コネクテッドトイ市場:用途(教育、娯楽、その他)、年齢層(1〜5歳、6〜8歳、9〜12歳、13〜19歳)、接続機器(スマートフォン/タブレット、PC/ラップトップ)、地域別 - 2027年までの世界予測Connected Toys Market by Application (Education, Entertainment, Other Applications), Age Group (1 -5 Years, 6 -8 Years, 9-12 Years, 13-19 Years), Interfacing Device (Smartphone/Tablet and PC/Laptop) and Region - Global Forecast to 2027 コネクテッドトイの市場規模は、2022年の80億米ドルから2027年には207億米ドルへと、予測期間中に20.9%のCAGRで成長すると予測されています。エコシステムにおける様々な主要プレイヤーが、競争力のある多様な市... もっと見る
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サマリーコネクテッドトイの市場規模は、2022年の80億米ドルから2027年には207億米ドルへと、予測期間中に20.9%のCAGRで成長すると予測されています。エコシステムにおける様々な主要プレイヤーが、競争力のある多様な市場を形成しています。共働き世帯の増加により、玩具のモニタリングやトラッキングのニーズが高まっていること、また、よりインタラクティブで自己関与型の玩具を求める子供の傾向が、今後のコネクテッド・トイズ市場の普及を促進すると予想されます。コネクテッド・トイは、親が子供の活動を理解し、遊びから親子の対話につなげるための情報を提供することで、親や家族が子供の成長を監視し、参加することを可能にします。例えば、ハズブロ社は、アプリとライトセーバーの玩具を組み合わせた「スター・ウォーズ ライトセーバー・アカデミー」を2019年2月に発売することを発表しました。Bluetooth対応のこのアプリは、モーショントラッキングを利用して、子どもの行動を記録し、検証します。リアルタイムでのトレーニングやパフォーマンス評価を容易にするため、こうして得られた情報を用いて音声によるフィードバックを行います。接続機器別では、スマートフォン/タブレット端末が予測期間中に大きな市場規模を占める スマートフォンやタブレット端末と連携する玩具は、スマートフォンと連携し、遠隔地のネットワークインフラから制御することができる。時には、これらの玩具は、子供やクラウドベースのプラットフォームから情報を収集するための洗練されたセンサーベースの技術を使用し、リアルタイムの相互作用を通じてこの情報を処理します。このクラウドベースのプロセスは、人間の知能をシミュレートし、よりパーソナライズされた、あるいは個別の対応を子どもに提供できるアルゴリズムに依存しています。例えば、Wonder Workshop社が開発したDashとDotは、音声に反応し、子どもが直感的に操作できる学習ロボットです。アプリやスマートフォンを使ってプログラミングをすることができます。Dashは "子供にとって初めてのリアルなロボット友達"、Dotは "スマートロボット "として宣伝されています。これらの玩具は、6歳以上の子供に推奨されている。 アプリケーション別では、エンターテインメント分野が予測期間中に最も高いCAGRで成長する。 エンターテインメント性の高い玩具を与え、一緒に遊ぶことで、保護者は楽しみながら子供との絆を深めることができます。また、おもちゃやゲームは、教育とともに子供の成長にも重要な役割を果たします。幼少期は、子供の能力や興味が現れる時期です。音楽を聴いている5歳児はピアノに興味を持ち、絵本の時間が好きな4歳児は読書に興味を持つかもしれません。また、運動能力や手先の器用さなど、身体的な能力も発達の過程で磨かれます。玩具の革新的な技術は、すべての年齢層が何時間も楽しめることを保証しています。 予測期間中に最も高い成長率を記録するのはアジア太平洋地域 アジア太平洋地域の都市部の人々の生活の質の向上と所得の増加により、玩具の需要に変化が見られます。従来の中・低価格の電池式玩具、工作セット、装飾玩具から、革新的な電子玩具、インテリジェント玩具、高級なぬいぐるみ玩具への移行が見られるようになりました。インドや中国などの国では、平均所得が毎年7~10%の割合で上昇しており、業界関係者はこれらの国に大きく賭けています。近年、ハイテク電子玩具の人気はますます高まっています。比較的高い技術力を持つインタラクティブな電子玩具が主流になりつつある。 プライマリーの内訳 本調査では、ソリューションベンダーからTier1企業まで、様々な業界専門家の知見を掲載しています。プライマリーの内訳は以下の通りです。 - 企業タイプ別Tier 1企業:18%、Tier 2企業:9%、Tier 3企業:73 - 役職別Cレベル:9%、Dレベル:18%、その他:73 - 地域別北米:55%、欧州:9%、アジア太平洋:36 Connected Toysレポート対象主要企業 マテル(米国)、ハスブロ(米国)、レゴ(デンマーク)、ソニー(日本)、VTech(香港)、UBTECH(中国)、DJI(中国)、アイロボット(米国)、スフェロ(米国)、デジタルドリームラボ(米国)、Pillar Learning(米国)、Wonder Workshop(米国)、。TOSY Robotics(ベトナム)、Workinman Interactive(ニューヨーク)、WowWee Group(香港)、KEYi Technology(中国)、Miko(インド)、Makeblock(中国)、Smart Teddy(米国)、Intelino(米国)、Fischertechnik(ドイツ)、Potensic(中国)、Mainbot(フランス)、Roybi(米国)、PlayShifu(インド)です。これらのプレイヤーは、コネクテッドトイにおける足跡を拡大するために、パートナーシップ、契約や協力、新製品の発売や製品の強化、買収など、さまざまな成長戦略を採用しています。 調査対象範囲 当市場調査は、セグメント別のコネクテッドトイ市場規模をカバーしています。アプリケーション、コンポーネント、展開、組織規模、用途、垂直、地域などのセグメントにわたる市場規模および成長性の推定を目的としています。本調査には、主要な市場プレイヤーの詳細な競合分析、企業プロファイル、製品および事業提供に関する主要な見解、最近の開発、市場戦略が含まれています。 本レポートを購入する主な利点 本レポートは、世界のコネクテッドトイ市場とそのサブセグメントにおける収益数の最も近い近似値に関する情報を提供し、市場リーダー/新規参入者を支援します。本レポートは、利害関係者が競争環境を理解し、自社のビジネスをより良く位置づけ、適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。さらに、当レポートは、利害関係者が市場の脈動を理解し、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供するための洞察を提供します。 目次1 INTRODUCTION 321.1 STUDY OBJECTIVES 32 1.2 MARKET DEFINITION 32 1.3 STUDY SCOPE 33 1.3.1 MARKETS COVERED 33 FIGURE 1 CONNECTED TOYS MARKET SEGMENTATION 33 1.3.2 GEOGRAPHIC SCOPE 33 FIGURE 2 CONNECTED TOYS MARKET: GEOGRAPHIC SCOPE 33 1.3.3 INCLUSIONS AND EXCLUSIONS 34 1.3.4 YEARS CONSIDERED 34 1.4 CURRENCY 35 TABLE 1 USD EXCHANGE RATES, 2019–2021 35 1.5 LIMITATIONS 35 1.6 SUMMARY OF CHANGES 35 1.7 STAKEHOLDERS 36 2 RESEARCH METHODOLOGY 37 2.1 RESEARCH DATA 37 FIGURE 3 CONNECTED TOYS MARKET: RESEARCH DESIGN 38 2.1.1 SECONDARY DATA 38 2.1.1.1 Secondary sources 39 2.1.2 PRIMARY DATA 39 2.1.2.1 Primary interviews with experts 39 2.1.2.2 List of key primary interview participants 40 2.1.2.3 Breakdown of primaries 40 2.1.2.4 Primary sources 40 2.1.2.5 Key industry insights 41 2.2 MARKET SIZE ESTIMATION 41 2.2.1 BOTTOM-UP APPROACH 41 FIGURE 4 BOTTOM-UP APPROACH 42 FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM OF CONNECTED TOYS MARKET 42 2.2.2 TOP-DOWN APPROACH 42 FIGURE 6 TOP-DOWN APPROACH 43 2.2.3 CONNECTED TOYS MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 43 FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 43 2.2.4 CONNECTED TOYS MARKET ESTIMATION: SUPPLY-SIDE ANALYSIS 44 FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS 44 2.2.5 GROWTH FORECAST ASSUMPTIONS 44 TABLE 2 MARKET GROWTH ASSUMPTIONS 44 2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 45 FIGURE 9 DATA TRIANGULATION 45 2.4 RESEARCH ASSUMPTIONS 46 2.4.1 FACTOR ASSESSMENT 47 TABLE 3 FACTOR ASSESSMENT: CONNECTED TOYS MARKET 47 3 EXECUTIVE SUMMARY 48 FIGURE 10 CONNECTED TOYS MARKET, 2020-2027 (USD MILLION) 49 FIGURE 11 CONNECTED TOYS MARKET, BY INTERFACING DEVICE 2022 VS. 2027 (USD MILLION) 49 FIGURE 12 CONNECTED TOYS MARKET, BY APPLICATION 2022 VS. 2027 (USD MILLION) 50 FIGURE 13 CONNECTED TOYS MARKET, BY AGE GROUP 2022 VS. 2027 (USD MILLION) 50 FIGURE 14 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL 2022 VS. 2027 (USD MILLION) 51 FIGURE 15 CONNECTED TOYS MARKET, BY TECHNOLOGY 2022 VS. 2027 (USD MILLION) 51 FIGURE 16 CONNECTED TOYS MARKET, BY REGION 2022 VS. 2027 (USD MILLION) 52 4 PREMIUM INSIGHTS 53 4.1 CONNECTED TOYS MARKET OVERVIEW 53 FIGURE 17 NEED TO PROTECT DIGITAL CONTENT TO DRIVE MARKET GROWTH 53 4.2 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2022) 53 FIGURE 18 EDUCATION AND WI-FI SEGMENT EXPECTED TO ACCOUNT FOR LARGEST MARKET SIZE IN 2022 53 4.3 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2022) 54 FIGURE 19 EDUCATION AND WI-FI SEGMENT EXPECTED TO ACCOUNT FOR LARGEST MARKET SIZE IN 2022 54 4.4 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION AND COMPONENT (2022) 54 FIGURE 20 EDUCATION AND WI-FI SEGMENT EXPECTED TO ACCOUNT FOR LARGEST MARKET SIZE IN 2022 54 4.5 GEOGRAPHICAL SNAPSHOT OF CONNECTED TOYS MARKET 55 FIGURE 21 ASIA PACIFIC EXPECTED TO ACHIEVE FASTEST GROWTH DURING FORECAST PERIOD 55 5 MARKET OVERVIEW AND INDUSTRY TRENDS 56 5.1 INTRODUCTION 56 5.2 MARKET DYNAMICS 56 FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CONNECTED TOYS MARKET 56 5.2.1 DRIVERS 57 5.2.1.1 Shift toward two-working-parent households giving rise to monitoring and tracking of toy devices 57 5.2.1.2 Inclination of children toward interactive and self-engaging toys 57 5.2.2 RESTRAINTS 58 5.2.2.1 Connected toys raising privacy concerns 58 5.2.3 OPPORTUNITIES 58 5.2.3.1 Increasing awareness of internet and technology 58 5.2.4 CHALLENGES 59 5.2.4.1 Negative effects on children's cognitive development 59 5.2.4.2 Heightened risks with constant connectivity 59 5.3 CONNECTED TOYS MARKET: SUPPLY CHAIN ANALYSIS 60 FIGURE 23 CONNECTED TOYS MARKET: SUPPLY CHAIN 60 5.4 ECOSYSTEM 61 FIGURE 24 CONNECTED TOYS MARKET: ECOSYSTEM 61 TABLE 4 CONNECTED TOYS MARKET: ECOSYSTEM 62 5.5 PRICING MODEL ADOPTED BY PLAYERS IN CONNECTED TOYS MARKET PLAYERS 63 TABLE 5 PRICING MODELS AND INDICATIVE PRICE POINTS, 2021–2022 63 5.6 TECHNOLOGY ANALYSIS 63 5.6.1 INTRODUCTION 63 5.6.2 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING 63 5.6.3 AUGMENTED/VIRTUAL REALITY 64 5.7 CASE STUDY ANALYSIS 64 5.7.1 CASE STUDY 