Summary

The global E-commerce Packaging market is projected to grow from USD 77.4 Billion in 2024 to USD 124.9 Billion by 2029, at a CAGR of 10.0%. The growing e-commerce sales in the APAC region are boosting the E-commerce Packaging market throughout the forecast period. In addition to this, increasing penetration of the internet also helps to fuel the market in the forecast period.

E-commerce packaging is used by businesses to protect the products while they are in transit from the warehouse to the client’s place. The e-commerce packaging market is a specified sector that serves the packaging needs of online retailers and e-commerce businesses. It involves the design, manufacturing, and distribution of packaging materials and solutions tailored specifically for the challenges of shipping products sold through online platforms.
"Mailers is the second-fastest growing product type segment of the E-commerce Packaging market."
Mailers emerge as the second-fastest growing segment in the E-commerce Packaging market during the forecast period. Mailers offer cost-efficiency, which makes them an attractive option for the e-commerce industry. Mailers are less expensive than boxes, which helps to reduce shipping costs and offers a lightweight experience to the consumers. The flexibility of mailers allows them to be used for packaging a wide range of products, including clothing, accessories, small electronics, books, and others.
"Electronics is the fastest growing application segment of the E-commerce Packaging market."
Out of several applications, electronics is projected to witness the most rapid growth within the E-commerce packaging market during the forecast period. There are several factors that makes this segment to be the fastest growing segment. However, the most prominent factor is the rising demand for electronics products which is filled by technological advancements and increased preference for convenient, technology-driven experiences. As electronics products are fragile in nature, hence they require protective packaging.

"North America is the second fastest-growing market for E-commerce Packaging."
The North America is the second fastest-growing region in the E-commerce Packaging market. This is due to the region is has a well-established e-commerce market and a very large base of online buyers, which has a direct effect on the demand for all kinds of e-commerce packaging solutions. Moreover, the region also known for the usage of technological innovations in the operations. Innovative packaging materials, smart packaging, and others helps to contribute to the growth of e-commerce packaging market. In addition to this, raising concern towards sustainability also increase the demand for eco-friendly packaging solutions, which also impact the market of e-commerce packaging.
The breakdown of primary interviews is given below:
• By Company Type: Tier 1 – 40%, Tier 2 – 25%, and Tier 3 –35%
• By Designation: C-Level Executives – 35%, Directors – 30%, and Others – 35%
• By Region: North America – 25%, Europe – 20%, APAC – 35%, Middle East & Africa – 15%, and South America - 10%
The companies profiled in this market research report include are International Paper (US), Amcor. (Switzerland), Mondi Group (UK), Smurfit Kappa (Ireland), Rengo Co., Ltd (Japan), Berry Global Inc (US), Sonoco Products Company (US), CCL Industries (Canada), H.B. Fuller (US), Sealed Air Corporation (US), Georgia-Pacific LLC (US), Stora Enso Oyj (Finland). and others.
Research Coverage
The E-commerce Packaging market has been segmented based on product type, material, application, and region. This report covers the E-commerce Packaging market and forecasts its market size until 2029. It also provides detailed information on company profiles and competitive strategies adopted by the key players to strengthen their position in the E-commerce Packaging market. The report also provides insights into the drivers and restraints in the E-commerce Packaging market along with opportunities and challenges. The report also includes profiles of top manufacturers in the E-commerce Packaging market.
Reasons to Buy the Report
The report is expected to help market leaders/new entrants in the following ways:
1. This report segments the E-commerce Packaging market and provides the closest approximations of revenue numbers for the overall market and its segments across different verticals and regions.
2. This report is expected to help stakeholders understand the pulse of the E-commerce Packaging market and provide information on key market drivers, restraints, challenges, and opportunities influencing the market growth.
3. This report is expected to help stakeholders obtain an in-depth understanding of the competitive landscape of the E-commerce Packaging market and gain insights to improve the position of their businesses. The competitive landscape section includes detailed information on strategies, such as acquisitions, expansions, new product developments, and partnerships/collaborations/agreements.
The report provides insights on the following pointers:

