TABLE 54 OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 108
TABLE 55 OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 108
11 CONNECTED TOYS MARKET, BY REGION 109
11.1 INTRODUCTION 110
FIGURE 35 CONNECTED TOYS MARKET: REGIONAL SNAPSHOT (2022) 110
FIGURE 36 CONNECTED TOYS MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 110
TABLE 56 CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 111
TABLE 57 CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 111
11.2 NORTH AMERICA 111
11.2.1 PESTLE ANALYSIS: NORTH AMERICA 112
FIGURE 37 NORTH AMERICA MARKET SNAPSHOT 113
TABLE 58 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 113
TABLE 59 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 114
TABLE 60 NORTH AMERICA: CONNECTED TOYS MARKET BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 114
TABLE 61 NORTH AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 114
TABLE 62 NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 114
TABLE 63 NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 115
TABLE 64 NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 115
TABLE 65 NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 115
TABLE 66 NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 115
TABLE 67 NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 116
TABLE 68 NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 116
TABLE 69 NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 116
11.2.2 US 116
11.2.2.1 Remarkable growth of smart homes 116
11.2.3 CANADA 117
11.2.3.1 Connected toys improve kids learning activities at home 117
TABLE 70 CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 117
TABLE 71 CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 117
TABLE 72 CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 117
TABLE 73 CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 118
TABLE 74 CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 118
TABLE 75 CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 118
TABLE 76 CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 118
TABLE 77 CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 119
TABLE 78 CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 119
TABLE 79 CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 119
11.3 EUROPE 119
11.3.1 PESTLE ANALYSIS: EUROPE 120
TABLE 80 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 121
TABLE 81 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 121
TABLE 82 EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 121
TABLE 83 EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 121
TABLE 84 EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 122
TABLE 85 EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 122
TABLE 86 EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 122
TABLE 87 EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 122
TABLE 88 EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 123
TABLE 89 EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 123
TABLE 90 EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 123
TABLE 91 EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 123
11.3.2 UK 124
11.3.2.1 Launch of framework for development of connected toys and adoption of emerging technologies 124
TABLE 92 UK: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 124
TABLE 93 UK: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 124
TABLE 94 UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 124
TABLE 95 UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 125
TABLE 96 UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 125
TABLE 97 UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 125
TABLE 98 UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 125
TABLE 99 UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 126
TABLE 100 UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 126
TABLE 101 UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 126
11.3.3 GERMANY 126
11.3.3.1 Need to accelerate smart learning at home 126
11.3.4 FRANCE 126
11.3.4.1 Rising need to develop secure learning products for kids at home 126
11.3.5 REST OF EUROPE 127
11.4 ASIA-PACIFIC 127
11.4.1 PESTLE ANALYSIS: ASIA PACIFIC 127
TABLE 102 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 128
TABLE 103 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 128
TABLE 104 ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 129
TABLE 105 ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 129
TABLE 106 ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 129
TABLE 107 ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 129
TABLE 108 ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 130
TABLE 109 ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 130
TABLE 110 ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 130
TABLE 111 ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 130
TABLE 112 ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 131
TABLE 113 ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 131
11.4.2 CHINA 131
11.4.2.1 Rising adoption of internet-connected toys 131
11.4.3 INDIA 131
11.4.3.1 Increasing investments to accelerate technological deployment 131
TABLE 114 INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 132
TABLE 115 INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 132
TABLE 116 INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 132
TABLE 117 INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 132
TABLE 118 INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 133
TABLE 119 INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 133
TABLE 120 INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 133
TABLE 121 INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 133
TABLE 122 INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 134
TABLE 123 INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 134
11.4.4 JAPAN 134
11.4.4.1 To make coding compulsory in primary schools 134
11.4.5 REST OF ASIA PACIFIC 134
11.5 MIDDLE EAST AND AFRICA 135
11.5.1 PESTLE ANALYSIS: MIDDLE EAST & AFRICA 135
TABLE 124 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 136
TABLE 125 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 136
TABLE 126 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 136
TABLE 127 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 137
TABLE 128 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 137
TABLE 129 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 137
TABLE 130 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 137
TABLE 131 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 138
TABLE 132 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 138
TABLE 133 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 138
TABLE 134 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 138