1: SPHERO ROBOTS CREATE ENHANCED EXPERIENCE WHILE LEARNING COMPUTER SCIENCE 64 5.7.2 CASE STUDY 2: NTUC LEARNINGHUB TRAINING LEARNERS WITH UBTECH'S K12 MODEL 65 5.7.3 CASE STUDY 3: INDUCING PROBLEM-SOLVING ABILITIES IN CHILDREN WITH SPHERO'S LITTLEBITS 65 5.8 PATENT ANALYSIS 66 5.8.1 METHODOLOGY 66 5.8.2 TYPES OF PATENTS 66 TABLE 6 PATENTS FILED, 2019–2022 66 5.8.3 INNOVATION AND PATENT APPLICATIONS 67 FIGURE 25 TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2019–2022 67 5.8.3.1 Top applicants 67 FIGURE 26 TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2019–2022 67 TABLE 7 US: TOP TEN PATENT OWNERS IN CONNECTED TOYS MARKET, 2019–2022 68 TABLE 8 LIST OF PATENTS IN CONNECTED TOYS MARKET, 2020–2022 68 5.9 REVENUE SHIFT FOR CONNECTED TOYS MARKET 69 FIGURE 27 REVENUE IMPACT ON CONNECTED TOYS MARKET 69 5.10 PORTER'S FIVE FORCES ANALYSIS 69 TABLE 9 CONNECTED TOYS MARKET: PORTER'S FIVE FORCES MODEL 69 5.10.1 THREAT OF NEW ENTRANTS 70 5.10.2 THREAT OF SUBSTITUTES 70 5.10.3 BARGAINING POWER OF BUYERS 70 5.10.4 BARGAINING POWER OF SUPPLIERS 70 5.10.5 INTENSITY OF COMPETITIVE RIVALRY 70 5.11 REGULATORY LANDSCAPE 71 5.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71 TABLE 10 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71 TABLE 11 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71 TABLE 12 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 72 TABLE 13 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 72 TABLE 14 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 73 5.11.1.1 North America 73 5.11.1.1.1 US 73 5.11.1.1.2 Canada 73 5.11.1.2 Europe 74 5.11.1.2.1 China 74 5.11.1.2.2 India 74 5.11.1.2.3 Australia 74 5.11.1.2.4 Japan 74 5.11.1.3 Middle East & Africa 74 5.11.1.3.1 Middle East 75 5.11.1.3.2 South Africa 76 5.11.1.4 Latin America 77 5.11.1.4.1 Brazil 77 5.11.1.4.2 Mexico 77 5.12 KEY STAKEHOLDERS & BUYING CRITERIA 77 5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 77 FIGURE 28 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS 77 TABLE 15 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS 78 5.12.2 BUYING CRITERIA 78 FIGURE 29 KEY BUYING CRITERIA 78 TABLE 16 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 78 5.13 KEY CONFERENCES & EVENTS IN 2022-2023 79 TABLE 17 CONNECTED TOYS MARKET: DETAILED LIST OF CONFERENCES & EVENTS 79 6 CONNECTED TOYS MARKET, BY APPLICATION 80 6.1 INTRODUCTION 81 6.1.1 APPLICATION: CONNECTED TOYS MARKET DRIVERS 81 FIGURE 30 ENTERTAINMENT SEGMENT EXPECTED TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 81 TABLE 18 CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 81 TABLE 19 CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 82 6.2 EDUCATION 82 6.2.1 GENERATING INTEREST TO MAKE LEARNING FUN AND INTERACTIVE 82 TABLE 20 EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 82 TABLE 21 EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 83 6.3 ENTERTAINMENT 83 6.3.1 CONNECTED TOYS HELP DISCOVER INTEREST WITH REDUCED SCREENTIME 83 TABLE 22 ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 83 TABLE 23 ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 84 6.4 OTHER APPLICATIONS 84 6.4.1 CONNECTED TOYS HELP BUILD HABITS AND KEEP TRACK OF CHILD’S ACTIVITIES 84 TABLE 24 OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 84 TABLE 25 OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 85 7 CONNECTED TOYS MARKET, BY AGE GROUP 86 7.1 INTRODUCTION 87 7.1.1 AGE GROUP: CONNECTED TOYS MARKET DRIVERS 87 FIGURE 31 9–12 YEARS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 87 TABLE 26 CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 87 TABLE 27 CONNECTED TOYS MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 88 7.2 1–5 YEARS 88 7.2.1 CONNECTED TOYS ENHANCE CURIOSITY OF KIDS TO LEARN, EXPLORE, AND DISCOVER NEW TOYS 88 TABLE 28 1-5: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 88 TABLE 29 1-5: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 89 7.3 6–8 YEARS 89 TABLE 30 6-8: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 89 TABLE 31 6-8: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 90 7.4 9–12 YEARS 90 7.4.1 CONNECTED TOYS DEVELOP CREATIVE THINKING AND IMPROVE PERSONALITY 90 TABLE 32 9-12: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 90 TABLE 33 9-12: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 91 7.5 TEENAGERS (13-19 YEARS) 91 7.5.1 ENCOURAGE TEAMWORK AND DEVELOP PROBLEM-SOLVING SKILLS 91 TABLE 34 TEENAGERS (13-19 YEARS): CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 91 TABLE 35 TEENAGERS (13-19 YEARS): CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 92 8 CONNECTED TOYS MARKET, BY INTERFACING DEVICE 93 8.1 INTRODUCTION 94 8.1.1 INTERFACING DEVICE: CONNECTED TOYS MARKET DRIVERS 94 FIGURE 32 SMARTPHONE/TABLET SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 94 TABLE 36 CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 95 TABLE 37 CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 95 8.2 SMARTPHONE/TABLET 95 8.2.1 ENHANCED NETWORK INFRASTRUCTURE AND SENSOR-BASED TECHNOLOGIES TO DRIVE GROWTH OF SMARTPHONE-CONNECTED TOYS 95 TABLE 38 SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 96 TABLE 39 SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 96 8.3 PC/LAPTOP 97 8.3.1 DAILY LEARNING EXERCISES FOR KIDS TO SURGE DEMAND FOR PC/LAPTOP SEGMENT 97 TABLE 40 PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 97 TABLE 41 PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 97 9 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL 98 9.1 INTRODUCTION 99 9.1.1 DISTRIBUTION CHANNEL: CONNECTED TOYS MARKET DRIVERS 99 FIGURE 33 ONLINE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 99 TABLE 42 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 99 TABLE 43 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 100 9.2 ONLINE 100 9.2.1 ONLINE DISTRIBUTION TO CREATE FASTER RESPONSE TO BUYER/MARKET DEMANDS 100 TABLE 44 ONLINE: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 100 TABLE 45 ONLINE: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 101 9.3 OFFLINE 101 9.3.1 HUGE PROFITS THROUGH DEPARTMENTAL DISTRIBUTION OF CONNECTED TOYS 101 TABLE 46 OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 101 TABLE 47 OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 102 10 CONNECTED TOYS MARKET, BY TECHNOLOGY 103 10.1 INTRODUCTION 104 10.1.1 TECHNOLOGY: CONNECTED TOYS MARKET DRIVERS 104 FIGURE 34 OTHER TECHNOLOGIES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 104 TABLE 48 CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 105 TABLE 49 CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 105 10.2 WI-FI 105 10.2.1 FACILITATE COMMUNICATION AMONG PARENTS, CHILDREN, AND TEACHERS 105 TABLE 50 WI-FI: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 106 TABLE 51 WI-FI: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 106 10.3 BLUETOOTH 106 10.3.1 BLUETOOTH-ENABLED TOYS ALLOW PARENTS TO MONITOR AND CONTROL THEIR CHILDREN’S ACTIVITIES 106 TABLE 52 BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 107 TABLE 53 BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 107 10.4 OTHER TECHNOLOGIES 107 TABLE 54 OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 108 TABLE 