• Analysis of key drivers (Increase in E-commerce sales, rising demand for food & beverages, technological advancements in Packaging, sustainable and eco-friendly packaging solutions ), restraints (Lack of appropriate recycling infrastructure), opportunities (emergence of social media platforms, brand identity creation using e-commerce packaging), and challenges (adverse effects of plastic on environment, competitive market for high-quality packaging solutions ) influencing the growth of the E-commerce Packaging market

• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the E-commerce Packaging market
• Market Development: Comprehensive information about lucrative markets – the report analyses the E-commerce Packaging market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the E-commerce Packaging market
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like International Paper (US), Amcor. (Switzerland), Mondi Group (UK), Smurfit Kappa (Ireland), Rengo Co., Ltd (Japan), Berry Global Inc (US), Sonoco Products Company (US), CCL Industries (Canada), H.B. Fuller (US), Sealed Air Corporation (US), Georgia-Pacific LLC (US), Stora Enso Oyj (Finland). and others.

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Table of Contents

1 INTRODUCTION 27
1.1 STUDY OBJECTIVES 27
1.2 MARKET DEFINITION 27
1.3 INCLUSIONS & EXCLUSIONS OF STUDY 27
1.4 STUDY SCOPE 28
1.4.1 YEARS CONSIDERED 29
1.5 CURRENCY CONSIDERED 29
1.6 UNITS CONSIDERED 29
1.7 LIMITATIONS 29
1.8 STAKEHOLDERS 30
1.9 SUMMARY OF CHANGES 30
2 RESEARCH METHODOLOGY 31
2.1 RESEARCH DATA 31
2.1.1 SECONDARY DATA 32
2.1.1.1 Key data from secondary sources 32
2.1.2 PRIMARY DATA 33
2.1.2.1 Key primary participants 33
2.1.2.2 Breakdown of primary interviews 33
2.1.2.3 Key industry insights 34
2.2 MARKET ESTIMATION 34
2.2.1 TOP-DOWN APPROACH 34
2.2.2 BOTTOM-UP APPROACH 35
2.3 BASE NUMBER CALCULATION 35
2.3.1 DEMAND-SIDE APPROACH 35
2.3.2 SUPPLY-SIDE APPROACH 36
2.4 MARKET FORECAST APPROACH 36
2.4.1 SUPPLY SIDE 36
2.4.2 DEMAND SIDE 36
2.5 DATA TRIANGULATION 37
2.6 ASSUMPTIONS 38
2.7 FACTOR ANALYSIS 38
2.8 RESEARCH LIMITATIONS 39
3 EXECUTIVE SUMMARY 40
 