TABLE 135 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 139
11.5.2 MIDDLE EAST 139
11.5.2.1 Increasing investments in technology to achieve digital vision 2030 139
TABLE 136 MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 139
TABLE 137 MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 139
TABLE 138 MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 140
TABLE 139 MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 140
TABLE 140 MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 140
TABLE 141 MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 140
TABLE 142 MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 141
TABLE 143 MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 141
TABLE 144 MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 141
TABLE 145 MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 141
11.5.3 AFRICA 142
11.5.3.1 Increasing demand for digitalized products in education industry 142
11.5.4 REST OF MIDDLE EAST AND AFRICA 142
11.6 LATIN AMERICA 142
11.6.1 PESTLE ANALYSIS: LATIN AMERICA 142
TABLE 146 LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 143
TABLE 147 LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 143
TABLE 148 LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 144
TABLE 149 LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 144
TABLE 150 LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 144
TABLE 151 LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 144
TABLE 152 LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 145
TABLE 153 LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 145
TABLE 154 LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 145
TABLE 155 LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 145
TABLE 156 LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 146
TABLE 157 LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 146
11.6.2 BRAZIL 146
11.6.2.1 Rising need to strengthen education system 146
TABLE 158 BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 146
TABLE 159 BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 147
TABLE 160 BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 147
TABLE 161 BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 147
TABLE 162 BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 147
TABLE 163 BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 148
TABLE 164 BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 148
TABLE 165 BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 148
TABLE 166 BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 148
TABLE 167 BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 149
11.6.3 MEXICO 149
11.6.3.1 Increasing number of internet users to drive market growth. 149
11.6.4 REST OF LATIN AMERICA 149
12 COMPETITIVE LANDSCAPE 150
12.1 OVERVIEW 150
12.2 KEY PLAYER STRATEGIES 150
TABLE 168 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN CONNECTED TOYS MARKET 150
12.3 MARKET SHARE ANALYSIS OF TOP PLAYERS 151
TABLE 169 CONNECTED TOYS MARKET: DEGREE OF COMPETITION 151
12.4 HISTORICAL REVENUE ANALYSIS 152
FIGURE 38 HISTORICAL THREE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2019–2021 (USD MILLION) 152
12.5 COMPETITIVE BENCHMARKING 152
TABLE 170 PRODUCT FOOTPRINT WEIGHTAGE 152
TABLE 171 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS 153
TABLE 172 CONNECTED TOYS MARKET: DETAILED LIST OF KEY STARTUP/SMES 153
TABLE 173 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/SMES 154
TABLE 174 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/ SMES BY REGION 155
TABLE 175 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF MAJOR PLAYERS 156
12.6 MARKET RANKING OF KEY PLAYERS IN CONNECTED TOYS MARKET, 2022 156
FIGURE 39 MARKET RANKING OF KEY PLAYERS, 2022 156
12.7 COMPANY EVALUATION QUADRANT 157
12.7.1 STARS 157
12.7.2 EMERGING LEADERS 157
12.7.3 PERVASIVE PLAYERS 157
12.7.4 PARTICIPANTS 157
FIGURE 40 CONNECTED TOYS MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2022 158
12.8 STARTUP/SME EVALUATION QUADRANT 159
12.8.1 PROGRESSIVE COMPANIES 159
12.8.2 RESPONSIVE COMPANIES 159
12.8.3 DYNAMIC COMPANIES 159
12.8.4 STARTING BLOCKS 159
FIGURE 41 CONNECTED TOYS MARKET (STARTUP): COMPANY EVALUATION MATRIX, 2022 160
12.9 COMPETITIVE SCENARIO 161
12.9.1 PRODUCT LAUNCHES 161
TABLE 176 PRODUCT LAUNCHES, JANUARY 2019–JULY 2022 161
12.9.2 DEALS 164
TABLE 177 DEALS, JANUARY 2019–JULY 2022 164
13 COMPANY PROFILES 165
13.1 MAJOR PLAYERS 165
(Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View)*
13.1.1 MATTEL 165
TABLE 178 MATTEL: BUSINESS OVERVIEW 165
FIGURE 42 MATTEL: COMPANY SNAPSHOT 166
TABLE 179 MATTEL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 166
TABLE 180 MATTEL: PRODUCT LAUNCHES 167
TABLE 181 MATTEL: DEALS 167
13.1.2 HASBRO 169
TABLE 182 HASBRO: BUSINESS OVERVIEW 169
FIGURE 43 HASBRO: COMPANY SNAPSHOT 170
TABLE 183 HASBRO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 170
TABLE 184 HASBRO: DEALS 171
13.1.3 LEGO 173
TABLE 185 LEGO: BUSINESS OVERVIEW 173
FIGURE 44 LEGO: COMPANY SNAPSHOT 173
TABLE 186 LEGO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 174
TABLE 187 LEGO: PRODUCT LAUNCHES 174
TABLE 188 LEGO: DEALS 175
13.1.4 SONY CORPORATION 176
TABLE 189 SONY: BUSINESS OVERVIEW 176
FIGURE 45 SONY: COMPANY SNAPSHOT 176
TABLE 190 SONY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 177
TABLE 191 SONY: PRODUCT LAUNCHES 177
TABLE 192 SONY: DEALS 179
13.1.5 VTECH 180
TABLE 193 VTECH: BUSINESS OVERVIEW 180
FIGURE 46 VTECH: COMPANY SNAPSHOT 181
TABLE 194 VTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 181
TABLE 195 VTECH: PRODUCT LAUNCHES 182
TABLE 196 VTECH: DEALS 182
13.1.6 UBTECH 184
TABLE 197 UBTECH: BUSINESS OVERVIEW 184
TABLE 198 UBTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 184
13.1.7 DJI 186
TABLE 199 DJI: BUSINESS OVERVIEW 186
TABLE 200 DJI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 186
TABLE 201 DJI: PRODUCT LAUNCHES 187
TABLE 202 DJI: DEALS 187
13.1.8 IROBOT 188
TABLE 203 IROBOT: BUSINESS OVERVIEW 188
FIGURE 47 IROBOT: COMPANY SNAPSHOT 188
TABLE 204 IROBOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 189
TABLE 205 IROBOT: PRODUCT LAUNCHES 189
TABLE 206 IROBOT: DEALS 189
TABLE 207 IROBOT: OTHERS 190
13.2 STARTUP/SME PLAYERS 191
13.2.1 SPHERO 191
TABLE 208 SPHERO: BUSINESS OVERVIEW 191
TABLE 209 SPHERO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 191
TABLE 210 SPHERO: PRODUCT LAUNCHES 192
TABLE 211 SPHER0: DEALS 193
13.2.2 DIGITAL DREAM LABS 194
13.2.3 PILLAR 195
13.2.4 WONDER WORKSHOP 196
13.2.5 TOSY ROBOTICS 197
13.2.6 WORKINMAN INTERACTIVE 198
13.2.7 WOWWEE 199
13.2.8 KEYI TECH 200
13.2.9 MIKO 201
13.2.10 MAKEBLOCK 202
13.2.11 SMART TEDDY 203
13.2.12 INTELINO 203
13.2.13 FISCHERTECHNIK 204
13.2.14 POTENSIC 204
13.2.15 MAINBOT 205
13.2.16 ROYBI 205
13.2.17 PLAYSHIFU 206
* Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.