55 OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 108 11 CONNECTED TOYS MARKET, BY REGION 109 11.1 INTRODUCTION 110 FIGURE 35 CONNECTED TOYS MARKET: REGIONAL SNAPSHOT (2022) 110 FIGURE 36 CONNECTED TOYS MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 110 TABLE 56 CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 111 TABLE 57 CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 111 11.2 NORTH AMERICA 111 11.2.1 PESTLE ANALYSIS: NORTH AMERICA 112 FIGURE 37 NORTH AMERICA MARKET SNAPSHOT 113 TABLE 58 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 113 TABLE 59 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 114 TABLE 60 NORTH AMERICA: CONNECTED TOYS MARKET BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 114 TABLE 61 NORTH AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 114 TABLE 62 NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 114 TABLE 63 NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 115 TABLE 64 NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 115 TABLE 65 NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 115 TABLE 66 NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 115 TABLE 67 NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 116 TABLE 68 NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 116 TABLE 69 NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 116 11.2.2 US 116 11.2.2.1 Remarkable growth of smart homes 116 11.2.3 CANADA 117 11.2.3.1 Connected toys improve kids learning activities at home 117 TABLE 70 CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 117 TABLE 71 CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 117 TABLE 72 CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 117 TABLE 73 CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 118 TABLE 74 CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 118 TABLE 75 CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 118 TABLE 76 CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 118 TABLE 77 CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 119 TABLE 78 CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 119 TABLE 79 CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 119 11.3 EUROPE 119 11.3.1 PESTLE ANALYSIS: EUROPE 120 TABLE 80 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 121 TABLE 81 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 121 TABLE 82 EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 121 TABLE 83 EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 121 TABLE 84 EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 122 TABLE 85 EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 122 TABLE 86 EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 122 TABLE 87 EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 122 TABLE 88 EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 123 TABLE 89 EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 123 TABLE 90 EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 123 TABLE 91 EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 123 11.3.2 UK 124 11.3.2.1 Launch of framework for development of connected toys and adoption of emerging technologies 124 TABLE 92 UK: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 124 TABLE 93 UK: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 124 TABLE 94 UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 124 TABLE 95 UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 125 TABLE 96 UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 125 TABLE 97 UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 125 TABLE 98 UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 125 TABLE 99 UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 126 TABLE 100 UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 126 TABLE 101 UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 126 11.3.3 GERMANY 126 11.3.3.1 Need to accelerate smart learning at home 126 11.3.4 FRANCE 126 11.3.4.1 Rising need to develop secure learning products for kids at home 126 11.3.5 REST OF EUROPE 127 11.4 ASIA-PACIFIC 127 11.4.1 PESTLE ANALYSIS: ASIA PACIFIC 127 TABLE 102 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 128 TABLE 103 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 128 TABLE 104 ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 129 TABLE 105 ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 129 TABLE 106 ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 129 TABLE 107 ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 129 TABLE 108 ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 130 TABLE 109 ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 130 TABLE 110 ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 130 TABLE 111 ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 130 TABLE 112 ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 131 TABLE 113 ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 131 11.4.2 CHINA 131 11.4.2.1 Rising adoption of internet-connected toys 131 11.4.3 INDIA 131 11.4.3.1 Increasing investments to accelerate technological deployment 131 TABLE 114 INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 132 TABLE 115 INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 132 TABLE 116 INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 132 TABLE 117 INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 132 TABLE 118 INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 133 TABLE 119 INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 133 TABLE 120 INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 133 TABLE 121 INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 133 TABLE 122 INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 134 TABLE 123 INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 134 11.4.4 JAPAN 134 11.4.4.1 To make coding compulsory in primary schools 134 11.4.5 REST OF ASIA PACIFIC 134 11.5 MIDDLE EAST AND AFRICA 135 11.5.1 PESTLE ANALYSIS: MIDDLE EAST & AFRICA 135 TABLE 124 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 136 TABLE 125 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 136 TABLE 126 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 136 TABLE 127 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 137 TABLE 128 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 137 TABLE 129 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 137 TABLE 130 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 137 TABLE 131 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 138 TABLE 132 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 138 TABLE 133 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 138 TABLE 134 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 138 TABLE 135 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 139 11.5.2 MIDDLE EAST 139 11.5.2.1 Increasing investments in technology to achieve digital vision 2030 139 TABLE 136 MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 139 TABLE 137 MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 139 TABLE 138 MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 140 TABLE 139 MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 140 TABLE 140 MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 140 TABLE 141 MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 140 TABLE 142 MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 141 TABLE 143 MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 141 TABLE 144 MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 141 TABLE 145 MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 141 11.5.3 AFRICA 142 11.5.3.1 Increasing demand for digitalized products in education industry 142 11.5.4 REST OF MIDDLE EAST AND AFRICA 142 11.6 LATIN AMERICA 142 11.6.1 PESTLE ANALYSIS: LATIN AMERICA 142 TABLE 146 LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 143 TABLE 147 LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 143 TABLE 148 LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 144 TABLE 149 LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 144 TABLE 150 LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 144 TABLE 151 LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 144 TABLE 152 LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 145 TABLE 153 LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 145 TABLE 154 LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 145 TABLE 155 LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 145 TABLE 156 LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 146 TABLE 157 LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 146 11.6.2 BRAZIL 146 11.6.2.1 Rising need to strengthen education system 146 TABLE 158 BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 146 TABLE 159 BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 147 TABLE 160 BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 147 TABLE 161 BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 147 TABLE 162 BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 147 TABLE 163 BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 148 TABLE 164 BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 148 TABLE 165 BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 148 TABLE 166 BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 148 TABLE 167 BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 149 11.6.3 MEXICO 149 11.6.3.1 Increasing number of internet users to drive market growth. 149 11.6.4 REST OF LATIN AMERICA 149 12 COMPETITIVE LANDSCAPE 150 12.1 OVERVIEW 150 12.2 KEY PLAYER STRATEGIES 150 TABLE 168 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN CONNECTED TOYS MARKET 150 12.3 MARKET SHARE ANALYSIS OF TOP PLAYERS 151 TABLE 169 CONNECTED TOYS MARKET: DEGREE OF COMPETITION 151 12.4 HISTORICAL REVENUE ANALYSIS 152 FIGURE 38 HISTORICAL THREE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2019–2021 (USD MILLION) 152 12.5 COMPETITIVE BENCHMARKING 152 TABLE 170 PRODUCT FOOTPRINT WEIGHTAGE 152 TABLE 171 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS 153 TABLE 172 CONNECTED TOYS MARKET: DETAILED LIST OF KEY STARTUP/SMES 153 TABLE 173 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/SMES 154 TABLE 174 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/ SMES BY REGION 155 TABLE 175 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF MAJOR PLAYERS 156 12.6 MARKET RANKING OF KEY PLAYERS IN CONNECTED TOYS MARKET, 2022 156 FIGURE 39 MARKET RANKING OF KEY PLAYERS, 2022 156 12.7 COMPANY EVALUATION QUADRANT 157 12.7.1 STARS 157 12.7.2 EMERGING LEADERS 157 12.7.3 PERVASIVE PLAYERS 157 12.7.4 PARTICIPANTS 157 FIGURE 40 CONNECTED TOYS MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2022 158 12.8 STARTUP/SME EVALUATION QUADRANT 159 12.8.1 PROGRESSIVE COMPANIES 159 12.8.2 RESPONSIVE COMPANIES 159 12.8.3 DYNAMIC COMPANIES 159 12.8.4 STARTING BLOCKS 159 FIGURE 41 CONNECTED TOYS MARKET (STARTUP): COMPANY EVALUATION MATRIX, 2022 160 12.9 COMPETITIVE SCENARIO 161 12.9.1 PRODUCT LAUNCHES 161 TABLE 176 PRODUCT LAUNCHES, JANUARY 2019–JULY 2022 161 12.9.2 DEALS 164 TABLE 177 DEALS, JANUARY 2019–JULY 2022 164 13 COMPANY PROFILES 165 13.1 MAJOR PLAYERS 165 (Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View)* 13.1.1 MATTEL 165 TABLE 178 MATTEL: BUSINESS OVERVIEW 165 FIGURE 42 MATTEL: COMPANY SNAPSHOT 166 TABLE 179 MATTEL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 166 TABLE 180 MATTEL: PRODUCT LAUNCHES 167 TABLE 181 MATTEL: DEALS 167 13.1.2 HASBRO 169 TABLE 182 HASBRO: BUSINESS OVERVIEW 169 FIGURE 43 HASBRO: COMPANY SNAPSHOT 170 TABLE 183 HASBRO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 170 TABLE 184 HASBRO: DEALS 171 13.1.3 LEGO 173 TABLE 185 LEGO: BUSINESS OVERVIEW 173 FIGURE 44 LEGO: COMPANY SNAPSHOT 173 TABLE 186 LEGO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 174 TABLE 187 LEGO: PRODUCT LAUNCHES 174 TABLE 188 LEGO: DEALS 175 13.1.4 SONY CORPORATION 176 TABLE 189 SONY: BUSINESS OVERVIEW 176 FIGURE 45 SONY: COMPANY SNAPSHOT 176 TABLE 190 SONY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 177 TABLE 191 SONY: PRODUCT LAUNCHES 177 TABLE 192 SONY: DEALS 179 13.1.5 VTECH 180 TABLE 193 VTECH: BUSINESS OVERVIEW 180 FIGURE 46 VTECH: COMPANY SNAPSHOT 181 TABLE 194 VTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 181 TABLE 195 VTECH: PRODUCT LAUNCHES 182 TABLE 196 VTECH: DEALS 182 13.1.6 UBTECH 184 TABLE 197 UBTECH: BUSINESS OVERVIEW 184 TABLE 198 UBTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 184 13.1.7 DJI 186 TABLE 199 DJI: BUSINESS OVERVIEW 186 TABLE 200 DJI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 186 TABLE 201 DJI: PRODUCT LAUNCHES 187 TABLE 202 DJI: DEALS 187 13.1.8 IROBOT 188 TABLE 203 IROBOT: BUSINESS OVERVIEW 188 FIGURE 47 IROBOT: COMPANY SNAPSHOT 188 TABLE 204 IROBOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 189 TABLE 205 IROBOT: PRODUCT LAUNCHES 189 TABLE 206 IROBOT: DEALS 189 TABLE 207 IROBOT: OTHERS 190 13.2 STARTUP/SME PLAYERS 191 13.2.1 SPHERO 191 TABLE 208 SPHERO: BUSINESS OVERVIEW 191 TABLE 209 SPHERO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 191 TABLE 210 SPHERO: PRODUCT LAUNCHES 192 TABLE 211 SPHER0: DEALS 193 13.2.2 DIGITAL DREAM LABS 194 13.2.3 PILLAR 195 13.2.4 WONDER WORKSHOP 196 13.2.5 TOSY ROBOTICS 197 13.2.6 WORKINMAN INTERACTIVE 198 13.2.7 WOWWEE 199 13.2.8 KEYI TECH 200 13.2.9 MIKO 201 13.2.10 MAKEBLOCK 202 13.2.11 SMART TEDDY 203 13.2.12 INTELINO 203 13.2.13 FISCHERTECHNIK 204 13.2.14 POTENSIC 204 13.2.15 MAINBOT 205 13.2.16 ROYBI 205 13.2.17 PLAYSHIFU 206 * Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies. 14 ADJACENT/RELATED MARKETS 207 14.1 SMART LEARNING MARKET 207 14.1.1 MARKET OVERVIEW 207 14.1.2 SMART LEARNING MARKET, BY COMPONENT 207 TABLE 212 SMART LEARNING MARKET, BY COMPONENT, 2017–2020 (USD MILLION) 208 TABLE 213 SMART LEARNING MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 208 14.1.2.1 Hardware 208 TABLE 214 SMART LEARNING MARKET, BY HARDWARE, 2017–2020 (USD MILLION) 208 TABLE 215 SMART LEARNING MARKET, BY HARDWARE, 2021–2026 (USD MILLION) 209 14.1.2.2 Software 209 TABLE 216 SMART LEARNING MARKET, BY SOFTWARE, 2017–2020 (USD MILLION) 209 TABLE 217 SMART LEARNING MARKET, BY SOFTWARE, 2021–2026 (USD MILLION) 209 14.1.2.3 Smart learning market, by service 210 TABLE 218 SMART LEARNING MARKET, BY SERVICE, 2017–2020 (USD MILLION) 210 TABLE 219 SMART LEARNING MARKET, BY SERVICE, 2021–2026 (USD MILLION) 210 14.1.3 SMART LEARNING MARKET, BY LEARNING TYPE 210 14.1.3.1 Introduction 210 TABLE 220 SMART LEARNING MARKET, BY LEARNING TYPE, 2017–2020 (USD MILLION) 211 TABLE 221 SMART LEARNING MARKET, BY LEARNING TYPE, 2021–2026 (USD MILLION) 211 14.1.4 SMART LEARNING MARKET, BY END USER 211 14.1.4.1 Introduction 211 TABLE 222 SMART LEARNING MARKET, BY END USER, 2017–2020 (USD MILLION) 211 TABLE 223 SMART LEARNING MARKET, BY END USER, 2021–2026 (USD MILLION) 212 14.1.5 SMART LEARNING MARKET, BY REGION 212 14.1.5.1 Introduction 212 TABLE 224 SMART LEARNING MARKET, BY REGION, 2017–2020 (USD MILLION) 212 TABLE 225 SMART LEARNING MARKET, BY REGION, 2021–2026 (USD MILLION) 213 15 APPENDIX 214 15.1 DISCUSSION GUIDE 214 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 217 15.3 CUSTOMIZATION OPTIONS 219 15.4 RELATED REPORTS 219 15.5 AUTHOR DETAILS 220