4 PREMIUM INSIGHTS 44
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN E-COMMERCE PACKAGING MARKET 44
4.2 ASIA PACIFIC: E-COMMERCE PACKAGING MARKET, BY PRODUCT TYPE &
COUNTRY (2023) 44
4.3 E-COMMERCE PACKAGING MARKET, BY PRODUCT TYPE, 2024 VS. 2029 (KILOTON) 45
4.4 E-COMMERCE PACKAGING MARKET, BY MATERIAL, 2024 VS. 2029 (KILOTON) 45
4.5 E-COMMERCE PACKAGING MARKET, BY APPLICATION, 2024 VS. 2029 (KILOTON) 46
4.6 E-COMMERCE PACKAGING MARKET, BY COUNTRY, 2024–2029 46
5 MARKET OVERVIEW 47
5.1 INTRODUCTION 47
5.2 MARKET DYNAMICS 47
5.2.1 DRIVERS 48
5.2.1.1 Increase in e-commerce sales 48
5.2.1.2 Rising demand for food & beverages 48
5.2.1.3 Technological advancements in packaging 49
5.2.1.4 Sustainable and eco-friendly packaging solutions 49
5.2.1.5 Increasing use of internet and smartphones 49
5.2.2 RESTRAINTS 50
5.2.2.1 Lack of appropriate infrastructure 50
5.2.3 OPPORTUNITIES 50
5.2.3.1 Emergence of social media platforms 50
5.2.3.2 Brand identity creation using e-commerce packaging 50
5.2.4 CHALLENGES 50
5.2.4.1 Adverse effects of plastics on environment 50
5.2.4.2 Competitive market for high-quality packaging solutions 51
6 INDUSTRY TRENDS 52
6.1 IMPACT OF AI ON E-COMMERCE PACKAGING MARKET 52
6.2 PORTER’S FIVE FORCES ANALYSIS 53
6.3 VALUE CHAIN ANALYSIS 55
6.4 TRADE ANALYSIS 57
6.4.1 EXPORT SCENARIO OF E-COMMERCE PACKAGING MARKET 57
6.4.2 IMPORT SCENARIO OF E-COMMERCE PACKAGING MARKET 58
6.5 MACROECONOMIC OVERVIEW 59
6.5.1 GLOBAL GDP OUTLOOK 59
6.6 TRENDS AND FORECAST OF GLOBAL E-COMMERCE INDUSTRY 60
6.7 TECHNOLOGY ANALYSIS 61
6.7.1 KEY TECHNOLOGIES 61
6.7.1.1 Active packaging 61
 
6.7.1.2 Printing methods 61
6.7.1.2.1 Rotogravure 61
6.7.1.2.2 Lithography 61
6.7.1.2.3 Flexography 61
6.7.1.2.4 Digital printing 61
6.7.1.3 Ships in own container 62
6.7.2 COMPLEMENTARY TECHNOLOGIES 62
6.7.2.1 Internet of packaging 62
6.7.2.2 Packaging automation 62
6.8 TARIFF AND REGULATORY LANDSCAPE 63
6.8.1 TARIFFS RELATED TO E-COMMERCE PACKAGING MARKET 63
6.8.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 64
6.9 CASE STUDY ANALYSIS 68
6.10 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS 69
6.10.1 REVENUE SHIFT AND NEW REVENUE POCKETS FOR E-COMMERCE PACKAGING MANUFACTURERS 69
6.11 KEY CONFERENCES & EVENTS, 2024–2025 70
6.12 KEY STAKEHOLDERS AND BUYING CRITERIA 71
6.12.1 BUYING CRITERIA 72
6.13 ECOSYSTEM/ MARKET MAP 72
6.14 PATENT ANALYSIS 73
6.14.1 INTRODUCTION 73
6.14.2 METHODOLOGY 74
6.15 PRICING ANALYSIS 77
6.15.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY PRODUCT TYPE 77
6.15.2 AVERAGE SELLING PRICE TREND, BY REGION 78
6.16 INVESTMENT AND FUNDING SCENARIO 79
7 E-COMMERCE PACKAGING MARKET, BY APPLICATION 80
7.1 INTRODUCTION 81
7.2 ELECTRONICS 82
7.2.1 RISING DEMAND FOR CONSUMER ELECTRONICS AND INCREASING E-COMMERCE SALES TO DRIVE MARKET 82
7.3 FOOD & BEVERAGES 82
7.3.1 INCREASING DEMAND FOR PACKAGED AND BRANDED PRODUCTS TO BOOST MARKET 82
7.4 FASHION 83
7.4.1 CUSTOMIZED PACKAGING AND ONLINE DEALS TO FUEL MARKET 83
7.5 COSMETICS 83
7.5.1 USE OF FLEXOGRAPHY AND ELEGANT DESIGNS TO DRIVE MARKET 83
 