14 ADJACENT/RELATED MARKETS 207
14.1 SMART LEARNING MARKET 207
14.1.1 MARKET OVERVIEW 207
14.1.2 SMART LEARNING MARKET, BY COMPONENT 207
TABLE 212 SMART LEARNING MARKET, BY COMPONENT, 2017–2020 (USD MILLION) 208
TABLE 213 SMART LEARNING MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 208
14.1.2.1 Hardware 208
TABLE 214 SMART LEARNING MARKET, BY HARDWARE, 2017–2020 (USD MILLION) 208
TABLE 215 SMART LEARNING MARKET, BY HARDWARE, 2021–2026 (USD MILLION) 209
14.1.2.2 Software 209
TABLE 216 SMART LEARNING MARKET, BY SOFTWARE, 2017–2020 (USD MILLION) 209
TABLE 217 SMART LEARNING MARKET, BY SOFTWARE, 2021–2026 (USD MILLION) 209
14.1.2.3 Smart learning market, by service 210
TABLE 218 SMART LEARNING MARKET, BY SERVICE, 2017–2020 (USD MILLION) 210
TABLE 219 SMART LEARNING MARKET, BY SERVICE, 2021–2026 (USD MILLION) 210
14.1.3 SMART LEARNING MARKET, BY LEARNING TYPE 210
14.1.3.1 Introduction 210
TABLE 220 SMART LEARNING MARKET, BY LEARNING TYPE, 2017–2020 (USD MILLION) 211
TABLE 221 SMART LEARNING MARKET, BY LEARNING TYPE, 2021–2026 (USD MILLION) 211
14.1.4 SMART LEARNING MARKET, BY END USER 211
14.1.4.1 Introduction 211
TABLE 222 SMART LEARNING MARKET, BY END USER, 2017–2020 (USD MILLION) 211
TABLE 223 SMART LEARNING MARKET, BY END USER, 2021–2026 (USD MILLION) 212
14.1.5 SMART LEARNING MARKET, BY REGION 212
14.1.5.1 Introduction 212
TABLE 224 SMART LEARNING MARKET, BY REGION, 2017–2020 (USD MILLION) 212
TABLE 225 SMART LEARNING MARKET, BY REGION, 2021–2026 (USD MILLION) 213
15 APPENDIX 214
15.1 DISCUSSION GUIDE 214
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 217
15.3 CUSTOMIZATION OPTIONS 219
15.4 RELATED REPORTS 219
15.5 AUTHOR DETAILS 220