SummaryThe connected toys market size is projected to grow from USD 8.0 billion in 2022 to USD 20.7 billion by 2027, at a CAGR of 20.9% during the forecast period. Various key players in the ecosystem have led to a competitive and diverse market. Shift toward two-working-parent households giving rise to need for monitoring and tracking toy devices and Inclination of children toward more interactive and self-engaging toys are expected to drive the adoption of the Connected Toys market in the future. Connected toys enable parents and families to monitor and participate in the children's development by delivering information that allows parents to comprehend the activities better their children are engaged in and construct links from play to parent-child dialogues. For instance, Hasbro announced the release of the app and light sabre toy combination Star Wars Lightsaber Academy in February 2019. The Bluetooth-enabled app uses motion tracking to record and examine children's behavior. To facilitate real-time training and performance evaluations, audio feedback is provided using the information obtained in this way. Table of Contents1 INTRODUCTION 321.1 STUDY OBJECTIVES 32 1.2 MARKET DEFINITION 32 1.3 STUDY SCOPE 33 1.3.1 MARKETS COVERED 33 FIGURE 1 CONNECTED TOYS MARKET SEGMENTATION 33 1.3.2 GEOGRAPHIC SCOPE 33 FIGURE 2 CONNECTED TOYS MARKET: GEOGRAPHIC SCOPE 33 1.3.3 INCLUSIONS AND EXCLUSIONS 34 1.3.4 YEARS CONSIDERED 34 1.4 CURRENCY 35 TABLE 1 USD EXCHANGE RATES, 2019–2021 35 1.5 LIMITATIONS 35 1.6 SUMMARY OF CHANGES 35 1.7 STAKEHOLDERS 36 2 RESEARCH METHODOLOGY 37 2.1 RESEARCH DATA 37 FIGURE 3 CONNECTED TOYS MARKET: RESEARCH DESIGN 38 2.1.1 SECONDARY DATA 38 2.1.1.1 Secondary sources 39 2.1.2 PRIMARY DATA 39 2.1.2.1 Primary interviews with experts 39 2.1.2.2 List of key primary interview participants 40 2.1.2.3 Breakdown of primaries 40 2.1.2.4 Primary sources 40 2.1.2.5 Key industry insights 41 2.2 MARKET SIZE ESTIMATION 41 2.2.1 BOTTOM-UP APPROACH 41 FIGURE 4 BOTTOM-UP APPROACH 42 FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM OF CONNECTED TOYS MARKET 42 2.2.2 TOP-DOWN APPROACH 42 FIGURE 6 TOP-DOWN APPROACH 43 2.2.3 CONNECTED TOYS MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 43 FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 43 2.2.4 CONNECTED TOYS MARKET ESTIMATION: SUPPLY-SIDE ANALYSIS 44 FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS 44 2.2.5 GROWTH FORECAST ASSUMPTIONS 44 TABLE 2 MARKET GROWTH ASSUMPTIONS 44 2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 45 FIGURE 9 DATA TRIANGULATION 45 2.4 RESEARCH ASSUMPTIONS 46 2.4.1 FACTOR ASSESSMENT 47 TABLE 3 FACTOR ASSESSMENT: CONNECTED TOYS MARKET 47 3 EXECUTIVE SUMMARY 48 FIGURE 10 CONNECTED TOYS MARKET, 2020-2027 (USD MILLION) 49 FIGURE 11 CONNECTED TOYS MARKET, BY INTERFACING DEVICE 2022 VS. 2027 (USD MILLION) 49 FIGURE 12 CONNECTED TOYS MARKET, BY APPLICATION 2022 VS. 2027 (USD MILLION) 50 FIGURE 13 CONNECTED TOYS MARKET, BY AGE GROUP 2022 VS. 2027 (USD MILLION) 50 FIGURE 14 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL 2022 VS. 2027 (USD MILLION) 51 FIGURE 15 CONNECTED TOYS MARKET, BY TECHNOLOGY 2022 VS. 2027 (USD MILLION) 51 FIGURE 16 CONNECTED TOYS MARKET, BY REGION 2022 VS. 2027 (USD MILLION) 52 4 PREMIUM INSIGHTS 53 4.1 CONNECTED TOYS MARKET OVERVIEW 53 FIGURE 17 NEED TO PROTECT DIGITAL CONTENT TO DRIVE MARKET GROWTH 53 4.2 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2022) 53 FIGURE 18 EDUCATION AND WI-FI SEGMENT EXPECTED TO ACCOUNT FOR LARGEST MARKET SIZE IN 2022 53 4.3 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2022) 54 FIGURE 19 EDUCATION AND WI-FI SEGMENT EXPECTED TO ACCOUNT FOR LARGEST MARKET SIZE IN 2022 54 4.4 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION AND COMPONENT (2022) 54 FIGURE 20 EDUCATION AND WI-FI SEGMENT EXPECTED TO ACCOUNT FOR LARGEST MARKET SIZE IN 2022 54 4.5 GEOGRAPHICAL SNAPSHOT OF CONNECTED TOYS MARKET 55 FIGURE 21 ASIA PACIFIC EXPECTED TO ACHIEVE FASTEST GROWTH DURING FORECAST PERIOD 55 5 MARKET OVERVIEW AND INDUSTRY TRENDS 56 5.1 INTRODUCTION 56 5.2 MARKET DYNAMICS 56 FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CONNECTED TOYS MARKET 56 5.2.1 DRIVERS 57 5.2.1.1 Shift toward two-working-parent households giving rise to monitoring and tracking of toy devices 57 5.2.1.2 Inclination of children toward interactive and self-engaging toys 57 5.2.2 RESTRAINTS 58 5.2.2.1 Connected toys raising privacy concerns 58 5.2.3 OPPORTUNITIES 58 5.2.3.1 Increasing awareness of internet and technology 58 5.2.4 CHALLENGES 59 5.2.4.1 Negative effects on children's cognitive development 59 5.2.4.2 Heightened risks with constant connectivity 59 5.3 CONNECTED TOYS MARKET: SUPPLY CHAIN ANALYSIS 60 FIGURE 23 CONNECTED TOYS MARKET: SUPPLY CHAIN 60 5.4 ECOSYSTEM 61 FIGURE 24 CONNECTED TOYS MARKET: ECOSYSTEM 61 TABLE 4 CONNECTED TOYS MARKET: ECOSYSTEM 62 5.5 PRICING MODEL ADOPTED BY PLAYERS IN CONNECTED TOYS MARKET PLAYERS 63 TABLE 5 PRICING MODELS AND INDICATIVE PRICE POINTS, 2021–2022 63 5.6 TECHNOLOGY ANALYSIS 63 5.6.1 INTRODUCTION 63 5.6.2 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING 63 5.6.3 AUGMENTED/VIRTUAL REALITY 64 5.7 CASE STUDY ANALYSIS 64 5.7.1 CASE STUDY 1: SPHERO ROBOTS CREATE ENHANCED EXPERIENCE WHILE LEARNING COMPUTER SCIENCE 64 5.7.2 CASE STUDY 2: NTUC LEARNINGHUB TRAINING LEARNERS WITH UBTECH'S K12 MODEL 65 5.7.3 CASE STUDY 3: INDUCING PROBLEM-SOLVING ABILITIES IN CHILDREN WITH SPHERO'S LITTLEBITS 65 5.8 PATENT ANALYSIS 66 5.8.1 METHODOLOGY 66 5.8.2 TYPES OF PATENTS 66 TABLE 6 PATENTS FILED, 2019–2022 66 5.8.3 INNOVATION AND PATENT APPLICATIONS 67 FIGURE 25 TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2019–2022 67 5.8.3.1 Top applicants 67 FIGURE 26 TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2019–2022 67 TABLE 7 US: TOP TEN PATENT OWNERS IN CONNECTED TOYS MARKET, 2019–2022 68 TABLE 8 LIST OF PATENTS IN CONNECTED TOYS MARKET, 2020–2022 68 5.9 REVENUE SHIFT FOR CONNECTED TOYS MARKET 69 FIGURE 27 REVENUE IMPACT ON CONNECTED TOYS MARKET 69 5.10 PORTER'S FIVE FORCES ANALYSIS 69 TABLE 9 CONNECTED TOYS MARKET: PORTER'S FIVE FORCES MODEL 69 5.10.1 THREAT OF NEW ENTRANTS 70 5.10.2 THREAT OF SUBSTITUTES 70 5.10.3 BARGAINING POWER OF BUYERS 70 5.10.4 BARGAINING POWER OF SUPPLIERS 70 5.10.5 INTENSITY OF COMPETITIVE RIVALRY 70 5.11 REGULATORY LANDSCAPE 71 5.