7.6 FURNITURE 84
7.6.1 ECO-FRIENDLY PACKAGING AND HIGH LOAD-BEARING CAPACITY TO DRIVE MARKET 84
7.7 OTHER APPLICATIONS 84
8 E-COMMERCE PACKAGING MARKET, BY MATERIAL 85
8.1 INTRODUCTION 86
8.2 CORRUGATED BOARDS 87
8.2.1 ENHANCED PRESENTATION AND BRANDING TO SUPPORT MARKET GROWTH 87
8.3 PAPER & PAPERBOARDS 87
8.3.1 GROWING AWARENESS OF SUSTAINABLE PACKAGING TO PROPEL MARKET 87
8.4 PLASTICS 88
8.4.1 LIGHTWEIGHT, WATERPROOF, EASY TO HANDLE, AND EFFECTIVE—
KEY FACTORS DRIVING ADOPTION 88
8.5 OTHER MATERIALS 88
9 E-COMMERCE PACKAGING MARKET, BY PRODUCT TYPE 89
9.1 INTRODUCTION 90
9.2 BOXES 91
9.2.1 AVAILABILITY OF DIFFERENT TYPES, SIZES, AND MATERIALS TO SUPPORT MARKET GROWTH 91
9.3 MAILERS 92
9.3.1 COST-EFFECTIVENESS AND LIGHTWEIGHT QUALITY TO PROPEL MARKET 92
9.4 PROTECTIVE PACKAGING 93
9.4.1 AVAILABILITY OF ECO-FRIENDLY OPTIONS TO DRIVE DEMAND 93
9.5 TAPES 93
9.5.1 BRAND VISIBILITY PROVIDES POSITIVE UNBOXING EXPERIENCE 93
9.6 LABELS 93
9.6.1 RISING USE OF BARCODE AND CERTIFICATION LABELS TO DRIVE MARKET 93
9.7 OTHER PRODUCT TYPES 94
10 E-COMMERCE PACKAGING MARKET, BY REGION 95
10.1 INTRODUCTION 96
10.2 ASIA PACIFIC 97
10.2.1 CHINA 101
10.2.1.1 Increase in online shopping to boost market 101
10.2.2 JAPAN 104
10.2.2.1 Strong adoption of online shopping to support market growth 104
10.2.3 SOUTH KOREA 107
10.2.3.1 Compact and protective packaging solutions to drive market 107
10.2.4 INDIA 110
10.2.4.1 Rapid expansion of e-commerce sector to drive market 110
 
10.2.5 INDONESIA 113
10.2.5.1 Increasing use of e-commerce platforms to drive market 113
10.2.6 REST OF ASIA PACIFIC 116
10.3 NORTH AMERICA 119
10.3.1 US 122
10.3.1.1 Presence of well-established e-commerce platforms to drive market 122
10.3.2 CANADA 125
10.3.2.1 Availability of internet and rising e-commerce penetration to drive market 125
10.3.3 MEXICO 127
10.3.3.1 Technological advancements to support market growth 127
10.4 EUROPE 130
10.4.1 GERMANY 134
10.4.1.1 Technological advancements in e-commerce sector to fuel market 134
10.4.2 UK 137
10.4.2.1 High demand for convenience food to drive market 137
10.4.3 FRANCE 140
10.4.3.1 Rising capital investments in food and pharmaceutical industries to boost market 140
10.4.4 ITALY 143
10.4.4.1 Growth in food & beverage, retail, and electronics sectors to drive market 143
10.4.5 REST OF EUROPE 146
10.5 MIDDLE EAST & AFRICA 149
10.5.1 GCC COUNTRIES 153
10.5.1.1 Saudi Arabia 156
10.5.1.1.1 Increasing issuance of e-commerce businesses to
drive market 156
10.5.1.2 UAE 159
10.5.1.2.1 Increase in mobile commerce to drive market 159
10.5.1.3 Rest of GCC Countries 162
10.5.2 SOUTH AFRICA 165
10.5.2.1 Increasing urbanization to propel demand 165
10.5.3 REST OF MIDDLE EAST & AFRICA 168
10.6 SOUTH AMERICA 171
10.6.1 BRAZIL 174
10.6.1.1 High e-commerce sales to drive market 174
10.6.2 ARGENTINA 177
10.6.2.1 Increasing demand from electronics and cosmetics industries to drive market 177
10.6.3 REST OF SOUTH AMERICA 180
 