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Table of Contents

Summary

The connected toys market size is projected to grow from USD 8.0 billion in 2022 to USD 20.7 billion by 2027, at a CAGR of 20.9% during the forecast period. Various key players in the ecosystem have led to a competitive and diverse market. Shift toward two-working-parent households giving rise to need for monitoring and tracking toy devices and Inclination of children toward more interactive and self-engaging toys are expected to drive the adoption of the Connected Toys market in the future. Connected toys enable parents and families to monitor and participate in the children's development by delivering information that allows parents to comprehend the activities better their children are engaged in and construct links from play to parent-child dialogues. For instance, Hasbro announced the release of the app and light sabre toy combination Star Wars Lightsaber Academy in February 2019. The Bluetooth-enabled app uses motion tracking to record and examine children's behavior. To facilitate real-time training and performance evaluations, audio feedback is provided using the information obtained in this way.
By interfacing device, smartphone/tablet segment to account for larger market size during forecast period
The toys connected through smartphones/tablet are linked to a smartphone that can be controlled through a remote network infrastructure. At times, these toys use sophisticated sensor-based technologies to collect information from children and cloud-based platforms and process this information through real-time interactions. This cloud-based process relies on algorithms that can simulate human intelligence and deliver more personalized or individualized responses to children. For instance, Dash and Dot, developed by Wonder Workshop, are two learning robots that react to voices and can be operated intuitively by children. They can be coded via apps and smartphones. Dash is promoted as “the first real robot friend for kids” and Dot as a “smart robot.” These toys are recommended for children over 6 years of age.
By application, Entertainment segment to grow at highest CAGR during forecast period
Giving a child entertainment connected toys and playing with them enables a parent or guardian to bond with the child while having fun. Toys and games also play a vital role in a kid’s development along with education. Childhood is the time when abilities and interests emerge in a kid. A 5-year-old who listens to music may develop interest in piano; a 4-year-old who enjoys story time may develop an interest in reading. Physical abilities such as large and fine motor skills are refined during child development. Innovative use of technology in toys has ensured hours of fun for every age group.