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71 TABLE 10 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71 TABLE 11 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71 TABLE 12 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 72 TABLE 13 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 72 TABLE 14 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 73 5.11.1.1 North America 73 5.11.1.1.1 US 73 5.11.1.1.2 Canada 73 5.11.1.2 Europe 74 5.11.1.2.1 China 74 5.11.1.2.2 India 74 5.11.1.2.3 Australia 74 5.11.1.2.4 Japan 74 5.11.1.3 Middle East & Africa 74 5.11.1.3.1 Middle East 75 5.11.1.3.2 South Africa 76 5.11.1.4 Latin America 77 5.11.1.4.1 Brazil 77 5.11.1.4.2 Mexico 77 5.12 KEY STAKEHOLDERS & BUYING CRITERIA 77 5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 77 FIGURE 28 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS 77 TABLE 15 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS 78 5.12.2 BUYING CRITERIA 78 FIGURE 29 KEY BUYING CRITERIA 78 TABLE 16 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 78 5.13 KEY CONFERENCES & EVENTS IN 2022-2023 79 TABLE 17 CONNECTED TOYS MARKET: DETAILED LIST OF CONFERENCES & EVENTS 79 6 CONNECTED TOYS MARKET, BY APPLICATION 80 6.1 INTRODUCTION 81 6.1.1 APPLICATION: CONNECTED TOYS MARKET DRIVERS 81 FIGURE 30 ENTERTAINMENT SEGMENT EXPECTED TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 81 TABLE 18 CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 81 TABLE 19 CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 82 6.2 EDUCATION 82 6.2.1 GENERATING INTEREST TO MAKE LEARNING FUN AND INTERACTIVE 82 TABLE 20 EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 82 TABLE 21 EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 83 6.3 ENTERTAINMENT 83 6.3.1 CONNECTED TOYS HELP DISCOVER INTEREST WITH REDUCED SCREENTIME 83 TABLE 22 ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 83 TABLE 23 ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 84 6.4 OTHER APPLICATIONS 84 6.4.1 CONNECTED TOYS HELP BUILD HABITS AND KEEP TRACK OF CHILD’S ACTIVITIES 84 TABLE 24 OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 84 TABLE 25 OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 85 7 CONNECTED TOYS MARKET, BY AGE GROUP 86 7.1 INTRODUCTION 87 7.1.1 AGE GROUP: CONNECTED TOYS MARKET DRIVERS 87 FIGURE 31 9–12 YEARS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 87 TABLE 26 CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 87 TABLE 27 CONNECTED TOYS MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 88 7.2 1–5 YEARS 88 7.2.1 CONNECTED TOYS ENHANCE CURIOSITY OF KIDS TO LEARN, EXPLORE, AND DISCOVER NEW TOYS 88 TABLE 28 1-5: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 88 TABLE 29 1-5: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 89 7.3 6–8 YEARS 89 TABLE 30 6-8: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 89 TABLE 31 6-8: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 90 7.4 9–12 YEARS 90 7.4.1 CONNECTED TOYS DEVELOP CREATIVE THINKING AND IMPROVE PERSONALITY 90 TABLE 32 9-12: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 90 TABLE 33 9-12: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 91 7.5 TEENAGERS (13-19 YEARS) 91 7.5.1 ENCOURAGE TEAMWORK AND DEVELOP PROBLEM-SOLVING SKILLS 91 TABLE 34 TEENAGERS (13-19 YEARS): CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 91 TABLE 35 TEENAGERS (13-19 YEARS): CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 92 8 CONNECTED TOYS MARKET, BY INTERFACING DEVICE 93 8.1 INTRODUCTION 94 8.1.1 INTERFACING DEVICE: CONNECTED TOYS MARKET DRIVERS 94 FIGURE 32 SMARTPHONE/TABLET SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 94 TABLE 36 CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 95 TABLE 37 CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 95 8.2 SMARTPHONE/TABLET 95 8.2.1 ENHANCED NETWORK INFRASTRUCTURE AND SENSOR-BASED TECHNOLOGIES TO DRIVE GROWTH OF SMARTPHONE-CONNECTED TOYS 95 TABLE 38 SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 96 TABLE 39 SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 96 8.3 PC/LAPTOP 97 8.3.1 DAILY LEARNING EXERCISES FOR KIDS TO SURGE DEMAND FOR PC/LAPTOP SEGMENT 97 TABLE 40 PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 97 TABLE 41 PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 97 9 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL 98 9.1 INTRODUCTION 99 9.1.1 DISTRIBUTION CHANNEL: CONNECTED TOYS MARKET DRIVERS 99 FIGURE 33 ONLINE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 99 TABLE 42 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 99 TABLE 43 CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 100 9.2 ONLINE 100 9.2.1 ONLINE DISTRIBUTION TO CREATE FASTER RESPONSE TO BUYER/MARKET DEMANDS 100 TABLE 44 ONLINE: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 100 TABLE 45 ONLINE: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 101 9.3 OFFLINE 101 9.3.1 HUGE PROFITS THROUGH DEPARTMENTAL DISTRIBUTION OF CONNECTED TOYS 101 TABLE 46 OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 101 TABLE 47 OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 102 10 CONNECTED TOYS MARKET, BY TECHNOLOGY 103 10.1 INTRODUCTION 104 10.1.1 TECHNOLOGY: CONNECTED TOYS MARKET DRIVERS 104 FIGURE 34 OTHER TECHNOLOGIES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 104 TABLE 48 CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 105 TABLE 49 CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 105 10.2 WI-FI 105 10.2.1 FACILITATE COMMUNICATION AMONG PARENTS, CHILDREN, AND TEACHERS 105 TABLE 50 WI-FI: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 106 TABLE 51 WI-FI: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 106 10.3 BLUETOOTH 106 10.3.1 BLUETOOTH-ENABLED TOYS ALLOW PARENTS TO MONITOR AND CONTROL THEIR CHILDREN’S ACTIVITIES 106 TABLE 52 BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 107 TABLE 53 BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 107 10.4 OTHER TECHNOLOGIES 107 TABLE 54 OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 108 TABLE 55 OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 108 11 CONNECTED TOYS MARKET, BY REGION 109 11.1 INTRODUCTION 110 FIGURE 35 CONNECTED TOYS MARKET: REGIONAL SNAPSHOT (2022) 110 FIGURE 36 CONNECTED TOYS MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 110 TABLE 56 CONNECTED TOYS MARKET, BY REGION, 2016–2021 (USD MILLION) 111 TABLE 57 CONNECTED TOYS MARKET, BY REGION, 2022–2027 (USD MILLION) 111 11.2 NORTH AMERICA 111 11.2.1 PESTLE ANALYSIS: NORTH AMERICA 112 FIGURE 37 NORTH AMERICA MARKET SNAPSHOT 113 TABLE 58 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 113 TABLE 59 NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 114 TABLE 60 NORTH AMERICA: CONNECTED TOYS MARKET BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 114 TABLE 61 NORTH AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 114 TABLE 62 NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 114 TABLE 63 NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 115 TABLE 64 NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 115 TABLE 65 NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 