11 COMPETITIVE LANDSCAPE 184
11.1 OVERVIEW 184
11.1.1 KEY PLAYER STRATEGIES/RIGHT TO WIN 184
11.2 REVENUE ANALYSIS 185
11.3 MARKET SHARE ANALYSIS 186
11.4 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 188
11.4.1 STARS 188
11.4.2 EMERGING LEADERS 188
11.4.3 PERVASIVE PLAYERS 188
11.4.4 PARTICIPANTS 188
11.4.5 COMPANY FOOTPRINT 190
11.4.5.1 Product type footprint 191
11.4.5.2 Material footprint 191
11.4.5.3 Application footprint 192
11.4.5.4 Region footprint 193
11.5 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 194
11.5.1 PROGRESSIVE COMPANIES 194
11.5.2 RESPONSIVE COMPANIES 194
11.5.3 DYNAMIC COMPANIES 194
11.5.4 STARTING BLOCKS 194
11.5.5 COMPETITIVE BENCHMARKING 196
11.6 COMPANY VALUATION AND FINANCIAL METRICS 200
11.7 PRODUCT/BRAND COMPARISON 201
11.8 COMPETITIVE SCENARIO 202
11.8.1 PRODUCT LAUNCHES 202
11.8.2 DEALS 203
11.8.3 EXPANSIONS 204
12 COMPANY PROFILES 206
12.1 KEY PLAYERS 206
12.1.1 INTERNATIONAL PAPER 206
12.1.1.1 Business overview 206
12.1.1.2 Products offered 207
12.1.1.3 Recent developments 208
12.1.1.3.1 Deals 208
12.1.1.3.2 Expansions 208
12.1.1.4 MnM view 209
12.1.1.4.1 Right to win 209
12.1.1.4.2 Strategic choices 209
12.1.1.4.3 Weaknesses and competitive threats 209
 
12.1.2 AMCOR 210
12.1.2.1 Business overview 210
12.1.2.2 Products offered 211
12.1.2.3 Recent developments 211
12.1.2.3.1 Deals 211
12.1.2.3.2 Expansions 212
12.1.2.3.3 Product launches 212
12.1.2.4 MnM view 213
12.1.2.4.1 Right to win 213
12.1.2.4.2 Strategic choices 213
12.1.2.4.3 Weaknesses and competitive threats 213
12.1.3 MONDI GROUP 214
12.1.3.1 Business overview 214
12.1.3.2 Products offered 215
12.1.3.3 Recent developments 216
12.1.3.3.1 Deals 216
12.1.3.3.2 Expansions 217
12.1.3.3.3 Product launches 218
12.1.3.3.4 Other developments 219
12.1.3.4 MnM view 219
12.1.3.4.1 Right to win 219
12.1.3.4.2 Strategic choices 219
12.1.3.4.3 Weaknesses and competitive threats 219
12.1.4 SMURFIT KAPPA 220
12.1.4.1 Business overview 220
12.1.4.2 Products offered 221
12.1.4.3 Recent developments 222
12.1.4.3.1 Deals 222
12.1.4.3.2 Expansions 223
12.1.4.3.3 Product launches 223
12.1.4.4 MnM view 224
12.1.4.4.1 Right to win 224
12.1.4.4.2 Strategic choices 224
12.1.4.4.3 Weaknesses and competitive threats 224
12.1.5 RENGO CO., LTD. 225
12.1.5.1 Business overview 225
12.1.5.2 Products offered 226
12.1.5.3 Recent developments 226
12.1.5.3.1 Deals 226
12.1.5.3.2 Expansions 228
12.1.5.3.3 Product launches 229
 