Asia Pacific to register highest growth rate during the forecast period
A change is seen in demand for toys with improvement in the quality of life and growth in income of the urban population in the APAC region. There is a shift from traditional, medium- to low-end battery-operated toys, construction sets, and decorative toys toward innovative electronic, intelligent, and up-market plush toys. With the average income rising at a rate of 7–10% annually in countries such as India and China, industry players are betting big on these countries. High-tech electronic toys have become increasingly popular in recent years. Interactive, electronic toys with relatively high technology content have emerged as mainstream items.

Breakdown of primaries

The study contains various industry experts' insights, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

• By Company Type: Tier 1 – 18%, Tier 2 – 9%, and Tier 3 – 73%
• By Designation: C-level – 9%, D-level – 18%, and Others – 73%
• By Region: North America – 55%, Europe – 9%, Asia Pacific – 36%
The major players covered in the Connected Toys report Mattel (US), Hasbro (US), LEGO (Denmark), Sony (Japan), VTech (Hong Kong), UBTECH (China), DJI (China), iRobot (US), Sphero (US), Digital Dream Labs (US), Pillar Learning (US), Wonder Workshop (US), TOSY Robotics (Vietnam), Workinman Interactive (New York), WowWee Group (Hong Kong), KEYi Technology (China), Miko (India), Makeblock (China), Smart Teddy (US), Intelino (US), Fischertechnik (Germany), Potensic (China), Mainbot (France), ROYBI (US), and PlayShifu (India). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and product enhancements, and acquisitions to expand their footprint in the Connected Toys.

Research Coverage
The market study covers the Connected Toys market size across segments. It aims at estimating the market size and the growth potential across segments, including application, component, deployment, organization size, application, vertical, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the global Connected Toys market and its subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

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1)お客様からの御問い合わせをいただきます。
2)見積書やサンプルの提示をいたします。
3)お客様指定、もしくは弊社の発注書をメール添付にて発送してください。
4)データリソース社からレポート発行元の調査会社へ納品手配します。
5) 調査会社からお客様へ納品されます。最近は、pdfにてのメール納品が大半です。

お支払方法の方法はどのようになっていますか?

納品と同時にデータリソース社よりお客様へ請求書（必要に応じて納品書も）を発送いたします。
お客様よりデータリソース社へ（通常は円払い）の御振り込みをお願いします。
請求書は、納品日の日付で発行しますので、翌月最終営業日までの当社指定口座への振込みをお願いします。振込み手数料は御社負担にてお願いします。
お客様の御支払い条件が60日以上の場合は御相談ください。
尚、初めてのお取引先や個人の場合、前払いをお願いすることもあります。ご了承のほど、お願いします。

データリソース社はどのような会社ですか?

当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
世界各国の「市場・技術・法規制などの」実情を調査・収集される時には、データリソース社にご相談ください。
お客様の御要望にあったデータや情報を抽出する為のレポート紹介や調査のアドバイスも致します。

コネクテッドトイ市場：用途（教育、娯楽、その他）、年齢層（1〜5歳、6〜8歳、9〜12歳、13〜19歳）、接続機器（スマートフォン／タブレット、PC／ラップトップ）、地域別 - 2027年までの世界予測

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（映画・娯楽）の最新刊レポート

MarketsandMarkets 社の最新刊レポート

本レポートと同じKEY WORD（toys）の最新刊レポート

よくあるご質問

MarketsandMarkets社はどのような調査会社ですか?

調査レポートの納品までの日数はどの程度ですか?

注文の手続きはどのようになっていますか?

お支払方法の方法はどのようになっていますか?

データリソース社はどのような会社ですか?