115 TABLE 66 NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 115 TABLE 67 NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 116 TABLE 68 NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 116 TABLE 69 NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 116 11.2.2 US 116 11.2.2.1 Remarkable growth of smart homes 116 11.2.3 CANADA 117 11.2.3.1 Connected toys improve kids learning activities at home 117 TABLE 70 CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 117 TABLE 71 CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 117 TABLE 72 CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 117 TABLE 73 CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 118 TABLE 74 CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 118 TABLE 75 CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 118 TABLE 76 CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 118 TABLE 77 CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 119 TABLE 78 CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 119 TABLE 79 CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 119 11.3 EUROPE 119 11.3.1 PESTLE ANALYSIS: EUROPE 120 TABLE 80 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 121 TABLE 81 EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 121 TABLE 82 EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 121 TABLE 83 EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 121 TABLE 84 EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 122 TABLE 85 EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 122 TABLE 86 EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 122 TABLE 87 EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 122 TABLE 88 EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 123 TABLE 89 EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 123 TABLE 90 EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 123 TABLE 91 EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 123 11.3.2 UK 124 11.3.2.1 Launch of framework for development of connected toys and adoption of emerging technologies 124 TABLE 92 UK: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 124 TABLE 93 UK: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 124 TABLE 94 UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 124 TABLE 95 UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 125 TABLE 96 UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 125 TABLE 97 UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 125 TABLE 98 UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 125 TABLE 99 UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 126 TABLE 100 UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 126 TABLE 101 UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 126 11.3.3 GERMANY 126 11.3.3.1 Need to accelerate smart learning at home 126 11.3.4 FRANCE 126 11.3.4.1 Rising need to develop secure learning products for kids at home 126 11.3.5 REST OF EUROPE 127 11.4 ASIA-PACIFIC 127 11.4.1 PESTLE ANALYSIS: ASIA PACIFIC 127 TABLE 102 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 128 TABLE 103 ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 128 TABLE 104 ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 129 TABLE 105 ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 129 TABLE 106 ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 129 TABLE 107 ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 129 TABLE 108 ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 130 TABLE 109 ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 130 TABLE 110 ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 130 TABLE 111 ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 130 TABLE 112 ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 131 TABLE 113 ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 131 11.4.2 CHINA 131 11.4.2.1 Rising adoption of internet-connected toys 131 11.4.3 INDIA 131 11.4.3.1 Increasing investments to accelerate technological deployment 131 TABLE 114 INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 132 TABLE 115 INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 132 TABLE 116 INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 132 TABLE 117 INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 132 TABLE 118 INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 133 TABLE 119 INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 133 TABLE 120 INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 133 TABLE 121 INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 133 TABLE 122 INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 134 TABLE 123 INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 134 11.4.4 JAPAN 134 11.4.4.1 To make coding compulsory in primary schools 134 11.4.5 REST OF ASIA PACIFIC 134 11.5 MIDDLE EAST AND AFRICA 135 11.5.1 PESTLE ANALYSIS: MIDDLE EAST & AFRICA 135 TABLE 124 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 136 TABLE 125 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 136 TABLE 126 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 136 TABLE 127 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 137 TABLE 128 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 137 TABLE 129 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 137 TABLE 130 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 137 TABLE 131 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 138 TABLE 132 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 138 TABLE 133 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 138 TABLE 134 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 138 TABLE 135 MIDDLE EAST AND AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 139 11.5.2 MIDDLE EAST 139 11.5.2.1 Increasing investments in technology to achieve digital vision 2030 139 TABLE 136 MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 139 TABLE 137 MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 139 TABLE 138 MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 140 TABLE 139 MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 140 TABLE 140 MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 140 TABLE 141 MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 140 TABLE 142 MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 141 TABLE 143 MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 141 TABLE 144 MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 141 TABLE 145 MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 141 11.5.3 AFRICA 142 11.5.3.1 Increasing demand for digitalized products in education industry 142 11.5.4 REST OF MIDDLE EAST AND AFRICA 142 11.6 LATIN AMERICA 142 11.6.1 PESTLE ANALYSIS: LATIN AMERICA 142 TABLE 146 LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 143 TABLE 147 LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 143 TABLE 148 LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 144 TABLE 149 LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 144 TABLE 150 LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 144 TABLE 151 LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 144 TABLE 152 LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 