12.1.5.4 MnM view 229
12.1.5.4.1 Right to win 229
12.1.5.4.2 Strategic choices 229
12.1.5.4.3 Weaknesses and competitive threats 229
12.1.6 BERRY GLOBAL INC. 230
12.1.6.1 Business overview 230
12.1.6.2 Products offered 231
12.1.6.3 Recent developments 232
12.1.6.3.1 Deals 232
12.1.6.3.2 Expansions 233
12.1.6.3.3 Product launches 233
12.1.6.4 MnM view 233
12.1.7 SONOCO PRODUCTS COMPANY 234
12.1.7.1 Business overview 234
12.1.7.2 Products offered 235
12.1.7.3 Recent developments 236
12.1.7.3.1 Deals 236
12.1.7.3.2 Expansions 237
12.1.7.4 MnM view 237
12.1.8 CCL INDUSTRIES 238
12.1.8.1 Business overview 238
12.1.8.2 Products offered 239
12.1.8.3 Recent developments 240
12.1.8.3.1 Deals 240
12.1.8.3.2 Expansions 241
12.1.8.4 MnM view 241
12.1.9 H.B. FULLER 242
12.1.9.1 Business overview 242
12.1.9.2 Products offered 243
12.1.9.3 Recent developments 244
12.1.9.3.1 Deals 244
12.1.9.3.2 Expansions 244
12.1.9.4 MnM view 245
12.1.10 SEALED AIR CORPORATION 246
12.1.10.1 Business overview 246
12.1.10.2 Products offered 247
12.1.10.3 Recent developments 248
12.1.10.3.1 Deals 248
12.1.10.3.2 Expansions 249
12.1.10.3.3 Product launches 249
12.1.10.4 MnM view 250
 
12.1.11 WESTROCK COMPANY 251
12.1.11.1 Business overview 251
12.1.11.2 Products offered 252
12.1.11.3 Recent developments 253
12.1.11.3.1 Deals 253
12.1.11.3.2 Expansions 254
12.1.11.4 MnM view 254
12.1.12 GEORGIA-PACIFIC LLC 255
12.1.12.1 Business overview 255
12.1.12.2 Products offered 255
12.1.12.3 Recent developments 256
12.1.12.3.1 Expansions 256
12.1.12.3.2 Product launches 256
12.1.12.4 MnM view 256
12.1.13 STORA ENSO OYJ 257
12.1.13.1 Business overview 257
12.1.13.2 Products offered 258
12.1.13.3 Recent developments 259
12.1.13.3.1 Deals 259
12.1.13.3.2 Expansions 259
12.1.13.3.3 Product launches 260
12.1.13.4 MnM view 260
12.1.14 DS SMITH 261
12.1.14.1 Business overview 261
12.1.14.2 Products offered 262
12.1.14.3 Recent developments 263
12.1.14.3.1 Deals 263
12.1.14.3.2 Expansions 264
12.1.14.4 MnM view 264
12.2 OTHER PLAYERS 265
12.2.1 CASCADES INC. 265
12.2.2 PACKAGING CORPORATION OF AMERICA 266
12.2.3 NINE DRAGONS PAPER (HOLDINGS) LIMITED 267
12.2.4 KLABIN S.A. 268
12.2.5 ULINE INC. 269
12.2.6 PACKSIZE INTERNATIONAL, INC. 270
12.2.7 LARSEN PACKAGING 271
12.2.8 TRIDENT PAPER BOX INDUSTRIES 272
12.2.9 KAPCO PACKAGING 273
12.2.10 SALAZAR PACKAGING 274
12.2.11 PREGIS LLC 275
12.2.12 STOROPACK HANS REICHENECKER GMBH 276
12.2.13 ATLANTIC PACKAGING 277
12.2.14 IVEX PROTECTIVE PACKAGING INC. 278
12.2.15 HEXCELPACK LLC 279
13 ADJACENT MARKET 280
13.1 INTRODUCTION 280
13.2 CORRUGATED BOXES MARKET 280
13.3 CORRUGATED BOXES MARKET, BY REGION 280
14 APPENDIX 282
14.1 DISCUSSION GUIDE 282
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 286
14.3 CUSTOMIZATION OPTIONS 288
14.4 RELATED REPORTS 288
14.5 AUTHOR DETAILS 289