145 TABLE 153 LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 145 TABLE 154 LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 145 TABLE 155 LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 145 TABLE 156 LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 146 TABLE 157 LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 146 11.6.2 BRAZIL 146 11.6.2.1 Rising need to strengthen education system 146 TABLE 158 BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 146 TABLE 159 BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 147 TABLE 160 BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2016–2021 (USD MILLION) 147 TABLE 161 BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2022–2027 (USD MILLION) 147 TABLE 162 BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2016–2021 (USD MILLION) 147 TABLE 163 BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2022–2027 (USD MILLION) 148 TABLE 164 BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2016–2021 (USD MILLION) 148 TABLE 165 BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 148 TABLE 166 BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2016–2021 (USD MILLION) 148 TABLE 167 BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION) 149 11.6.3 MEXICO 149 11.6.3.1 Increasing number of internet users to drive market growth. 149 11.6.4 REST OF LATIN AMERICA 149 12 COMPETITIVE LANDSCAPE 150 12.1 OVERVIEW 150 12.2 KEY PLAYER STRATEGIES 150 TABLE 168 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN CONNECTED TOYS MARKET 150 12.3 MARKET SHARE ANALYSIS OF TOP PLAYERS 151 TABLE 169 CONNECTED TOYS MARKET: DEGREE OF COMPETITION 151 12.4 HISTORICAL REVENUE ANALYSIS 152 FIGURE 38 HISTORICAL THREE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2019–2021 (USD MILLION) 152 12.5 COMPETITIVE BENCHMARKING 152 TABLE 170 PRODUCT FOOTPRINT WEIGHTAGE 152 TABLE 171 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS 153 TABLE 172 CONNECTED TOYS MARKET: DETAILED LIST OF KEY STARTUP/SMES 153 TABLE 173 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/SMES 154 TABLE 174 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/ SMES BY REGION 155 TABLE 175 CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF MAJOR PLAYERS 156 12.6 MARKET RANKING OF KEY PLAYERS IN CONNECTED TOYS MARKET, 2022 156 FIGURE 39 MARKET RANKING OF KEY PLAYERS, 2022 156 12.7 COMPANY EVALUATION QUADRANT 157 12.7.1 STARS 157 12.7.2 EMERGING LEADERS 157 12.7.3 PERVASIVE PLAYERS 157 12.7.4 PARTICIPANTS 157 FIGURE 40 CONNECTED TOYS MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2022 158 12.8 STARTUP/SME EVALUATION QUADRANT 159 12.8.1 PROGRESSIVE COMPANIES 159 12.8.2 RESPONSIVE COMPANIES 159 12.8.3 DYNAMIC COMPANIES 159 12.8.4 STARTING BLOCKS 159 FIGURE 41 CONNECTED TOYS MARKET (STARTUP): COMPANY EVALUATION MATRIX, 2022 160 12.9 COMPETITIVE SCENARIO 161 12.9.1 PRODUCT LAUNCHES 161 TABLE 176 PRODUCT LAUNCHES, JANUARY 2019–JULY 2022 161 12.9.2 DEALS 164 TABLE 177 DEALS, JANUARY 2019–JULY 2022 164 13 COMPANY PROFILES 165 13.1 MAJOR PLAYERS 165 (Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View)* 13.1.1 MATTEL 165 TABLE 178 MATTEL: BUSINESS OVERVIEW 165 FIGURE 42 MATTEL: COMPANY SNAPSHOT 166 TABLE 179 MATTEL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 166 TABLE 180 MATTEL: PRODUCT LAUNCHES 167 TABLE 181 MATTEL: DEALS 167 13.1.2 HASBRO 169 TABLE 182 HASBRO: BUSINESS OVERVIEW 169 FIGURE 43 HASBRO: COMPANY SNAPSHOT 170 TABLE 183 HASBRO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 170 TABLE 184 HASBRO: DEALS 171 13.1.3 LEGO 173 TABLE 185 LEGO: BUSINESS OVERVIEW 173 FIGURE 44 LEGO: COMPANY SNAPSHOT 173 TABLE 186 LEGO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 174 TABLE 187 LEGO: PRODUCT LAUNCHES 174 TABLE 188 LEGO: DEALS 175 13.1.4 SONY CORPORATION 176 TABLE 189 SONY: BUSINESS OVERVIEW 176 FIGURE 45 SONY: COMPANY SNAPSHOT 176 TABLE 190 SONY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 177 TABLE 191 SONY: PRODUCT LAUNCHES 177 TABLE 192 SONY: DEALS 179 13.1.5 VTECH 180 TABLE 193 VTECH: BUSINESS OVERVIEW 180 FIGURE 46 VTECH: COMPANY SNAPSHOT 181 TABLE 194 VTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 181 TABLE 195 VTECH: PRODUCT LAUNCHES 182 TABLE 196 VTECH: DEALS 182 13.1.6 UBTECH 184 TABLE 197 UBTECH: BUSINESS OVERVIEW 184 TABLE 198 UBTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 184 13.1.7 DJI 186 TABLE 199 DJI: BUSINESS OVERVIEW 186 TABLE 200 DJI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 186 TABLE 201 DJI: PRODUCT LAUNCHES 187 TABLE 202 DJI: DEALS 187 13.1.8 IROBOT 188 TABLE 203 IROBOT: BUSINESS OVERVIEW 188 FIGURE 47 IROBOT: COMPANY SNAPSHOT 188 TABLE 204 IROBOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 189 TABLE 205 IROBOT: PRODUCT LAUNCHES 189 TABLE 206 IROBOT: DEALS 189 TABLE 207 IROBOT: OTHERS 190 13.2 STARTUP/SME PLAYERS 191 13.2.1 SPHERO 191 TABLE 208 SPHERO: BUSINESS OVERVIEW 191 TABLE 209 SPHERO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 191 TABLE 210 SPHERO: PRODUCT LAUNCHES 192 TABLE 211 SPHER0: DEALS 193 13.2.2 DIGITAL DREAM LABS 194 13.2.3 PILLAR 195 13.2.4 WONDER WORKSHOP 196 13.2.5 TOSY ROBOTICS 197 13.2.6 WORKINMAN INTERACTIVE 198 13.2.7 WOWWEE 199 13.2.8 KEYI TECH 200 13.2.9 MIKO 201 13.2.10 MAKEBLOCK 202 13.2.11 SMART TEDDY 203 13.2.12 INTELINO 203 13.2.13 FISCHERTECHNIK 204 13.2.14 POTENSIC 204 13.2.15 MAINBOT 205 13.2.16 ROYBI 205 13.2.17 PLAYSHIFU 206 * Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies. 14 ADJACENT/RELATED MARKETS 207 14.1 SMART LEARNING MARKET 207 14.1.1 MARKET OVERVIEW 207 14.1.2 SMART LEARNING MARKET, BY COMPONENT 207 TABLE 212 SMART LEARNING MARKET, BY COMPONENT, 2017–2020 (USD MILLION) 208 TABLE 213 SMART LEARNING MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 208 14.1.2.1 Hardware 208 TABLE 214 SMART LEARNING MARKET, BY HARDWARE, 2017–2020 (USD MILLION) 208 TABLE 215 SMART LEARNING MARKET, BY HARDWARE, 2021–2026 (USD MILLION) 209 14.1.2.2 Software 209 TABLE 216 SMART LEARNING MARKET, BY SOFTWARE, 2017–2020 (USD MILLION) 209 TABLE 217 SMART LEARNING MARKET, BY SOFTWARE, 2021–2026 (USD MILLION) 209 14.1.2.3 Smart learning market, by service 210 TABLE 218 SMART LEARNING MARKET, BY SERVICE, 2017–2020 (USD MILLION) 210 TABLE 219 SMART LEARNING MARKET, BY SERVICE, 2021–2026 (USD MILLION) 210 14.1.3 SMART LEARNING MARKET, BY LEARNING TYPE 210 14.1.3.1 Introduction 210 TABLE 220 SMART LEARNING MARKET, BY LEARNING TYPE, 2017–2020 (USD MILLION) 211 TABLE 221 SMART LEARNING MARKET, BY LEARNING TYPE, 2021–2026 (USD MILLION) 211 14.1.4 SMART LEARNING MARKET, BY END USER 211 14.1.4.1 Introduction 211 TABLE 222 SMART LEARNING MARKET, BY END USER, 2017–2020 (USD MILLION) 211 TABLE 223 SMART LEARNING MARKET, BY END USER, 2021–2026 (USD MILLION) 212 14.1.5 SMART LEARNING MARKET, BY REGION 212 14.1.5.1 Introduction 212 TABLE 224 SMART LEARNING MARKET, BY REGION, 2017–2020 (USD MILLION) 212 TABLE 225 SMART LEARNING MARKET, BY REGION, 2021–2026 (USD MILLION) 213 15 APPENDIX 214 15.1 DISCUSSION GUIDE 214 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 217 15.3 CUSTOMIZATION OPTIONS 219 15.4 RELATED REPORTS 219 15.5 AUTHOR DETAILS 220
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